Who says codes can only become computer programs? We’re past that point! Today, codes can become realistic personalities who gain massive followers on social media. We’re now at an age where we can create virtual humans–humans made possible through AI–who can get the hearts of netizens as much as the real thing. In this article, we curated a list of the top virtual influencers in the metaverse who have gained millions of online interactions to date.
Virtual influencers started over 10 years ago in 2D, anime-like looks. These di
gital personalities are now ultra-realistic, complete with their own hobbies, attitudes, advocacies, and perspectives. Virtual influencers are most popular today, with some of them working with big names in different industries.
In the United States, it’s been found that more than 52% follow at least one virtual influencer. The most-used platforms for following them are YouTube, Instagram, and TikTok. Countries like Korea, Japan, and Thailand are also seeing an increase in virtual influencer popularity.
Real-life influencers have been helpful for brands wanting to improve their social media presence, and the same goes with virtual influencers. They are sought-after by brands like Nike, Puma, Chanel, Louis Vuitton, and many others. Companies like Samsung have seen success in virtual influencer marketing.
If you want to show that your brand is innovative and progressive, then working with virtual influencers is the right call. Below, you may find the influencer perfect to represent you.
The Top Virtual Influencers are ⬇️
E.M is Vietnam’s first virtual influencer, who was created by Ogilvy T&A and Colory studio. E.M first appeared on a fashion collection called “Back To The Future,” where she was featured as one of the lookbook models. E.M’s username is derived from an expression in Vietnam, “Em ơi,” which means “Hey, sweetie!”
E.M’s feed is full of magazine-grade photos, featuring her elegant fashion sense and aesthetic lifestyle.
Wunni is a virtual idol from Bangkok, Thailand whose name in English is “Today”. Wunni was created to be a virtual friend, so people can communicate with her in the chat app Line. Wunni’s main purpose is to be optimistic and to understand diversity. Wunni is now popular among high school and university students, being a trustworthy friend.
Wunni reflects this personality on her Instagram. Her friendly face and lovable smile made her sought-after by brands like Dyson, BMW, and Yamaha.
18. AI Ailynn
Another influencer from Bangkok, Thailand is Ailynn. Ailynn is the first ever metaverse human created in Thailand. She’s a 22-year old AI personality who loves sharing her OOTDs, food, travels, and daily regimens on Instagram. Ailynn has already worked with international brands like Cartier, Shiseido, Lancome, and Oppo.
17. Ion Göttlich
Ion is a sports and health virtual influencer who loves pro cycling. Ion’s personality is confident, bordering arrogant, but in a laughable and lovable manner. Ion loves posting about biking activities and accessories, and he has also met some of the biggest names in the industry. Ion posted photos of himself together with Sean Sako, Jean Biermans, and Andre Greipel.
Who said becoming a virtual influencer is limited to digital humans? Blu is here to prove otherwise. Blu is a content creator of extraterrestrial source; he is an alien living in space, orbiting earth and living in a ship called “Xanadu.” Blu’s mission is to take over the entire galaxy and build his own empire.
Maria is the first virtual human from México. She was made by the "internet of things," and her personality is made of Mexican snacks, grandmother's recipes, and artificial intelligence.
Maria’s mission is to make México a better place. Her main advocacies are environmental awareness, mental health, gender equality, and inclusivity. Her Instagram feed is full of posts about plants, food, and true love.
Astro is another alien who immigrated to Earth. He’s half human and half alien, which made him feel like an outcast in both worlds. He created Lil’ Gemini so he could feel like he belonged.
Astro is a musician and a basketball enthusiast. He creates low-fi beats, is a total foodie, and he loves shoes. He’s already worked with brands like Supreme and Disney.
Shudu is a virtual supermodel from South Africa. With Shudu’s gorgeous face, skin, and body, there’s no question why fashion brands are running after her. Shudu has worked with companies like Cosmopolitan, Vogue, and Balmain.
On her feed, Shudu provides no less than stunning photos with perfect angles. She’s elegant, mystical, and perfect, specially fit for luxurious clothing brands.
Another out-of-this-world influencer is B, a literal bee. B is the first ever “beenfluencer” who has taken over Instagram. B’s main advocacy is to save the bees through raising awareness and working with brands around the world. B believes that the more brands work with them, the more they can fulfill their mission.
B has already worked with Bumble Fit, Guerlain, Galeries Lafayette, and many others.
Apoki is one of the most renowned virtual artists from Seoul, South Korea. Apoki can pull off unique music and performances that makes her an iconic figure in the country. She has over 1.7 million followers overall across YouTube, TikTok, and Instagram. She’s already released several songs which are streamed by her followers constantly.
On her Instagram, Apoki posts snippets of her performances, some of her photoshoots, and her favorite product recommendations. She’s already worked with international brands such as Shake Shack, Tommy Hilfiger, and more.
10. Leya Love
Leya is an advocate of the World Awareness Movement, and is convinced that change starts from the heart–from love. Her mission is to inspire others to have the courage to live their best lives. She aspires to instill unity and consciousness on what’s happening to the Earth.
Leya’s feed offers no less than beautiful sceneries, majestic animals, and nature at its finest.
Noonoouri is a digital character who’s an activist, model, and vegan. She’s a 19-year old fashionista from Munich, Germany, rocking a cartoonish yet elegant look. Noonoouri loves to balance social media fame with social good. Her primary purpose is to entertain netizens while informing them of social issues.
She’s already worked with Off White, Schiaparelli, Balenciaga, Versace, and many other fashion brands.
Imma is the first ever virtual model from Japan. Imma loves fashion, art, films, and Japanese culture. Imma rocks an iconic pink hair in bob cut and full bangs. She has a curious personality that makes her question her own existence. She even uses the hashtag #ithinkimcgi.
Imma is one of the pioneers in virtual modeling. She has already worked with the likes of Valentino, Amazon, Calvin Klein, Porsche Japan, Dior, Puma, and Nike.
7. Code Miko
Miko is an influencer living in the game world. She’s also a technician and a content creator. She is an NPC (non-playable character) from a failed video game, who turned into a live streamer on Twitch. She now travels different games, and is currently living in the Sims world.
K/DA is a four-member girl group from Los Angeles, California. K/DA is composed of Ahri, Akali, Evelynn, and KAI’SA. This virtual group has the total package–it has a main vocalist, a rapper, a lead vocalist, and a main dancer. They already have several songs released on YouTube, Apple Music, and Spotify.
KAF is a 17-year old girl living in Japan. KAF’s fame can be traced back to her melancholic and relatable songs posted on YouTube. She’s an anime character with pink hair and full bangs, always wearing a high school uniform. Her somber songs are often addressed to a lost lover.
4. Lil Miquela
Lil Miquela, or Miquela Sousa, is a global popstar and is one of the most known virtual influencers. She’s even featured as one of TIME Magazine's “25 Most Influential People on the Internet.” Miquela is a singer, activist, and fashion model.
Miquela’s online presence made her a popular choice for brands like Calvin Klein, Coachella, Prada, and Samsung. She has several songs released on YouTube as well. She calls her fanbase “miqualiens”.
3. Kizuna AI
Kizuna is the first Japanese virtual YouTuber. Her content revolves around answering questions from her fans, vlogging, and “let’s play” videos. She recently expanded her fame on TikTok, and now has more than 3 million followers on said platform.
Kizuna’s appearance is more 2D than 3D, and she resembles anime characters. Her TikTok videos are popular because of her dancing skills and cute face. She’s been a guest on TV shows and commercials, and she’s now working to become a recording artist.
Lechat is an all-around performer and social media influencer created in South Korea. She lives on a far away planet named M-City, but she’s always been fascinated by the culture on Earth. She’s an avid fan of K-Pop and US films. You can recognize Lechat from her signature cat ears and short, brown hair.
Lechat usually posts dancing videos on TikTok. She makes sure to hop on to the latest trends and sounds. She also often answers questions from her fans in the comment section.
1. Qai Qai
Who would’ve thought a baby doll would top our list? We have Qai Qai as the number one virtual influencer today. Qai Qai was the family doll of Serena Willians and Alexis Ohanian, who has now become a virtual personality.
Qai Qai’s funny and sassy attitude gained them more than 3.7 million followers on TikTok. Qai Qai is a little baby with a huge personality. On TikTok, this doll often dances, answers questions, lip syncs to sounds, and just mainly entertains everyone. You’ll immediately recognize Qai Qai with their bald head, dark skin, pink ribbon, and purple tutu.
Social media evolves faster than we expect. It wasn’t long ago when real-life influencers became a trend. Now, we already have hundreds of virtual, digitally-created influencers with their own social media accounts.
Virtual influencers may be made up of codes, but they do not fail in conveying emotions and becoming trustworthy icons. These influencers may not be human, but they surely are humane. They have their own personalities which their followers love to witness. Because of their versatility, brands all over the world seek virtual influencers to work with them on their marketing plans.
In the list above, we gave you the top virtual influencers today. We hope you had your pick for your next marketing partner. To know more about virtual influencer marketing, you can check out the AJ Marketing Blog.
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