Wanna know who the top anime influencers in Japan are? Anime influencers in Japan can serve you right, may it be for finding someone to follow with anime content, or may it be for marketing your anime-related products. Anime as a niche continues to gain widespread fame because of its creative storytelling and one-of-a-kind visual identity. The genre may have started in Japan but has now gained worldwide popularity, with its global market size by year 2030 projected at $48.2 billion dollars.
Each country surely has a demographic familiar with shows like Pokemon, Attack on Titan, One Piece, Naruto, Dragon Ball Z, Demon Slayer, and Death Note. Since 2016, anime has accounted for 60% of the world’s total animated television, and most of the world's population may have seen it at least once.
With a surely wide audience, influencers from different platforms like YouTube, Instagram, and TikTok saw anime as an opportunity to create content and to find the right follower base. These influencers not only promote the anime show itself, but also some popular merchandise like toys, clothing, tech, games, beauty products, and music.
Anime-related brands saw this opportunity to work with influencers to better reach their target audience. Thus, anime influencer marketing has been an effective strategy implemented by businesses wanting to leverage on the anime fanbase.
If you're curious about who are leading the anime influencer landscape, then we've got you covered. In this list, we have collated the top 10 anime influencers in Japan for you to follow or collaborate with in future marketing campaigns.
Top 10 Anime Influencers in Japan ⬇️
Aisanpo loves Kimetsu no Yaiba, more popularly known as Demon Slayer. She posts everything related to the Demon Slayer from toy figures, accessories, posters, to clothing. She even posts stuffed toys and food related to her favorite show.
Aisanpo creates short-length videos with Demon Slayer-related items as content, and Demon Slayer music for increasing traffic.
Mkdy Film Works is a YouTube channel focused on uploading cinematic videos of cosplay events, anime showcases, comic conferences, and many other anime-related events. The channel managed to garner more than 66K followers, making it perfect for promoting your anime event, service, or product.
Have you ever heard of a catfluencer doing cosplay? Shirasu is a TikTok account which has a cat as its main star. The owner dresses up this cat in different anime costumes, then creates videos with anime music or anime audio clips as sounds. Some of the costumes this cat has rocked are characters from Demon Slayer, Jujutsu Kaisen, Attack on Titan, and many more.
Sumire Shinohana is a fashion model based in Tokyo, Japan. She's most known for being a Japanese cosplayer whose face is so flawless it looks unreal. She promotes different anime-related events, and dresses up as different anime characters with supreme accuracy. She's already worked with different brands related to gaming and tech.
Boku no Hiro Akademia or My Hero Academia was illustrated and written by Kohei Horikoshi and was serialized from July 2014 until this year 2021. Heroaca posts amazing sketches based on characters in the manga or in the film. People recognized him for his art skills, making him gain more than 360K followers as of today.
Another artist on the list is Akihito Yoshitomi. Unlike Heroaca, Akihito is more popular on video streaming platform YouTube. His channel is full of drawing practice videos, with every detail of the process visible to the audience. This allows his viewers to observe his style and learn from him. He also uploads step-by-step tutorials on sketching and digital painting of the most popular anime characters.
Toshio Okada is unlike any other influencer. Toshio is a Japanese producer, critic, writer and businessman, and currently a lecturer at the University of Tokyo, and a visiting professor at Osaka University of the Arts.
His videos are unique because he tries to explain the anime storylines, philosophies, and structures in a way no other influencer can. You can see two sides of him in his content, the intellectual and the anime geek. He also conducts interviews with anime creators and producers.
Yami is a Shanghai-born cosplayer whose name also became popular in Japan. Her cute face, flawless skin, and sexy body have made it easy for her to portray close-to-perfect girl characters in different anime shows. A lot of people look at her feed for cosplay inspirations, and even body goals.
Chiba is a famous Japanese cosplayer on TikTok. He portrays anime characters accurately, both in style and in behavior. Some of the characters he portrays are ones not widely-known--those which we may categorize as belonging to the indie and underground genre. Through his cosplays, these anime shows are exposed to 1.8M users on TikTok.
1. Kizuna AI
Kizuna is an artificial intelligence (AI) influencer who dances to anime music. This innovation has given people a glimpse of the future of tech and social media. Kizuna, even though computer-generated, has managed to gain popularity because of her dance moves. She has collaborated with real-life dancers, and has even been hired for offline ads and billboards.
Anime continues to gain popularity worldwide, resulting to more and more content creators in this niche. These influencers can be found across different social media platforms, focusing on different types of anime content. Some prefer promoting anime merchandise, while others prefer analyzing anime storylines. There are endless possibilities and options for anime content online.
Whether you're only looking for someone to follow, or you're looking to promote your anime-related product or service, anime influencers in Japan can fulfill what you're looking for.
We hope this list has given you insight on who are the leading anime influencers in Japan, and how they managed to rise to fame. If you want to know more about advertising and marketing in Japan, visit the AJ Marketing Blog.
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