Did you know that TikTok is quickly becoming one of the best social media platforms to launch your influencer marketing campaign in Vietnam? With 76 million social media users in the country, it's no surprise that TikTok has become the fourth most-used platform, especially among Gen Zs who love the innovative filters, sounds, and algorithm that helps anyone become a social media star.
In fact, since its launch, TikTok has become the go-to influencer house for this generation. And in Vietnam, over 23.7% of the population follow influencers and experts online. With all the hype around content creators, it's no wonder that marketers and business-owners see influencer marketing on TikTok as the key to guaranteed success. And the same can be said for other popular apps like YouTube and Instagram.
When it comes to advertising, TikTok's audience in Vietnam is seriously impressive. A single ad has the potential to reach almost 50 million people in the country, which is over 50% of their entire population! And when you combine that with the authenticity, loyalty, and credibility of influencers, you're sure to have a memorable marketing campaign.
Don't just take our word for it – the numbers speak for themselves! If you're a business looking to enter the Vietnam market, influencer marketing on TikTok should definitely be on your radar. And to help you plan your campaign, we've put together a list of the top TikTok influencers in Vietnam that you might want to consider working with. So, let's dive in and check them out!
Top 30 TikTok Influencers in Vietnam ⬇️
30. A DINH
Followers: 1.2M
Topics: Lifestyle, Food, Travel
Hungry? Look no further than A Dinh's feed for all your food needs! This influencer has got it all covered - from finding the best ingredients, to taste-testing and sharing his opinion on the freshest and most affordable products. Food and kitchen equipment brands, take note!
29. BLINGBABI
Followers: 1.8M
Topics: Beauty, Cosmetics
Get ready to be amazed by Blingabi's stunning makeup transformations and tutorials! With over a million followers, this influencer has definitely got some serious skills. And her latest challenge - "my friends draw my makeup looks" - has already racked up over 8 million views! Watch as she brings her friends' drawings to life with her incredible talent.
28. TRI PHAN
Followers: 2.1M
Topics: Food, Fitness
If you're a foodie looking to stay fit, then Tri Phan is the TikTok influencer for you! His cooking tutorials and food reviews feature a variety of delicious dishes that won't ruin your healthy lifestyle. And with his charming smile and muscular bod, it's no wonder he's got such a huge following!
27. QUY NHI TRAN
Followers: 2.1M
Topics: Beauty, Cosmetics
Are you a makeup newbie looking for some easy hacks? Look no further than Quy Nhi's TikTok account! This influencer isn't afraid to share her tips and tricks to achieve flawless makeup looks. And with her participation in the hottest makeup challenges, you'll always be on top of the latest trends.
26. HAI DANG DOO
Followers: 2.6M
Topics: Entertainment, Family
Meet the hilarious duo of Hai Dang and his little brother Pig! With their charming faces and funny skits, it's no surprise that they've gained a massive following on TikTok. Their account showcases the ups and downs of brotherhood, from serious moments to cheerful and humorous ones. And with collaborations with brands like Samsung, these brothers are definitely making their mark on the platform!
25. MAN HOANG CAO
Followers: 2.8M
Topics: Food, Cooking
Ready to explore Saigon's street foods? Let Man Hoang be your guide! This young mommy with blue hair loves to share her food reviews with the world, giving you a taste of Vietnam's most delicious bites. And if you're feeling inspired, she also has easy-to-follow cooking tutorials that you can try at home. Plus, with her fresh visuals, she's caught the attention of beauty and health brands for collaborations!
24. NHAT MINH
Followers: 3.1M
Topics: Dance, Entertainment
Get ready to dance along with Nhat Minh! This TikTok star knows how to move to the latest tunes and trends, and sometimes he even includes his friends in his videos. He puts a lot of effort into his attire, background, and choreography, which has helped him amass a huge following of over 3.1 million people.
23. TUN PHAM
Followers: 3.2M
Topics: Lifestyle, Food
Meet Tun Pham - social media star, host, and model in Vietnam! This influencer posts a wide range of content, from hilarious skits to mouth-watering food reviews from all over the country. And if that's not enough, he also collaborates with his girlfriend for some adorable and entertaining videos that showcase their chemistry.
22. PHUNG LAI
Followers: 3.3M
Topics: Food, Lifestyle
Get ready to laugh and smile with Phung Lai! Her account is full of diverse content, from food and product reviews to sharing her journey as a new mom. And with her unique personality and funny expressions, it's no wonder she's amassed a following of over 3.3 million people who can't get enough of her positive vibes.
21. NINA LE
Followers: 3.6M
Topics: Modelling, Fashion
Calling all fashionistas! Nina Lee's account is a must-follow for anyone looking to up their fashion game. She posts tutorials on how to mix and match outfits and accessories for any occasion, and even has tips on how to pose properly in photos. Her videos are especially loved by those who want to look their best online, but may feel a bit unsure in front of the camera.
20. TRAN THANH TAM
Followers: 3.7M
Topics: Beauty, Fashion, Dance
Looking for some sweet moves and eye-catching outfits? Look no further than Tran Thanh Tam's TikTok account! This influencer knows how to dance to the most popular sounds and trends, all while looking gorgeous. And if you're curious about the products she loves, she also shares her honest reviews from time to time.
19. MEO SAO HOA
Followers: 3.8M
Topics: Lifestyle
Get ready to follow the life of a Vietnamese actress with Meo Sao Hoa's TikTok account! This streamer and actress shares her daily routine, delicious food, and love story with her followers. And with her background in television and film, you know she's got some serious talent!
18. JSOL
Followers: 5.2M
Topics: Music, Entertainment, Pets
Feeling down? Jsol's got you covered with his positive vibes and adorable pets! This former singer turned influencer loves to share videos of him playing with his cats and dogs, often dressing them up in funny costumes. And if that's not enough, he's always up for a good laugh by purposely annoying his pets in harmless ways.
17. LINH NGOC DAM
Followers: 5.7M
Topics: Modelling, Fashion
Get ready to be blown away by this stunning tattooed girl on TikTok! Her strong and edgy looks set her apart from other fashion content creators, and she's not afraid to be perceived as an intimidating woman. With over 5.7 million followers, she's definitely inspiring a new generation of confident women.
16. BONG TIM
Followers: 5.9M
Topics: Food, Lifestyle
Looking for some authentic content on TikTok? Look no further than Bong Tim's account, also known as "Purple Flower." This influencer covers a wide variety of topics, from food and travel to TikTok challenges and product reviews. And with his followers trusting his opinions on brands, you know you can count on him to keep it real.
15. PHUONG MIN
Followers: 6M
Topics: Food, Beauty, Toys
Feeling nostalgic for your childhood? Look no further than Phuong Min's TikTok account! This young-at-heart influencer loves to review toys and sweet treats like candies and lollipops, bringing back memories of simpler times. And if you're looking for cooking and beauty tips, she's got those covered too!
14. LONG CHUN
Followers: 6.3M
Topics: Comedy, Food
Get ready to laugh with Long Chun's hilarious skits and food reviews on TikTok! This actor turned influencer often involves his little brother in his videos, and their chemistry has caught the attention of netizens and brands alike. With several collaborations under their belt, they're definitely making their mark on the platform.
13. BABYKOPOHOME
Followers: 6.6M
Topics: Food, Home Maintenance, Family
Meet the relatable modern mom of Vietnam, BabyKopoHome! This influencer is known for her food and home hacks, as well as her parenting advice. Her TikTok account is full of cooking tutorials, food reviews, and home organization tips that any mom can appreciate.
12. NGOC TRINH
Followers: 6.7M
Topics: Fashion, Modelling
Get ready to be inspired by Ngoc Trinh's TikTok account! This former model shares her photoshoots, fashion shows, and makeup tutorials with her followers. And if that's not enough, she also gives a sneak peek into the life of a Vietnamese fashion model, teaching young women to be confident and own their unique style.
11. DJ MIE
Followers: 7.7M
Topics: Music, Vlog
Ready to dance the night away? DJ Mie's TikTok account has got you covered with her sick beats and memorable mixes! This professional disc jockey also posts vlogs with her boyfriend, showing off their charm and talent. And with over 7.7 million followers, it's clear that her fans can't get enough of her infectious energy.
10. CUONG JIN
Followers: 8.5M
Topics: Dance, Music
Get ready to dance and laugh with Cuong Jin's TikTok account! This trainee at Big Arts Entertainment and Layon E&M gained fame as the leader of #CZB, a boyband project in Vietnam. He regularly posts dance videos, skits, transformations, and product promotions that are sure to keep you entertained.
9. LE BONG
Followers: 9.3M
Topics: Dance, Cosplay
Looking for some serious talent and beauty on TikTok? Look no further than Le Bong's account! This influencer not only has a pretty face, but also some killer dance moves. Her dance covers of the hottest songs are always on point, and she always dresses the part. Plus, she also shares skits and vlogs that give a glimpse into her life.
8. MOCACHODIEN
Followers: 9.3M
Topics: Dogs, Entertainment, Comedy
Get ready to fall in love with Mocachodien's adorable husky, Moca! This influencer's content revolves around his beloved pet, and it's easy to see why. With Moca's unique expressions that are almost human-like, and his owner's love and care, it's a breath of fresh air on social media. Plus, the funny costumes and skits featuring Moca are sure to make you smile.
7. VIET MY
Followers: 9.5M
Topics: Art, Painting
Meet Viet My, the art content creator with a unique approach to portraits! This influencer uses materials not typically used for painting, like letters, numbers, Oreos, tissues, and eggs to create stunning portraits. And with his handsome face, it's no wonder he's amassed over 9 million followers on the platform.
6. AN NHIEN BOI BOI
Followers: 10.4M
Topics: Child Acting, Entertainment
Get ready to be impressed by An Nhien's talent at such a young age! This influencer gained fame at just 5 years old for her short videos using excerpts from popular movies and plays. She's skilled in acting and can perform any kind of performance with ease. Plus, her content with her family members, dancing videos, and funny skits are sure to make you laugh.
5. REENCY NGO
Followers: 11M
Topics: Short Films, Acting
Get ready for some relatable content with Reency's TikTok account! This influencer creates short films that are as close to real life as possible, so her followers can see themselves in her videos. With high-quality resolution and always keeping up with the latest trends, she also shares dance videos that are sure to impress.
4. THANH Y VO
Followers: 12.1M
Topics: Makeup, Comedy, Cosplay
Looking for a good laugh? Look no further than Thanh Y Vo's account! This popular comedian on TikTok is known for his transformational looks and comedic skits that turn real-life scenarios into hilarious moments. He's also skilled in makeup and cosplay, making his content even more impressive.
3. VIET PHUONG THOA
Followers: 12.5M
Topics: Entertainment, Lifestyle
Get your daily dose of everything under the sun with Viet Phong's account! From dance videos to food reviews, skits to fashion hacks, and everything in between, netizens go to her account to check out the latest trends online. With a sweet, serious, innocent, or funny vibe depending on the theme of her videos, she's sure to keep you entertained.
2. LINH BARBIE
Followers: 18.7M
Topics: Short film, Beauty, Fashion
Get ready for some thought-provoking content with Linh Barbie's TikTok account! This influencer entertains her viewers with short films that convey meaningful messages, all while collaborating with some of the most famous influencers on the platform. Plus, with the best video effects and costumes, her content is always visually stunning. She's also quite popular on YouTube!
1. TRA DANG
Followers: 19.9M
Topics: Dance, Transformations
Get ready to dance with Tra Dang's TikTok account! This popular dancer always produces high-quality videos and is known for selecting the best costumes, accessories, transitions, and video effects to make her dance covers and transformation videos stand out. With her impressive moves, she's sure to inspire you to hit the dance floor.
Conclusion
Shortly after its release, TikTok has become one of the most favorite social media platforms in Vietnam. The Vietnamese market have also taken a liking on influencers, experts, and celebrities on social media. The fame of TikTok, along with this market's internet behavior, made influencer marketing on the platform the most effective strategy which leads to success.
Looking at the list we've provided, we can conclude that Vietnamese TikTok users love content about food, beauty, lifestyle, and entertainment. Moreover, these internet users give credence to the influencers' testimonies and opinions about certain products.
Choosing an influencer for your brand must be something you have to think over. We hope that this list has given you insight on the most trending influencers on the platform. We hope that this list helped you in starting your influencer marketing campaign.
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