The 20 Biggest YouTube Influencers in the Philippines


The 20 Biggest YouTube Influencers in the Philippines

Looking for the biggest YouTubers in the Philippines? No wonder! The Philippines belongs to the top countries with the most YouTube users in the world. This is mostly due to the amount of quality influencers in the country. More people are seeking the best accounts to watch and follow, while more brands also looking for influencer partners for their marketing campaigns. Look no further. We already curated the most popular Filipino YouTube influencers for you.


The Philippines is a hotspot for YouTube ads, may it be from local or international brands. A single ad launched on YouTube may be able to reach over 56.5 million Filipino users, which is already more than half of the country's entire population. With this amount of viewership, brands are now realizing that, aside from paying for YouTube ads, they can now market their products through YouTube content. They can do this with the help of the best influencers that can represent their product.


YouTube Advertising Audience Overview in the Philippines

Filipino YouTubers vary in niche, from tech, beauty and fashion, travel, gaming, parenting, food, to visual arts. They also vary in audience reach, there being micro influencers, nano influencers, and even mega influencers. There are thousands of influencers a brand may choose from, but only a few may fit its identity and image best.


On this list, you’ll find Filipino influencers of different topics, audience, and follower range, all of whom provide top quality content. Who knows? You may find the next channel you’ll subscribe to, or the next YouTuber you might wanna work with.



The 20 Biggest YouTube Influencers in the Philippines ⬇️

  1. Ivana Alawi

  2. Niana Guerrero

  3. Zeinab Harake

  4. Cong TV

  5. Donnalyn Bartolome

  6. Andrea Brillantes

  7. Rachel Wonderland

  8. Happy Islanders

  9. Oliver Austria

  10. Kath Melendez

  11. Unbox Diaries

  12. Justin Vasquez

  13. Mother Kween Vlogs

  14. Chink Positive

  15. Team Lyqa

  16. Mary Bautista

  17. Rei Germar

  18. Ninong Ry

  19. Anne Clutz

  20. PATCH



20. PATCH

Subscribers: 996K

Topics: Music, Song Covers


Patch Quiwa is a pop singer who is best recognized for her hit singles "Simula Pa Nung Una" and "Kaya Pala". She is also known for sharing covers and original renditions of her songs through her own YouTube channel. She creates song covers of both local and international songs online. She sometimes also posts life vlogs, like when she was invited to perform in the Coke Studios.



19. Anne Clutz

Subscribers: 1.48M

Topics: Beauty, Cosmetics


Anne Clutz is YouTube content creator and blogger who posts beauty product reviews, makeup tutorials, haul videos, affordable find videos and anything “Pinay” (Filipina) on her channel. She launched her channel in 2012, and she has now become a household name when it comes to cosmetics. She was even able to launch her own makeup line.


She has done many collaborations with other beauty brands, such as Cetaphil, Maybelline, L’oreal, and many more.



18. Ninong Ry

Subscribers: 1.49M

Topics: Food, Cooking


Ninong Ry, or Ryan Morales Reyes, is a culinary graduate at an esteemed school in the Philippines. He was a head chef at an unnamed restaurant in the past, but has now become an internet sensation through his YouTube channel. His funny and careless way of cooking makes him different from all others. This style made him relatable, and it made his audience think “Maybe I can do this, too!”


He has worked with many food brands in the past through incorporating their products into his ingredients.



17. Rei Germar

Subscribers: 1.55M

Topics: Lifestyle, Beauty, Fashion


Rei Germar started her channel as a hobby, but it has now become a major source of entertainment for Filipino women. Rei posts videos about her lifestyle, travels, beauty products, and fashion finds. Ladies go to her profile when they want to see honest reviews for cosmetics, clothing, accessories, and others. Rei also likes sharing her adventures in different destinations in and out of the Philippines.



16. Mary Bautista

Subscribers: 1.83M

Topics: Gadgets, Tech


Mary Bautista is famous for her tech and gadget reviews. She gives honest and transparent unboxing videos, gadget testings, gadget comparisons, and first impressions. She usually reviews cellphones, laptops, tablets, cameras, and other digital accessories. She also helps her followers determine if a certain gadget is fake or authentic.


Many tech brands have been the subject of her content, such as Samsung, Lenovo, RealMe, and Apple.



15. Team Lyqa

Subscribers: 1.85M

Topics: Education, Study Tips


Lyqa Maravilla is an educational content creator, a podcast host, and a resource speaker. After getting the top spot in the 2013 Philippine Civil Service Exam, Lyqa started making free content on YouTube and Facebook to help people pass aptitude exams. She usually creates educational content on various subjects, such as Math, English, Logic, Job Interview Tips, and Internet Safety.


Lyqa is able to collaborate with non-educational products and services on her videos. In the video above, Lyqa was able to incorporate the George Optical glasses while talking about the difference between “sight” and “vision”.



14. Chink Positive

Subscribers: 1.96M

Topics: Finance, Wealth Coach


Chink Positive, a.k.a. Chinkee Tan, is a wealth coach and a motivational speaker on money, mindset, and success. He teaches Filipinos tips on investment and increasing wealth, even with very little capital. He tackles various topics, from money management, stock exchange, to income possibilities through the cryptocurrency and the metaverse.



13. Mother Kween Vlogs

Subscribers: 2.02M

Topics: Home Maintenance, Family


Mother Kween is the mom of the late famous vlogger Lloyd Cadena. Through her son’s fame, Mother Kween was able to get a platform where she shares her home hacks, cooking recipes, and appliances reviews. On her channel, Mother Kween is able to create branded content, just like the video above. She was able to create a yummy dessert recipe using Oreos.


Aside from cooking tutorials and product reviews, Mother Kween also shares about her daily life and her family.



12. Justin Vasquez

Subscribers: 2.03M

Topics: Music, Song Covers


Justin Vasquez is a 20-year old singer and songwriter popular for his original music and song covers. His lovely voice attracted over 2 million subscribers on his YouTube channel. He also plays the guitar, and he collaborates with other music influencers on the platform. He has a famous YouTube series where he sings to strangers on the chat app Omegle.



11. Unbox Diaries

Subscribers: 2.11M

Topics: Gadgets, Tech


Unbox Diaries is an unboxing and reaction video channel specializing in smartphones. Unbox Diaries also creates videos on laptops, tablets, computer and phone accessories, and even home broadbands. The best thing about this channel is it always takes into consideration the budget of its viewers. In the video above, Unbox Diaries created a top 10 list of great phones for mobile gaming, all under 10,000 Philippine Pesos.



10. Kath Melendez

Subscribers: 2.34M

Topics: Lifestyle, Product Reviews


Kath Melendez is a content creator most known for her product reviews and life vlogs. She shares her honest opinions about all the products she shows on her channel, and she mostly features the most affordable ones. She also posts travel and food vlogs, and she hops on to the most popular internet challenges. She covers all sorts of products, from skincare, dental care, cosmetics, food, to clothing.



9. Oliver Austria

Subscribers: 2.39M

Topics: Architecture, Home Design


Llyan Oliver Austria is a Filipino architect and content creator. He became most famous for his reaction videos to big celebrities’ houses. In these videos, he analyzes the best and worst practices that the architects used in designing the house. Aside from reaction videos, he also creates room transformation vlogs, home design tips and tricks, and household appliances reviews.


8. Happy Islanders

Subscribers: 2.49M

Topics: Family, Lifestyle

Happy Islanders

The Happy Islanders channel features the family of Andi Eigenmann, a Filipina TV and movie actress. Andi decided to move to a far-flung province in the Philippines, Siargao, to live a peaceful, quiet, and simple family life in the islands.


On this channel, Andi’s family shares their seaside living–their activities like surfing, catching and cooking fish, food preparation, home cleaning, and many others. Andi also shares some beauty tips regarding her hair care and skincare. This channel also shared Andi’s pregnancy and post-partum affairs.



7. Rachel Wonderland

Subscribers: 2.5M

Topics: Toys, Kids


This channel features two sisters named Kaycee and Rachel, who make videos that are hits for kids. They create content for children, like princess makeovers, DIY, challenges, food and toy reviews, and vacation vlogs. They also feature educational products which are great for kids their age. Lastly, this channel features milestones in the siblings’ lives, like birthdays, dental appointments, field trips, and many more.



6. Andrea Brillantes

Subscribers: 3.88M

Topics: Beauty, Fashion, Lifestyle


Andrea Brillantes is a Filipina actress and dancer who is also a social media influencer. She has a great following on all her social media accounts, including YouTube, TikTok and Instagram. On her YouTube channel, she mostly shares her fashion and beauty finds, life vlogs, travels, makeup transformations, and pranks and challenges. She has worked with international companies on her social media accounts, including famous clothing brand H&M.



5. Donnalyn Bartolome

Subscribers: 9.21M

Topics: Beauty, Lifestyle, Vlog


Donnalyn Bartolome is a social media royalty in the Philippines, starting her internet presence during her teen years. Today, she’s become an actress, mega content creator, singer, and businesswoman. On her YouTube channel, Donnalyn mostly shares her travel vlogs, entries to the most popular internet challenges, product and services reviews, skits, music videos, and life vlogs.



4. Cong TV

Subscribers: 10.4M

Topics: Comedy, Vlog, Role Play


Lincoln Cortez Velasquez, better known as Cong TV, is a Filipino YouTuber, comedian, musician, vlogger, and online streamer. He is known as a top personality on YouTube, mostly due to his comedy videos. His channel is full of comedic skits, humorous vlogs with his friends and family, travels, gaming videos, and music. His fun and relatable personality made him sought after by international brands like Old Spice and Mountain Dew.



3. Zeinab Harake

Subscribers: 12.8M

Topics: Vlog, Lifestyle, Parenting


Zeinab Harake is a Filipino vlogger, social media influencer, model, and entrepreneur. Her YouTube channel has over 12.8 million subscribers, mainly due to her beauty and relatable content. Her channel has lately been flooded with videos of her parenting milestones, since she just gave birth to her baby daughter, Zebbiana. She still uploads videos relating to her travels, lifestyle, family affairs, and internet challenges.



2. Niana Guerrero

Subscribers: 14.7M

Topics: Dance, Vlog


Niana Guerrero is a Filipino dancer and social media personality, known for her dance covers with her famous brother, Ranz Kyle. She’s been able to build a large following, not only on YouTube, but also on TikTok. Her YouTube channel mostly features life vlogs, while her TikTok account mostly features dance videos. On YouTube, she also uploads prank videos, travel vlogs, room tours, and internet challenges.


Aside from Ranz Kyle, Niana also has another sibling named Natalia. The three of them have been dominating the internet in the Philippines.



1. Ivana Alawi

Subscribers: 15.6M

Topics: Lifestyle, Vlog, Travel


Ivana Alawi is a Filipino-Moroccan actress, model, and YouTuber. She is also the CEO of her own skincare brand called Ivana Skin. On her YouTube channel, Ivana loves sharing her family life to her audience. She also uploads prank videos, internet challenges, her daily routines, food reviews, travels, fitness tips, and many others. Many brands have worked with Ivana from different industries, such as beauty, fashion, liquor, and food.



Conclusion


The Philippines is one of the top countries with most YouTube users and ad reach in the world. This is mostly due to the amount of top quality content that influencers produce on the platform. Whether you are looking for someone new to watch and follow, or you’re looking for an influencer to collaborate with on your next campaign, we hope this list has led you to them!


If you’re interested in knowing more about influencer marketing in the Philippines, go and check out the AJ Marketing Blog.





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