TikTok has rapidly gained popularity in Japan, attracting a vast number of influencers and captivating the tech-savvy population, especially Gen Z. As the 5th most-used social platform, TikTok enables brands to potentially reach 21.2% of Japan's population, equivalent to 26.05 million users, making TikTok a key player in social media marketing.
If you're looking to target the young, hip and happening crowd, then TikTok is where you need to be. And guess what? The secret to success on TikTok lies in collaborating with the right influencers. So, to make your life easier, we've rounded up the 20 most-followed TikTok influencers in Japan that you can work with on your influencer marketing campaign. Trust us, these guys know what they're doing! So, let's dive in and check them out!
Top 20 TikTok Influencers in Japan ⬇️
Followers: 1.1M
Topics: Food, Art
Miya Katayama, a celebrated Japanese carving artist, gained fame with a 150kg pumpkin sculpture at the 2015 Japan National Halloween Event. She carves fruits, candles, and soaps into art on TikTok, offering time-lapse carving videos. Katayama also runs KATAYAMA CARVING school in Tokyo, teaching her carving techniques.
Followers: 1.4M
Topics: Dance, Fashion, Lifestyle
Have you checked out Hitomi's TikTok account yet? If not, you're missing out! This Tokyo-born TikTok influencer is a dancing queen who loves to collaborate with other Japanese TikTok influencers. She's always posting videos of her killer dance moves and also likes to share her outfit of the day to inspire her followers. Hitomi is the ultimate trendsetter, so make sure to give her a follow!
Followers: 1.5M
Topics: Food, Kawaii
Shinako is a TikTok influencer who's all about bright colors and tasty food! She's famous for her mukbang videos, where she shares her love for all kinds of delicious eats. But that's not all! Shinako also shares glimpses of her daily life, and trust us, it's never dull with her. She's been on TikTok since February 2019, and if you want to experience some seriously satisfying ASMR, make sure to check out her YouTube channel too!
Followers: 1.6M
Topics: Relationships, Entertainment
Taro is one of the coolest TikTok stars out there! He's a master of dance and pranks and has gained quite the following for his hilarious videos. Taro loves to collaborate with his girlfriend on his pranks, and they've gone viral for some of their stunts! If you're ever in need of a good laugh, head over to Taro's TikTok or YouTube channel, and you won't be disappointed.
Followers: 1.9M
Topics: Comedy, Entertainment
Hikakin hails from the snowy mountains of Myōkō, Niigata Prefecture in Japan. But, he didn't let the freezing temperatures hold him back from pursuing his passion in music. He kickstarted his career by uploading beatbox covers on his YouTube channel in 2010. Recently, he has been keeping his followers entertained with comedic videos on his TikTok account.
Followers: 2.1M
Topics: Dance, Lip-sync
Neo is a multi-talented content creator who dabbles in modeling, choreography, acting, and vlogging. Her beauty, fashion, and lifestyle vlogs on YouTube gained her a massive following, which then led her to venture into TikTok as well. On her TikTok page, she shares her passion for dance, fashion, and lifestyle, but this time in bite-sized videos.
Followers: 2.9M
Topics: Dance, Lip-sync
Hinata may have started her journey as a YouTuber, but her infectious personality and exceptional dancing skills also made her a popular figure on TikTok. In one of her most famous videos, Hinata grooved to Nicki Minaj's "Pound the Alarm," and her moves went viral. Now, Hinata is using TikTok to share her daily life and connect with her followers through the Q&A feature.
Followers: 3.4M
Topics: Dance, Fashion
Hina Yoshihara gained fame as part of Now United, a global group created by Simon Fuller, representing diverse countries. A skilled Japanese dancer, her TikTok dance videos catapulted her to influencer status, and she also shares fashion content, showcasing her multifaceted talents on the platform.
Followers: 4.1M
Topics: Comedy, Entertainment, Magic
Satoyuki Fujimara, aka Yubio, is a Japanese finger snapper who learned his skill from his mother as a teenager. Gaining fame after snapping his fingers 296 times in one minute on TV and participating in Asia's Got Talent, he now entertains millions on TikTok with his clicking prowess and comedic videos.
Followers: 4.3M
Topics: Dance, Entertainment
Meet Yua Mikami, the stage name for Momona Kito, a pop star originally from the Japanese pop group SKE48. Not only does she remain active as a singer and idol, but she's also gained a huge following on TikTok, with over 4 million followers. You'll find Mikami showcasing her impressive dance moves and entertaining content on the platform.
Followers: 3.7M
Topics: Entertainment, Lifestyle
Naenano's claim to fame was a short video called "Girls Who Can Take Other Shots" back in 2019. Her unique charm and sense of humor earned her a role as a heroine character in several TV series. Now, she's expanding her reach through TikTok where she shares insights into her life as an entertainer and personal lifestyle.
Followers: 4.5M
Topics: Comedy, Social Experiment
VuJae, aka Vu Xuan Tong, hails from Sydney, Australia, and has quickly made a name for himself as a social media influencer. With a focus on comedy and social experiments, his TikTok is a goldmine of original, humorous sketches, public interviews, challenges, and social experiments that are sure to keep you entertained for hours.
Followers: 5.8M
Topics: Math, Entertainment, Lifestyle
Check out Jerome Polin, an Indonesian who lives in Japan, who earned his popularity through his Nihongo Mantappu YouTube channel. Because he is already a YouTube sensation, he instantly became a TikTok star. On his TikTok page, he likes to post math challenges, food tasting videos, and videos on his daily life as a student in Japan.
Followers: 7.6M
Topics: Fashion, Men's grooming
If you're into high-end fashion, you've got to check out Shuzo Ohira. He's a professional model exclusively working with MEN'S NON-NO and has even modeled for Louis Vuitton in the past. But he's not just a pretty face – on TikTok, Ohira shares his styling process and is known as a male fashion trendsetter in Japan.
Followers: 9.9M
Topics: Comedy, Cosplay
Uchiyamasan is the king of funny dance moves. His video editing skills helped him gain fame in the TikTok world. All of his videos are very entertaining and comical. He also loves to post different character cosplays, and parodies of other TikTokers' viral videos.
Followers: 10.7M
Topics: Beauty, Lifestyle, Entertainment
Hina Kagei is a creative actress and a true icon among Japanese youth and women. Her style book, "Kageto Hinataki Kana 1st Style Book," published in 2020, was a hit. On her TikTok page, she shares her expertise in beauty, lifestyle, and entertainment, making her followers feel like they have a personal mentor.
Followers: 11.7M
Topics: Comedy, Entertainment
Issei is a master of comedy and movie parodies. His Toy Story parody video went viral in 2019, and he hasn't stopped creating content since. He's always up-to-date with the latest trends and has a talent for recreating trending videos from other Japanese influencers.
Followers: 12.9M
Topics: Impersonation, Entertainment
Michael Jackton is the ultimate Michael Jackson impersonator on TikTok. He's been captivating audiences with his moves and his ability to perform the moonwalk like no other. His popularity has only been growing since he started impersonating the King of Pop in Japan, making him a must-follow on TikTok.
Followers: 44M
Topics: Entertainment, Comedy
Junya is not your average TikToker. He's known as "the man who does not feel pain" because he's always up for extreme activities that most people couldn't handle. His videos are always entertaining, and he has gained a massive following for his bizarre food tricks and experiments. He's truly the king of TikTok, and once you watch his content, you'll see why.
Followers: 54.2M
Topic: Cooking, Food
If you're a foodie, you need to follow Bayashi, the number one cooking TikTok creator in Japan. He's always sharing unique and delicious recipes that you can try at home. His videos have even gained worldwide fame because food is a universal language that everyone can enjoy.
Conclusion
The pandemic gave TikTok a little push into becoming one of the top social media platforms in the world, including Japan. Japanese TikTok users and content creators kept rising ever since the platform's boom. In Japan, different influencers of different niches have spurred, entertaining the Japan market, and helping brands expand in the country.
In the list above, we can see that the most-famous influencers on TikTok focus on entertainment, beauty, lifestyle, comedy, and fashion. There are some outstanding content creators who also specialize in math, food, and other bizarre content. This just proves that Japan houses all types of influencers because of the population's immense creativity.
We hope you were able to find the influencer you'll be collaborating with on your next campaign!
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