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10 Stunning Model Influencers on Philippine Social Media

AJ Marketing - 10 Stunning Model Influencers on Philippine Social Media

When it comes to Filipino beauty, there's no denying that the Philippines has produced some of the most stunning men and women around the world. And with the help of social media, Filipino models like Kelsey Merritt and Hannah Locsin are receiving the recognition they deserve not only on the catwalk but also on our phone screens. Thanks to their growing following, many Filipino models have become influencers across different niches, including fashion, beauty, fitness, and lifestyle.

In fact, international brands are now tapping into the Philippine market and seeking out content creators for their campaigns. With the fashion industry in the Philippines predicted to surpass the $3.6 billion mark by 2025, it's no surprise that models are in high demand. By using influencer marketing, models can help bring global brands to the Filipino market.

AJ Marketing - 10 Stunning Model Influencers on Philippine Social Media - Revenue of the Fashion Industry in the Philippines from 2017 to 2025

So, whether you're an aspiring model or a brand looking for the perfect face to represent you, we've got you covered. We've listed down the most stunning models of the Philippines for you to follow on social media. Trust us; you won't be disappointed!

AJ Marketing - 10 Stunning Model Influencers on Philippine Social Media - Connect

The Top Model Influencers in the Philippines are ⬇️

Followers: 112.4K

Meet Craig Uy, a 21-year-old model who's making waves under the New Monarq Manila modeling agency. With his chiseled jaw, flawless skin, and fierce eyes, it's no surprise that Filipino audiences on TikTok and Instagram can't get enough of him. He's got a whopping 112.4K followers on TikTok, eagerly awaiting his fit checks and vlogs. Craig has also collaborated with big brands such as Haagen Dazs and RealMe on TikTok. And when he's not busy making waves on social media, you'll find him modeling for fashion brands like Zalora.

Followers: 191.9K

AJ Marketing - 10 Stunning Model Influencers on Philippine Social Media - 9 Beatrice Santos

Say hello to Beatrice Santos, aka the "Black Barbie" of the Philippines. This Filipina model stole the show when she won the title "Miss Makati" back in 2019, and it's easy to see why. Her dark skin, petite body, and big curly hair make her the perfect representation of Filipina beauty. Follow her on TikTok, and you'll see her sharing makeup transformations, busting out some killer dance moves, and giving us a glimpse behind the scenes of her photoshoots.

Followers: 208K

Have you heard of Luis Hontiveros? He's a talented ramp model and actor who's made a name for himself in Philippine TV shows and movies. But what really catches people's attention are his billboards along the country's main roads. As an underwear model for the local brand Bench, Luis shows off his well-formed abs on Instagram, which he works hard for through intense workouts, basketball, and Brazilian Jiu-jitsu.

Followers: 231K

You might know LA Aguinaldo as the guy who started the popular hashtag #LATravels on Instagram. His stunning photos of his international adventures will make you want to pack your bags and go. But that's not all; LA's charming smile has also captured the hearts of many Filipinos on TikTok.

If you follow him on Instagram, you'll get a mix of gorgeous photos from his modeling gigs and some real-life updates for his fans. LA isn't shy about showing off his love for luxury brands like Louis Vuitton, Bvlgari, and Dior. And if you're a guy looking to up your skincare game, he's got you covered.

Followers: 284K

Discover the captivating world of a Filipina Instagram star and model with over 280,000 followers, known for her partnerships with brands like Forever21 and L'Oreal. Starting her modeling career in 2012 and studying Visual Communications at the University of the Philippines, she embodies both style and intellect. Born and raised in the Philippines, she has a personal connection to the music industry through her relationship with Daniel Peters.

Followers: 269K

Check out Mikaela Martinez, a supermodel who started her career at the tender age of 15. Fast forward to today, and she's a proud momma of three children who still models for fashion brands. But that's not all; Mikaela is also an entrepreneur who owns the clothing brand Ebony & Ivory, a magazine publication, modeling agency, and even a food business.

On her Instagram, she shares about her photoshoots, fitness routines, self-care, and her product recommendations. She's a true inspiration for all women who aspire to be successful entrepreneurs, mothers, and models.

Followers: 580K

Ambra Gutierrez is a model of Italian-Filipino descent who made waves as a finalist for Miss Italy. But Ambra isn't just a pretty face; she's also a passionate advocate for women's rights and sex and body positivity. Now an international model for Cosmopolitan and Victoria Secret, Ambra hasn't forgotten her Filipino roots. Her social media accounts are followed by many Filipinos who can't get enough of her stunning body in swimsuits.

Followers: 429.9K

Say hello to Samantha Bernardo, a fashion model and beauty queen who was crowned Binibining Pilipinas Grand International 2020. With her stunning looks and winning personality, Samantha has made numerous TV appearances, further cementing her status as a household name. On her TikTok account, she shares everything about beauty, from her photoshoots and makeup routines to her skincare regimen and model walk. Don't forget to follow her fitness journey too; this girl is serious about staying in shape!

Followers: 1.4M

Have you heard of Maureen Wroblewitz? This Filipino-German model made headlines when she won Asia's Next Top Model Season 5, and ever since then, she's been in high demand by international and local fashion brands. And it's not hard to see why; her stunning face and sweet smile have earned her a whopping 1.5 million followers on Instagram. If you're not following her yet, you're missing out!

Followers: 3.4M

On top of our list is Georgina Wilson, a Filipino-British model, actress, and host who's made waves both locally and internationally. Her modeling career reached new heights when she hosted Asia's Next Top Model Season 3 back in 2015. Today, Georgina is a successful entrepreneur who owns the eyewear company Sunnies Studios. Follow her on Instagram, and you'll get a glimpse into her life, from her updates on motherhood to her beautiful portraits and product recommendations. Georgina is proof that you can have it all!


In a country where beauty standards are in place, Filipino social media users tend to follow stunning models for inspiration and appreciation. These models share their beauty, fitness, and skincare secrets to the public who aspire to become flawless. These models also let ordinary people peek into their lives and into the modeling industry. Model influencers are then able to foster more authentic relationships with their audience, making them great partners for international brands.

In this list, we gave you the top model influencers on Philippine social media today. These influencers vary in content and audience. We hope you found someone to teach you how to pose, or someone who can introduce your brand to the Filipino audience.

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