TikTok Bonus Campaign .
CONTENT STRATEGY
Collaborating with top YouTube creators in Korea and Thailand to create authentic contents and distribute it to large audiences.
Explaining how users can participate in TikTok’s BONUS feature that introduces payments on TikTok.
Encouraging viewers to participate in the BONUS feature by offering a financial incentive.
Accelerating TikTok’s shift from a short video platform to a long content and live commerce platform.
SUMMARY
Countries:
Korea, Thailand
Marketing Channel:
YouTube
Influencer Type:
Premium lifestyle creators
Content Type:
Tied in YouTube videos
Impressions
85,000,000
Views
17,000,000
Engagement Rate
7%
RESULT
Adobe Make it Happen Campaign .
CONTENT STRATEGY
Partnering with top digital creators in Japan to develop unique visual contents using Adobe Stocks assets.
Illustrating the unique offerings of the vast Adobe Stock library and its integration with the rest of Adobe’s Creative Cloud.
Showcasing how Adobe Creative Cloud gives people flexibility to create something new and uniquely their own.
Distributing contents organically via influencer channels, while also implementing boosting strategies to reach wider audiences.
SUMMARY
Countries:
Japan
Influencer Type:
Graphic designers & Digital art creators
Marketing Channel:
Content Type:
Instagram image & video posts
Impressions
920,000
Views
230,000
Engagement Rate
11%
RESULT
AMD Gaming PC Built with Ryzen & Radeon Components .
CONTENT STRATEGY
Partnering with leading computer technology creators to build a gaming PC with AMD components: Ryzen CPU and Radeon GPU