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Top 20 Instagram Influencers in Japan in 2023

AJ Marketing - Top 20 Instagram Influencers in Japan in 2023

Want to connect with the best Instagram influencers in Japan? Read on to find out who they are. Instagram is one of the most-used and most-favorite social media platforms in Japan in 2023. With this high usage, there's no question why you'd wanna know who the best content creators in the platform are. Whether you'd like to spice up your feed, or promote your brand, Japan's got an influencer for you!

If you want to make a big splash in the market, you better collaborate with the right influencers! You can choose from a variety of content creators on Facebook, TikTok, and YouTube. But if you want to maximize your reach and potential viewership, then Instagram is your best bet. With over 45.70 million potential viewers, you can easily capture 37% of the entire Japanese population! So, why not leverage the power of influencer marketing on this platform?

AJ Marketing - Top 20 Instagram Influencers in Japan in 2023 - Instagram Audience Overview Japan 2023

In Japan, over 14.2% of internet users go to social media to find branded content, or to find something to purchase. And that's not all. More than 12.6% of social media users in the country follow influencers and experts. In fact, Japanese consumers put a lot of trust in influencer recommendations, as they find them to be authentic and genuine. So, if you're looking to make an impact in the Japanese market, then influencer marketing is the best social media marketing strategy in Japan to try.

Whether you're into beauty, gaming, fashion, tech, or anime, there's an influencer out there who shares your interests. And if you're looking for the best Instagram influencers in Japan, we've got you covered! Check out our top 20 list of Instagram creators to follow or collaborate with.

Top 20 Instagram Influencers in Japan ⬇️

Followers: 987K

Topics: Fashion, Lifestyle

Meet Tina Tamashiro - the stunning Japanese-American model and actress who's taking the fashion industry by storm. With an American father and a Japanese mother, Tina won the prestigious Miss iD 2013 Grand Prix back in 2012, and she hasn't looked back since. She's graced the pages of top fashion magazines and even worked as an exclusive model for Vivi.

But that's not all - Tina is also an influencer with a huge following on Instagram. Check out her page, and you'll find plenty of stunning fashion photos, along with insightful product reviews. And did we mention that she's also working with high-end brands like Celine, Gucci, and Miumiu? This girl is unstoppable!

Followers: 1.4M

Topics: Travel, Food, Lifestyle

Say hello to Yamashita - the food-loving, travel-happy student from Waseda University who's become a social media sensation. With a talent for capturing the daily life of a Japanese student, Yamashita's Instagram stories and YouTube channel are full of mouth-watering food videos and travel vlogs. He's a master at giving his followers a glimpse of Japan's hidden gems, and he's even worked with famous brands like Indomilk, Roma, and Somethinc.

Whether he's exploring the streets of Tokyo or sharing his latest product reviews, Yamashita is always entertaining his fans with his infectious energy and unique perspective.

Followers: 2M

Topics: Fashion, Lifestyle

If you're a fashion lover in Japan, then you've probably already heard of Tetsuko Okuhira, aka Peco. This stunning model and popular YouTuber is a fashion icon in her own right, with a passion for sharing her fashion mix-and-match ideas and makeup tutorials with her fans. But that's not all - Peco is also the proud owner of her brand, Peco Club, and has worked with a variety of brands, including Nutty Room and Daiso.

And if you want to get to know Peco even better, be sure to check out her official blog, Cotton Candy, where she shares her life's adventures and personal musings. With her infectious personality and impeccable sense of style, Peco is one influencer you won't want to miss!

Followers: 2.2M

Topics: Cosplay, Beauty

Enako is not just a talented voice actor, but she's also a passionate cosplayer! Her blog is filled with colorful pictures and stories from her adventures in the cosplay world.

And if that's not enough, she's also active on Instagram, where she posts stunning photos of herself dressed up as famous anime characters. With her massive following, she has collaborated with top brands like Samsung, Softymo, and Ettusais.

Followers: 2.4M

Topics: Food, Travel

Fumino Kimura is more than just an actress - she's also a talented cook! On her Instagram, she shares her love for cooking by posting tutorials and photos of her delicious creations.

But don't let her culinary skills overshadow her acting talent! Kimura has starred in many films and TV dramas, including The Fable: The Killer Who Doesn't Kill (2021), Run 60 (2011), and The Little House (2014). She's also collaborated with Japanese brands like Haku, Little Blue Diving, and TS-shop Japan.

Followers: 2.9M

Topics: Beauty, Fashion

Asami Mizukawa is a seasoned actress who's been in the entertainment industry since the age of 13 in an advertisement for Asahi Kasei's "Hebel Haus". She won the Grand Prix at the “3rd Miss Tokyo Walker” competition in 2001. Since then, she has appeared in many films, television dramas, and commercials.

On her Instagram page, she often posts the trailers of her newest movies or TV series. She also likes to share product reviews on her feed, such as reviews on Pure Potato, Wolt Japan, and high-end fashion brand Prada.

Followers: 3M

Topics: Modelling, Fashion

Anne Nakamura is a fashion magazine model who also appears in various television programs. She's been a member of G Race in 2010, and has also worked as an image model for keirin (cycle racing). Lespas fitness awareness survey results also show that Nakamura is in the first place of the "women's ideal figure."

On her Instagram page, she often posts collaborations with some high-end brands. Chopard Diamond, Kose, Under Armour, Louis Vuitton, and Gucci are brands that have worked with her.

Followers: 3.5M

Topics: Modelling, Fashion, Photography

Naka Riisa is not just your typical actress. She is one-quarter Swedish and three-quarters Japanese, making her a unique blend of cultures. Her acting skills were showcased when she appeared in Hachi One Diver (2008) and Yankee-kun to Megane-chan (2010), earning her well-deserved fame.

Apart from her acting, Naka Riisa is known for her bold fashion sense and colorful Instagram feed. She shares her daily life with her fans, as well as her fashion tips and product recommendations. Her partnership with luxury brands such as Gucci, Coach, and Bape speaks volumes about her influence in the fashion industry.

Followers: 3.6M

Topics: Modelling, Fashion

Masami Nagasawa is more than just a pretty face. She has carved her niche in the entertainment industry as an award-winning actress and model. She has won several accolades, including a Japan Academy Prize, a Mainichi Film Award, and a Blue Ribbon Award.

On her Instagram page, Nagasawa gives her fans a glimpse of her daily life, from her favorite food to her hobbies. She has also worked with some high-end brands like Chopard and Repossi, showcasing her versatility beyond acting and modeling.

Followers: 3.7M

Topics: Fashion, Photography, Travel

Haruna Kojima is a Japanese actress, model, and former singer. She earned her popularity by joining an idol group, AKB48. Kojima has been actively exploring a possible acting career since 2007. She has made several appearances in a number of dramas and movies.

On her Instagram feed, she likes to post her fashion looks, travel photos, and her product recommendations. She has worked with international brands such as Fendi, Chanel, and Louis Vuitton.

Followers: 3.8M

Topics: Fashion, Lifestyle

Sayasa Matsuoka, also known as Mirei Kiritani, is a triple threat. She is an actress, model, and news anchor. With her acting prowess, she has landed several roles in movies and dramas. One of her most notable performances was in the Netflix original series Atelier.

Mirei Kiritani's Instagram page is a blend of fashion and lifestyle content. She posts her works with luxury brands like Celine, Gucci, Dior, and Harpo Paris. Her fashion-forward outfits and makeup looks have also earned her a massive following on social media.

Followers: 4.3M

Topics: Modelling, Fashion

Imada Mio, hailing from Fukuoka, Japan, is not only a talented actress and model, but also the "Prettiest Girl in Fukuoka" as crowned by a local advertising agency in 2015. Since then, she has been taking the industry by storm.

Her stunning visuals and influential presence on Instagram has landed her lucrative partnerships with big-name brands such as Loewe, Micho, and Uniqlo.

Followers: 4.5M

Topics: Lifestyle, Fashion

Kasumi Arimura has captured the hearts of audiences with her incredible acting skills, appearing in over 40 films and dramas in Japan. Her talent has also earned her a spot as one of the most popular actresses in the country, with a multitude of commercial appearances under her belt.

Not only that, but she has also collaborated with brands for online marketing campaigns. Kasumi has previously worked with Liniere and Andrea Lev, and her Instagram feed is a treasure trove of behind-the-scenes glimpses of her work and daily life.

Followers: 4.7M

Topics: Fashion, Lifestyle

Sasaki began her modeling career at a tender age of 14 and has since graced the catwalk for numerous fashion and cosmetic brands. Her television presence is also prominent, having appeared on over 10 programs and more than 20 commercials since 2009.

Her Instagram account is a window into her world, where she shares not only her stunning modeling photos but also her daily life and product reviews. She has also exclusively collaborated with renowned brands such as Fancl and Intimate One Mile.

Followers: 5M

Topics: Beauty, Lifestyle, Fitness

Morisaki Tomomi is a name that needs no introduction in the world of Japanese entertainment. Not only is she a successful YouTuber and gravure model, but she's also a talented actress with several TV dramas, advertisements, and other programs under her belt.

If you're looking for some #fitspiration, her Instagram feed is a must-see! Not only does she post photos of her modeling work, but she also shares her fitness routines and paid partnerships with top brands such as Dior, Burberry, and Louis Vuitton.

Followers: 5.2M

Topics: Travel, Lifestyle

Tomohisa Yamashita, also widely known as Yamapi or Tomo, is a singer, actor, and TV host. He is most notably known as a lead actor in the psychological thriller series The Head, an international production of The Mediapro Studio and HBO Asia.

In March 2021, Yamashita was officially announced as a Bulgari and Dior ambassador. On his Instagram page, he posts about his daily life, and about his partnerships with Dior, Bulgari, and Hadanature.

Followers: 6M

Topics: Entertainment, Fashion, Lifestyle

Kento Yamazaki is the heartthrob of millions of Japanese fans and his stardom is growing by the day. With his charismatic on-screen presence and acting chops, it's no wonder he's in high demand. You might recognize him from his leading role as Ryohei Arisu in the hit Netflix series, Alice in Borderland, which has been renewed for a second season.

Follow Kento on Instagram to get a glimpse into his exciting life as an actor, where he shares behind-the-scenes moments from his movie sets. Brands like Kagome and Armani Exchange are among the few that have had the pleasure of collaborating with Kento Yamazaki.

Followers: 7.4M

Topics: Fashion, Travel, Lifestyle

Kiko Mizuhara is a fashion icon with a fierce sense of style and an independent spirit. She began her career as a model for Seventeen Japan in 2003 and quickly caught the attention of the fashion world. Her big break came when she became Karl Lagerfeld's muse and was featured in Chanel's short films.

For Kiko, fashion is all about expressing your true self and not conforming to societal expectations. Her Instagram posts are a testament to her creativity and originality, as she showcases her unique sense of style. Brands like Chanel, Coach, and Fruity Booty Underwear have all jumped at the chance to work with this talented model and actress.

Followers: 8.5M

Topics: Fashion, Lifestyle

Rola started her career as a fashion model for Japan’s Popteen and Vivi magazines, before appearing in the Tokyo Girls Collection show. She is known for her unique beauty that can be traced from her mixed heritage; Bangladeshi, Russian, and Japanese.

In recent years, Rola has become an advocate for healthy living, fitness, and organic food. She also raises awareness on environmental issues, like rainforest destruction.

Rola is popular on Instagram, where she actively posts her modelling photographs, and product reviews. YSLBeauty, Louis Vuitton, and Stella McCartney are high-end brands that chose her to be their ambassador.

Followers: 9.9M

Topics: Comedy, Fashion

Naomi gained her fame over a decade ago through her impressive imitation of Beyoncé on Japanese TV. The way she uses comedy to promote body positivity appeals to a global audience. She now appears on the cover of Vogue Japan and Elle Singapore.

Naomi is known for her openness, creativity, and integrity. Her Instagram page has millions of followers, and she gained great Instagram engagement, especially during the Japan lockdown.

Besides working on her own brand, Punyus, she also works for Thom Browne, Moschino, Nailsby Mei, and Ami Paris.


Japan has a rich influencer scene, given that the population mainly uses the internet. Among the most-used social media platforms in the country is Instagram, where content creators from all specialties can be found. Instagram users, as well as international brands, are interested in knowing the best content creators in the platform, because they give great value for consumers and brands alike.

In this list, we can observe that the Japan Instagram influencer scene is dominated by women. These influencers also vary in industry focus, but most of them are in the beauty, fashion, and lifestyle niches. Most of these influencers are also models whom the Japanese population adores.

We hope you were able to gain a better understanding of the Japan Instagram scene through the list above.

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