Top 20 TikTok Influencers in the Philippines in 2022


Top 20 TikTok Influencers in the Philippines

Are you looking for the top TikTok influencers in the Philippines? Whether it be to spice up your feed, or to find the right influencer for your brand, we’ve got you covered! There are thousands of Filipino TikTok influencers who offer quality content, originality, authenticity, and persuasive power. In this list, we already picked out the best among the rest, so you wouldn’t have to do the work.


TikTok is the third most-favorite social media platform in the Philippines. This short-form video app offered Filipinos from all ages a variety of creative content, from the niches of beauty, gaming, sports, parenting, visual arts, and many more. This led to the rise of TikTok users in the country, now amounting to 35.96 million Filipinos overall. This is over 32% of the entire Philippine population. This made TikTok one of the best social media platforms to produce successful marketing campaigns in the country.


TikTok Advertising Audience Overview Philippines 2022

Influencer marketing is an effective strategy for brands wanting to expand in this locality. Influencers in the Philippines hold great power in creating public opinion and persuasive content that influence consumers’ purchase decisions. TikTok users in this country also browse along these content creators’ feeds when they’re looking for new trends, best buys, tutorials, tips, and hacks.


Whether you’re looking for fresh content to watch on TikTok, or you’re looking for a content creator to work with, you came to the right place. Keep reading and discover Filipino TikTokers from different topics, age groups, and target audiences.



Top 20 TikTok Influencers in the Philippines ⬇️

  1. Niana Guerrero

  2. Andrea Brillantes

  3. Spencer Serafica

  4. Janio

  5. Evan Tan

  6. Kyline Alcantara

  7. Andree Bonifacio

  8. Pau Pelaez

  9. Juxi Family

  10. Esnyr

  11. Show Suzuki

  12. Modern Nanay

  13. Dr. Kilimanguru

  14. Nana Silayro

  15. Nicole Nicolas

  16. Eric Eruption Tai

  17. Haide Zhang

  18. Chie Filomeno

  19. Inka Magnaye

  20. Rojean Delos Reyes



20. Rojean Delos Reyes

Followers: 773.7K

Topics: Gaming, Anime

Rojean Delos Reyes

Rojean Delos Reyes is a Filipina model, gamer, streamer, cosplayer, and anime lover. She’s also starred in a few movies in the past. Today, she focuses on streaming games, especially Call of Duty and Valorant. Her TikTok account also includes videos of her dancing to the latest sounds.



19. Inka Magnaye

Followers: 1.9M

Topics: Voice Acting, Lifestyle

Inka Magnaye

Inka Magnaye is a famous voice actor, model, and TikTok influencer in the Philippines, most-recognized for her voice overs played on airplanes during flights. Inka also has her own podcast on Spotify titled “Sleeping Pill with Inka.” Her soothing voice, strong personality, and immense self-love made her a Filipina powerhouse in the platform.


Besides voice over content, Inka also posts lifestyle videos, giving tips on beauty, self-care, and health.



18. Chie Filomeno

Followers: 2.9M

Topics: Beauty, Fashion

Chie Filomeno

Chie Filomeno is a model and social media personality across many online platforms, including TikTok. Chie also starred in several movies in the past. Chie is followed by Filipina women to get inspiration from her makeup looks and stunning fits. This influencer commonly posts lip syncs, outfit checks, and tutorial videos on TikTok.



17. Haide Zhang

Followers: 3M

Topics: Fashion, Streetwear

Haide Zhang

Haide Zhang is a Filipina model and fashion icon on TikTok. Her outfits are heavily-influenced by streetwear and Y2K style. She loves showing off her sneakers, especially the ones from Nike. Aside from outfit check videos, she also posts makeup tutorials and transformations.



16. Eric Eruption Tai

Followers: 3.7M

Topics: Fitness, Sports, Comedy

Eric Eruption Tai

Eric Tai is a Filipino model, TV host, and rugby union player. He became a fitness inspiration among men on social media. But, don’t be fooled by his serious face and hard muscles! Eric loves making people laugh by incorporating TikTok dances on his workout routines, like in the video above.



15. Nicole Nicolas

Followers: 4M

Topics: Travel, Lifestyle

Nicole Nicolas

Nicole Nicolas is a flight attendant at Cebu Pacific, an airline company in the Philippines. She’s famous on TikTok for giving her followers sneak peeks into the life of a stewardess, and for also giving them tips on how to become one. She also posts travel vlogs, dance videos, as well as makeup and outfit hacks.


In the video above, she talks about how to make your hair sharp and sleek by using hair gel products. She’s also worked with lifestyle brands, making videos on what a traveler must have on their travel bags.



14. Nana Silayro

Followers: 4M

Topics: Beauty, Comedy, Lifestyle

Nana Silayro

Nana Silayro is a Filipina content creator known for her funny facial expressions and comedic reenactments of ordinary life situations. She’s also known for her Filipina beauty, and her love of her brown skin. She’s been sought after by brands, such as Spam, Milo, Shopee, and many others. Aside from her humorous takes, she also posts travel vlogs, dances, and makeup tutorials.



13. Dr. Kilimanguru

Followers: 4.1M

Topics: Health, Medicine

Doc Kilimanguru

Dr. Kilimanguru is a licensed medical doctor in the Philippines. He is a public health education advocate, and this is what led him to spread accurate and scientific medical information on TikTok. He answers medical questions from the general public in a simple manner, understandable to all.


This influencer has worked with brands in the past, such as Lazada, Durex, and McDonald’s.



12. Modern Nanay

Followers: 4.4M

Topics: Food, Kitchen Restocking

The Modern Nanay

The Modern Nanay (The Modern Mom), a.k.a. Connh Cruz, is a TikTok content creator who gained popularity for her cooking recipes and satisfying kitchen restocking videos. She creates easy-to-follow recipes with ingredients available to the general Filipino audience. She’s previously worked with different food and kitchen appliances brands, such as CDO, Milo, Angel Condensed Milk, Cosori Air Fryer, and Spam.



11. Show Suzuki

Followers: 4.5M

Topics: Radio DJ Vlog, Pet Care

Show Suzuki

Show Suzuki, or Tetsuhiro Suzuki, is a Filipino-Japanese radio host on Philippine FM radio. He asks his followers on TikTok for things to say while on air, and he happily takes on all the challenges. He also loves posting about his dog, Gonta, and he has worked with several pet care companies in the past.



10. Esnyr

Followers: 4.9M

Topics: School Life, Comedy

Esnyr

Esnyr Ranollo recently came to fame on TikTok due to his comedic skits and lip sync videos. Esnyr’s main content is reenacting school life in the Philippines, banking on the Filipinos’ common experiences. His content is highly-relatable to current students, and extremely nostalgic for the older audience. He has worked with various brands in the past, finding ways to sneak in brand promotions and recommendations into his scripts.



9. Juxi Family

Followers: 5.1M

Topics: Dance, Family

Juxi Family

The Juxi Family started out with the famous TikTok dance couple, Jubi and Xian, who now have a son they call Babyju. Being parents didn’t stop this couple from making content, and they now include their baby on all their dance videos.



8. Pau Pelaez

Followers: 6.4M

Topics: Cosmetics, Transformation

Pau Pelaez

Pau Pelaez is widely-recognized on TikTok for her entertaining makeup tutorials. Her lively energy makes her audience drawn to her videos. She often posts her most recommended cosmetic brands, along with transformation videos and lip sync videos. She’s worked with several makeup and skincare lines, such as Maybelline and Garnier.



7. Andree Bonifacio

Followers: 6.6M

Topics: Dance, Entertainment

AC Bonifacio

Andree “AC” Bonifacio is a Filipino-Canadian dancer known for being the first ever grand champion of a Filipino TV dance competition, Dance Kids. On TikTok, AC showcases her talent in dancing by grooving to the most popular TikTok sounds. She’s worked with brands from different industries, from clothing, cosmetics, food, to lifestyle.



6. Kyline Alcantara

Followers: 8.7M

Topics: Entertainment, Lifestyle

Kyline Alcantara

Kyline Alcantara is a Filipino actress who started acting way back when she was seven years old. Aside from appearing in TV and movies, Kyline managed to grow her social media following by posting dance videos on TikTok. Kyline has been sought after by brands from the beaty, hair, and lifestyle industries.



5. Evan Tan

Followers: 10.2M

Topics: Entertainment, KDrama

Evan Tan

Evan Tan is a model and TikTok star, known for his cute face and captivating smile. He often recreates scenes from KDramas in a humorous manner. He commonly posts skits, duets, and dances.



4. Janio

Followers: 12.7M

Topics: Transformation, Cosmetics, Entertainment

Janio

Janio is a famous TikTok content creator, most known for his makeup transformation and lip sync videos. Janio proudly belongs to the LGBTQ community. His makeup looks, confidence, dance moves, and outfits made him one of the top favorite content creators of Filipino TikTok users.



3. Spencer Serafica

Followers: 13.1M

Topics: Comedy, Skits

Spencer Serafica

Spencer became a TikTok sensation in the Philippines after posting comedic skits relatable to the public. He commonly portrays day-to-day events in a Filipino household, with added humor. He also creates lip sync videos and mini vlogs on his account. His relatability and familiarity landed him a spot in the most-followed Filipino influencers on TikTok.



2. Andrea Brillantes

Followers: 17.8M

Topics: Dance, Entertainment

Andrea Brillantes

Andrea Brillantes is a Filipino dancer and TV actress, starting her celebrity career since she was a child. She managed to keep her fame until today, and has now expanded her fan base through social media. She most often posts dance videos on TikTok, along with online challenges, mini vlogs, lip syncs, and behind-the-scenes in the life of a celebrity. Needless to say, she’s worked with hundreds of brands in the past years.



1. Niana Guerrero

Followers: 32.3M

Topics: Dance, Entertainment

Niana Guerrero

Niana Guerrero is a Filipino dancer and social media personality, who started creating content on YouTube with her famous brother, Ranz Kyle. Now, Niana continues to build her own massive following through showcasing her talent on TikTok. She commonly dances to the latest sounds, either by using her own choreography or others’. Her 32.3 million followers are not only composed of Filipinos, but also audiences from all over the globe.



Conclusion


TikTok, being the third most-favorite social media app by Filipinos, has become an effective avenue for influencers to showcase their content. It now also offers great value for brands wanting to launch their advertisements and influencer marketing campaigns. Most importantly, TikTok has become the go-to platform for Filipinos who want to watch fresh ideas, entertainment, inspiration, education, and hacks. Influencers on TikTok now hold great power in swaying this market’s purchase decisions.


Out of thousands of influencers in the Philippines, the 20 above are the best and most-followed. They offer premium content from different niches, and they also target different audiences. We hope you found the right influencer to follow, or to work with on your next campaign.


To know more about influencer marketing in the Philippines, check the AJ Marketing Blog.





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