Looking for the top TikTok influencers in the Philippines? You’re in the right place! From beauty to gaming to visual arts, these creators are making waves with standout content. With over 49 million Filipino users—more than 41.5% of the population—TikTok is the perfect platform for brands looking to launch successful marketing campaigns in the country.
Influencer marketing is the real MVP for brands aiming to make an impact in the Philippines. These influencers drive trends and have the power to shape consumer choices. With TikTok’s massive popularity, partnering with these creators is a smart move for any advertising strategy. If you're looking to boost your brand or find the perfect collaboration, let’s dive into the hottest Filipino TikTok stars!
Top 20 TikTok Influencers in the Philippines ⬇️
Followers: 747.6K
Topics: Gaming, Anime
Are you a gamer, anime lover, or just looking for some killer dance moves? Look no further than Rojean Delos Reyes! This Filipina model has dabbled in a bit of everything, from starring in movies to streaming games like Call of Duty and Valorant. And if you're looking for some fun dance content, Rojean's got you covered on TikTok.
19. Inka Magnaye
Followers: 2.4M
Topics: Voice Acting, Lifestyle
You might have heard Inka Magnaye's soothing voice during your last flight, but she's also one of the standout TikTokers on PH. Beyond voice acting, she's a popular TikTok influencer who hosts "Sleeping Pill with Inka" on Spotify, where she delves into beauty, self-care, and health tips. With her vibrant personality and empowering self-love message, Inka truly shines on social media.
18. Haide Zhang
Followers: 3.3M
Topics: Fashion, Streetwear
If fashion is your thing, then you've got to check out Haide Zhang on TikTok. This Filipina model and fashion icon is all about streetwear and Y2K style. Her sneaker game is especially on point, with a love for Nike kicks. Not only does Haide show off her outfits, but she also posts makeup tutorials and transformations.
17. Chie Filomeno
Followers: 3.8M
Topics: Beauty, Fashion
In need of style inspiration? Check out Chie Filomeno, a standout model and social media influencer among Filipino TikTokers. Her TikTok is packed with fun lip syncs, chic outfit checks, and makeup tutorials, making her a must-follow for Filipina women eager to elevate their style game and find fresh ideas for their next killer look.
16. Nicole Nicolas
Followers: 4.2M
Topics: Travel, Lifestyle
Curious about the life of a flight attendant? Let Nicole Nicolas, a Cebu Pacific stewardess, give you the full scoop as one of the engaging TikTokers on PH. Her TikTok is brimming with behind-the-scenes airline insights, travel vlogs, dance clips, beauty tips, and outfit hacks. In her videos, like the one above, Nicole shares how to get sleek hair with hair gel and collaborates with lifestyle brands for must-have travel bag tips.
15. Nana Silayro
Followers: 4.5M
Topics: Beauty, Comedy, Lifestyle
Craving some comedy gold? Filipino TikToker Nana Silayro is a standout on TikTok, celebrated for her hilarious facial expressions and spot-on reenactments of everyday scenarios. Beyond the laughs, Nana proudly embraces her Filipina beauty and brown skin, catching the eye of big brands like Spam, Milo, and Shopee. She also enriches her content with travel vlogs, dance clips, and makeup tutorials, creating a captivating blend of humor and style.
14. Show Suzuki
Followers: 5M
Topics: Radio DJ Vlog, Pet Care
If you love radio hosts and adorable dogs, Show Suzuki is one of the Filipino TikTokers you can’t miss! This Filipino-Japanese radio star spices up TikTok with wild challenges from his followers, bringing his unfiltered humor on and off the air. Plus, when he’s not working the mic, Show shares cute moments with his dog, Gonta, and has even collaborated with pet care brands.
13. Dr. Kilimanguru
Followers: 5.8M
Topics: Health, Medicine
Dr. Kilimanguru is not only a licensed medical doctor in the Philippines but also a passionate advocate for public health education on TikTok, where he demystifies medical information with clarity and ease. By answering common health questions in simple terms, he makes healthcare knowledge accessible to everyone. His impactful work hasn't gone unnoticed, catching the attention of major brands like Lazada, Durex, and McDonald's, eager to support his mission.
Followers: 6.6M
Topics: Fitness, Sports, Comedy
Eric Tai is not your average fitness inspiration. This Filipino model, TV host, and rugby union player loves incorporating TikTok dances into his workout routines, like in the video above. But don't let his serious face and hard muscles fool you - Eric loves making people laugh and spreading positive vibes. Whether you're a fitness fanatic or just in need of a good laugh, Eric's TikTok has got you covered.
11. Modern Nanay
Followers: 7.4M
Topics: Food, Kitchen Restocking
Calling all home cooks! The Modern Nanay, a.k.a. Connh Cruz, is here to make your kitchen dreams come true. This TikTok content creator has gained a huge following thanks to her easy-to-follow recipes using ingredients that are accessible to everyone. And when she's not cooking up a storm, she's collaborating with food and kitchen appliance brands like CDO, Milo, and Cosori Air Fryer.
10. Andree Bonifacio
Followers: 7.1M
Topics: Dance, Entertainment
Andree "AC" Bonifacio is a Filipino TikToker whose serious dance talent has captivated audiences worldwide. As a grand champion of the Filipino TV dance competition Dance Kids, AC dazzles with her amazing moves, grooving effortlessly to the most popular TikTok sounds. Beyond her dance prowess, she's also collaborated with major brands in clothing, cosmetics, food, and lifestyle, making her a true influencer in multiple arenas.
9. Juxi Family
Followers: 6.9M
Topics: Dance, Family
Get ready to meet the cutest family on TikTok - The Juxi Family! This dance couple, Jubi and Xian, have taken their talents to the next level by including their adorable son, Babyju, in all their videos. Being parents hasn't stopped them from busting a move and spreading joy on the platform.
8. Esnyr
Followers: 9M
Topics: School Life, Comedy
Esnyr Ranollo proves that school can indeed be hilarious with his comedic brilliance on TikTok. His skits and lip-sync videos capturing the essence of school life in the Philippines resonate with students and bring a wave of nostalgia to older viewers. Beyond bringing laughter, Esnyr has skillfully partnered with numerous brands, seamlessly blending promotions into his entertaining content.
7. Pau Pelaez
Followers: 8.2M
Topics: Cosmetics, Transformation
Want to learn some amazing makeup skills? Look no further than Pau Pelaez on TikTok! Her entertaining makeup tutorials and lively energy make her videos a must-watch. She often shares her favorite cosmetic brands, along with transformation and lip sync videos. And with partnerships with makeup and skincare lines like Maybelline and Garnier, Pau is definitely one to watch.
Followers: 10.3M
Topics: Entertainment, Lifestyle
Kyline Alcantara is a multi-talented force to be reckoned with. This Filipino actress has been in the industry since she was just seven years old, and she's now making waves on TikTok with her impressive dance skills. Kyline's talent has caught the attention of brands in the beauty, hair, and lifestyle industries, making her a true star on and off screen.
5. Evan Tan
Followers: 12M
Topics: Entertainment, KDrama
If you’re after some adorable TikTok content, Evan Tan is your go-to creator! With a smile that lights up the screen, this model and TikTok star is known for his hilarious recreations of scenes from Korean dramas. Evan brings even more fun with his engaging skits, duets, and dance videos, offering a delightful mix for all to enjoy.
4. Janio
Followers: 13M
Topics: Transformation, Cosmetics, Entertainment
Janio is a standout makeup transformation expert on TikTok, celebrated for his artistry and vibrant presence among Filipino TikTok users. As a proud member of the LGBTQ community, his amazing makeup looks, dance moves, and bold outfits have earned him a loyal following. His engaging lip syncs and hilarious content make Janio one of the platform’s rising stars, definitely deserving of your attention.
Followers: 16M
Topics: Comedy, Skits
Prepare for giggles with Spencer on TikTok! Known for his humorous take on everyday life in a Filipino household, this content creator wins hearts with his relatable spin on daily events. Spencer’s lip-syncing antics, mini vlogs, and comedic skits have skyrocketed his popularity, making him a beloved figure among Filipino influencers on the platform.
Followers: 20.3M
Topics: Dance, Entertainment
Andrea Brillantes is a true triple threat - a Filipino dancer, TV actress, and social media star. She's been in the industry since she was a child and has managed to keep her fame going strong. And now, on TikTok, Andrea is wowing fans with her incredible dance videos, online challenges, mini vlogs, lip syncs, and behind-the-scenes content. With hundreds of brand collaborations under her belt, Andrea is truly a force to be reckoned with on and off screen. Andrea also has massive following on video platform YouTube.
Followers: 43.7M
Topics: Dance, Entertainment
For those who love incredible dancers on TikTok, Niana Guerrero is a name you won't want to miss! She initially gained fame with her brother, Ranz Kyle, on YouTube, but Niana is now a powerhouse in her own right on TikTok, amassing a huge global following. Her original choreography and unique takes on popular dances showcase unparalleled talent, captivating millions and inspiring dancers worldwide.
CONCLUSION
TikTok, being the third most-favorite social media app by Filipinos, has become an effective avenue for influencers to showcase their content. It now also offers great value for brands wanting to launch their advertisements and influencer marketing campaigns. Most importantly, TikTok has become the go-to platform for Filipinos who want to watch fresh ideas, entertainment, inspiration, education, and hacks. Influencers on TikTok now hold great power in swaying this market’s purchase decisions.
Out of thousands of influencers in the Philippines, the 20 above are the best and most-followed. They offer premium content from different niches, and they also target different audiences. We hope you found the right influencer to follow, or to work with on your next campaign.
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Frequently Asked Questions (FAQs)
Who are the top TikTokers in the Philippines?
Top TikTok influencers in the Philippines for 2024 include Niana Guerrero, Andrea Brillantes, Zeinab Harake, and Awra Briguela, known for their viral dances, challenges, and entertainment content.