Instagram influencer marketing has been proven to bring success to brands entering Vietnam. In Vietnam, Instagram is the 5th most-used social media platform for 2022. Moreover, among the most common account types followed by this market are influencers, experts, celebrities, and bloggers. This made Instagram a valuable platform for advertising, and influencers valuable assets for marketing.
This wide usage of Instagram led to an increase in the advertising audience of brands on the platform. A single Instagram ad can be viewed by more than 11 million of the Vietnamese population--an increase of 2 million from the past year. This upward trajectory just shows that advertising and marketing on Instagram can lead to successful campaigns in Vietnam.
Of course, there are many ways to market your product on Instagram. Nonetheless, influencer marketing is the best strategy which can ensure increased exposure, conversions, and sales. Data shows that one of the top sources of brand discovery in this country is reviews from influencers, bloggers, and experts. Other top sources of brand discovery are social media comments and word-of-mouth marketing. This illustrates that the Vietnamese market gives credence to local icons they already know and trust. This is also why influencer marketing is prevalent not only on Instagram, but also on TikTok and YouTube.
If you want to enter this market, then you must know the top influencers in this country right away. We have provided you with a list of the top content creators on Instagram whom you may choose to work with in the future. Let's have a peek!
17 Best Instagram Influencers in Vietnam ⬇️
17. DINO VU
Followers: 129,000
Topics: Food, Lifestyle
Dino Vu describes himself as a foodie, lifestyle blogger, and tech enthusiast. On his feed, he posts cooking hacks and tutorials, health advice, product reviews, and life updates. He often uploads photos of his pet dogs as well. Dino Vu is loved by his followers because of his hot and healthy body.
16. KHOAI LANG THANG
Followers: 156,000
Topics: Film, Food, Travel
Khoai Lang Thang is a video creator who often travels nationally and internationally to document different places, foods, and cultures. His feed is full of aesthetic photos he personally took. He often talks about the places he has explored and his life as a travelling videographer. He also has a YouTube channel with more than 1.8 million subscribers.
15. RTEE
Followers: 172,000
Topics: Music, Fashion
RTee is a popular singer/rapper in Vietnam known for his song "Chọn Bạn Mà Chơi". His feed is full of behind-the-scenes photos, show promotions, album launch covers, and OOTDs. Besides his talent for music, RTee is also known for his bold sense of fashion, rocking different hair colors and bright colored outfits.
14. HANA GIANG ANH
Followers: 332,000
Topics: Fitness , Health
Hana Giang Anh is a famous fitness trainer in Vietnam, considered as one of the pioneers of health and fitness content creation in the country. Her content inspires women to improve their physique in order to live a happier life. She often shares daily workout tutorials and food-related advice. She also livestreams to showcase her music.
13. THACH TRANG
Followers: 476,000
Topics: Lifestyle, Living abroad
Thach Trang's content revolves around her interesting journey as a foreign student in Germany. She often uploads content showcasing the different places and food in Germany, her struggles, and the perks of living abroad. Because of her aesthetic feed, lifestyle and skincare brands have collaborated with her in the past.
12. TRINH PHAM
Followers: 510,000
Topics: Beauty, Lifestyle
Trinh Pham is a beauty and lifestyle influencer whose light and clean aesthetic is loved by everyone. Her white and pastel feed is so soothing to the eyes, making her gain over half a million followers. She usually posts about her outfits, health, family, and travels. She's truly revered as an icon in all aspects of life.
11. BAO HAN (HELIA)
Followers: 639,000
Topics: Lifestyle, Fashion
Helia is a famous artist, musician, and now Instagram influencer. Thanks to her rap covers, talent in singing, and beautiful face, she has been sought after by big fashion brands around Vietnam. She commonly posts about her day-to-day activities, stunning outfits, and product recommendations.
10. KHANH LINH
Followers: 695,000
Topics: Fashion, Luxury
Khanh Linh is a popular model also known as "Devil wears branded" because of her luxury outfits and edgy yet classy style. Khanh Linh gained traction due to her tall figure, outstanding fashion sense, and ability to mix and match outfits and accessories. She can truly pull off any type of clothing. Just look at her feed and you'll see!
9. NGUYEN TRAN HUYEN MY
Followers: 721,000
Topics: Fashion, Luxury, Beauty
Nguyen Tran gained popularity after bagging the 1st runner up award at Miss Vietnam 2014. This beauty queen now also dominates the internet with her life updates, hosting show, OOTDs, product recommendations, and travel blogs. Aside from lifestyle content, she also always uploads pictures of herself playing golf.
8. TRANG HY
Followers: 772,000
Topics: Lifestyle, Comedy
Trang Hy gained popularity on the internet because of her "crazy" and humorous videos. Aside from comedy, Trang Hy is also musically-skilled, and has also started acting in sitcoms, movies, and web dramas. On her feed, you'll see her pulling off different hairstyles and odd outfits. She has previously collaborated with cosmetic brands as well. Trang Hy is truly an unforgettable and unique personality.
7. MAI AM NHAC
Followers: 939,000
Topics: Music, Fashion
Mai Am Nhac gained traction mainly due to her talent in music. Lately, she has also explored creating comedic videos, and contents about fashion. You'll see her slaying the internet with her sharp and strong outfits, matched with her intimidating facial expressions.
6. DO KHANH VAN
Followers: 1,000,000
Topics: Lifestyle, Art, Pets
Khanh Van is an artist who has gained a million followers on Instagram. She most commonly shares about her paintings, her art process, and her techniques. She also posts life updates, especially about her cute pet dogs and cats. Aside from her talent, her welcoming character and innocent smile have also been loved by the netizens.
5. DEN VAU
Followers: 1,500,000
Topics: Music, Entertainment
Den Vau is a famous rapper and song producer in Vietnam. Den Vau has the ability to write music pleasing to the taste of many, enabling him to collaborate with countless big brands. Besides sharing sneak peeks of his music shows, he also loves to post photos from his travels.
4. QUYNH ANH SHYN
Followers: 2,600,000
Topics: Fashion, Beauty
Quynh Anh Shyn is a trendsetter in the fashion industry. Her impeccable taste in clothing has been noticed by luxury brands such as Louis Vuitton, Chanel, and Saint Laurent. Netizens go to her account when searching for outfit inspirations and flattering modelling poses.
3. CHAU BUI
Followers: 3,300,000
Topics: Fashion, Luxury
Another fashion icon is Chau Bui. Chau has also gained worldwide attention, being covered in dozens of international newspapers and blogs such as Vogue, Elle, and Harper's Bazaar. Due to her rising popularity, she has also been listed in the Forbes 30 Under 30. Her feed is nothing short of carefully curated photos pleasing to the eyes and enriching to one's enthusiasm in fashion.
2. LINH NGOC DAM
Followers: 4,500,000
Topics: Lifestyle, Fashion
Linh Ngoc Dam is also known as one of "Vietnam's richest female streamers". Linh Ngoc Dam's Instagram account is filled with her OOTDs, modelling photos, and life updates. Her outfits are always luxurious, as well as the lifestyle she leads. Her "bad girl aesthetic" is loved by many as she's able to maintain that edgy yet classy character.
1. CHI PU
Followers: 5,300,000
Topics: Music, Fashion, Film
Chi Pu is a famous singer, model, and actress in Vietnam who has also earned her way to the top of our best Instagram influencers list. Her 5 million followers laud her for her beauty, taste, and boldness. She often updates her followers on her latest travels and best fits. Chi Pu truly has both talent and beauty, making her sought after by international brands.
CONCLUSION
Instagram is one of the most-used social media platforms in Vietnam, with more than 11 million advertising audience reach. The app's popularity, ease of use, and number of influencers housed have been noticed by brands and marketers. Thus, launching an influencer marketing campaign on Instagram has been a proven trend that leads to immense success and cost-efficiency.
If you want to launch an influencer marketing campaign in Vietnam, then you have to learn about the country's top Instagram influencers. This list has given you a brief summary of the influencer landscape in this country. From this list, we can deduce that the Vietnamese Instagram users follow more female than male influencers. The most common topics are also fashion, lifestyle, beauty, and music.
We hope that this list has given you insight on how to launch your campaign. If you want to know more about the Vietnam market, visit the AJ Marketing Blog.
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