Did you know that Japan is a lucrative market for video games, gaming products, and gaming streams? In 2022 alone, role-play console games in Japan are twice as popular than in other markets. The weighted averages of adventure and simulation games in this country are likewise more than all other markets. Lastly, 71.7% of Japanese internet users play video games online. Japan's gaming industry continues to spike up, and so do Japanese gaming influencers.
Since the Japanese are showing preference for video games, influencers focusing on gaming content are also on the rise. And what better platform to watch live streams than YouTube? Some of the country's top searches on YouTube for 2022 are Minecraft, Fortnite, Pokemon, and Mario. 8.9% of internet users in this country also follow gaming experts and gaming studios on social media platforms. Also, In 2021, the Japanese spent 21.4 hours a month watching videos on YouTube. These data show the value that Japanese gaming YouTubers might offer to the industry.
Japan now has thousands of gaming influencers across all platforms, from TikTok, Instagram, to YouTube. Some gamers like to livestream actual games, while some prefer to show game highlights and make predictions for future battles. Others review gaming products such as consoles and gaming monitors, while some create tutorials on how to overcome hard levels.
Whatever content they focus on, one thing's for sure -- a gaming product or service would get great value from YouTubers in promoting, exposing, and marketing their brand.
So, if you are a gaming or tech brand wanting to enter Japan, then collaborating with a YouTuber might be best for you. In order to choose the right influencer to represent your product, you must first know the ins and outs of YouTube's gaming landscape. We created a list of the top 10 gaming YouTubers in Japan to help you.
Top 10 Gaming YouTubers in Japan ⬇️
Subscribers: 232,000 Topic: Pokemon
Pokemon started captivating the hearts of people since 1996 until today. Bambee is no exception. All videos on his YouTube channel are about Pokemon, specifically battle games. He loves to explore various possibilities with different Pokemon types and battling styles. In one of his videos, he tried to use a battle style that has no influence on the opponent’s Pokemon, but he somehow got a victory.
Bambee really knows how to create excitement from the battles and to convey exhilarating feelings to his viewers.
Subscribers: 693,000 Topics: Simulation, Indie games, RPG, Newly releases
Hayato loves to play RPGs, newly-released games, and, most especially, simulations. When visiting his channel, you’ll find tons of short recorder simulation clips. His gameplay in several videos is described as “unconventional gameplay”.
One of his most known gameplays is the one he implemented in Cities Skylines. He created spiral highways connected to the same spiral highways for the city entrance. He has this philosophy, “if you lay a road in a spiral shape, it will be a city that will never be congested”. Just like his name, he's known for his great ambition when overcoming different stages of the games.
Subscribers: 798,000 Topics: Horror, Indie games
Odagiri Kwento, more known as Odaken, likes to play overseas horror games that will make you jump in shock even though you're just watching from a screen. What makes his videos popular is the mix of fright and excitement while watching him play. His videos always warn his viewers that their eardrums might collapse from all his screaming, and he always delivers. Some of his fans even made him a "screaming collection" video because his reactions are always entertaining.
Subscribers: 863,000 Topic: Retro games, Vintage games
If most gamers like new releases, treat Japan Gemu differently. Instead of awaiting the most updated games, he visits Japanese stores looking for retro video games and vintage game figures. One of his most popular videos is the one where he was able to find and buy a working PlayStation 1. People love watching his videos as they bring back youthful memories and a feeling of nostalgia.
Subscribers: 909,000 Topic: Pokemon
Raibarori wrote in his YouTube bio, “I’ve been playing Pokemon for all of my life”, and we think so too. His YouTube channel is full of Pokemon battle streams, and other Pokemon-related videos. He also creates reviews and comparisons to help his viewers choose which sword or shield to use, and which character or skill is most apt for specific battles. He also makes reaction videos, and sometimes answers FAQs from his audience.
5. Juki PaPPa
Subscribers: 1,380,000 Topics: Mario Bros, Nintendo
Sentakushi Ouka, or Juki PaPPa, provides his subscribers with tons of Mario Bros content and other Nintendo games. His favorite game is Mario Kart, and he loves playing it with other players online. He often uploads game streams with humorous narrations and reactions. He sometimes even tells stories while playing. His subscribers like how he adds entertainment to the game by the way he talks.
Subscribers: 1,380,000 Topics: Pokemon, Mario Bros, RPGs
Moko joined YouTube in 2014 and he has kept his fame until today. He earned his nickname, "King", due to his outstanding skills in playing Pokemon Battle. His fans also call him by other nicknames like “King of Kitchen Poke Hunting”, "the King of Nico Nico Douga”, and “the Emperor of the Pokemon Battle World”. Aside from Pokemon, he also streams Mario Bros, RPGs, simulations and puzzle games.
3. GENJ1 Gaming
Subscriber: 1,430,000 Topics: PUBG, COD, FPS
GENJ1 Gaming uploads PUBG and COD gameplays using 6 fingers. Some people do not use it this way, but some love how GENJ1 makes it work. GENJ1 attracts followers through his one-of-a-kind gaming skills. People watch him to learn tactics and strategies, to look at his gameplays and to try to do it themselves afterwards. People like watching him to learn how to defeat their own opponents in PUBG and COD.
Subscribers: 1,860,000 Topics: Piano, Theme Music, Music Games
Games are not complete without exciting music with matching energy. Yomii shows his appreciation to theme music by creating piano covers of them. Not only is he a musician, he is also a gamer himself. He likes playing music games with instrument accessories. Music, being a universal language, made his channel famous worldwide.
Subscribers: 2,060,000 Topics: Horror and Thriller, Simulators, New-Releases
Natsuki Hanae has proven that you can achieve fame on YouTube not by just focusing on a single game. He shows skill in being able to play and win different kinds of games such as Resident Evil Village, Mario Bros, Ragnarok, and many more. His followers do not feel bored or over-saturated by only one kind of content. Whatever he lays his hands on, he makes sure to excel in it and to show his subscribers how the game is played. At the moment, he has more than 2 million followers, thanks to his flexibility and adaptivity.
Gaming is a lucrative industry in Japan, with more average users of console RPGs, simulations, and adventure games than any other market. This rich gaming culture also caused the rise of gaming influencers across all social media platforms, but most especially on YouTube. The top searches on YouTube always include gaming keywords, and even gaming influencers. YouTubers help the Japan market know which strategy to use, what best gaming products to buy, and what the newest games in the market are.
Gaming content creators focus on different games and different forms of content. That's why knowing the influencer landscape in Japan first is a vital step in creating a successful influencer marketing campaign. We hope this list has provided you with the initial information you need in entering this market through influencer marketing.
If you want to know more about Japan's influencers, check our list of anime, beauty, and fashion influencers in this country. For more information about advertising and marketing in Japan, check the AJ Marketing Blog.
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