The Philippines has always been known for Filipino beauty–it’s known for its stunning men and women whose talents and looks know no bounds. More and more Filipino models are being recognized internationally, like Kelsey Merritt and Hannah Locsin. Social media plays a vital role in increasing these models’ fame, from the catwalk to the phone screen. Filipino social media users hit the follow button on the models’ profiles for inspiration and appreciation.
Models on Philippine social media become influencers across many niches–from fashion, beauty, fitness, to lifestyle. Model content creators are sought after by international brands who are interested in expanding through the Philippine market. The fashion industry in the Philippines, alone, gives promising revenues. It is predicted that the revenue from the fashion industry will pass the 3.6 billion dollar-mark by 2025. Models, through influencer marketing, can help introduce global brands to the Filipino market.
Whether you’re an aspiring model, or you’re looking for an influencer to be the face of your brand, this article is for you. We listed the most stunning models of the Philippines for you to follow on social media.
The Top Model Influencers in the Philippines are ⬇️
10. Craig Uy
Craig Uy is a 21-year old model under the New Monarq Manila modeling agency. Craig’s chiseled jaw, flawless skin, and fierce eyes attracted Filipino audiences across TikTok and Instagram. His TikTok has 99.4K followers who await his fit checks and vlogs. He previously collaborated with Haagen Dazs and RealMe on TikTok. He commonly models for fashion brands, such as Zalora.
Beatrice Santos is dubbed as the “Black Barbie” of the Philippines. She is a Filipina model who won the title “Miss Makati” back in 2019. Her dark skin, petite body, and big and curly hair made her a top representation of Filipina beauty. On her TikTok, she posts makeup transformations, dances, and photoshoots behind-the-scenes.
Luis Hontiveros is a Filipino ramp model and actor. He appeared on many Philippine TV shows and movies, but he’s most recognized for his billboards along Philippines’ main roads. Luis is an underwear model for the local brand, Bench. On his Instagram, he wows his fans with his well-formed abs, which he achieves through workouts, basketball, and Brazilian Jiu-jitsu.
7. LA Aguinaldo
LA Aguinaldo gained fame on Instagram after he created the hashtag #LATravels, where he shares photos of his international adventures. His charming smile also captured the hearts of Filipinos on TikTok. His Instagram profile today is a mix of stunning photos from his modeling gigs, and genuine life updates for his fans.
LA has shown fondness of luxury brands such as Louis Vuitton, Bvlgari, and Dior. He’s also taught his male followers his skincare secrets.
Vee is a Filipina model who is part of the LGBTQ+ community. Vee is part of the famous Filipino couple, Vee and Yanna. On her TikTok, she lets her followers get a sneak peek into her day as a Filipina model. She’s proud of her curly hair, and she’s seen by other Filipinas as an authority for haircare and beauty.
Mikaela Martinez started her modeling career at the very young age of 15. Today, she’s already a momma of three children, and she’s still modeling for fashion brands. Mikaela is also an entrepreneur, owning the clothing brand named Ebony & Ivory. She also has her own magazine publication, modeling agency, and food business.
On her Instagram, she posts about her photoshoots, fitness routines, self-care, life in general, and her product recommendations.
Ambra Gutierrez is an Italian-Filipino model who was a finalist for Miss Italy. Ambra is an advocate for women’s rights, and sex and body positivity. Ambra is now an international model for Cosmopolitan and Victoria Secret, but the height of her career does not mean forgetting her Filipino roots. She’s followed by Filipinos on social media where she usually shows off her stunning body in swimsuits.
Samantha Bernardo is a fashion model and beauty queen who was crowned as Binibining Pilipinas Grand International 2020. Samantha’s fame also brought her several TV appearances. On her TikTok account, she posts about everything beauty–from her photoshoots, makeup routines, skincare routines, model walk, to her fitness journey.
Maureen Wroblewitz is a Filipino-German model known for winning the international TV show, Asia's Next Top Model Season 5. Ever since her victory, Maureen has been sought after by international and local fashion brands. Her stunning face and sweet smile gained her 1.4 million followers on Instagram.
Georgina Wilson is a Filipino-British model, actress, and host. Her modeling career reached international heights, making her the host of Asia's Next Top Model Season 3 back in 2015. Today, Georgina owns the eyewear company Sunnies Studios. Georgina’s Instagram account is full of life updates, beautiful portraits, and product recommendations.
In a country where beauty standards are in place, Filipino social media users tend to follow stunning models for inspiration and appreciation. These models share their beauty, fitness, and skincare secrets to the public who aspire to become flawless. These models also let ordinary people peek into their lives and into the modeling industry. Model influencers are then able to foster more authentic relationships with their audience, making them great partners for international brands.
In this list, we gave you the top model influencers on Philippine social media today. These influencers vary in content and audience. We hope you found someone to teach you how to pose, or someone who can introduce your brand to the Filipino audience.
For more information on influencer marketing in the Philippines, check the AJ Marketing Blog.
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