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The 20 Biggest YouTube Influencers in the Philippines


AJ Marketing - The 20 Biggest YouTube Influencers in the Philippines

Looking for the biggest YouTubers in the Philippines? No surprise there—the Philippines is a top country with crazy YouTube users, thanks to its killer influencers. Everyone’s hunting for the best accounts to follow, while brands are scouting for influencer partners for their marketing campaigns. And why not? A single YouTube ad can hit over 58 million Filipino users! Instead of just ads, brands are now teaming up with the best influencers that can represent their product.


AJ Marketing - The 20 Biggest YouTube Influencers in the Philippines - YouTube Advertising Audience Overview in the Philippines


Filipino YouTubers cover all the niches—tech, beauty and fashion, gaming, parenting, to visual arts. Whether they're micro, nano, or mega influencers, there's someone perfect for every brand’s identity and image. In this list, you'll find top YouTube influencers in the Philippines across different topics and follower ranges, all delivering quality content. Who knows? You might discover your next favorite channel or the best influencer to rep your brand!



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The 20 Biggest YouTube Influencers in the Philippines ⬇️



Subscribers: 1.01M

Topics: Music, Song Covers


If you haven't discovered Patch Quiwa yet, you're missing out on a rising star in the Filipino music scene with hits like "Simula Pa Nung Una" and "Kaya Pala." She's not just making waves as a pop singer but also as one of the standout Filipino YouTubers, sharing a delightful mix of local and international song covers on her channel. From catchy tunes to behind-the-scenes glimpses of her life, like performing at Coke Studios, Patch offers a captivating look at her musical journey.





Subscribers: 1.51M

Topics: Beauty, Cosmetics


Anne Clutz is a must-watch for makeup and beauty enthusiasts, with a YouTube channel overflowing with reviews, tutorials, and haul videos that celebrate all things "Pinay" (Filipina). Since launching her channel in 2012, she has skyrocketed to fame among Filipino content creators, even kicking off her own makeup line and collaborating with top beauty brands like Cetaphil, Maybelline, and L'Oreal. Dive into her world and discover why her engaging content has become a staple in the beauty community!





Subscribers: 1.56M

Topics: Lifestyle, Beauty, Fashion


When a hobby takes flight, amazing things can happen—just ask Rei Germar, a Filipino YouTuber whose channel has become a go-to destination for entertainment and inspiration among Filipino women. What began as a personal project now feels like chatting with a stylish friend offering honest reviews on cosmetics, clothing, accessories, and insights into her lifestyle, travels, and fashion finds. With Rei, you're not just watching; you're exploring the world through her adventures both in the Philippines and beyond.





Subscribers: 1.99M

Topics: Home Maintenance, Family


You might know Lloyd Cadena, the beloved vlogger, but his mom, Mother Kween, is a rising star in the world of Filipino vloggers. She's using his platform to dish out fantastic home hacks, mouthwatering cooking recipes—like her Oreo dessert—and refreshingly honest appliance reviews, while also sharing snippets of her daily life and family adventures. Check her out for a delightful mix of relatable content and engaging branded creations!





Subscribers: 2.02M

Topics: Gadgets, Tech


Need straight-up, no-nonsense tech and gadget reviews? Mary Bautista's YouTube channel is your go-to spot, renowned for her unboxing videos, gadget tests, and insightful first impressions on everything from smartphones to digital cameras. Whether she’s exploring products from Samsung, Lenovo, RealMe, or Apple, Mary's channel is the ultimate guide for your next tech purchase, helping fans make smart choices between authentic and fake gadgets.





Subscribers: 2.16M

Topics: Food, Cooking


Say hello to Ninong Ry, or Ryan Morales Reyes, who swapped his head chef hat for YouTube fame and hasn't looked back. With a culinary degree from a top school in the Philippines, his channel is where you’ll find hilariously carefree cooking that makes you think, “I can totally do this, too!” His fun take on cooking, along with collaborations featuring popular food brands, has made him an internet favorite, delighting audiences with his delicious dishes and lively charisma.





Subscribers: 2.18M

Topics: Music, Song Covers


Justin Vasquez, a remarkable Filipino YouTuber, wows audiences with his soulful voice and captivating original songs, drawing over 2 million subscribers to his channel. At just 20 years old, his talent extends beyond singing—he plays the guitar and collaborates with fellow music influencers for some unforgettable performances. One of his most popular series features him serenading strangers on Omegle, showcasing not only his musical prowess but also his engaging personality.





Subscribers: 2.25M

Topics: Education, Study Tips


Lyqa Maravilla is a prominent figure among Filipino content creators, known for her inspiring educational videos that help others succeed in their exams and beyond. After passing the Philippine Civil Service Exam, she chose to share her wisdom, covering topics like Math, English, logic, and job interview tips on platforms like YouTube and Facebook. Besides her educational material, Lyqa creatively collaborates with brands, like George Optical, seamlessly integrating them into her insightful content.





Subscribers: 2.35M

Topics: Lifestyle, Product Reviews


Kath Melendez is a content creator most known for her product reviews and life vlogs. She shares her honest opinions about all the products she shows on her channel, and she mostly features the most affordable ones. She also posts travel and food vlogs, and she hops on to the most popular internet challenges. She covers all sorts of products, from skincare, dental care, cosmetics, food, to clothing.





Subscribers: 2.52M

Topics: Architecture, Home Design


Discover Llyan Oliver Austria, a gifted Filipino architect who spices up the digital world with his entertaining content. Famous for his witty reaction videos critiquing celebrity homes, he offers both laughter and insights into architectural design. Beyond these, his channel is filled with room makeovers, clever home design tips, and honest appliance reviews, making it a treasure trove for design enthusiasts and comedy fans alike!




Subscribers: 2.6M

Topics: Gadgets, Tech


Unbox Diaries is an unboxing and reaction video channel specializing in smartphones. Unbox Diaries also creates videos on laptops, tablets, computer and phone accessories, and even home broadbands. The best thing about this channel is it always takes into consideration the budget of its viewers. In the video above, Unbox Diaries created a top 10 list of great phones for mobile gaming, all under 10,000 Philippine Pesos.





Subscribers: 2.69M

Topics: Family, Lifestyle

AJ Marketing - The 20 Biggest YouTube Influencers in the Philippines - 8 Happy Islanders

Searching for a feel-good family and island life channel? Dive into The Happy Islanders, where Andi Eigenmann, a beloved Filipina actress, chronicles her serene life with her family on the stunning island of Siargao. From surfing and fishing to home routines and seaside fun, their adventures offer a refreshing glimpse into a simpler lifestyle. Plus, Andi shares her beauty tips and heartfelt experiences, including pregnancy and post-partum stories, making it a must-watch for those craving authenticity and island vibes!





Subscribers: 2.65M

Topics: Finance, Wealth Coach


Chink Positive, a.k.a. Chinkee Tan, is a wealth coach and a motivational speaker on money, mindset, and success. He teaches Filipinos tips on investment and increasing wealth, even with very little capital. He tackles various topics, from money management, stock exchange, to income possibilities through the cryptocurrency and the metaverse.





Subscribers: 3.57M

Topics: Toys, Kids


Parents seeking top-notch entertainment for their kids should definitely check out Kaycee and Rachel's channel, a gem among Filipino content creators. These lively sisters captivate young audiences with princess makeovers, DIY projects, exciting challenges, and engaging vlogs about vacations and educational products. Their videos not only entertain but also celebrate important childhood milestones like birthdays and school adventures, making them a favorite choice for family-friendly fun!





Subscribers: 4.16M

Topics: Beauty, Fashion, Lifestyle


While many recognize Andrea Brillantes as a talented Filipina actress and dancer, she's also making waves as a dynamic social media influencer. With a massive fanbase across YouTube, TikTok, and Instagram, Andrea offers a captivating mix of fashion and beauty tips, life vlogs, travel adventures, and exciting pranks and challenges. Her influence extends to collaborations with major brands like H&M, showcasing her versatility and charm online.


Subscribers: 9.86M

Topics: Beauty, Lifestyle, Vlog


Introducing Donnalyn Bartolome, the reigning queen of social media in the Philippines! From her early days as a teenage influencer, Donnalyn has blossomed into an actress, powerhouse content creator, singer, and savvy businesswoman, inspiring countless fans with her remarkable journey. Her YouTube channel is a treasure trove of travel vlogs, trending challenges, honest reviews, entertaining skits, music videos, and snapshots of her vibrant life.





Subscribers: 11.8M

Topics: Comedy, Vlog, Role Play


If you're in need of a hearty laugh, Cong TV is your go-to source for comedy gold! Lincoln Cortez Velasquez, better known as Cong TV, is a multi-talented Filipino YouTuber whose hilarious videos have skyrocketed him to fame. His channel overflows with comedic skits, lighthearted vlogs featuring friends and family, travel adventures, gaming antics, and music, making him a favorite not just among viewers but also international brands like Old Spice and Mountain Dew.





Subscribers: 14.1M

Topics: Vlog, Lifestyle, Parenting


You might know Zeinab Harake as a popular Filipino vlogger, but did you know she's also a social media influencer, model, and entrepreneur? Her amazing content and relatable personality have earned her over 13 million subscribers on YouTube. Her channel has lately been flooded with videos of her parenting milestones, since she just gave birth to her baby daughter, Zebbiana. She still uploads videos relating to her travels, lifestyle, family affairs, and internet challenges.






Subscribers: 15.7M

Topics: Dance, Vlog


If you're a fan of dance covers, Niana Guerrero is the star you need to watch! This talented Filipino dancer and social media sensation has captured a massive audience with her fantastic dance videos alongside her brother, Ranz Kyle, and she’s making waves on TikTok too. Her YouTube channel is a delightful mix of life vlogs, pranks, travel adventures, room tours, and challenges, while she, Ranz, and their sibling Natalia continue to dominate the Philippines' online scene.



Subscribers: 17.8M

Topics: Lifestyle, Vlog, Travel


Meet Ivana Alawi - a multi-talented Filipino-Moroccan actress, model, and YouTuber. But that's not all - she's also the CEO of her own skincare brand, Ivana Skin. Her journey to success is truly inspiring. On her YouTube channel, Ivana loves sharing her family life to her audience. She also uploads prank videos, internet challenges, her daily routines, food reviews, travels, fitness tips, and many others. Many brands have worked with Ivana from different industries, such as beauty, fashion, liquor, and food.



Conclusion


The Philippines is one of the top countries with most YouTube users and ad reach in the world. This is mostly due to the amount of top quality content that influencers produce on the platform. Whether you are looking for someone new to watch and follow, or you’re looking for an influencer to collaborate with on your next campaign, we hope this list has led you to them!





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Frequently Asked Questions (FAQs)



Who are the top YouTubers in the Philippines?

The top YouTubers in the Philippines for 2024 include Ranz Kyle, Niana Guerrero, Ivana Alawi, and Cong TV. They dominate the entertainment, lifestyle, and gaming scenes on YouTube.

What types of content are popular among Filipino YouTubers?
How can I collaborate with Filipino YouTubers?
How do I choose the right YouTubers Influencer for my brand in Philippines?
How can I track the success of a YouTube influencer collaboration?

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