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Philippines’ Top 11 Fashion & Beauty Influencers in 2024

AJ Marketing - Philippines’ Top 11 Fashion & Beauty Influencers

Are you searching for the hottest skincare, makeup, and fashion content from the Philippines? Look no further! With the rise in income and changing lifestyles, the beauty, personal care, apparel, and footwear industries have expanded significantly over the past decade. This growth has created an opportunity for global brands to expand their reach in the Philippines, making this industry a prime market for influencers in this niche to thrive on social media.

From 2020 to 2022, revenue for the beauty and personal care industry in the Philippines has skyrocketed to over 5.5 billion US dollars, with projections to reach 5.84 billion in 2024. While international brands have infiltrated the market, the emergence of local cosmetic and personal care brands has made it more challenging for global brands to compete. But there's an easy solution: influencer marketing.

AJ Marketing - Philippines’ Top 11 Fashion & Beauty Influencers - Revenue of the beauty & personal care market in the Philippines by segment

Beauty and fashion influencers are among the most popular types of influencers in the Philippines. These makeup and style gurus produce a wide range of content, from tutorial videos and shopping hauls to tips and tricks and top brand lists. They also utilize various platforms, such as Instagram, YouTube, and TikTok. What sets these influencers apart is their ability to connect with the Filipino community on a personal level, resulting in effective marketing for brands.

If you're on the lookout for a content creator to represent your brand, then you're in luck! We've curated a list of the top 11 beauty and fashion influencers in the Philippines just for you. So let's dive in!

AJ Marketing - Philippines’ Top 11 Fashion & Beauty Influencers - Connect

Philippines’ Top 11 Fashion & Beauty Influencers ⬇️

Followers: 115K

Topic: Men’s Fashion, Urban Clothing

Say hello to JP De Leon, the Manila-based blogger and online influencer who knows all about what's hot and trendy. Just take a peek at his stylish feed and see for yourself! JP's urban style outfits are crisp, clean, and effortlessly chic, making him a true inspiration for anyone looking to step up their fashion game.

Followers: 235K

Topic: Fashion, Lifestyle, Urban Clothing

Ida Anduyan is a pioneer in the world of Filipino fashion content creation. She was one of the first influencers to use Instagram to showcase her stunning OOTDs and aesthetic photos, and has since worked with top brands like Burberry, Levi's, Kiehls, and Hermes. With her keen eye for style and effortless elegance, it's no wonder she's a favorite among fashion enthusiasts in the Philippines and beyond.

Subscribers: 347K

Topic: Men’s Clothing, Lifestyle, Travel

Meet David Guison, the stylish vlogger who's making waves in the Filipino men's fashion scene! Through his DG Manila Fashion and Lifestyle Blog, David shares his expertise on everything from men's clothing and footwear to travel and food. His Lookbooks are a must-watch for anyone looking for outfit inspiration, and he's even worked with top brands like Wrangler and Adidas.

Followers: 379.2K

Topic: Fashion, Lifestyle

AJ Marketing - Philippines’ Top 11 Fashion & Beauty Influencers - 8 Denisse Sy

Get ready to revamp your wardrobe with the help of Denisse Sy, the TikTok video creator who's all about outfit inspirations! Her videos are filled with clever tips and tricks on how to mix and match different pieces of clothing to create fresh, stylish looks that are perfect for any occasion. Whether you're looking for outfit ideas for school, work, or a summer day out, Denisse has got you covered.

Followers: 433.6K

Topic: Cosmetics, Beauty

AJ Marketing - Philippines’ Top 11 Fashion & Beauty Influencers - 9 Marj Maroket

Looking for makeup tips specifically tailored to Filipinas with morena skin tones? Look no further than Marj Maroket! This talented makeup artist and TikTok beauty influencer has honed her craft through formal lessons at the Center of Aesthetic Studies, and she's now sharing her expertise with the world. Her tips and tricks are designed to help women love and embrace their unique skin tones, and she's even worked with international brands like Maybelline, Fenti, and Charlotte Tilbury.

Subscribers: 627K

Topic: Skincare, Lifestyle

Looking to give your self-care routine a boost? Look no further than Crisha Uy, the former commercial model and makeup artist who's now a full-time YouTuber! Her channel is packed with helpful tips and tricks on skincare, beauty, and lifestyle, all designed to help you look and feel your best. And with her engaging travel and food content, she's sure to keep you entertained and inspired!

Subscribers: 749K

Topic: Beauty, Lifestyle, Self-Care, Fashion

Angel Dei is the makeup guru every Filipina needs in their life! Her beginner-friendly tutorials on YouTube have helped countless women up their beauty game, and she's now expanded her content to include travel, fashion, home appliances, and more. With her helpful tips and advice on beauty, self-care, health, and lifestyle, Angel is a true inspiration for anyone looking to live their best life.

Followers: 1.1M

Topic: Cosmetics, Beauty

AJ Marketing - Philippines’ Top 11 Fashion & Beauty Influencers - 4 Geraldine Rivera

Looking for affordable makeup recommendations and easy-to-follow tutorials? Look no further than Geraldine Rivera, the TikTok beauty influencer who's taking the Philippines by storm! Her stunning makeup looks and honest reviews have earned her a loyal following, and she's worked with some of the top brands in the industry, including Maybelline, Brilliant Skin, Vice Cosmetics, and Colourette.

Followers: 1.2M

Topic: Cosmetics, Fashion

AJ Marketing - Philippines’ Top 11 Fashion & Beauty Influencers - 3 Sushi Girl

When it comes to quality product recommendations, Sushi Girl is the TikTok influencer to watch! From beauty products and makeup tools to clothing and skincare, she's got you covered with her budget-friendly tutorials and honest reviews. And with her mini vlogs and dance videos, she's sure to keep you entertained and inspired!

Subscribers: 1.56M

Topic: Fashion, Beauty, Lifestyle, Travel

Say hello to Rei Germar, the multi-talented YouTuber who's taking the Philippines by storm! With her high-quality videos, relatable personality, and transparency, it's no wonder she's amassed over 1.5 million subscribers on the platform. From fashion hauls and beauty tutorials to travel videos and lifestyle tips, Rei does it all with style and grace. And with top brands like Lazada and H&M vying for her attention, it's clear that she's a force to be reckoned with in the world of influencer marketing.

Followers: 1.8M

Topic: Fashion, Luxury, Lifestyle

Looking for some fashion inspiration with a luxurious edge? Look no further than Liz Uy, the fashion stylist, entrepreneur, and Instagram influencer who's always in the know. From edgy concepts and celebrity styles to her own stunning OOTDs and her favorite luxury brands like Gucci, Versace, and Bvlgari, Liz is a true fashion icon in the Philippines. And with her keen eye for style and impeccable taste, she's sure to leave you feeling inspired and chic.


The beauty and fashion industries have been booming in the Philippines in the past decade. Billions of US dollars in revenue are attained by companies in these industries through the Filipino market. True enough, this makes the Philippines a viable option for market expansion for brands on an international scale. The best way to get through this market’s heart is by collaborating with local fashion and beauty influencers.

We hope you were able to gain insight on what content creation in this niche looks like. We provided the top beauty and fashion influencers to date, and we hope you found the perfect influencer to represent you and your brand.

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