Microsoft Surface Launch Campaign.
CONTENT STRATEGY
Collaborating with computer reviewer, IT specialist, premium lifestyle, visual art influencers who are Key Opinion Leaders in their countries.
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Highlighting Microsoft Surface as the most adaptable hardware for remote working, travel working and office working.
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Demonstrating creative and professional excellence that can be achieved with Microsoft Surface.
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Summarizing Microsoft Surface family as powerful, easy to use, reliable.
​SUMMARY
Countries:
Korea, Malaysia, Singapore, Thailand
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Marketing Channel:
​YouTube, TikTok, Instagram
Influencer Type:
Premium lifestyle, IT/Tech reviewer, visual artist
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Content Type:
Long dedicated YouTube videos & short Instagram, TikTok videos
​Impressions
900,000
Views
550,000
Engagement Rate
5%
RESULT
TikTok Bonus Campaign .
CONTENT STRATEGY
Collaborating with top YouTube creators in Korea and Thailand to create authentic contents and distribute it to large audiences.
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Explaining how users can participate in TikTok’s BONUS feature that introduces payments on TikTok.
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Encouraging viewers to participate in the BONUS feature by offering a financial incentive.
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Accelerating TikTok’s shift from a short video platform to a long content and live commerce platform.
​SUMMARY
Countries:
Korea, Thailand
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Marketing Channel:
YouTube
Influencer Type:
Premium lifestyle creators
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Content Type:
Tied in YouTube videos
​Impressions
85,000,000
Views
17,000,000
Engagement Rate
7%
RESULT
Adobe Make it Happen Campaign .
CONTENT STRATEGY
Partnering with top digital creators in Japan to develop unique visual contents using Adobe Stocks assets.
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Illustrating the unique offerings of the vast Adobe Stock library and its integration with the rest of Adobe’s Creative Cloud.
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Showcasing how Adobe Creative Cloud gives people flexibility to create something new and uniquely their own.
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Distributing contents organically via influencer channels, while also implementing boosting strategies to reach wider audiences.
​SUMMARY
Countries:
Japan
Influencer Type:
Graphic designers & Digital art creators
Marketing Channel:
Content Type:
Instagram image & video posts
