Want to know who the top Filipino tech influencers are? Keep reading on! Filipino consumers research heavily on tech and gadgets before making purchases. After all, these products tend to be more expensive than others. Before making purchase decisions, Filipino internet users rely on influencers and content creators for honest reviews, stress tests, top lists, and expert opinions. These influencers are able to provide authentic and transparent content, making it easier for brands to gain exposure and to highlight their selling points.
The Philippine population are heavy gadget users, with almost 99% of them owning smartphones. Meanwhile, 73% own computers and laptops, and 34.7% own any sort of tablet device. This electronics usage is heavily-reinforced by the pandemic, with most workers and students conducting their jobs and classes at home. Before purchasing new devices or upgrading old ones, this market turns to YouTube, TikTok, or Instagram to gather information.
So, if you’re planning to buy a new phone, iPad, smart watch, or game console, it would be prudent to first check the opinions of influencers who have been exposed to different types of gadgets. Meanwhile, if you’re a tech brand wanting to launch an influencer marketing campaign, it will also be best to find out which influencer will suit your products best. This list will make your lives easier.
In this article, we curated a list of the top Filipino tech influencers who provide insightful and quality tech content for their audience. These content creators vary in form, audience, and specialty.
Top 7 Filipino Tech Influencers to Watch ⬇️
Topics: Computer and Gaming Accessories, Keyboards
Danzel Fernandez is a TikTok influencer who posts content on gadgets, more specifically computer and gaming accessories. Aside from tech content, Danzel also posts about sports, cycling, and lifestyle. Danzel has worked with several brands in the past, including Asus and Logitech.
His high quality videos, clear audio, and straight-to-the-point reviews gained him over 112K followers on TikTok.
Topics: Mechanical Keyboards, Game Consoles
Elyxirine is a tech influencer on Instagram and TikTok whose main focus is mechanical keyboards. She builds her own cute keyboards, most commonly in pink and other pastel colors. She uploads videos on keyboard sound tests, keyboard unboxings, artisan keycaps, and gaming consoles.
Topics: Smartphones, Accessories, Pet Robot
Isa Rodriguez, more known as Isa Does Tech, is a content creator who covers global tech gadgets, but most commonly smartphones. She used to be the lifestyle editor of a tech publication, but she saw the need for a more personal conversation on technology in a way general users will appreciate. On her TikTok, she uploads unboxing videos, reviews, comparisons, and real-life gadget tests.
Topics: Smartphones, Laptops, General Tech
Sulit Tech Reviews uploads unboxing videos, first impressions, reviews, and tutorial videos for gadgets of all kinds. This channel usually covers smartphones, tablets, and laptops, more commonly those with Android systems. This channel always asks, “Sulit nga ba?” (Is it worth it?), making it a go-to channel for Filipino buyers wanting to get value for every cent they spend.
Sulit Tech Reviews is often praised for its clarity, honesty, and use of language understandable to the masses.
3. Tech Builder
Topics: Electronics Engineering, DIY Tech, Tech Repair
Tech Builder, or Angelo Casimiro, is an Electrical Engineering student in the Philippines who decided to share his expertise and knowledge online. He’s famous both on TikTok and YouTube. He started gaining popularity after he shared his DIY Real BB8 Droid project.
He usually posts tech tutorials that could help people at home, such as building a DIY stove, DIY camera dolly, DIY Smartphone Steering Wheel, and DIY Voice-Activated Workspace.
Topics: Smartphones, Laptops, General Tech
Mary Bautista is a Filipino tech influencer known for her gadget reviews, tutorials, unboxings, first impressions, comparisons, and top lists. She’s regarded as an honest influencer who only tells the truth about the gadgets she covers, ensuring that her audience can make the right purchase decisions according to their budgets. She not only covers smartphones, but also laptops, cameras, keyboards, accessories, and Apple products.
Topics: Smartphones, Laptops, Game Consoles
Unbox Diaries is an unboxing and reaction video channel specializing in smartphones, laptops, game consoles, and general tech. This channel is hosted by Vince Domingo, who is regarded by his audience as entertaining yet very credible in providing reviews. His humor and directness made him gain over 2 million subscribers on YouTube. Aside from reactions and unboxings, this channel also creates lists of the best and the worst phones, and comparison videos.
With almost 99% of the Filipino population owning smartphones, there’s no doubt that it is a digital nation. This makes the Philippines a great market for international tech brands to reach and penetrate. Marketing and advertising of these brands will be much easier through the help of tech influencers whom the Filipino audiences trust, follow, and adore.
We hope this list has provided you with some insight on the tech influencer landscape in the Philippines. We hope you were able to find the next content creator you could follow, or you could work with on your next social media campaign.
For more information on influencers and marketing in the Philippines, visit the AJ Marketing Blog.
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