20 Best Filipino Instagram Influencers To Follow in 2022


20 Best Filipino Instagram Influencers To Follow

Enter the Philippine market with a bang by working with the top Filipino Instagram Influencers! Instagram is the third most-used app in this country, and 51.4% of social media users follow influencers and experts on their accounts. Filipino Instagram users follow celebrities and content creators to gain inspiration for their own feeds, outfits, lifestyles, or just to be up-to-date with the icons’ lives. The influencers, in turn, engage with their followers, making a community built on authenticity and viewer loyalty. This makes Instagram influencers powerful opinion leaders for purchase decisions.


Looking at the Instagram ad audience numbers alone, we can see that Instagram is the perfect avenue for marketing and advertising. A single advertisement on the platform can be viewed by more than 18.65 million Filipinos on the app. Imagine the engagement and viewership if the brand placement was posted by the influencers, themselves? Instagram influencer marketing is not limited to brands in the fashion industry, but may also be utilized by gaming, tech, food, travel, luxury, and sports brands.


Instagram Audience Overview Philippines 2022

Knowing that the Philippines has an astounding population of more than 109 million, it is but natural to have thousands of content creators in the country. A brand wanting to enter the Philippine market may easily get overwhelmed, and a social media user looking for new faces to follow may end up with an influencer who provides less value than others.


In this list, we’ve curated the best Filipino Instagram influencers who provide quality content and premium product recommendations for their followers. We hope you find the content creator best suited for your brand, or your IG feed.



20 Best Filipino Instagram Influencers To Follow ⬇️

  1. Kathryn Bernardo

  2. Pia Wurtzbach

  3. Nadine Lustre

  4. Heart Evangelista

  5. Donnalyn Bartolome

  6. Ranz Kyle

  7. Camille Trinidad

  8. Erwan Heussaff

  9. Chesca Kramer

  10. Viy Cortez

  11. Sachzna

  12. Daniel Matsunaga

  13. Rei Germar

  14. Kimpoy Feliciano

  15. Kryz Uy

  16. Myrtle Sarrosa

  17. Andrea Angeles

  18. Vin Abrenica

  19. Camille Co

  20. Bianca Yao



20. Bianca Yao

Followers: 550K

Topics: Gaming, Streaming, Cosplay

Bianca Yao is a Filipina Twitch broadcaster and e-sports competitor who is widely known for playing multiplayer online battle arena video games, such as DotA 2 and Counter Strike. Her feed is full of her stunning portraits while cosplaying game characters. She also recommends various brands to her fans, like Toyota, Hennessy, OXGN Fashion, and GameXtreme.



19. Camille Co

Followers: 575K

Topics: Lifestyle, Fashion, Travel

Camille Co started as a famous blogger who turned into a YouTube vlogger and Instagram influencer. She started her social media presence with her travel and fashion blog, Camille Tries to Blog. Now, she has more than 575K followers on Instagram, where she posts her trendiest fits, luxury travels, and lifestyle recommendations.


She’s previously worked with big names in different industries, such as BVLGARI, Dyson, Louis Vuitton, and Haagendazs.



18. Vin Abrenica

Followers: 593K

Topics: Fitness, Lifestyle

Vin Abrenica is a Filipino actor who appeared as a contestant on the reality-based talent search, Artista Academy, and later won the competition. Aside from doing TV series, movies, and commercials, Vin manages to have a strong social media presence on Instagram.


On his account, he posts fitness inspirations and products he recommends to people in their own fitness journeys. He has previously worked with Hanford, Netflix, HydroFlask, Supplement Hub, and Lazada.



17. Andrea Angeles

Followers: 838K

Topics: Beauty, Lifestyle

Andrea Angeles is a famous Instagram star who gained a lot of fame by posting content about skincare and beauty. Andrea is also famous on TikTok, with more than 2.5 million followers to date. On her Instagram feed, Andrea posts skincare, beauty, and lifestyle brands, such as Nivea, VitaBears, SOMEBYMI Miracle Line, Snail White, You Beauty, and Belo.



16. Myrtle Sarrosa

Followers: 1M

Topics: Gaming, Cosplay

Myrtle Sarrosa, or more commonly known as Myrtle Gail in the gaming community, is an actress, singer, and gaming influencer. She recently revealed that she’s one of the pioneers of the P2E (play-to-earn) movement in the Philippines. On Instagram, she loves posting her cosplays of the most popular anime and gaming characters.


Myrtle is sought after by both gaming and non-gaming brands, such as HBO, LG, Axie Infinity, PUBG, and Logitech.



15. Kryz Uy

Followers: 1M

Topics: Parenting, Lifestyle

Kryz Uy is a travel and lifestyle writer who founded the blog Thristythought. She writes everything about beauty and living life to the fullest. Now, she’s expanded her social media presence on YouTube and Instagram. Her IG feed is full of posts about her family, their adventures, and her self-care routines.


Mothers and middle-aged women follow her most. She’s previously worked with Wilkins, Pampers, Vicks, Breeze, Aveeno, Dyson, and many many more.



14. Kimpoy Feliciano

Followers: 1M

Topics: Travel, Lifestyle

Kimpoy Feliciano developed an online following by being active on Twitter, Instagram, Tumblr, and YouTube. He and his family were staying in New Zealand when he decided to develop a social media presence and connect with other Filipinos in the Philippines. He is a performer, singer, and internet sensation.


On his Instagram feed, he mostly posts about his travels, outfits, friends, and family. He has previously worked with various brands, such as Urban Athletics, H&M, Kumu, Lazada, and many others. He’s also very vocal about his love of cryptocurrency, attending Binance events in Dubai.



13. Rei Germar

Followers: 1.3M

Topics: Beauty, Fashion

Rei Germar is a Filipina influencer famous for her self-titled YouTube channel. She is most known for her makeup tutorials and hauls, beauty and lifestyle tips, and her vlogs. She’s also gained massive popularity on Instagram where she posts her latest OOTDs, makeup and skincare products, food, travel destinations, and her life in general.


She’s always been sought after by brands for influencer partnerships, such as by Louis Vuitton, H&M, Burberry, McDonald’s, Klook, and Snail White.



12. Daniel Matsunaga

Followers: 1.8M

Topics: Sports, Fitness, Men’s Lifestyle

Daniel Matsunaga is a Japanese-Brazilian model, actor, professional footballer, host and businessman, who became popular in the Philippines for his TV appearances and billboards. Today, Daniel focuses more on social media rather than Philippine television.


Daniel’s Instagram feed is full of activities and products that male audiences love. He posts about his travels, fitness journey, sports interests, men’s grooming products, and his love of cryptocurrency. He has previously worked with Calvin Klein, Guess, Toyota, Grab, Oakley, Mosbeau, and many more.



11. Sachzna

Followers: 2M

Topics: Beauty, Lifestyle

Sachzna Laparan is a Filipino social media star and model, who gained popularity through her Vine videos. Today, she is a professional model and actress, and has appeared in several movies. She has collaborated with many brands from various industries, including Mountain Dew, Rules of Survival, and Kumu. She is also the CEO of her own beauty brands, Sas Beauty and S by Miss Flawless.



10. Viy Cortez

Followers: 2.7M

Topics: Parenting, Lifestyle

Viy Cortez is a popular YouTuber and TikToker, who’s also built a large following on Instagram. She gained fame when she married YouTube sensation Cong Velasquez. Her Instagram feed is full of life updates, along with beauty and lifestyle product recommendations. She recently gave birth to her son named Kidlat (directly translated as “lighting”).


Viy is sought after by brands from different industries, such as baby brands, cosmetic brands, health brands, and many more. Viy also released her own makeup line, Viyline Cosmetics.



9. Chesca Kramer

Followers: 3.4M

Topics: Family, Parenting, Lifestyle

Chesca Kramer is a Filipino-Spanish actress and model, who has now focused on family life and on growing her social media presence. She married professional Filipino basketball player, Doug Kramer, hence the famous name for their family, #TeamKramer.


Her feed is full of updates on their family activities. Their whole family has always been the center of attention for brands from the food, health, hygiene, and child care industry.



8. Erwan Heusaff

Followers: 4.4M

Topics: Food, Cooking

Erwan Heussaff is a blogger and influencer famous for his food and lifestyle site “The Fat Kid Inside." He owns dozens of restaurants in the Philippines and across the world. He gained more Filipino audiences when he married famous Filipina actress Anne Curtis Smith.


His feed is full of recipes that could help Filipino families achieve a healthy lifestyle. His feed is full of cooking tutorial videos and mouth-watering photos, most with sponsored branded content. He’s worked with Spam, Chingolo Deli, Monde, Quaker Oats, and many others.



7. Camille Trinidad

Followers: 5.5M

Topics: Beauty, Lifestyle

Camille Trinidad is a famous YouTuber, known for being part of the couple “JaMill”. On YouTube, Camille and Jayzam are most popular for their humorous pranks and life vlogs. On Instagram, Camille commonly posts her bikini photos, flawless selfies, and fashion finds. She recommends different cosmetics and skin care products to her followers.



6. Ranz Kyle

Followers: 5.8M

Topics: Dance, Lifestyle

Ranz Kyle is the brother of popular TikTok influencer Niana Guerrero. They are both parts of the dance duo “Ranz and Niana,” which gained popularity primarily on YouTube. On his Instagram account, Ranz posts dance covers, original choreographies, travel photos, and life updates. He also updates his Instagram followers whenever a new YouTube vlog has been posted on his channel.



5. Donnalyn Bartolome

Followers: 6.8M

Topics: Beauty, Lifestyle

Donnalyn Bartolome is a Filipina social media star, gaining social media presence ever since she was in her teens. She managed to keep her massive following, and has expanded into numerous social media platforms such as Facebook, TikTok, Instagram, and YouTube.


She loves posting about life updates, brand recommendations, fashion finds, and beauty hauls. She has previously collaborated with Burberry, Porsche, Louis Vuitton, Chanel, Nars, and so much more.



4. Heart Evangelista

Followers: 10.6M

Topics: Luxury, Fashion

Heart Evangelista is a Filipino actress, artist, businesswoman, and socialite. She has gained massive followings on her Instagram, YouTube, and TikTok accounts as she gave Filipinos sneak peeks of a luxurious lifestyle everyone can aspire for. Heart is one of the few Filipinos who regularly attend the Paris Fashion Week.


Heart’s been at the forefront of marketing luxurious brands in the Philippines–brands such as Chanel, Louis Vuitton, Dior, and Gucci. She’s also worked with non-luxury brands like Zalora and Ponds.



3. Nadine Lustre

Followers: 11.4M

Topics: Beauty, Fashion, Lifestyle

Nadine Lustre is a Filipino actress and singer, who rose to fame after playing several lead roles on movies and TV. She is now a stunning style icon among Filipina millennials and Gen Zs, who’s at the forefront of body positivity and self-love. She is a proud morena (brown-skinned) Filipina.


Her Instagram is full of inspirational makeup looks and OOTDs, along with brand collaborations. She’s worked with H&M, Gucci, JBL, Unilever, Bioten, and Dutchmill.



2. Pia Wurtzbach

Followers: 13.8M

Topics: Lifestyle, Fashion

Pia Wurtzbach is a Filipino model and beauty queen, known for being crowned Miss Universe 2015. After her success in the biggest international pageant, her offline and online career continued to prosper. Her Instagram account is full of stunning photos, outfits, and interesting life updates. She’s previously worked with various local and international brands, featuring their products on her contents.



1. Kathryn Bernardo

Followers: 17.3M

Topics: Lifestyle, Entertainment

Kathryn Bernardo is the queen of endorsements and brand collaborations in the Philippines to this date. She’s the most famous female celebrity among young, teen, and middle-aged audiences. Her brown skin and Filipina features made her relatable and loved by the general public. She continues to play lead roles on Philippine TV, including the newest Netflix series “2 Good 2 Be True.”


Kathryn previously collaborated with international brands such as Keds, Pepsi, Nivea, KFC, Lays, Gatorade, and many others.



Conclusion


There are over 18 million Instagram users in the Philippines, making the photo and video platform one of the best places to launch an advertisement. More than half of Filipino social media users also follow celebrities, influencers, and experts. This makes influencer marketing a great way to jumpstart a brand’s online presence once it decides to expand in this locality.


We hope this list has given you an overview of what to expect and whom to work with on your next social media campaigns. To know more about influencer marketing in the Philippines, check out the AJ Marketing Blog.





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