11 Best Family Influencers in the Philippines


11 Best Family Influencers in the Philippines

Learn effective parenting tips from Philippines’ best family influencers! Family-orientedness is an important value in Filipino culture, and parenting is a life-long journey taken seriously by Filipino moms and dads. First-time parents tend to follow inspirational icons on social media to learn more about child-rearing, home care, and family values. Family influencers, in turn, become role models, providing support and relatable content to their audience.


In a report where over 600 Filipino moms were surveyed, it was seen that 78% were decision-makers when it comes to products and services to be used by the family. 99% of the respondents owned smartphones, and all of them generally do research before purchasing products. These moms also use the internet for breaks or for shopping. Hence, family brands can target household decision-makers through launching their marketing campaigns on social media platforms, like YouTube, Facebook, Instagram, or TikTok.

Digital Mom Survey in the Philippines for 2021

Whether you’re a parent seeking to learn more on the best family practices, or you’re a brand looking for your next family ambassador, keep on reading. In this article, we curated a list of the best family influencers in the Philippines.



The Best Family Influencers in the Philippines are ⬇️

  1. Candy Pangilinan

  2. Drew Arellano

  3. Kryz Uy

  4. Team Kramer

  5. Via Austria

  6. Nanay Isha

  7. Kris Lumagui

  8. Mommy Diaries

  9. Andi Manzano

  10. Celine Cornejo

  11. Ginger Arboleda



11. Ginger Arboleda

Followers: 58.1K

Ginger Arboleda is an Instagram influencer, blogger, entrepreneur, and a mom of two. Ginger has worn many hats in the past, collecting thousands of experiences and wisdom she could share with the world. She’s been a dog breeder, freelance make-up artist, product stylist, and even a social entrepreneur. Today, she is the Chief Operating Officer at Taxumo, and she’s able to fulfill this role while raising her children.


Ginger aims to share tips on how to be a full-fledged entrepreneur and startup founder whilst being a mom. She believes that parents can still go after their dreams and go after what they want.



10. Celine Cornejo

Followers: 72.1K


Teacher Celine, or Celine Cornejo, is an influencer, preschool teacher, commercial model, and a YouTuber. Celine is a mom to two energetic boys. Through her social media channels, Celine aims to teach her audience how to nurture children by making learning fun. She believes in learning through playing, arts, dance, music, nature and outdoor activities, sports, socialization, and stories.


On her Instagram, Celine also recommends her favorite brands. She’s previously featured Uniqlo, Welch, Brother, Red Ribbon, Breeze, and many others.



9. Andi Manzano

Subscribers: 147K


Andi Manzano is a radio DJ, host, entrepreneur, content creator, and mother of two. Her YouTube channel is devoted to vlogs about her parenting journey, travels, faith, her passion for life, and about her everyday affairs. She’s also well-known on Instagram, with 695K followers on the platform.


On YouTube, she uploads videos which involve her children and extended family. She also answers questions from her subscribers–questions on how she disciplines her children, what food brands she recommends, what she packs for her children on vacations, and many others.



8. Mommy Diaries

Followers: 238.3K

Mommy Diaries

Ciara Magallanes, or Mommy Diaries, is a TikTok influencer known for her advice on parenting, homeschooling, and life in general. Ciara is more prominent on Facebook, with more than 1.1 million followers. Ciara is a modern mom who believes that disciplining with intention is the key to a nurtured child. She makes sure to listen to her kids’ emotions instead of dominating the conversation.


On her TikTok account, Ciara shares breastfeeding hacks, infant massage how to’s, child-rearing tips, and she often answers her followers’ questions through comment replies.



7. Kris Lumagui

Subscribers: 640K


Kris Lumagui first gained traction on YouTube for her makeup tutorials, hauls, cosmetic equipment reviews, as well as lifestyle vlogs. Now, she also creates content revolving around her family and life as a mom. Kris appeals to Filipino moms who want to get back to shape and become confident with their mom bods.


Kris’ channel is full of content about food, health, body and skin care, child care, household best buys, and family vacations.



6. Nanay Isha

Subscribers: 681K


Isha Borromeo is a Filipino mom who loves make-up, food, and traveling. She also loves to create and share vlogs about her family and friends. She also started as a blogger before officially becoming an influencer in 2011.


Her YouTube channel is full of family travel vlogs, where she shares child-friendly destinations across the Philippines. She also shares her children’s milestones, like their first haircut and their graduation.



5. Via Austria

Subscribers: 910K


Via Austria, or Mommy V, is a Filipina YouTuber known for her hauls and shopping-related vlogs. She usually shares with her followers her best finds for house and kitchen organization. She shares her grocery hauls, room makeover tips, family trips, family pranks, cleaning hacks, and many other house care-related content.


Via almost always includes her children and husband in her videos. She’s the mother of Ayi and Louie, and the wife of Daddy Al.



4. Team Kramer

Subscribers: 932K


Team Kramer may be the most adored family in the Philippines at the moment. Team Kramer is composed of Chesca, Doug, Kendra, Scarlett, and Gavin Kramer. Chesca is a famous TV personality, who is now more known as a family and parenting social media influencer. Doug, on the other hand, was a basketball player turned family man.


On their YouTube channel, Team Kramer usually shares about their family trips in and out of the Philippines. They also share their milestones, like purchasing their first and second home. The family members’ individual social media accounts are also popular, amounting to millions of followers overall.



3. Kryz Uy

Followers: 1M


Kryz Uy is a lifestyle, fashion, and travel blogger who also gained traction on social media platforms like Instagram. Kryz Uy is married to Slater Young, who is also a popular engineer and entrepreneur in the Philippines. Kryz admitted in several interviews that she made mistakes as a first-time mom. Now, she aims to share what she’s learned with the world, while raising her second-born, Sevi.


Kryz is the definition of “hot momma”, with her feed full of beautiful OOTDs and stylish photos. She’s worked with several brands in the past, ranging from health brands to appliances brands.



2. Drew Arellano

Followers: 1.8M


Drew Arellano is a Filipino actor and TV host who became known for his travel and adventure TV show. Today, Drew is more known as a family man and husband to Filipina actress and host, Iya Villania. Their family keeps a Facebook page entitled “Life with the Arellanos”.


Drew and Iya now have four children. Drew’s Instagram account is full of posts about his wife and kids, along with his life as a pro traveler. He’s worked with many brands in the past, like Oreo, Vicks, Food Panda, Red Ribbon, Colgate, and many more.



1. Candy Pangilinan

Subscribers: 1.23M


Candy Pangilinan is a TV actress and host, who also manages a great social media presence on YouTube. Candy created her channel to spread awareness and understanding towards children with disabilities. Candy is a single mother to Quentin who was diagnosed with ADHD and autism.


On her YouTube channel, she answers questions about the difficulties of raising her son, and how she’s able to overcome them. She also shares Quentin’s different milestones, like his haircut and his experience with cooking. Candy is followed by many because of her down-to-earth personality, and inspirational videos.



Conclusion


Being a parent is a difficult task for anyone, much more to Filipinos who believe in family-orientedness as an important part of culture. First-time parents, and the younger moms and dads, tend to watch Filipino family influencers to look for advice and inspiration. These content creators share their knowledge to help and support other families in the Philippines.


The list above contains moms and dads who aim to make Filipino family life easier. These influencers share their tips, tricks, wisdom, and experiences to their followers. This made them trust-worthy, and this fostered a loyal following among social media users. Thus, these content creators’ opinions on household products and services are also given heavy weight. This made them effective and honest marketing representatives for brands in the Philippines.


We hope that this list has helped you find the right influencer for your family or parenting brand. To know more about influencer marketing in the Philippines, check the AJ Marketing Blog.





Contact Us


AJ Marketing | Unlock the Power of Influence

Instagram | LinkedIn | Pinterest

info@ajmarketing.io