The Philippines is a growing market for luxury goods and services. Filipino fashionistas on social media have contributed to the widespread appreciation of luxurious brands, such as Chanel, Louis Vuitton, Bvlgari, Dior, and more. Luxury content creators influence their followers to look into the newest releases of designer bags and shoes, and even high-end watches and perfumes. This trend has caught the attention of designer companies, who are now actively working with luxury influencers for their social media marketing campaigns.
The Philippine fashion industry has grown over the years, and it has now become a viable market for luxury brands to sell their products. Although revenue of the luxury fashion industry took a dip during the pandemic, it is projected to reach 323.39 million dollars in 2027. More Filipinos are aspiring to get their hands on designer apparel and footwear. The best way to bring these exclusive products to the target audience is through social media.
In this article, we listed the top luxury influencers in the Philippines today. These influencers are trusted and revered by Filipinos for their taste and class. Luxury influencers are spread throughout different platforms, from YouTube, TikTok, to Instagram. If you’re looking for a person to follow, or a content creator to work with, then keep reading on.
The Top Luxury Influencers in the Philippines are ⬇️
10. Aimee Hashim
Aimee Hashim, a.k.a. LoveLuxe by Aimee, is a YouTuber who gives her audience an insider’s perspective into the exclusive world of luxury lifestyle consultancy. She tries to educate her audience through online video content, where she discusses the ins and outs of luxury brands.
In her videos, she recommends the best designer brands to invest in, reviews new products, and teaches beginners how to choose the right bags and shoes.
9. LA Aguinaldo
LA Aguinaldo is a Filipino model and Instagram influencer. He usually posts photos of his modeling photoshoots, his travels, and his favorite fashion brands. He’s an avid consumer of Louis Vuitton pieces, and he has also modeled for the brand. He has also worked with Dior.
8. Camille Co
Camille Co started her social media presence through creating a blog titled “Camille Tries to Blog”. Now, Camille is managing a big Instagram following on her profile, in which she posts her luxury outfits, travels, and high quality lifestyle.
Camille has worked with several brands, including Dior, Louis Vuitton, Chanel, and Balmain.
7. BJ Pascual
BJ Pascual is a nationally recognized photographer to the biggest and brightest stars in the Philippines. He’s known for his classy and glamorous photographs for fashion magazines such as Harper’s Bazaar and L’Officiel. BJ does not only take photos of celebrities, but he has grown to be a social media star himself.
BJ usually posts about his luxurious lifestyle. He has worked with brands such as Louis Vuitton, Versace, and Balenciaga.
6. Laureen Uy
Laureen Uy is a fashion and travel blogger in the Philippines, who has also grown presence on Instagram and YouTube. Laureen received the Top Fashion Influencer award at the Influence Asia Awards in 2015.
On her page, Laureen posts about luxury cosmetics and fashion pieces. On YouTube, she shows her followers her bag and shoe collections, along with product unboxings and reviews.
5. Dr. Vicky Belo
Dr. Vicky Belo is a renowned Filipino dermatologist and TV personality. She’s the dermatologist of Philippines’ biggest celebrities and models. On social media, she shares about her luxurious lifestyle and her family. She’s known to buy expensive designer pieces and take VIP tours at designer boutiques.
Dr. Vicky Belo is also popular on TikTok, where she answers medical queries and uploads mini vlogs.
4. Liz Uy
Liz Uy is a fashion stylist, author, and fashion editor from the Philippines. Liz Uy also works as a digital curator for Style Singapore, and as the creative director of Stylized Studio, a styling company based in the Philippines.
On her Instagram account, Liz shares aesthetic photos of her high-class outfits, cosmetics, travels, and celebrity clients. She has styled the most popular stars in the country, and has attended several fashion weeks abroad.
3. Bryan Yambao
Brian Yambao, or Byanboy on social media, is a Filipino celebrity fashion and style blogger, and socialite. His blog won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog. He recently gained more popularity when he created short-form videos on TikTok.
On his account, he posts product unboxings, his luxurious travels, his designer clothes, bags, and accessories, and his tips for attaining high social status.
2. Sofia Andres
Sofia Andres is a Filipino actress and commercial model, known for her roles in several TV series and movies. Sofia posts about fashion, food, family, art and lifestyle. Her beauty is of a different class, making her sought after by luxury brands like Fendi, Versace, Dior Beauty, and Chanel.
Sofia also owns a health and beauty brand called Zoe Essential.
1. Heart Evangelista
Heart Evangelista is a renowned TV and movie actress, host, artist, entrepreneur, and socialite. Heart has been gaining international recognition for her jaw-dropping and stunning outfits during the Paris Fashion Week in France. She’s been meeting several big names in the luxury fashion industry, such as Edward Enninful, Anna Wintour, and Coisy Eloïse.
On her Instagram account, she posts her most iconic outfits worn nationally and internationally. On her YouTube account, Heart gives her fans a more in-depth look into her glamorous lifestyle.
To own designer products from the likes of Chanel, Balenciaga, Dior, and Louis Vuitton is dreamt by many Filipinos on social media. These luxury brands mean class and quality taste for the owner. Social media influencers reinforce this social standard, because their fashion recommendations are highly-revered. Thus, the increase of luxury goods market size in the Philippines can also be attributed to these content creators.
In this list, we gave you a glimpse of the Philippines' top luxury influencers. We hope you were able to find the influencer best suited to represent your brand.
For more information on influencer marketing in the Philippines, check the AJ Marketing Blog.
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