The Philippines is a hotspot for some of the globe’s most breathtaking models, and with the rise of social media, talents like Kelsey Merritt and Hannah Locsin have skyrocketed to influencer status. It’s no wonder many Filipino models have become influencers, carving out dynamic niches in fashion, beauty, fitness, and lifestyle. This makes them assets for brands eager to make a mark.
International brands are catching on, tapping into the Philippine market by using influencer marketing to team up with these social media powerhouses. With the local fashion industry poised to crack the $3.6 billion mark by 2025, models are playing a key role in helping global brands forge meaningful connections with Filipino consumers. Whether you’re a brand looking to expand or an aspiring model ready to shine, this ever-evolving space is brimming with exciting possibilities.
The Top Model Influencers in the Philippines are ⬇️
10. Craig Uy
Followers: 112.4K
Meet Craig Uy, a standout talent making waves as one of the filipina models at New Monarq Manila, captivating TikTok and Instagram fans with his striking looks and dynamic content. With 112.4K TikTok followers, Craig charms audiences with his fit checks and brand collaborations with Haagen Dazs and RealMe. Off-screen, he continues to impress as a model for top fashion names like Zalora.
Followers: 191.9K
Beatrice Santos, the "Black Barbie" of the Philippines, who’s redefining beauty standards and shining brightly among filipino female models. Crowned "Miss Makati" in 2019, she captivates with her radiant skin, petite frame, and big curly hair. On TikTok, Beatrice wows fans with makeup transformations, incredible dance moves, and behind-the-scenes glimpses of her modeling journey.
Followers: 200K
Have you heard of Luis Hontiveros? This filipina model and actor is turning heads on Philippine TV and lighting up billboards across the country. As Bench’s go-to underwear model, Luis flaunts his sculpted abs on Instagram, earned through intense workouts, basketball, and Brazilian Jiu-jitsu.
7. LA Aguinaldo
Followers: 231K
Meet LA Aguinaldo, the Filipino model behind the #LATravels hashtag, whose stunning travel shots will spark your wanderlust. Beyond Instagram, his irresistible smile charms fans on TikTok, while he effortlessly blends luxury showcases with real-life updates. Plus, LA’s got the inside scoop on elevating your skincare routine!
Followers: 284K
Step into the dazzling world of a Filipina Instagram sensation, one of the top influencer models, boasting over 280,000 followers and teaming up with brands like Forever21 and L'Oreal. A University of the Philippines Visual Communications alum, she blends style with smarts while sharing a personal tie to the music scene through her partner, Daniel Peters.
Followers: 269K
Mikaela Martinez, one of the inspiring filipino female models who launched her career at just 15 and now balances being a mom of three with modeling and entrepreneurship. Her ventures include the clothing brand Ebony & Ivory, a magazine, a modeling agency, and even a food business. Follow her on Instagram for a glimpse into her photoshoots, fitness regimens, self-care tips, and product faves—she's a true role model for aspiring women.
Followers: 580K
Ambra Gutierrez, the Filipina model who took the world by storm as a Miss Italy finalist and now graces the pages of Cosmopolitan and Victoria's Secret. Beyond her beauty, Ambra is a fierce advocate for women's rights and body positivity, staying true to her roots. Her social media buzzes with Filipinos who admire her stunning swimsuit moments and empowering messages.
Followers: 429.9K
Samantha Bernardo, the Binibining Pilipinas Grand International 2020 titleholder who dazzles audiences with her beauty and charm. A regular face on TV, she captivates fans on TikTok with beauty tips, photoshoot insights, and her impeccable model walk. Plus, her fitness journey is a must-follow for anyone serious about staying in shape!
Followers: 1.4M
Maureen Wroblewitz, the Filipino-German stunner who rose to fame by winning Asia's Next Top Model Season 5. Her captivating beauty and charming smile have made her a favorite for fashion brands worldwide, earning her 1.5 million Instagram fans. If you haven't yet, hit that follow button—she's one you don’t want to miss!
Followers: 3.4M
On top of our list is Georgina Wilson, a Filipino-British model, actress, and host who's made waves both locally and internationally. Her modeling career reached new heights when she hosted Asia's Next Top Model Season 3 back in 2015. Today, Georgina is a successful entrepreneur who owns the eyewear company Sunnies Studios. Follow her on Instagram, and you'll get a glimpse into her life, from her updates on motherhood to her beautiful portraits and product recommendations. Georgina is proof that you can have it all!
CONCLUSION
In a country where beauty standards are in place, Filipino social media users tend to follow stunning models for inspiration and appreciation. These models share their beauty, fitness, and skincare secrets to the public who aspire to become flawless. These models also let ordinary people peek into their lives and into the modeling industry. Model influencers are then able to foster more authentic relationships with their audience, making them great partners for international brands.
In this list, we gave you the top model influencers on Philippine social media today. These influencers vary in content and audience. We hope you found someone to teach you how to pose, or someone who can introduce your brand to the Filipino audience.
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Frequently Asked Questions (FAQs)
Who are the top model influencers on Philippine social media?
Top model influencers include Kelsey Merritt, Maureen Wroblewitz, and Alaiza Malinao, known for their stunning fashion and lifestyle content on platforms like Instagram.