Top 20 Instagram Influencers in Japan in 2022


TOP 20 INSTAGRAM INFLUENCERS IN JAPAN IN 2022

Want to connect with the best Instagram influencers in Japan? Read on to find out who they are. Instagram is one of the most-used and most-favorite social media platforms in Japan in 2022. With this high usage, there's no question why you'd wanna know who the best content creators in the platform are. Whether you'd like to spice up your feed, or promote your brand, Japan's got an influencer for you!


Businesses entering Japan have explored collaborations with local influencers for their marketing and advertising campaigns. Some brands chose Facebook content creators, while some opted for TikTok and YouTube. Instagram, however, is one of the best platforms to use because of its advertising audience reach. A single advertisement on this platform could potentially bring your brand 46.10 million viewers, or a total of 36.6% of the entire population. Now, there are many forms of Instagram marketing, but why is influencer marketing the best?


Instagram Audience Overview Japan 2022

In Japan, over 14% of internet users go to social media to find branded content, or to find something to purchase. Additionally, 13.3% of social media users in Japan follow influencers and experts. Consumers in Japan rely on influencer recommendations for purchase decisions, because suggestions from influencers elicit a positive and authentic effect.


Influencers tend to actually use a product before recommending the same, and these content creators know how to touch the hearts of consumers in a non-scripted manner. Moreover, consumers can find an influencer in whatever interest or niche they desire—from beauty, gaming, fashion, tech, to anime.


So, if you're here to look for some trustworthy Instagram creators, the following list is perfect for you. We listed the top 20 Instagram influencers in Japan for you to follow, or collaborate with in the near future.



Top 20 Instagram Influencers in Japan ⬇️

  1. Naomi Watanabe

  2. Rola

  3. Kiko Mizuhara

  4. Tomomi Morisaki

  5. Tomohisa Yamashita

  6. Kento Yamazaki

  7. Nozomi Sasaki

  8. Kasumi Arimura

  9. Imada Mio

  10. Mirei Kiritani

  11. Masami Nagasawa

  12. Haruna Kojima

  13. Riisa Naka

  14. Anne Nakamura

  15. Asami Mizukawa

  16. Fumino Kimura

  17. Enako

  18. Peco Tetsuko Okuhira

  19. Tomohiro Yamashita

  20. Tina Tamashiro


20. Tina Tamashiro

Followers: 1,000,000

Topics: Fashion, Lifestyle


Tina Tamashiro is a Japanese-American model and actress. Tamashiro was born to an American father and a Japanese mother. Tamahiro won the Kodansha-sponsored Miss iD 2013 Grand Prix in July 2012. Tamashiro later appeared in fashion magazines and served as an exclusive model for Vivi.


On her Instagram page, she likes to post her fashion styling photos and product reviews.

Besides acting and modelling, she is also working with a few high-end brands such as Celine, Gucci, and Miumiu.



19. Tomohiro Yamashita

Followers: 1,400,000

Topics: Travel, Food, Lifestyle


Yamashita is a communications and computer engineering student in Waseda University. He earned his fame from posting food and travel videos on his Instagram stories and YouTube channel. He likes to post about the daily life of a student in Japan. He also shares his travel experiences to his Instagram followers.


He has worked with some famous brands, such as Indomilk, Roma, and Somethinc, where posted product reviews on his Instagram feed.



18. Peco Tetsuko Okuhira

Followers: 1,600,000

Topics: Fashion, Lifestyle


Tetsuko Okuhira, or famously known as Peco, earned her fame through modelling. She is also a popular fashion YouTuber in Japan. Peco also likes to write about her life's adventures on her official blog, Cotton Candy.


On her feed, Peco shares about her fashion mix and match ideas, makeup tutorials, and her daily life. She works as the owner of her brand, Peco Club, but has also worked with other brands such as Nutty Room, and Daiso.



17. Enako

Followers: 2,000,000

Topics: Cosplay, Beauty


Enako is known as a voice actor who also loves cosplay. Enako is actively blogging about her daily adventures in the cosplay world, with colorful photographs that draw audiences in.


Besides blogging, she is also active on Instagram. On her feed, she likes to post her photos portraying famous anime characters. She has worked with many brands such as Samsung, Softymo, and Ettusais.


16. Fumino Kimura

Followers: 2,300,000

Topics: Food, Travel


Fumino Kimura is an actress from Tokyo, Japan. She gained her popularity from The Fable: The Killer Who Doesn't Kill (2021), Run 60 (2011) and The Little House (2014). Kimura is also active on social media, like on Instagram. She likes to cook, and she shares her passion by posting cooking tutorials on her feed.


She has previously worked with brands in Japan, such as Haku, Little Blue Diving, and TS-shop Japan.


15. Asami Mizukawa

Followers: 2,500,000

Topics: Beauty, Fashion


Asami Mizukawa is an actress who made her debut in 1997 at the age of thirteen in an advertisement for Asahi Kasei's "Hebel Haus". She won the Grand Prix at the “3rd Miss Tokyo Walker” competition in 2001. Since then, she has appeared in many films, television dramas, and commercials.


On her Instagram page, she often posts the trailers of her newest movies or TV series. She also likes to share product reviews on her feed, such as reviews on Pure Potato, Wolt Japan, and high-end fashion brand Prada.



14. Anne Nakamura

Followers: 2,800,000

Topics: Modelling, Fashion




Anne Nakamura is a fashion magazine model who also appears in various television programs. She's been a member of G Race in 2010, and has also worked as an image model for keirin (cycle racing). Lespas fitness awareness survey results also show that Nakamura is in the first place of the "women's ideal figure."


On her Instagram page, she often posts collaborations with some high-end brands. Chopard Diamond, Kose, Under Armour, Louis Vuitton, and Gucci are brands that have worked with her.


13. Riisa Naka

Followers: 3,100,000

Topics: Modelling, Fashion, Photography


Naka Riisa has a Swedish grandfather, making her one-quarter Swedish and three-quarters Japanese. Naka earned her popularity through acting. Naka became famous by appearing in Hachi One Diver (2008), and by playing the lead in Yankee-kun to Megane-chan (2010).


On her Instagram feed, she shares her daily life, and her product recommendations to her followers. She's known for her bold fashion choices with vibrant colors.

Gucci, Coach, and Bape are some brands that have partnered with Naka.


12. Haruna Kojima

Followers: 3,200,000

Topics: Fashion, Photography, Travel


Haruna Kojima is a Japanese actress, model, and former singer. She earned her popularity by joining an idol group, AKB48. Kojima has been actively exploring a possible acting career since 2007. She has made several appearances in a number of dramas and movies.


On her Instagram feed, she likes to post her fashion looks, travel photos, and her product recommendations. She has worked with international brands such as Fendi, Chanel, and Louis Vuitton.



11. Masami Nagasawa

Followers: 3,400,000

Topics: Modelling, Fashion


Masami Nagasawa is a Japanese actress and model. She earned her popularity through acting and modeling. She has won several awards, including a Japan Academy Prize, a Mainichi Film Award, and a Blue Ribbon Award.


Nagasawa actively shares her daily life with her fans and followers on her Instagram page. She also works with brands like Chopard and Repossi.


10. Mirei Kiritani

Followers: 3,700,000

Topics: Fashion, Lifestyle


Sayasa Matsuoka, or famously known as Mirei Kiritani, is a Japanese actress, model, and news anchor. She shas previously starred in movies and dramas. She also played the lead role in the Netflix original series Atelier.


On her Instagram page, Mirei Kiritani posts some of her works with brands, such as Celine, Gucci, Dior and Harpo Paris.


9. Imada Mio

Followers: 3,900,000

Topics: Modelling, Fashion


Imada Mio is a Japanese actress and model from Fukuoka, Japan. In 2015, she was given the title “Prettiest Girl in Fukuoka” by a local advertising agency. After that, her acting and modelling career started to rise.


Due to her popularity on Instagram, Imada Mio has worked with popular brands such as Loewe, Micho, and Uniqlo.


8. Kasumi Arimura

Followers: 4,200,000

Topics: Lifestyle, Fashion


Kasumi Arimura is a famous Japanese actress. Kasumi has appeared in more than 40 films and dramas in Japan, and has since established herself as one of the most popular actresses in the country. Kasumi is often named in the list of actresses who have the most number of commercial appearances in Japan.


She also works with brands on online marketing campaigns. On her Instagram feed, she previously featured Liniere and Andrea Lev.



7. Nozomi Sasaki

Followers: 4,600,000

Topics: Fashion, Lifestyle


Sasaki began modeling at a young age of 14. She is mainly modelling for fashion and cosmetic brands. Since 2009, she has regularly appeared on over 10 television programs, and over 20 television commercials.


She is also active on Instagram, where she posts about her modelling photos, her daily life, and her product reviews. Besides that, she exclusively works with Fancl and Intimate One Mile.



6. Kento Yamazaki

Followers: 4,900,000

Topics: Entertainment, Fashion, Lifestyle


Kento Yamazaki is a well-known Japanese actor and model. He is currently well-known for his leading role as Ryohei Arisu in Netflix's adaptation of Alice in Borderland. The series is set to run for 2 seasons.


On his Instagram feed, he shares his daily life as a famous actor, giving his followers some some sneak-peeks into his movie sets. Kagome and Armani Exchange are some of the brands that have worked with Kento Yamazaki.



5. Tomohisa Yamashita

Followers: 4,900,000

Topics: Travel, Lifestyle


Tomohisa Yamashita, also widely known as Yamapi or Tomo, is a singer, actor, and TV host. He is most notably known as a lead actor in the psychological thriller series The Head, an international production of The Mediapro Studio and HBO Asia.


In March 2021, Yamashita was officially announced as a Bulgari and Dior ambassador. On his Instagram page, he posts about his daily life, and about his partnerships with Dior, Bulgari, and Hadanature.


4. Tomomi Morisaki

Followers: 5,000,000

Topics: Beauty, Lifestyle, Fitness


Morisaki Tomomi is a popular YouTuber and a gravure model. Tomomi started her career as a member of OS☆U. Today, she is also playing roles in TV dramas, advertisements, and other program.


On her Instagram feed, she posts her modelling photographs, fitness routines, and paid partnerships with some brands, such as Dior, Burberry, and Louis Vuitton.


3. Kiko Mizuhara

Followers: 6,600,000

Topics: Fashion, Travel, Lifestyle


Kiko Mizuhara started her career by modelling for Seventeen Japan in 2003. She was featured in Chanel's short films after becoming Karl Lagerfeld's favourite.


Kiko believes that fashion is not about dressing in a way to please others, rather in a way to please oneself as a person. This can clearly be seen in her creative Instagram posts where her innovative style and originality shines through.


Chanel, Coach, and a lingerie brand, Fruity Booty Underwear, are some brands that have worked with her.



2. Rola

Followers: 7,700,000

Topics: Fashion, Lifestyle


Rola started her career as a fashion model for Japan’s Popteen and Vivi magazines, before appearing in the Tokyo Girls Collection show. She is known for her unique beauty that can be traced from her mixed heritage; Bangladeshi, Russian, and Japanese.


In recent years, Rola has become an advocate for healthy living, fitness, and organic food. She also raises awareness on environmental issues, like rainforest destruction.


Rola is popular on Instagram, where she actively posts her modelling photographs, and product reviews. YSLBeauty, Louis Vuitton, and Stella McCartney are high-end brands that chose her to be their ambassador.


1. Naomi Watanabe

Followers: 9,700,000

Topics: Comedy, Fashion


Naomi gained her fame over a decade ago through her impressive imitation of Beyoncé on Japanese TV. The way she uses comedy to promote body positivity appeals to a global audience. She now appears on the cover of Vogue Japan and Elle Singapore.


Naomi is known for her openness, creativity, and integrity. Her Instagram page has millions of followers, and she gained great Instagram engagement, especially during the Japan lockdown.


Besides working on her own brand, Punyus, she also works for Thom Browne, Moschino, Nailsby Mei, and Ami Paris.



Conclusion


Japan has a rich influencer scene, given that the population mainly uses the internet. Among the most-used social media platforms in the country is Instagram, where content creators from all specialties can be found. Instagram users, as well as international brands, are interested in knowing the best content creators in the platform, because they give great value for consumers and brands alike.


In this list, we can observe that the Japan Instagram influencer scene is dominated by women. These influencers also vary in industry focus, but most of them are in the beauty, fashion, and lifestyle niches. Most of these influencers are also models whom the Japanese population adores.


We hope you were able to gain a better understanding of the Japan Instagram scene through the list above. To know more about influencers in Japan, or to gain more insight on advertising and marketing in the country, check the AJ Marketing Blog.





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