TikTok is one of the best social media platforms where you can launch your influencer marketing campaign in Vietnam. This short-form video app has become the 4th most-used platform by the 76 million social media users in this country. TikTok shortly become a top app among the Gen Zs, thanks to its innovative filters, sounds, and great algorithm that allows anyone to become a social media star.
Since TikTok's launch, the platform became this generation's influencer house. Specifically in Vietnam, more than 24% of the population follow influencers and experts online, while 34.2% follow celebrities or our so-called mega-influencers. This hype on content creators cannot go unnoticed. That's why marketers and business-owners saw influencer marketing on TikTok as something that leads to guaranteed success. The same can be said for other apps like YouTube and Instagram.
TikTok's advertising audience is something to be taken seriously. Just imagine, a single advertisement can reach almost 40 million of the entire Vietnamese market. That's more than 40% of their population. Couple it with the influencers' authentic interactions, loyal followers, and credibility, there is no doubt that this marketing trend will lead to a memorable campaign.
The numbers don't lie. If you're a business wanting to enter the Vietnam market, then influencer marketing on TikTok may be your go-to. To help you in planning your marketing campaign, we have compiled a list of the top TikTok influencers in Vietnam that you might wanna work with in the future. Let's have a look!
Top 30 TikTok Influencers in Vietnam ⬇️
30. A DINH
Followers: 1M
Topics: Lifestyle, Food, Travel
A Dinh has everything food-related, from start to finish. From picking out the best ingredients, to giving his opinion about the taste, freshness, and affordability of the products, A Dinh's feed has it all. This influencer will be perfect for food and kitchen equipment brands.
29. BLINGBABI
Followers: 1.5M
Topics: Beauty, Cosmetics
Blingabi's pretty face and astounding skills have led to her gaining a million followers. Transformations and makeup tutorials are the most-awaited content on this account. Her latest makeup challenge entitled “my friends draw my makeup looks” has gained over 8 million views until today. In this series, she asks her friends to draw a makeup look and she makes those drawings come to life.
28. TRI PHAN
Followers: 2.1M
Topics: Food, Fitness
Tri Phan uploads a series of cooking tutorial clips and food reviews of a variety of dishes for those of you who like to eat delicious food but still want to maintain a good shape. Tri Phan's account is all about savoring good food while maintaining a healthy lifestyle. Besides quality content, his charming smile and muscular body have undoubtedly contributed to his account's success.
27. QUY NHI TRAN
Followers: 2.1M
Topics: Beauty, Cosmetics
Quy Nhi is the go-to account for easy makeup hacks. Quy Nhi is not afraid to share to her followers how she achieves her makeup looks. She always finds a way to make makeup easy and less-intimidating for beginners. Aside from tutorials, she also loves participating in the most trending makeup challenges on TikTok.
26. MAN HOANG CAO
Followers: 2.4M
Topics: Food, Cooking
Looking for street foods in Saigon? This pretty and young mommy with blue hair loves to share food reviews about all of Saigon's street food. Besides sharing Vietnam's food to the world, Man Hoang also loves creating cooking tutorials which people can easily follow at home. Her fresh visuals also led some beauty and health brands to collaborate with her.
25. HAI DANG DOO
Followers: 2.4M
Topics: Entertainment, Family
Due to their handsome and innocent faces combined with their funny skits, Hai Dang and his little brother Pig have received lots of love on TikTok. This account is all about sharing to the world the life of having a brother, from the serious moments to the cheerful and humorous ones. This brothers' fame have led to several major collaborations with brands like Samsung.
24. NHAT MINH
Followers: 2.8M
Topics: Dance, Entertainment
Nhat Minh dances to the latest tunes and most popular trends. He sometimes includes his friends on his videos. His attire, background, and choreography are always well-thought of, leading to him amassing more than 2.8 million followers on the platform.
23. PHUNG LAI
Followers: 2.8M
Topics: Food, Lifestyle
This account will surely make you laugh and smile with her funny expressions and out-of-the-box stories. Phung Lai loves to share diverse content, from food and product reviews to sharing about her baby journey. Her positive vibes and unique personality have led to a continuous increase in her followers, now reaching more than 2.8 million.
22. TUN PHAM
Followers: 2.8M
Topics: Lifestyle, Food
Tun Pham is a social media star, host, and a model in Vietnam. He posts various contents, from humorous skits to cooking tutorials. He also has a series where he tours Vietnam from north to south and provides food reviews on the most famous restaurants. He often creates content with his girlfriend which also draws his audience with their chemistry.
21. NINA LE
Followers: 3.7M
Topics: Modelling, Fashion
Nina Lee's account is loved by young women in Vietnam. She often posts tutorials on how to properly mix and match outfits and accessories for any occasion. She also has tutorials on how to pose properly in photos. Her videos are loved especially by those wanting to look their best online, but are unsure and awkward in front of the camera.
20. MEO SAO HOA
Followers: 3.8M
Topics: Lifestyle
Meo Sao Hoa is a known streamer and actress in Vietnam. She initially gained popularity through television and film, but she has now expanded her following on social media. Her TikTok account is full of vlogs about her life as an actress, delicious food, her daily routine, and her love story.
19. TRAN THANH TAM
Followers: 3.9M
Topics: Beauty, Fashion, Dance
Tran Thanh Tam is known for her sweet voice, pretty face, and eye-catching outfits. Her account is full of dance covers, with her using the most famous sounds and hopping onto the latest trends. Besides sharing dance videos, she also often shares product reviews from brands she love.
18. JSOL
Followers: 4.9M
Topics: Music, Entertainment, Pets
Starting his career as a singer, Jsol has now become one of most the popular influencers on TikTok Vietnam. He always brings positive vibes to his viewers through sharing videos of him playing with his pet cats and dogs. He loves dressing his pets up with funny costumes, and he sometimes purposely and harmlessly annoys them to bring laughs.
17. LONG CHUN
Followers: 5.4M
Topics: Comedy, Food
Long Chun started his career as an actor in Vietnam. His TikTok contents are humorous skits and food reviews. He often involves his little brother in his videos who also caught the love of the netizens. Their popularity didn't go unnoticed by brands, resulting to several collaborations for influencer marketing campaigns.
16. BONG TIM
Followers: 5.4M
Topics: Food, Lifestyle
Bong Tim is widely known as "Purple Flower" on TikTok. Netizens love his contents covering a wide variety of topics from eating, cooking, traveling, TikTok challenges, to product reviews. His followers trust his opinions on brands because he shows authenticity in each of his videos.
15. PHUONG MIN
Followers: 5.6M
Topics: Food, Beauty, Toys
Phuong Min is an influencer who is young at heart. Her contents revolve around toy reviews and sweet food reviews like candies and lollipops. Her youthful spirit is loved by her followers, bringing nostalgia whenever they watch her content. Besides toys, she also uploads videos on cooking and beauty products.
14. LINH NGOC DAM
Followers: 5.6M
Topics: Modelling, Fashion
This stunning, tattooed girl is a streamer and an influencer on TikTok. Her strong and edgy looks set her apart from other fashion content creators. She's not afraid to be perceived as an intimidating woman, inspiring her more than 5 million followers on the platform.
13. DJ MIE
Followers: 6.2M
Topics: Music, Vlog
DJ Mie is a professional disc jockey in Vietnam. Aside from her good looks, her followers increased drastically after discovering her sick beats and memorable mixes. She also posts vlogs on her TikTok page, more commonly with her boyfriend. Her talent and charm led her to accumulating more than 6 million followers on TikTok.
12. BABYKOPOHOME
Followers: 6.3M
Topics: Food, Home Maintenance, Family
BabyKopoHome is a typical "modern mother" relatable to moms in Vietnam. She is famous for food and home hacks, and also family handling. She typically uploads videos on cooking tutorials, food reviews, home organization and maintenance hacks, and child parenting.
11. NGOC TRINH
Followers: 6.6M
Topics: Fashion, Modelling
Ngoc Trinh started her career as a model. On TikTok, she regularly uploads her photoshoots, fashion shows, short films, outfit and makeup tutorials, and model walk videos. Besides that, she also gives her followers a sneak peak into the life of a Vietnamese fashion model. She's become an inspiration to young women in Vietnam, teaching them confidence above all.
10. VIET MY
Followers: 7.3M
Topics: Art, Painting
There are many art content creators in Vietnam, but you should set Viet My apart. This influencer creates portraits using materials not typically used for painting. For example, he previously used letters, numbers, Oreos, tissues, and eggs to create his portraits. Added with his handsome face, he has gained more than 7 million followers on the platform.
9. CUONG JIN
Followers: 7.7M
Topics: Dance, Music
Cuong Jin is a trainee at Big Arts Entertainment and Layon E&M. He gained fame as the leader of #CZB, a boyband group project in Vietnam. He regularly uploads dance videos on his account, as well as witty skits, transformations, and product promotions.
8. LE BONG
Followers: 8.6M
Topics: Dance, Cosplay
Le Bong is not only attractive but also talented as heck. Her pretty face and her dance moves are something her followers would die for. She regularly uploads dance covers of the best songs, and wears costumes that match the vibe. Aside from that, she also uploads skits and life vlogs.
7. AN NHIEN BOI BOI
Followers: 8.7M
Topics: Child Acting, Entertainment
An Nhien gained fame when she was 5 years old due to her short videos which use excerpts from popular movies or plays. She's very skilled in acting and she has a knack for performances of every kind. Her account is full of content with her father and other family members. She also knows how to dance and how to make her followers laugh.
6. MOCACHODIEN
Followers: 8.9M
Topics: Dogs, Entertainment, Comedy
Mocachodien's content revolves around his beloved pet Siberian Husky, Moca. Both the owner and this dog has personalities to die for. Netizens love the husky’s unique expressions which are similar to a human's. His owner treats him like a family, and their closeness is loved by everyone on TikTok.
They usually upload humorous skits. There are even times when Moca is dressed with funny costumes and wigs. This account is truly a breath of fresh air for everyone on social media.
5. VIET PHUONG THOA
Followers: 10.1M
Topics: Entertainment, Lifestyle
Viet Phong uploads anything under the sun. She uploads dance videos, food reviews, skits, fashion hacks, and many more. Netizens go to her account to check out the latest trends online. She can be sweet, serious, innocent, or funny, depending on the theme of her videos.
4. REENCY NGO
Followers: 10.7M
Topics: Short Films, Acting
Reency creates short but relatable films on her account. She makes sure that all her videos are as close to real life as possible, so her followers can see themselves through her creations. Most of her clips have high quality resolution, and she always tries to update her contents to the new trends of today's youth. Besides short films, she also loves to share dancing videos on TikTok.
3. THANH Y VO
Followers: 10.8M
Topics: Makeup, Comedy, Cosplay
Thanh Y Vo is a popular comedian on TikTok who is also known for his amazing transformational looks. He often uploads real-life scenarios turned into comedic skits. He's also skilled in makeup, uploading several tutorials on his account. Aside from this, he's also known for his accurate cosplay looks.
2. TRA DANG
Followers: 16.9M
Topics: Dance, Transformations
Tra Dang is a popular dancer who loves to share her moves on TikTok. She always produces high quality videos and is known for selecting the best costumes, accessories, transitions, and video effects. Her dance cover and transformation videos are some of the most-awaited content on TikTok.
1. LINH BARBIE
Followers: 18M
Topics: Short film, Beauty, Fashion
Linh Barbie entertains her viewers with short films conveying meaningful messages. Her natural acting, along with her collaborations with the most famous influencers, has gained her more than 18 million followers on the platform. Besides tackling intriguing stories, she also selects the best video effects and costumes for her contents.
CONCLUSION
Shortly after its release, TikTok has become one of the most favorite social media platforms in Vietnam. The Vietnamese market have also taken a liking on influencers, experts, and celebrities on social media. The fame of TikTok, along with this market's internet behavior, made influencer marketing on the platform the most effective strategy which leads to success.
Looking at the list we've provided, we can conclude that Vietnamese TikTok users love content about food, beauty, lifestyle, and entertainment. Moreover, these internet users give credence to the influencers' testimonies and opinions about certain products.
Choosing an influencer for your brand must be something you have to think over. We hope that this list has given you insight on the most trending influencers on the platform. We hope that this list helped you in starting your influencer marketing campaign.
If you want to know more about marketing and advertising in Vietnam, you can visit the AJ Marketing Blog for more info.
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