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Top 20 TikTok Influencers in the Philippines in 2024

AJ Marketing - Top 20 TikTok Influencers in the Philippines

Are you on the hunt for the hottest TikTok influencers in the Philippines? Well, look no further, my friend! Whether you're craving some awesome content to liven up your feed, or you're looking for the perfect influencer to collaborate with, we've got you covered. We've handpicked the cream of the crop, so you can sit back and enjoy without having to do any of the hard work.

In case you didn't know, TikTok is a huge deal in the Philippines, coming in as the third most popular social media platform. With a wide range of creative content spanning from beauty to gaming to visual arts, it's no surprise that TikTok has taken the country by storm. In fact, there are now over 49 million Filipino users, which is more than 41.5% of the entire population! This makes TikTok the perfect platform for brands looking to launch successful marketing campaigns in the country.

AJ Marketing - Top 20 TikTok Influencers in the Philippines - TikTok Advertising Audience Overview Philippines 2023

Influencer marketing is a powerful tool for any brand wanting to make it big in the Philippines. Influencers here have tremendous power in shaping public opinion and creating content that can sway consumer purchasing decisions. With so many TikTok users in the country relying on these content creators for the latest trends, best buys, tutorials, tips, and hacks, working with influencers is a no-brainer.

So, whether you're in search of fresh content to watch, or you're hoping to collaborate with a talented creator for your advertising strategies, you've come to the right place. Our list includes TikTokers of all ages and from a variety of different topics and target audiences. So, let's dive in and discover some of the hottest Filipino TikTok stars out there!

AJ Marketing - Top 20 TikTok Influencers in the Philippines - Connect

Top 20 TikTok Influencers in the Philippines ⬇️

Followers: 751.4K

Topics: Gaming, Anime

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 20 Rojean Delos Reyes

Are you a gamer, anime lover, or just looking for some killer dance moves? Look no further than Rojean Delos Reyes! This Filipina model has dabbled in a bit of everything, from starring in movies to streaming games like Call of Duty and Valorant. And if you're looking for some fun dance content, Rojean's got you covered on TikTok.

Followers: 2.3M

Topics: Voice Acting, Lifestyle

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 19 Inka Magnaye

You may recognize her voice from your last flight, but Inka Magnaye is much more than just a voice actor. This famous TikTok influencer in the Philippines also hosts her own podcast on Spotify called "Sleeping Pill with Inka," where she shares her tips on beauty, self-care, and health. With her strong personality and immense self-love, Inka is a powerhouse on the platform.

Followers: 3.3M

Topics: Fashion, Streetwear

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 18 Haide Zhang

If fashion is your thing, then you've got to check out Haide Zhang on TikTok. This Filipina model and fashion icon is all about streetwear and Y2K style. Her sneaker game is especially on point, with a love for Nike kicks. Not only does Haide show off her outfits, but she also posts makeup tutorials and transformations.

Followers: 3.8M

Topics: Beauty, Fashion

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 17 Chie Filomeno

Looking for some style inspiration? Look no further than Chie Filomeno. This model and social media personality is a must-follow for Filipina women seeking makeup looks and stunning outfits. Chie's TikTok content includes lip syncs, outfit checks, and tutorial videos. With her amazing sense of style, you'll be sure to get some ideas for your next killer outfit.

Followers: 4.2M

Topics: Travel, Lifestyle

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 16 Nicole Nicolas

Ready for an inside look at the life of a flight attendant? Look no further than Nicole Nicolas! As a Cebu Pacific stewardess, Nicole has the inside scoop on what it takes to be an airline pro. She shares her experiences and tips on TikTok, along with travel vlogs, dance videos, makeup tutorials, and outfit hacks. And in the video above, she spills the beans on how to achieve sharp and sleek hair using hair gel products. She's even worked with lifestyle brands to create must-have travel bag videos.

Followers: 4.5M

Topics: Beauty, Comedy, Lifestyle

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 15 Nana Silayro

Looking for a good laugh? You won't want to miss Nana Silayro on TikTok. This hilarious Filipina content creator is known for her funny facial expressions and comedic reenactments of everyday life situations. But that's not all - Nana also shares her love of Filipina beauty and her pride in her brown skin. It's no wonder she's been sought after by brands like Spam, Milo, and Shopee. And in addition to her humorous content, Nana also posts travel vlogs, dance videos, and makeup tutorials.

Followers: 4.9M

Topics: Radio DJ Vlog, Pet Care

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 13 Show Suzuki

Are you a fan of radio hosts and cute dogs? Then you've got to check out Show Suzuki on TikTok! This Filipino-Japanese radio personality loves taking on challenges from his followers, and he's not afraid to try anything on air. And when he's not behind the mic, Show loves posting about his adorable dog, Gonta. He's even worked with pet care companies in the past.

Followers: 5.6M

Topics: Health, Medicine

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 14 Doc Kilimanguru

Dr. Kilimanguru is more than just a licensed medical doctor in the Philippines - he's a public health education advocate on a mission to spread accurate and scientific medical information on TikTok. This influencer answers common medical questions in a simple and understandable way, making health education accessible to all. And it's not just the general public who are paying attention - brands like Lazada, Durex, and McDonald's have also taken notice of his important work.

Followers: 6.6M

Topics: Fitness, Sports, Comedy

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 11 Eric Eruption Tai

Eric Tai is not your average fitness inspiration. This Filipino model, TV host, and rugby union player loves incorporating TikTok dances into his workout routines, like in the video above. But don't let his serious face and hard muscles fool you - Eric loves making people laugh and spreading positive vibes. Whether you're a fitness fanatic or just in need of a good laugh, Eric's TikTok has got you covered.

Followers: 7.2M

Topics: Food, Kitchen Restocking

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 12 The Modern Nanay

Calling all home cooks! The Modern Nanay, a.k.a. Connh Cruz, is here to make your kitchen dreams come true. This TikTok content creator has gained a huge following thanks to her easy-to-follow recipes using ingredients that are accessible to everyone. And when she's not cooking up a storm, she's collaborating with food and kitchen appliance brands like CDO, Milo, and Cosori Air Fryer.

Followers: 7.0M

Topics: Dance, Entertainment

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 8 AC Bonifacio

Looking for some serious dance talent on TikTok? Look no further than Andree "AC" Bonifacio. This Filipino-Canadian dancer is a grand champion of a Filipino TV dance competition called Dance Kids, and it's easy to see why. AC showcases her incredible skills by grooving to the hottest TikTok sounds. And she's not just a dance pro - AC has worked with brands in clothing, cosmetics, food, and lifestyle.

Followers: 7.1M

Topics: Dance, Family

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 9 Juxi Family

Get ready to meet the cutest family on TikTok - The Juxi Family! This dance couple, Jubi and Xian, have taken their talents to the next level by including their adorable son, Babyju, in all their videos. Being parents hasn't stopped them from busting a move and spreading joy on the platform.

Followers: 7.4M

Topics: School Life, Comedy

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 10 Esnyr

Who says school can't be funny? Esnyr Ranollo on TikTok has turned his experiences as a student into comedic gold. His skits and lip sync videos reenacting school life in the Philippines are highly-relatable to current students and nostalgic for the older audience. And as if that weren't impressive enough, Esnyr has also worked with various brands, weaving in promotions and recommendations into his hilarious scripts.

Followers: 8.0M

Topics: Cosmetics, Transformation

AJ Marketing - Top 20 TikTok Influencers in the Philippines - Pau Pelaez

Want to learn some amazing makeup skills? Look no further than Pau Pelaez on TikTok! Her entertaining makeup tutorials and lively energy make her videos a must-watch. She often shares her favorite cosmetic brands, along with transformation and lip sync videos. And with partnerships with makeup and skincare lines like Maybelline and Garnier, Pau is definitely one to watch.

Followers: 10.1M

Topics: Entertainment, Lifestyle

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 6 Kyline Alcantara

Kyline Alcantara is a multi-talented force to be reckoned with. This Filipino actress has been in the industry since she was just seven years old, and she's now making waves on TikTok with her impressive dance skills. Kyline's talent has caught the attention of brands in the beauty, hair, and lifestyle industries, making her a true star on and off screen.

Followers: 12M

Topics: Entertainment, KDrama

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 5 Evan Tan

Looking for some cute content on TikTok? Look no further than Evan Tan! This model and TikTok star has a smile that can light up any screen. But Evan's not just a pretty face - he's also known for his humorous recreations of scenes from Korean dramas. And if you're looking for skits, duets, and dances, Evan's got you covered.

Followers: 13M

Topics: Transformation, Cosmetics, Entertainment

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 4 Janio

Janio is more than just a makeup transformation expert on TikTok - he's a proud member of the LGBTQ community and a beloved content creator among Filipino TikTok users. Janio's makeup looks, confidence, dance moves, and outfits have made him a top favorite on the platform. And with his lip sync videos and hilarious content, Janio is definitely one to watch.

Followers: 15.9M

Topics: Comedy, Skits

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 3 Spencer Serafica

Get ready to laugh with Spencer on TikTok! This comedic content creator has made a name for himself by portraying relatable day-to-day events in a Filipino household with added humor. His lip sync videos, mini vlogs, and skits have all contributed to his massive following on the platform. With his relatability and familiarity, it's no wonder Spencer is one of the most-followed Filipino influencers on TikTok.

Followers: 19.9M

Topics: Dance, Entertainment

Andrea Brillantes is a true triple threat - a Filipino dancer, TV actress, and social media star. She's been in the industry since she was a child and has managed to keep her fame going strong. And now, on TikTok, Andrea is wowing fans with her incredible dance videos, online challenges, mini vlogs, lip syncs, and behind-the-scenes content. With hundreds of brand collaborations under her belt, Andrea is truly a force to be reckoned with on and off screen. Andrea also has massive following on video platform YouTube.

Followers: 43M

Topics: Dance, Entertainment

AJ Marketing - Top 20 TikTok Influencers in the Philippines - 1 Niana Guerrero

If you're a fan of amazing dancers on TikTok, you've got to check out Niana Guerrero! This Filipino social media personality got her start creating content on YouTube with her famous brother, Ranz Kyle. But now, Niana is making waves on her own, building a massive following on TikTok. Whether she's dancing to the latest sounds with her own choreography or putting her spin on others', Niana's talent is truly unmatched. And with 43 million followers from all over the world, it's safe to say that she's captured hearts and inspired dancers everywhere.


TikTok, being the third most-favorite social media app by Filipinos, has become an effective avenue for influencers to showcase their content. It now also offers great value for brands wanting to launch their advertisements and influencer marketing campaigns. Most importantly, TikTok has become the go-to platform for Filipinos who want to watch fresh ideas, entertainment, inspiration, education, and hacks. Influencers on TikTok now hold great power in swaying this market’s purchase decisions.

Out of thousands of influencers in the Philippines, the 20 above are the best and most-followed. They offer premium content from different niches, and they also target different audiences. We hope you found the right influencer to follow, or to work with on your next campaign.

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