11 Best Family Influencers in the Philippines in 2025
- info831035
- Sep 4
- 7 min read
Updated: Sep 20
Looking for parenting tips from some of the best family influencers in the Philippines? Well, you've come to the right place! In the Philippines, family values are highly regarded, and parents take their role seriously. That's why many first-time parents turn to social media for inspiration and guidance on child-rearing, home care, and more. These family influencers provide a supportive and relatable community for their followers to turn to.
The Asian Parent surveyed over 500 Filipino moms in 2022 and found that 75% of them research products online before purchasing them. And with 48.3% of internet users aged 16+ in the Philippines watching influencer videos and vlogs (DataReportal), it's clear that influencer marketing is essential for reaching these moms. That's why family brands are partnering with family influencers who are trusted by their audience.
Whether you're a parent looking to learn more about the best family practices or a brand seeking your next family ambassador, you're in luck! We've curated a list of the best family influencers in the Philippines just for you. So keep on reading!
The Best Family Influencers in the Philippines are ⬇️
11. Ginger Arboleda
Followers: About 60K
Ginger Arboleda is a multi-talented mom of two who's no stranger to juggling many hats! She's been a dog breeder, freelance makeup artist, and even a social entrepreneur in her past endeavors. Now, she's the Chief Operating Officer at Taxumo, and she's here to share her knowledge on how to be a successful entrepreneur and startup founder while also raising children. Ginger believes that parents should never give up on their dreams, and she's living proof that it's possible to have it all!
10. Celine Cornejo
Followers: About 80K
Meet Teacher Celine, a preschool teacher, YouTuber, and mom of two lively boys! Celine is passionate about teaching children in a fun and engaging way, and she believes in learning through play, music, art, and other creative activities. She's always sharing her favorite brands on Instagram, including Uniqlo, Welch, Brother, and Red Ribbon, to name a few. With Celine's guidance, you'll learn how to make learning a blast for your little ones!
9. Andi Manzano
Subscribers: About 160K
Get ready to meet Andi Manzano, a radio DJ, host, entrepreneur, content creator, and supermom! Her YouTube channel is jam-packed with vlogs about her parenting journey, travels, faith, and everyday adventures. With over 600K followers on Instagram, Andi is definitely someone you want to follow.
On her YouTube channel, Andi loves to involve her children and extended family, and she even answers her subscribers' questions! Whether you want to know about how she disciplines her kids, which food brands she recommends, or what she packs for her children on vacations, Andi has got you covered.
Followers: About 600K
Looking for some awesome parenting and life advice? Look no further than Ciara Magallanes, AKA Mommy Diaries! With over 1.7 million followers on Facebook, Ciara is a TikTok influencer who knows a thing or two about parenting and homeschooling. Ciara believes that disciplining with intention is the key to raising happy and healthy kids. She's all about listening to her kids' emotions and having meaningful conversations with them.
On her TikTok account, Ciara shares helpful tips on everything from breastfeeding hacks to infant massage techniques. Plus, she's always happy to answer her followers' questions in the comments!
7. Kris Lumagui
Subscribers: About 640K
Meet Kris Lumagui, a YouTube star known for her makeup tutorials, hauls, and lifestyle vlogs. But that's not all! Now, Kris is sharing her journey as a mom and inspiring other Filipino moms to embrace their mom bods and feel confident. Kris is all about food, health, body and skin care, child care, household best buys, and family vacations. Her channel is packed with helpful tips and tricks to make your life as a mom easier and more enjoyable.
6. Nanay Isha
Subscribers: About 680K
Isha Borromeo is a mom who loves all things makeup, food, and travel. She's been sharing her adventures with her family and friends through vlogs since 2011. On her YouTube channel, you'll find tons of amazing family travel vlogs featuring child-friendly destinations across the Philippines. Isha also loves to share her children's milestones, from their first haircut to their graduation. So whether you're looking for travel inspiration or just want to keep up with Isha and her family, you won't want to miss her channel!
5. Via Austria
Subscribers: About 1M
You don't want to miss Via Austria, also known as Mommy V, a Filipina YouTuber who shares her best finds for house and kitchen organization. From grocery hauls to room makeovers, family pranks, cleaning hacks, and everything in between, Via's channel is your one-stop-shop for all things home care-related. She loves to include her children and husband in her videos, and it's clear that family is her top priority. Meet Ayi and Louie, Via's adorable children, and Daddy Al, her loving husband. Get ready to be inspired by this amazing mom!
4. Team Kramer
Subscribers: About 1M
Team Kramer may be the most adored family in the Philippines at the moment. Team Kramer is composed of Chesca, Doug, Kendra, Scarlett, and Gavin Kramer. Chesca is a famous TV personality, who is now more known as a family and parenting social media influencer. Doug, on the other hand, was a basketball player turned family man.
On their YouTube channel, Team Kramer usually shares about their family trips in and out of the Philippines. They also share their milestones, like purchasing their first and second home. The family members’ individual social media accounts are also popular, amounting to millions of followers overall.
Subscribers: About 1.3M
Candy Pangilinan is a TV actress and host with a huge social media following on YouTube. Candy is a single mother to Quentin, who was diagnosed with ADHD and autism. Through her YouTube channel, Candy aims to spread awareness and understanding towards children with disabilities. She shares her personal journey of raising her son, including the difficulties she's faced and how she's overcome them. Plus, you'll get to witness Quentin's incredible milestones, like his haircut and his experience with cooking. With her down-to-earth personality and inspirational videos, Candy has become a role model for many.
2. Kryz Uy
Followers: About 1.8M
Kryz Uy is a lifestyle, fashion, and travel blogger who also gained traction on social media platforms like Instagram. Kryz Uy is married to Slater Young, who is also a popular engineer and entrepreneur in the Philippines. Kryz admitted in several interviews that she made mistakes as a first-time mom. Now, she aims to share what she’s learned with the world, while raising her second-born, Sevi.
Kryz is the definition of “hot momma”, with her feed full of beautiful OOTDs and stylish photos. She’s worked with several brands in the past, ranging from health brands to appliances brands.
1. Iya Villania
Followers: About 3.5M
Iya Villania is a Filipina-Australian TV host, actress, and singer best known as one of the most recognizable faces in Philippine entertainment. Today, Iya is more known as a loving wife to TV host Drew Arellano and a hands-on mom to their five children. Her Instagram account showcases her family life, fitness journey, and love for cooking and healthy living. She often shares snippets of her active lifestyle, balancing work, motherhood, and wellness.
CONCLUSION
Being a parent is a difficult task for anyone, much more to Filipinos who believe in family-orientedness as an important part of culture. First-time parents, and the younger moms and dads, tend to watch Filipino family influencers to look for advice and inspiration. These content creators share their knowledge to help and support other families in the Philippines.
The list above contains moms and dads who aim to make Filipino family life easier. These influencers share their tips, tricks, wisdom, and experiences to their followers. This made them trust-worthy, and this fostered a loyal following among social media users. Thus, these content creators’ opinions on household products and services are also given heavy weight. This made them effective and honest marketing representatives for brands in the Philippines.
We hope that this list has helped you find the right influencer for your family or parenting brand.
Frequently Asked Questions (FAQs)
How do Filipino family influencers impact product marketing and parenting communities?
Family influencers in the Philippines hold significant clout as trusted voices for parenting and household products. Their honest reviews and parenting tips foster loyalty and engagement among followers who see them as credible and relatable. Brands partner with these influencers to reach Filipino moms and dads effectively through social media marketing channels like Facebook, Instagram, TikTok, and YouTube. The influencers’ large followings and authentic storytelling help brands connect emotionally with parents and build strong brand trust. (The Beat)
What are some typical Filipino parenting cultural values?
Filipino parenting strongly emphasizes family obligations, such as children respecting elders, helping around the house, and contributing to the family's welfare. Values like utang na loob (debt of gratitude) guide children's behavior towards their parents and family. Discipline often includes prioritizing obedience and conformity along with nurturance and care, reinforcing the collectivist cultural framework. Practices such as pagmamano (showing respect through a traditional hand gesture) and using polite speech like “po” and “opo” are also deeply ingrained in Filipino child-rearing.
What content do Filipino family influencers usually share?
Filipino family influencers commonly share parenting experiences, daily family activities, motherhood tips, advocacy on issues like autism awareness, and fun family vlogs. Their content often blends lifestyle, values, and product endorsements to engage their audience effectively.
What parenting advice do Filipino moms frequently seek from influencers?
Popular topics Filipino moms look for in influencers include breastfeeding tips, infant care, homeschooling hacks, child discipline techniques, and healthy family recipes. They also seek advice on work-life balance, managing mom guilt, and product recommendations for baby and household items. Filipino mom influencers provide relatable experiences and practical solutions, often emphasizing intentional discipline, active listening, and nurturing family bonds.
What makes family influencers popular in the Philippines?
Filipino family influencers are popular because they showcase relatable family moments, promote cultural values of close-knit family life, and openly share their parenting journeys, including struggles and triumphs. Their content fosters community and inspiration among followers.
