Top 7 Virtual Influencers in Korea in 2025
- info831035
- Aug 25
- 5 min read
Updated: Sep 1
Did you know that South Korea is a powerhouse in influencer marketing? It's no surprise that they're staying true to their title by being one of the first countries to implement "virtual influencer marketing." They've created digital humans that never age, can go anywhere they want, and can achieve anything they set their minds to. These virtual influencers are the latest craze and are created through AI technology.
Each virtual influencer has its own unique personality, style, and online presence. Some are so realistic that you'd think they're real people, while others are animated. What's really cool is that some of these virtual influencers have their own advocacies, like promoting environmentalism or #savingthebees. Virtual influencers are fruits of ongoing developments of metaverse.
It's not just the real-life influencers who are making waves in South Korea. Virtual influencers are also taking over social media apps by storm. They're present in several niches, including lifestyle, music, gaming, beauty, and sports and health. With hundreds of virtual influencers making an impact, it's no wonder that South Korea continues to lead the way in influencer marketing.
If you want to keep up with the latest influencer trends in South Korea, then you must look into its most-followed virtual influencers in 2025. We’ve made the job easier for you! Below, we curated a list of the top virtual influencers in the country. Let’s take a look!
The Best Virtual Influencers in Korea are ⬇️
7. ISEGYE IDOL
Subscribers: About 45K
Isegye Idol is a Korean virtual girl group that debuted in 2021 through a project by streamer Woowakgood. The group is made up of six anime-style members, each with distinct personalities that fuse idol culture with gaming and streaming. They’ve captured fans with hit music releases, interactive livestreams, and playful variety content that clicks perfectly with younger audiences.
On YouTube and Twitch, you’ll catch them doing variety-style streams, gameplays, and Q&As, while their socials overflow with behind-the-scenes banter, song teasers, and quirky memes that keep fans hooked!
6. Naevis
Followers: About 92K
TikTok: @naevis.smtown
Meet Naevis, SM Entertainment’s AI idol born from aespa’s universe and now thriving as her own star. On Instagram, she drops teasers for her singles like “Sensitive”, shares futuristic concept photos, and posts clips from her “step-up nævis” series where she tries everyday things, like cooking, seasonal activities, or cozy mood playlists. Her feed also sprinkles in playful Q&As (“What’s Naevis’ MBTI?”) and aesthetic snapshots that show off her sharp, high-tech visuals.
Across TikTok, YouTube, and X, she keeps fans hooked with music teasers, behind-the-scenes clips, and lore-driven storytelling.
5. Yua Han
Followers: About 94K
Yua Han's journey started in a VR game called “Focus on You,” and now she's come to life as a virtual influencer on Instagram. She's even signed a contract with YG KPlus, and she's not just stopping there. Yua Han has also recently released her murder mystery game called “Real World Clue”!
On her Instagram, Yua Han shares sneak peeks of her music video productions, as well as her travels and recommendations for various lifestyle products.
4. IITERNITI
Subscribers: About 108K
Eternity is an AI-powered girl group made up of 11 members, each with a unique personality and character style. Debuting on March 16, 2021, in South Korea, the group combines advanced technology with human performance by overlaying AI-generated deepfake faces onto real actors. This innovative approach sets Eternity apart, offering a fresh and captivating take on virtual idols.
3. Rozy
Followers: About 169K
Meet Rozy, the virtual influencer who's taking Korea by storm! She's hyper-realistic, forever 22, and always ready for an adventure. Whether it's exploring a new city or saving the environment, Rozy is always on the go. She loves K-pop and even counts BLACKPINK, BTS, and PSY among her favorite artists.
Rozy's stunning oriental features and slim figure make her a popular choice for beauty, fashion, and lifestyle brands looking for the perfect influencer. But Rozy is more than just a pretty face. Her expressive and lifelike facial features have earned her the nickname "GamSeong JangIn" or "expression expert". And she's not stopping there! Rozy has her sights set on becoming a leader in the world of metaverse content.
2. PLAVE
Subscribers: About 1M
Instagram: @plave_official
Say hello to PLAVE, the groundbreaking virtual boy group redefining what it means to be K-pop idols! With hyper-real visuals, real-time interactions, and powerful vocals, they’ve proven that virtual performers can dominate music charts and even sell out concerts. From live broadcasts on YouTube to fan meets in the metaverse, PLAVE connects with their fans (PLLIs) in ways no ordinary group can. Their performances and original songs blend futuristic charm with authentic idol energy.
1. Apoki
Followers: About 4.3M
YouTube: APOKI
Instagram: @imapoki
On top of our list is Apoki, the multi-talented virtual influencer who has taken South Korea by storm! With her signature pink hair and bunny ears, Apoki has amassed a whopping 4 million followers since debuting in 2019. She's known for her captivating dance videos, often featuring her backup dancers Ova and Dose (pronounced "overdose" when together).
As a singer, Apoki draws inspiration from two of her favorite groups, BLACKPINK and BTS. Her songs and productions showcase her love for K-pop and her unique style. And with her growing popularity, big brands like Tommy Hilfiger and Shake Shack have taken notice, seeking to collaborate with this star.
CONCLUSION
South Korea is a highly social and digitized country. With the type of technology this nation has, there’s no wonder why it is one of the first countries to popularize virtual influencers. South Korea now has hundreds of digitally-created humans across various platforms, specializing in different topics. While some virtual humans post content about fashion, others are more focused on creating music, and lifestyle content.
In the list above, you were given a sneak peek into the new world of virtual influencers. The list shows that these influencers have different personalities, hobbies, talents, niches, and target audience. Virtual influencers can be the new innovative marketing partners of progressive companies.
We hope you were able to keep yourself up-to-date with the newest social media trend in South Korea.
Frequently Asked Questions (FAQs)
What is a virtual influencer and how do they work?
A virtual influencer is a computer-generated character designed to look and act like a real person on social media. Created using AI and animation technology, they engage audiences through posts, videos, and live streams just like human influencers, but they never age and can perform limitless activities digitally.
Why are virtual influencers popular in South Korea?
South Korea is a highly digital and tech-savvy country, making it an ideal environment for virtual influencers to thrive. With advanced AI and entertainment industries, Korean virtual influencers blend pop culture, gaming, and K-pop, attracting younger audiences and brands alike.
Who is the most followed virtual influencer in Korea in 2025?
Apoki is currently the most followed Korean virtual influencer with over 4 million followers across platforms. Known for her unique pink hair and bunny ears, she is famous for her dance videos and K-pop-inspired music content.
How do brands benefit from working with virtual influencers in Korea?
Brands collaborate with virtual influencers because they offer consistent control over image, unlimited content possibilities, and appeal to tech-oriented younger demographics. Partnerships with virtual influencers can enhance brand awareness and drive engagement in innovative ways.
Can virtual influencers like Naevis and Rozy perform live or interact with fans?
Yes, many Korean virtual influencers interact with fans via live streams, social media Q&As, and virtual events. They use real-time technology to mimic live performances and engage audiences dynamically, making fan interaction feel authentic.