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Top 20 Instagram Influencers in Japan in 2024

AJ Marketing - Top 20 Instagram Influencers in Japan in 2024

Want to connect with the best Instagram influencers in Japan? Read on to find out who they are. Instagram is one of the most-used and most-favorite social media platforms in Japan in 2024. With this high usage, there's no question why you'd wanna know who the best content creators in the platform are. Whether you'd like to spice up your feed, or promote your brand, Japan's got an influencer for you!

If you want to make a big splash in the market, you better collaborate with the right influencers! You can choose from a variety of content creators on Facebook, TikTok, and YouTube. But if you want to maximize your reach and potential viewership, then Instagram is your best bet. With over 55.45 million potential viewers, you can easily capture 45.1% of the entire Japanese population! So, why not leverage the power of influencer marketing on this platform?

AJ Marketing - Top 20 Instagram Influencers in Japan in 2024 - Instagram Audience Overview Japan 2024

In Japan, consumers put a lot of trust in influencer recommendations, as they find them to be authentic and genuine. So, if you're looking to make an impact in the Japanese market, then influencer marketing is the best social media marketing strategy in Japan to try.

Whether you're into beauty, gaming, fashion, tech, or anime, there's an influencer out there who shares your interests. And if you're looking for the best Instagram influencers in Japan, we've got you covered! Check out our top 20 list of Instagram creators to follow or collaborate with.

AJ Marketing - Top 20 Instagram Influencers in Japan in 2024 - CONNECT

Top 20 Instagram Influencers in Japan ⬇️

Followers: 970K

Topics: Fashion, Lifestyle

Tina Tamashiro, a Japanese-American model and actress, won Miss iD 2013 and is an influencer with a significant Instagram following. She models for Vivi and collaborates with luxury brands like Celine and Gucci, showcasing her fashion insights and product reviews.

Followers: 1.4M

Topics: Travel, Food, Lifestyle

Yamashita, a Waseda University student and social media star, shares food videos and travel vlogs on Instagram and YouTube. He highlights Japan's culture, collaborates with brands like Indomilk, and entertains followers with his energy and unique views.

Followers: 2.3M

Topics: Food, Travel

Fumino Kimura is an actress and skilled cook, sharing tutorials on Instagram. She starred in films and TV dramas like "The Fable: The Killer Who Doesn't Kill" and works with Japanese brands, blending her culinary and acting talents.

Followers: 2.4M

Topics: Cosplay, Beauty

Fumino Kimura balances acting with cooking, posting Instagram tutorials and starring in works like "The Little House." She collaborates with brands like Haku, showcasing her diverse talents in both culinary and acting fields.

Followers: 2.5M

Topics: Fashion, Lifestyle

Tetsuko Okuhira, aka Peco, is a fashion influencer, model, YouTuber, and owner of Peco Club. She shares fashion and makeup tips, collaborates with brands, and writes on her blog, Cotton Candy, capturing her style and life's adventures.

Followers: 2.9M

Topics: Modelling, Fashion

Anne Nakamura, a fashion magazine model and TV personality, won first in Lespas's "women's ideal figure" survey. A G Race member since 2010 and keirin image model, she collaborates with brands like Chopard and Gucci on Instagram.

Followers: 3.2M

Topics: Beauty, Fashion

Asami Mizukawa, starting her career at 13 in an Asahi Kasei ad, won "3rd Miss Tokyo Walker" Grand Prix in 2001. An accomplished actress, she shares movie trailers and reviews brands like Prada on Instagram.

Followers: 3.7M

Topics: Modelling, Fashion

Masami Nagasawa, an award-winning actress and model, showcases her life and brand collaborations with Chopard on Instagram. Recognized with several accolades, including a Japan Academy Prize, she shares her daily experiences and interests.

Followers: 3.8M

Topics: Modelling, Fashion, Photography

Naka Riisa, a Swedish-Japanese actress known for "Hachi One Diver," shares her bold fashion and lifestyle on Instagram. With a colorful feed and partnerships with brands like Gucci, she highlights her unique cultural blend and fashion sense.

Followers: 3.9M

Topics: Fashion, Lifestyle

Sayasa Matsuoka (Mirei Kiritani), an actress, model, and news anchor, known for Netflix's "Atelier," showcases fashion and lifestyle on Instagram. Collaborating with luxury brands like Celine and Dior, her page features stylish outfits and makeup looks.

Followers: 4M

Topics: Fashion, Photography, Travel

Haruna Kojima, once a member of AKB48, has ventured into acting, appearing in dramas and movies. Her Instagram is a showcase of her fashion sense, travel adventures, and product recommendations, featuring collaborations with brands like Fendi, Chanel, and Louis Vuitton.

Followers: 4.7M

Topics: Lifestyle, Fashion

Kasumi Arimura, a renowned actress with over 40 film and drama credits, is celebrated for her acting prowess and commercial success in Japan. She's worked with brands like Liniere for online campaigns. Her Instagram provides a peek into her professional life and personal moments.

Followers: 4.8M

Topics: Fashion, Lifestyle

Sasaki, who began modeling at 14, has made significant strides in fashion shows, television programs, and commercials. Her Instagram account is a mix of professional modeling photos, snippets of her daily life, and product reviews, including partnerships with brands like Fancl.

Followers: 4.9M

Topics: Beauty, Lifestyle, Fitness

Morisaki Tomomi, known for her multifaceted career as a YouTuber, gravure model, and actress, actively shares her fitness routines and modeling projects on Instagram. She enjoys partnerships with luxury brands such as Dior and Burberry, inspiring her followers with her fitness and fashion content.

Followers: 5.1M

Topics: Modelling, Fashion

Imada Mio, acclaimed as the "Prettiest Girl in Fukuoka" in 2015, has since risen to prominence as an actress and model. Her Instagram is filled with visuals of her work with high-profile brands like Loewe and Uniqlo, highlighting her influence in the fashion industry.

Followers: 5.3M

Topics: Travel, Lifestyle

Tomohisa Yamashita, known as Yamapi, is celebrated as a singer, actor, and TV host, starring in "The Head." In 2021, he became an ambassador for Bulgari and Dior. His Instagram features his daily life and brand partnerships, including Hadanature.

Followers: 6.1M

Topics: Entertainment, Fashion, Lifestyle

Kento Yamazaki captivates audiences with his roles, notably in Netflix's "Alice in Borderland." Off-screen, he shares set moments and collaborates with brands like Kagome and Armani Exchange on Instagram. His charm extends beyond acting to significant brand endorsements.

Followers: 7.8M

Topics: Fashion, Travel, Lifestyle

Kiko Mizuhara, a fashion trailblazer and model, emerged as Karl Lagerfeld's muse, influencing fashion globally. Her Instagram reflects her individuality and partnerships with brands like Chanel. Kiko embodies creativity, showcasing her distinctive style and collaboration with high-profile brands.

Followers: 9.1M

Topics: Fashion, Lifestyle

Rola, blending diverse heritage, made her mark in modeling and environmental advocacy. She shares her modeling work and organic lifestyle on Instagram, partnering with brands like YSLBeauty. Rola's influence spans fashion, health, and sustainability, promoting major brands and environmental consciousness.

Followers: 10M

Topics: Comedy, Fashion

Naomi, renowned for her Beyoncé impersonations, champions body positivity and has graced Vogue Japan's cover. Her Instagram engagement soared during Japan's lockdown, highlighting her creativity and influence. She collaborates with brands like Thom Browne and Moschino, also developing her own brand, Punyus.


Japan has a rich influencer scene, given that the population mainly uses the internet. Among the most-used social media platforms in the country is Instagram, where content creators from all specialties can be found. Instagram users, as well as international brands, are interested in knowing the best content creators in the platform, because they give great value for consumers and brands alike.

In this list, we can observe that the Japan Instagram influencer scene is dominated by women. These influencers also vary in industry focus, but most of them are in the beauty, fashion, and lifestyle niches. Most of these influencers are also models whom the Japanese population adores.

We hope you were able to gain a better understanding of the Japan Instagram scene through the list above.

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