TikTok's popularity has reached the Japanese audience, and TikTok influencers were on the rise ever since. Influencers in Japan have been well-liked by the tech-savvy population, and have also become marketers' best friends. If you're curious about Japan TikTok content creators, keep reading on!
TikTok is a youth-oriented app, with majority of its users aged between 16 and 24. TikTok's short-form video content, with a maximum of 3 minutes duration, has made it widely-appealing to the Gen Zs. 73.1% of the Japan population use the internet to watch videos, making TikTok the 6th most-used social media platform in the country. In Japan, an advertisement on TikTok may potentially reach 15.19 million users, which is 12.1% of the entire population.
TikTok has been an avenue for all kinds of content—from beauty tutorials, fashion know-hows, best tech releases, to gaming livestreams. A big part of TikTok's success is the influencers on the platform who create engaging content through dance challenges, humorous sounds, and trending hashtags.
If you're a brand targeting the younger generation, or just aiming to gain better exposure and higher conversions, then collaborating with influencers on TikTok is key. In this article, we present you with the 20 most-followed TikTok influencers in Japan you can work with on your marketing campaign. Let's take a look!
Top 20 TikTok Influencers in Japan ⬇️
Topics: Food, Art
Miya Katayama is a Japanese carving artist. She rose to fame after winning a Japan National Halloween Event as the first Japanese artist to carve a large pumpkin sculpture of 150kg in 2015.
On her feed, she posts about her carvings. She transforms fruits, candles, and soap bars into art. She also posts time-lapse videos on how she carves the material. Katayama established a store name, KATAYAMA CARVING in 2012. She also teaches carving techniques in a carving school that she opened in Tokyo.
Topics: Dance, Fashion, Lifestyle
Hitomi is a Japanese TikTok influencer born in Tokyo. On her feed, she often posts dance collaboration videos with other TikTok influencers based in Japan. She also likes to post her outfit of the day to inspire her audience on how to mix and match clothing.
Topics: Food, Kawaii
Shinako is a Japanese TikTok influencer who is known for posting colorful content on her feed. She likes to post food reviews, also known as mukbang videos. Besides food, she also likes to post about her daily life. Shinako started her TikTok journey in February 2019. She also created an ASMR YouTube channel.
Topics: Comedy, Entertainment
Hikakin was born in Myōkō, Niigata Prefecture, Japan. Hikakin rose to fame when he started his beatbox YouTube channel in 2010. In November 2017, he posted his first TikTok video. Besides posting his beatbox covers, he often posts comedic videos on his TikTok feed.
Topics: Relationships, Entertainment
Taro is a TikTok star who is famous because of his dance and prank videos. He is also active on YouTube as a vlogger. His most popular video on TikTok is a prank he and his girlfriend pulled on each other. The prank involved pouring something on each other's drink.
Topics: Dance, Lip-sync
Neo is also a model, choreographer, and TV actress. She is also popular on YouTube for her beauty, fashion, and lifestyle vlogging. After gaining popularity on YouTube, she started venturing on TikTok as well. On her TikTok page, she also likes to post videos about dance, fashion, and lifestyle, but in a shorter format.
Topics: Dance, Lip-sync
Hinata started her journey as a popular YouTuber when she was young. She has also earned fame on TikTok through her dance and lip sync-videos. She created a TikTok set to Nicki Minaj's "Pound the Alarm. She also posts about her daily life, and actively engages with her audience through the Q&A feature on TikTok.
Topics: Comedy, Entertainment, Magic
Satoyuki Fujimara, more known as Yubio, is a finger snapper from Japan. Fujimura learned the finger snapping technique from his mother when he was a teenager. His first TV appearance was when he snapped his fingers 296 times in one minute in the presence of a Guinness judge. He also joined the Asia's Got Talent TV competition.
With his unique talent, he gained millions of followers on his TikTok account. On his feed, he likes to showcase his finger clicking skills. He also sometimes creates comedic videos for his followers to enjoy.
Topics: Dance, Fashion
Hina Yoshihara earned her popularity after joining a group which was formed by entrepreneur and artist manager Simon Fuller—Now United. This is an international group which consists of 18 members, each representing a different country and nationality from around the world.
Yoshihara is known as a professional Japanese dancer. She posted a dance performance video on her TikTok account, which made her become a TikTok influencer. Besides dancing, her content also revolves on fashion.
Topics: Dance, Entertainment
Yua Mikami is a stage name for Momona Kito, a pop star who is originally a member of the Japan pop group SKE48. Mikami remains active as a singer and idol. Mikami gained popularity on TikTok for her dance videos and other entertaining content, amassing more than 3.5 million followers on the platform.
Topics: Entertainment, Lifestyle
Naenano became popular due to a short video titled "Girls Who Can Take Other Shots" in 2019. Since then, she became a famous heroine character in Japan, starring in several TV series. Naenano decided to expand her popularity on TikTok where she posts about her lifestyle and her life as an entertainer.
Topics: Math, Entertainment, Lifestyle
Jerome Polin is an Indonesian who lives in Japan, who earned his popularity through his Nihongo Mantappu YouTube channel. Because he is already a YouTube sensation, he instantly became a TikTok star. On his TikTok page, he likes to post math challenges, food tasting videos, and videos on his daily life as a student in Japan.
Topics: Comedy, Social Experiment
VuJae's real name is Vu Xuan Tong, and was born in Sydney, Australia. VuJae became a social media influencer who is known for his comedy and social experiments. On his TikTok, he loves to post original humorous sketches, public interviews, social experiments, and challenges.
Topics: Fashion, Men's grooming
Shuzo Ohira is a professional, high-end fashion model, exclusively working with MEN'S NON-NO. He has also modeled for Louis Vuitton in the past. As a professional model, he likes to share his styling process on TikTok. Ohira is known as a male fashion trendsetter in Japan.
Topics: Comedy, Cosplay
Uchiyamasan is known for his funny dance moves. His video editing skills helped him gain fame in the TikTok world. All of his videos are very entertaining and comical. He also loves to post different character cosplays, and parodies of other TikTokers' viral videos.
Topics: Comedy, Entertainment
Issei is known for his comedic videos and movie parodies. After joining TikTok in 2019, his Toy Story parody video went viral all over the globe. Besides creating parodies of popular films, he also recreates trending videos of other influencers in Japan.
Topics: Impersonation, Entertainment
Michael Jackton is one of the most-followed TikTok influencers in Japan. His ability to impersonate the late King of Pop Michael Jackson is magnetizing. He even can do Michael Jackson's iconic moonwalk. Since he became a Japanese Michael Jackson impersonator, his popularity kept rising and has not once faded.
Topics: Beauty, Lifestyle, Entertainment
Hina Kagei is a popular creative actress from Japan. Hina Kagei has published her first style book, “Kageto Hinataki Kana 1st Style Book,” in 2020. Hina is an icon among Japanese youth and women. On her TikTok page, she likes posting about beauty, lifestyle, and entertainment.
Topic: Cooking, Food
Bayashi is the number one cooking TikTok creator in Japan. His TikTok content is all about unique food recipes people can try at home. Since food is a universal language, his fame has reached other countries inside and outside Asia. His TikTok videos can surely raise your appetite.
Topics: Entertainment, Comedy
On top of our list is Junya. Junya is famous as "the man who does not feel pain," because he often posts about extreme activities an ordinary person would not be able to stand. He is now crowned as The King of TikTok, gaining high engagement for posting bizarre food tricks and experiments on his account.
The pandemic gave TikTok a little push into becoming one of the top social media platforms in the world, including Japan. Japanese TikTok users and content creators kept rising ever since the platform's boom. In Japan, different influencers of different niches have spurred, entertaining the Japan market, and helping brands expand in the country.
In the list above, we can see that the most-famous influencers on TikTok focus on entertainment, beauty, lifestyle, comedy, and fashion. There are some outstanding content creators who also specialize in math, food, and other bizarre content. This just proves that Japan houses all types of influencers because of the population's immense creativity.
We hope you were able to find the influencer you'll be collaborating with on your next campaign. To know more about advertising and marketing in Japan, go to the AJ Marketing Blog.
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