The Philippines is known for its tropical climate, paradise-like islands, and of course, its mouth-watering food. Filipinos love food, to the point where there are different regional takes for one cuisine. Filipinos love to put their own twist to one dish–case in point, Adobong Puti, Adobong Tagalog, and Adobong Ilonggo. As much as this market loves eating, it also loves cooking. This is why there are hundreds of food influencers seeing success on YouTube, TikTok, and Instagram for creating cooking tutorials and recipes.
More and more food products and establishments are coming to the Philippines, especially since online food delivery became accessible. In 2022, more than 10.6 million Filipinos have been recorded to order food online. Needless to say, surviving in the food industry in the Philippines will be hard, unless you find ways to stand out among the rest. One popular technique for food brands is to collaborate with food influencers who are known for their wide reach, expertise, and authenticity.
If you’re looking for vloggers who can teach you how to cook like a 5-star restaurant chef, or you’re a food brand looking to promote your product, check this list out. Below, we curated a list of the most popular food influencers in the Philippines. Prepare your stomachs because a rich menu is ahead of you!
The Top Food Vloggers in the Philippines are ⬇️
Chichi Tullao-Garcia, or Happy Tummy Travels, is a food and prop stylist and a visual storyteller. Chichi believes in making people travel through taste. During her adventures in and out of the Philippines, Chichi makes sure to discover food that are only known by the locals. She then posts these food on her account to share with the world.
On her Instagram, Chichi posts appetizing pictures of different food, as well as cooking tutorials and product recommendations.
10. Cuisine ni Ria
Cuisine ni Ria or Cuisineria is a digital creator focused on shooting photos and videos of food. She usually prepares local dishes, and dishes with ingredients easily-found in local markets. This is what makes her page appealing to the general public. Ria also posts cooking tips and recipes, along with product promotions.
Piareyrey is both a food and travel influencer from the Philippines. Piareyrey’s TikTok page is filled with mini vlogs and food reviews. She created a series titled “Honest Rating”, where she tries and gives her opinion on different food from different restaurants. Her followers love this series because it shows truthfulness and transparency.
If you have a sweet tooth, then Eunice’s TikTok page is right for you. Eunice Acupanda is a baker, business owner, and content creator from the Philippines. She entices her viewers by posting baking and cake decorating videos. Her creativity, skills, and professionalism also draws in customers for her business.
Eunice has previously worked with brands specializing in baking needs and equipment.
Kirby Quimado is a food video creator on TikTok. Kirby rose to fame when he posted clean, crisp, and aesthetically pleasing videos of him making a charcuterie board. Since then, he made innovations to his content by creating other variations of a charcuterie board. He was able to make a snack box, a chicken wing board, a movie night board, and a brunch board.
Aside from different food boards, Kirby also posts beverage tutorials and cooking videos.
6. Ninong Ry
Ninong Ry, or Ryan Morales Reyes, is one of the most-favorite Filipino chefs online. Ninong Ry talks in an unadulterated and comedic way, and is almost careless when cooking. However, this transparency and authenticity is what made him relatable and highly appealing to the Filipino community. Ryan’s recipes are also bomb, always having a different, yet exciting, twist to Filipino dishes.
Ninong Ry graduated with a culinary degree from an esteemed university in the Philippines. He also worked as a head chef at a certain restaurant before becoming a content creator. He’s worked with several brands in the past.
5. Abi Marquez
Abi Marquez is named the “lumpia queen” of Philippine social media. Abi’s content started gaining popularity after she made a series where she wraps any food with lumpia wrapper and deep fries them. Surprisingly, her lumpia experiments were topnotch.
Abi graduated with a degree in Hotel, Restaurant, and Institution Management from University of the Philippines Diliman. Aside from lumpia recipes, Abi also uploads tutorials for other dishes, such as lasagna, steak, and air fried salmon.
Judy Ann Santos is a Filipino actress and host, known as a staple in Philippine TV series and movies. Judy Ann started making cooking videos on YouTube, taking pride in being an amazing wife, mom, and chef. Judy Ann posts cooking tutorials for Filipino cuisines, as well as her own takes on international dishes. Her videos are lighthearted and fun, considering her comedic nature.
3. Hazel Cheffy
Chef Hazel used to work as a cook at an establishment within an executive village in Manila. From there, Hazel decided to go to culinary school to level up her skills. Today, Hazel is known online for her lighthearted videos, cooking ASMRs, easy recipes, and random singing.
On her TikTok, Hazel posts recipes, grocery hauls, kitchen tours, and mini vlogs.
Erwan Heussaff is a YouTuber who rose to fame after marrying Filipina celebrity Anne Curtis. Erwan is also the brother of celebrity and model Solenn Heussaff. Erwan is a French-Filipino content creator with a passion for good food, travel, and fitness. He created the blog “The Fat Kid Inside” to spread his knowledge and passion for healthy yet yummy food.
On his YouTube channel, Erwan shares easy-to-cook meals to his audience. He answers to his subscribers’ requests, like making a meal plan that is feasible within the average Filipino’s budget. He often collaborates with other food content creators, like Ninong Ry and Abi Marquez.
1. Vanjo Merano
On top of our list is Vanjo Merano, the creator of Panlasang Pinoy. Panlasang Pinoy translates to “the Filipino taste”. Vanjo created his blog and his channel to share his best Filipino and Asian recipes to everyone. He is a huge fan of Filipino food, and it is his goal to teach people how to cook Filipino dishes using the simplest way possible.
On his channel, Vanjo has shared hundreds of recipes with his fans. He also delves into international food, such as cuisines from Japan, Korea, and French, all with a certain Filipino twist added to the process and ingredients.
Filipinos are certainly foodies who love to eat, and at the same time, cook. Each household has a family member whose dishes taste like heaven. The newer generation is exploring other ways of learning how to cook, such as by watching vloggers and reading blogs. The Filipino food culture surely contributes to the rising popularity of food influencers and content creators in the Philippines.
Above, we have shared a list of the most-favorite food vloggers in the Philippines. These influencers bring 5-star cuisines to average Filipino homes. These content creators are regarded as experts in cooking, whose recommendations are given heavy weight by their viewers. Of course, these vloggers contribute largely to the success of food brands when marketing online.
We hope you were able to find the next chef you’d like to learn from, or work with. To know more about influencer marketing in the Philippines, check the AJ Marketing Blog.
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