Are you looking for a YouTuber to collaborate with in Japan? You're making the right choice. If you are a brand who wants to enter the Japan market, then working with Japanese YouTube influencers can be your best way in. Influencer marketing in Japan has been a dominating advertising and marketing strategy because of the consumers' online and social media behavior.
YouTube ads and videos are proven to be effective in reaching a wide portion of the Japanese audience. For example, an ad on YouTube can potentially reach over 63.4% of the entire population, amounting to over 78 million people. This helps a brand see faster results, save money, become time-efficient, and get more targeted data. Numbers also show that this market uses social networks, reviews, and microblogs as sources of brand research—all of which are within the specialties of influencers.
YouTubers are effective avenues of consumer persuasion, as their opinions are heavily-considered by the market before making purchase decisions. YouTubers are also easy for brands to reach, because the Japanese influencer landscape has all sorts of content creators, from those specializing in gaming, tech, anime, beauty, to fashion.
If you want to get a general overview of what the YouTuber scene looks like, then this list is for you. We curated that top 10 YouTubers in Japan whom you might wanna work with in the future. Let's check them out!
Top 10 YouTubers in Japan ⬇️
10. Rino Sashihara
Topics: Beauty, skincare, lifestyle
Meet Rino Sashihara - a former member of HKT48 and now a top female YouTuber in Japan! She started her channel in January 2021 to connect with her fans and share her daily life. But that's not all - she also dishes out beauty and cooking content that's sure to make your mouth water. It's no wonder her subscribers have skyrocketed in just one year, especially with the unwavering support of her fans. With her impressive background as an idol member and singer, Rino is definitely a force to be reckoned with on YouTube.
9. Entrepreneur Hiroyuki
Topics: Self-help, personal development, finance
You may not have heard of Hiroyuki Nishimura, but you're about to! This Japanese internet entrepreneur is the founder of 2channel, the largest bulletin board system in Japan, and a self-help author to boot. But what really sets him apart on YouTube are his livestreams on personal development. Hiroyuki's way of communicating with his viewers is like having a deep, meaningful conversation with a close friend. He's truly an inspiration to those seeking personal growth and development in Japan.
8. Naru Fitness
Topics: Health, fitness
If you're on the hunt for a fitness and health channel that's both popular and effective, look no further than Naru Fitness! With over 1 million subscribers in just a year, Naru Fitness is definitely making waves. Her channel is packed with workout videos, diet recipes, and morning routines that will help you get in shape in no time.
But what makes her really unique is her body part-specific routines. Yes, you read that right - she has exercises specifically targeting your face, tummy, thighs, and more! And with before-and-after results to boot, it's no wonder why her channel is a hit with women looking to rock their summer bods. Oh, and did we mention her 4-minute exercise to lose weight? Trust us, it's worth checking out!
7. Motimaru’s Diary
Topics: Cats, pet care
Welcome to the world of Motimaru's Diary - the channel dedicated to Motimaru, the Scottish cat who has taken YouTube by storm! This feline sensation received a Guinness World Record for being the Most-Watched Cat on YouTube in August 2021. Motimaru's Diary offers an intimate look into the daily life of this adorable cat. And with a majority of its audience being middle-aged pet lovers, it's the perfect channel for brands looking to target this demographic. Who knew a cat could be such a star?
Topics: Entertainment, music
If you haven't heard of Banbanzai, you're missing out! This YouTube channel, run by the dynamic trio of Gishi, Miyu, and Luna, has it all - song covers, ASMR, food reviews, and more. And it's no surprise that they're a hit with the younger generation in Japan.
According to Social Blade, Banbanzai has racked up a whopping 80 million views in the last 30 days alone! With new videos being uploaded regularly, these Japanese YouTubers are on track to becoming even more popular in the coming years. So, don't miss out on the fun - join the Banbanzai bandwagon today!
5. Heisei Flamingo
Topics: Vlog, lifestyle, reviews
Get ready to immerse yourself in the world of Heisei Flamingo - the channel run by Niko-san and Toriho-san, two of the most famous female YouTubers in Japan. Their videos offer a glimpse into the everyday life of a Japanese girl in her twenties. And it's no wonder that the Japanese audience can't get enough of them - their relatable personalities and authentic approach to vlogging is a breath of fresh air. These vloggers aren't afraid to show their true selves and their blunt comments and honest reactions make them even more likable. So, get ready to fall in love with Heisei Flamingo - the channel that's taking Japan by storm!
Topics: Cooking, recipes
Ryuji is not just any ordinary chef YouTuber, he is a master in the kitchen! With his impressive culinary skills, he shares easy-to-follow recipes for international cuisines such as pasta, Japanese udon noodles, and much more. Ryuji's cooking channel is favored among housewives and women because he offers simple and mouth-watering dishes that anyone could prepare at home. Not only is he known as one of the best food YouTubers in Japan, but his creativity in the kitchen is truly awe-inspiring.
3. Janino Channel
Topics: Vlog, entertainment, lifestyle
Janino Channel uploaded their first video in April 2021. Today, they have 3.68 million subscribers, with more than 281 million video views. Janino Channel boosted their popularity by collaborating with famous figures such as Ninomiya Kazunari, Nakamaru Yuichi, Kikuchi Fuma, and Yamada Ryosuke.
Their contents are based on the member’s regular activities, such as celebrating a birthday or summer vacation. Their bright personalities steal the heart of the viewers, making this channel grow consistently. Within a short time, Janino Channel successfully ranked first as rising YouTube creator. All members of the channel are Japan’s public figures with large fan bases.
Topics: Vlog, travel
Comdot is a popular YouTube channel among high school students in Japan. This channel revolves around the daily life of five childhood friends. Their videos contain honest opinions, personal stories, and motivational messages that are relatable to the viewers. They also document their travels from time to time.
Comdot has become one of the most-subscribed YouTube channel among the young generation in Japan. Comdot also collaborates with other influencers occasionally, like in the video above, making it easier for the channel to gain more followers.
Topics: Entertainment, reviews, vlog
When it comes to the Japan YouTube scene, there's no one more legendary than Hikakin TV. Created over a decade ago in 2011, the channel is still holding strong in the top spot. Named after its creator, Hikaru Kaihatsu, who is a Japanese beatboxer and co-founder of UUUM, a popular Japanese multi-channel network. His videos range from product reviews, gaming, pet videos, and daily vlogs, making it a go-to channel for family-friendly entertainment.
Hikakin is a master at connecting with his audience, and his expressive face makes his content all the more appealing to his viewers. He never fails to bring fresh ideas and his signature sense of humor to his videos, which keep his viewers coming back for more. With Hikakin TV, you can be sure you're in for a good time!
Brands entering Japan are making the right choice of implementing YouTube influencer marketing to wow the market. The Japanese market frequents social media, and YouTube is one of their go-to platforms to search for brands before buying a product. Thus, working with a Japanese YouTuber can help a business increase online presence, drive more conversions, and gain ROI. We hope this list has given you an overview of the Japanese YouTubers landscape!
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