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Microsoft Surface Launch Campaign.

Microsoft

CONTENT STRATEGY

Collaborating with computer reviewer, IT specialist, premium lifestyle, visual art influencers who are Key Opinion Leaders in their countries.

Highlighting Microsoft Surface as the most adaptable hardware for remote working, travel working and office working.

Demonstrating creative and professional excellence that can be achieved with Microsoft Surface.

Summarizing Microsoft Surface family as powerful, easy to use, reliable.

​SUMMARY

Countries:

Korea, Malaysia, Singapore, Thailand

Marketing Channel:

YouTube, TikTok, Instagram

Influencer Type:

Premium lifestyle, IT/Tech reviewer, visual artist

Content Type:

Long dedicated YouTube videos & short Instagram, TikTok videos

aj-marketng-our-work-microsoft-logo.png

​Impressions

900,000

Views

550,000

Engagement Rate

5%

RESULT 

 TikTok Bonus Campaign .

Tiktok

CONTENT STRATEGY

Collaborating with top YouTube creators in Korea and Thailand to create authentic contents and distribute it to large audiences.

Explaining how users can participate in TikTok’s BONUS feature that introduces payments on TikTok.

Encouraging viewers to participate in the BONUS feature by offering a financial incentive.

Accelerating TikTok’s shift from a short video platform to a long content and live commerce platform.

​SUMMARY

Countries:

Korea, Thailand

Marketing Channel:

YouTube 

Influencer Type:

Premium lifestyle creators

Content Type:

Tied in YouTube videos 

Aj Marketing, Full Service Digital Agency, Creative Agency in Asia-Pacific, Tiktok

​Impressions

85,000,000

Views

17,000,000

Engagement Rate

7%

RESULT 

Adobe

 Adobe Make it Happen   Campaign .

CONTENT STRATEGY

Partnering with top digital creators in Japan to develop unique visual contents using Adobe Stocks assets.

Illustrating the unique offerings of the vast Adobe Stock library and its integration with the rest of Adobe’s Creative Cloud.

Showcasing how Adobe Creative Cloud gives people flexibility to create something new and uniquely their own.

Distributing contents organically via influencer channels, while also implementing boosting strategies to reach wider audiences.

​SUMMARY

Countries:

Japan

Influencer Type:

Graphic designers & Digital art creators

Marketing Channel:

Instagram

Content Type:

Instagram image & video posts

Aj Marketing, Full Service Digital Agency, Creative Agency in Asia-Pacific, Adobe