10 Best Virtual Influencers in Japan in 2022


10 Best Virtual Influencers in Japan

As one of the most tech-driven countries in the world, Japan now pioneers the use of AI to create virtual influencers on social media. Influencer marketing has always been a hit in Japan, with its expenditure rising from 21.9 billion yen in 2018 to 51.9 billion yen in 2022. This expenditure is forecasted to rise as Japan now takes off with virtual personalities.


Virtual influencers are digitally-created humans who possess their own personalities, characteristics, and preferences. Virtual influencers are a hit among teenagers in Japan, especially as interest in the metaverse industry also grows. These virtual humans vary in platform, with some inhabiting Instagram and TikTok, while others dominating YouTube. These content creators also have their own advocacies, hobbies, and niches.


Expenditure on influencer marketing in Japan

If you stumbled upon this list, it means you’re interested in becoming part of this new world inside social media. Virtual influencers are great for spicing up your daily scrolls, or for promoting your brand to a tech-advanced audience. Below, we curated a list of the best virtual influencers in Japan for you to follow or work with.


The Top Virtual Influencers in Japan are ⬇️

  1. Hatsune Miku

  2. KAF

  3. Imma

  4. Zinn

  5. Ria

  6. Teresa

  7. Liam Nikuro

  8. Aoi Prism

  9. Ella

  10. Myra Keiko


10. Myra Keiko

Followers: 3.5K


Myra Keiko is a Japanese virtual singer with the signature look of gray hair and baggy pants. Myra started as an anime character, but she switched to a 3D look after launching her first debut single titled “Believe.” Myra’s songs are available on Spotify and Apple music.



9. Ella

Followers: 7.8K


Ella is a virtual influencer from Tokyo, Japan. Ella is a fashion model and is the official Disney virtual girl created by Disney Japan. Aside from chic clothing and fun adventures with Mickey Mouse, Ella is also an architecture lover.


On her account, Ella usually shares her trendy OOTDs, Disneyland adventures, and mouth-watering food. Ella also shares her favorite beauty and skincare products.



8. Aoi Prism

Followers: 11.5K


Aoi Prism is the prime example of a Gen Z Japanese virtual model. Aoi’s clothing style represents both kawaii (cute) and Harajuku street fashion. Aoi’s fun personality can be seen in each of her posts–photos with pops of color and trendy poses. She also usually posts photos with her friends, both virtual and actual humans.


If you’re looking for a virtual influencer who’s really representative of Japan’s latest cultural trends, then Aoi is for you.



7. Liam Nikuro

Followers: 12.7K


Liam Nikuro is a Japanese-American virtual influencer, who is a music producer and part-time fashion model. Aside from creating songs and posing for clothing brands, Liam also loves basketball and ramen. Liam often posts behind-the-scenes photos of his music production, as well as photos with popular basketball icons like Rui Hachimura and the Wizards.



6. Teresa

Followers: 33.2K

Instagram: @virtual_teresa


Another Japanese-American virtual musician is Teresa. Teresa is a virtual singer who has released several hits on YouTube. She is a 17-year old YouTuber who has uploaded 9 original songs, 7 music videos, and has created a lot of covers on her channel.


Teresa’s popularity even led her to appear in Chinese commercials. Teresa is also on Instagram where she shares her stunning outfits and lifestyle photos.



5. Ria

Followers: 38.8K


Looking for a virtual model with a clean aesthetic? Ria might be for you. Ria was created by the first virtual human company in Japan, Aww Inc. Ria loves posting about modeling, lifestyle, beauty, and fashion. Ria also has a virtual influencer boyfriend named Zinn, a.k.a. @plusticboy.


Ria shows her followers that she is committed to learning to understand the world. She doesn’t stay idle for too long, and chooses to explore and always try new things. Since Ria’s first appearance, she has been sought after by fashion magazines in and out of Japan.



4. Zinn

Followers: 52.4K


Zinn is a virtual male model who was also produced by Aww Inc. Aside from being Ria’s boyfriend, Zinn is also the brother of another famous Japanese virtual influencer named Imma. Zinn’s aesthetic is cool, mysterious, and reserved. He doesn’t share too much about his personal life, making him more interesting for people trying to read his mind.


Zinn loves listening to music, going to concerts, looking at pieces in art museums, and occasionally modeling. Zinn has already worked for the SLY x PUMA collection campaign, and has been featured on Rakuten Fashion Week Tokyo 2020.



3. Imma

Followers: 405K


Imma surely comes to mind at the first mention of Japanese virtual influencers. Imma is a fashion model known for her iconic pink bob hair with full bangs. Due to her ultra fine fashion taste, Imma has been featured on numerous fashion and business magazines, TV shows, and online articles.


Imma’s popularity also caught the attention of brands such as Porsche Japan, IKEA, Dior, Puma, Nike, Valentino, Amazon, Calvin Klein, Valentino, and many more. Aside from posting fashion content, Imma also loves to talk about art, films, and social issues.



2. KAF

Followers: 714K


KAF is a 17-year old, next-generation virtual singer who started her career in 2018. She is an anime character who also has signature pink hair, making her stand out from the crowd. KAF’s songs are melancholic and relatable, mostly about addressing a lost lover. She loves hanging around the city at night, singing her somber music to passersby.


In addition to creating original songs, KAF uploads a lot of cover videos of songs from other popular artists. KAF’s videos are also eye-catching, since the destinations she uses are from real life places. KAF has had previous virtual music events, concerts, and full-length CD albums.



1. Hatsune Miku

Followers: 2.26M

Instagram: @cfm_miku_official


Hatsune Miku is an influencer who has shown the most growth when it comes to tech. Hatsune Miku started as a vocal synthesizer product, but has not turned into a cyber celebrity with a massive online community across the world. She has become a 16-year old anime influencer with long, blue hair and a unique voice.


Hatsune is a unique musician, since she uses a computer-generated voice and 3D graphics to perform on stage. Hatsune’s fame led her to teaming up with internationally-known artists, such as Lady Gaga and Pharell Williams.



Conclusion


Japan is always one of the firsts when it comes to developing new technology. Naturally, Japan also places at the forefront of developing virtual humans who dominate social media today. The influencer list above shows us that virtual influencers in Japan are commonly fashion models and musicians. Some of them are also lifestyle content creators, while others are more focused on beauty.


If you’re a brand falling under the industries mentioned above, then it might be best for you to work with virtual influencers in Japan. This can show that your brand is taking the leap into the new world, is open to progress, and is not stuck with traditional marketing techniques.


We hope that you were able to find a new online personality to follow or to collaborate with on your next marketing campaign. To know more about influencer marketing in Japan, go to the AJ Marketing Blog.





Contact Us


AJ Marketing | Unlock the Power of Influence

Instagram | LinkedIn | Pinterest

info@ajmarketing.io