Top 11 Filipino Sports & Fitness Influencers


Top 11 Filipino Sports & Fitness Influencers

Wanna know more about Philippines’ top fitness inspos? Meet the country’s best sports and fitness influencers who can motivate you back to shape! During the onset of the pandemic, most Filipinos found themselves sitting all day, in front of a screen, while working or studying from home. With the gyms closed, those who aspired to build their confidence relied on fitness influencers who shared their diets, daily routines, and mindset. More and more content creators gained recognition, both from the general public and from sports and athletic brands.


Sports and fitness influencers are not only followed for their inspirational lifestyles, but also for their expertise when it comes to footwear, clothing, and equipment recommendations. These influencers are able to relay a brand’s message to their audience with utmost authenticity. Content creators contribute to the increase in revenue of different sports and outdoor industries, through their marketing techniques. In the Philippines, sports industry revenue has increased continuously from 2017 until 2022, and is projected to do so until 2025.


Revenue in the Sports & Outdoor segment in the Philippines from 2017 to 2025

Fitness influencers differ in content and specialty–some may teach the benefits of yoga, while others may focus on gym exercises, circuit training routines, or giving advice on how to achieve a healthy diet. Content creators also vary in chosen social media platforms, from Instagram, TikTok, to YouTube.


Whether you’re looking for a brand ambassador, or you just want to learn from the healthiest and strongest influencers, you came to the right place. In this list, we curated the top Filipino sports and fitness influencers who can inspire you and make you break a sweat. Let’s have a look!



Top 11 Filipino Sports & Fitness Influencers ⬇️

  1. Solenn Heusaff

  2. Eric Eruption Tai

  3. Nico Bolzico

  4. Kobe Paras

  5. Rachel Anne Daquis

  6. Brent Seniedo

  7. Kat Aglipay

  8. Camille Medina

  9. Jacob Alava

  10. Melissa Gohing Nacino

  11. Joanne Villablanca



11. Joanne Villablanca

Followers: 108K

Topics: Yoga, Diving

Joanne Villablanca is a fitness trainer focusing on yoga. She’s also a rescue diver and a public speaker. On her Instagram, she usually posts stunning photos of her in different yoga poses, pictures and videos of her diving, some exercise routines, health supplement recommendations, and even food diaries.



10. Melissa Gohing Nacino

Followers: 210K

Topics: Volleyball, Safe Pregnancy Workouts, Home Workouts

Melissa Nacino is a Filipino volleyball athlete who is now the wife of celebrity Roco Nacino. Before pregnancy, she mostly posted about her bikini body, home workouts, and lifestyle. Now, she posts more about safe workouts for pregnant women, keeping her athletic spirit while on her way to motherhood. She posts product recommendations for home equipment, food, supplements, and apparel.



9. Jacob Alava

Subscribers: 250K

Topics: Gym Exercises, Diet, Coaching

Jacob Alava is an evidence-based fitness coach who shares his tips online to help as many people as he can. He used to be a banker but he turned into one of the fastest-rising fitness content creators on YouTube. His videos are mostly fitness tips and advice that he draws from his personal experiences and mistakes. By practicing what he preaches, he was able to gain the trust and confidence of his subscribers. Aside from tips, he also posts about diet and gym routines.



8. Camille Medina

Followers: 362K

Topics: Workout Challenges, Home and Gym Workout

Camille Medina

Camille Medina is a fitness trainer who gained netizens’ attention by perfectly executing workout challenges with a smiling face. Her energy and facial expressions make everything look easy and effortless. On her TikTok page, she posts home workout and gym workout routines, specialized for each body part.



7. Kat Aglipay

Subscribers: 523K

Topics: Weight Loss, Diet, Home Workout

Kat Aglipay prides herself as Filipinos’ virtual workout buddy. She has opened up to her followers about her eating disorder, and how she was able to overcome it and foster a healthy relationship with food. Now, she shares her diet and weightloss tips on her channel, along with 10-minute daily workouts for busy Pinoys at home. Kat used to be an accountant but has now chosen to be a full-time YouTuber, fitness influencer, dancer, and a certified diet and fitness coach.



6. Brent Seniedo

Followers: 614K

Topics: Home and Gym Workout, Diet

Brenthlete

Brent Seniedo, or Brenthlete, is a fitness enthusiast and influencer from Cebu, Philippines. Brent only started his fitness journey when he was in his 30s, making him an inspiration for middle-aged Filipinos who want to start getting stronger and healthier.


On his TikTok page, he shares to his followers how he’s able to maintain his lean physique all year round, through diet and home workouts. He’s especially passionate on posting about food, helping his followers decide what to and what not to eat.



5. Rachel Anne Daquis

Followers: 782K

Topics: Volleyball, Pilates, Diving

Rachel Daquis is a Filipino volleyball player who started her career in Far Eastern University. After winning the inter-collegiate volleyball competition, UAAP, Rachel was scouted by different companies to become a professional volleyball player.


Today, Rachel still plays volleyball, while also being a pilates teacher and online influencer. She’s previously worked with different brands, such as HBO GO, Nivea, BM Max Health Drink, and Cignal TV.



4. Kobe Paras

Followers: 820K

Topic: Basketball

Kobe Paras is a Filipino professional basketball player for Altiri Chiba of the B2 League in Japan. He used to be a member of the Philippine national basketball team. He is the son of Benjie Paras, who is a retired professional basketball player turned comedian and TV host.


Kobe Paras is verified on Instagram, with 821K followers. He mostly posts pictures of him playing basketball, and photos of him with his family and friends.



3. Nico Bolzico

Followers: 1.7M

Topics: Football, Comedy, Lifestyle

Nico Bolzico is an Argentine football player who made the Philippines his home for the past decade. He rose more to fame when he married Solenn Heussaff, Philippines’ celebrity and model. He is a fitness inspiration for men, while a dream man for women wanting to meet someone with a sense of humor. He usually posts about his family, his workouts, and his comedy vlogs. He is currently the ambassador of Old Spice Philippines.



2. Eric Eruption Tai

Followers: 3.8M

Topics: Body-building, Rugby, Comedy

Eric Eruption Tai

Eric Tai is a Tongan-born Filipino actor, model, TV host, comedian, and rugby union player who represented the Philippines. Though his muscles are strong, his videos will soften everyone’s hearts because of his sense of humor. He often uploads workout videos with added twists–he dances to the latest TikTok songs while doing his routines. He also posts about boxing and basketball.



1. Solenn Heusaff

Followers: 8.5M

Topics: Fitness, Fashion, Lifestyle

Solenn Heussaff is a Filipino-French actress and model who rose to fame when she joined the TV reality show, Survivor Philippines. Since then, she’s been sought after by brands from all industries, from clothing, cosmetics, sports apparel, and lifestyle.


On her Instagram account, she commonly posts about her family, especially his husband, Nico Bolzico. She posts her workouts, including videos of her boxing, pole dancing, and doing yoga. She also posts her health product recommendations.



Conclusion


As a nation generally concerned with physique, Filipinos rely on fitness and sports influencers for inspiration, motivation, tips, and routines. From the list above, it can be seen the content creators on this niche vary in specialty, ranging from yoga, pilates, volleyball, diet, to football. They also vary on chosen platform, with most utilizing Instagram.


We hope you were able to find an influencer to follow, or an influencer to help you on your next marketing campaign. To know more about influencer marketing in the Philippines, check out the AJ Marketing Blog.





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