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Top 20 YouTubers in Vietnam in 2023

AJ Marketing - Top 20 YouTubers in Vietnam in 2023

Hey there! Are you curious to know who the top YouTube influencers are in Vietnam? Well, you're not alone! With almost 70 million social media users in the country, many people are always on the lookout for the best content creators to follow. And no wonder, being a content creator in Vietnam has become a lucrative career path, especially with the booming trend of influencer marketing.

YouTube, in particular, is a massive platform in Vietnam. A single ad on this platform can reach up to 63 million people in the country, which is almost 64% of the entire population! It's no wonder that many marketers and business owners are now exploring the potential of influencer marketing on platforms like TikTok and Instagram, too.

AJ Marketing - Top 20 YouTubers in Vietnam in 2023 - YouTube Advertising Audience Overview in Vietnam 2023

The increasing popularity of online videos in Vietnam has made influencer marketing a hot trend, with 32.9% of internet users watching videos, shows, and movies online. Among the top accounts they follow are influencers and experts. So, if you're thinking about entering the Vietnamese market, then you should definitely consider an influencer marketing campaign to ensure your success.

But, finding the perfect influencer for your brand can be a daunting task. You need to consider the content creators' niche, style, content, and audience before partnering with them. Don't worry; we've got you covered! We've curated a list of the top 20 YouTubers in Vietnam to help you find the perfect fit for your brand. Let's dive in!

Top 20 YouTubers in Vietnam ⬇️

Subscribers: 799K

Topics: Beauty, Lifestyle

Meet Quynh Thi, a popular Vietnamese influencer who shares her passion for beauty, lifestyle, and challenges with her audience. With her engaging vlogs, she takes her viewers on amazing travel journeys, unique challenges like life swaps, and Q&A sessions. Whether you're looking for beauty tips or fun content, Quynh Thi has got you covered!


Subscribers: 997K

Topics: Food, Cooking

Introducing Hoshi Phan, the talented influencer and professional chef who loves sharing his passion for food and cooking on his YouTube channel. With his delicious recipes and useful cooking tutorials, Hoshi provides a valuable resource for anyone looking to improve their skills in the kitchen. Follow Hoshi's channel and join his community of foodies to stay up-to-date with his latest content and get inspired to cook up a storm!

Subscribers: 1.62M

Topics: Lifestyle, Education

Giang Oi is more than just a vlogger; she's a friendly and sincere friend to her subscribers, especially young women. Her content covers everything from everyday issues like taking care of cats and cleaning the house to social issues that young people care about, like studying abroad, learning English, and living an eco-friendly lifestyle. So, if you're looking for a genuine and relatable influencer, Giang Oi is your girl!

Subscribers: 2.15M

Topics: Lifestyle, Fashion, Luxury

You might know Ngoc Trinh as a celebrity, model, and movie actress, but did you know she's also a popular YouTuber with over 2.15 million subscribers? With her huge income, she's able to buy all sorts of branded products and travel to the most luxurious places in the world. But, she's not all about glitz and glamour; Ngoc Trinh also loves to share her food reviews and makeup hacks on her channel. So, whether you're a fashionista or a foodie, there's something for you on Ngoc Trinh's channel.

Subscribers: 2.81M

Topics: Lifestyle, Food

Meet Jenny Huynh, the bubbly and fun-loving 16-year-old vlogger who documents her daily activities on her YouTube channel. From hanging out with friends to going to school and creating DIY room decorations, Jenny's content is simple, innocent, and undeniably cute. And if you're a travel enthusiast, you'll love watching her luxurious travel moments in countries like the UK, Singapore, Thailand, and Japan. So, if you're looking for a fun and positive vibe, Jenny Huynh's channel is a must-watch!

Subscribers: 3.19M

Topics: Entertainment, Comed

Get ready to laugh out loud with Le Hung and Bach My, the hilarious pranksters who love playing tricks on each other. From pretending to have a baby to shaving off each other's eyebrows, these two are always up for some mischief. You'll also love their YouTube series "WTH," where they perform the weirdest challenges requested by their subscribers. Think makeup under the pool and sun tattoos – these guys are crazy!

Subscribers: 3.58M

Topics: Gaming, Reaction Videos

Meet PewPew, the handsome and hilarious YouTuber who started his career as a professional game commentator. With his superstorm slashing ability, humor, and youthful energy, his live streams always attract tens of thousands of viewers. But, that's not all he does! PewPew also collaborates with brands, appears in tournaments, works as a VJ, and even makes appearances on TV shows. You'll love his gaming content, funny reaction videos, interesting daily vlogs, and food reviews. So, what are you waiting for? Go check out PewPew's channel!

Subscribers: 4.1M

Topics: Kids' Toys, Toy Reviews

AnAn is the adorable little girl who loves playing with the best children's toys, and her YouTube channel is the perfect place for kids and parents alike. Despite her young age, AnAn speaks fluently and naturally, with high confidence. Her content revolves around her daily activities, family outings, and most importantly, toy product reviews. With her honest and cheerful demeanor, AnAn has amassed over 3.7 million subscribers on YouTube. Get ready for some cute and fun content with AnAn!

Subscribers: 4.23M

Topics: Food, Lifestyle

Get ready to meet the mother-son duo that has taken Vietnam by storm - Quynh Tran JP and her son, Sa. They've become known for their mouth-watering cooking tutorials and epic food challenges. But, that's not all they do! They also share their life as a Vietnamese family living in Japan, making them one of the most beloved channels on the platform. So, if you're looking for some delicious content with a side of family fun, check out Quynh Tran JP's channel!

Subscribers: 4.35M

Topics: Food

If you're a foodie looking for something out of the ordinary, Ba Tan Vlog is the channel for you. Sure, they share food reviews and home cooking, but what sets them apart is the massive size and quantity of the food they feature! You'll drool over their giant bowls of fruit, hundreds of grilled spicy chicken wings, 200 fried sausages, and even a 60-liter cup of pearl milk tea. So, if you're up for a food adventure, check out Ba Tan Vlog!

Subscribers: 4.92M

Topics: Food, Lifestyle, Travel

Say hello to Oops Banana, the popular YouTuber known for his charming personality and engaging content. His channel is a treasure trove of food, travel, and technology-related videos. You'll love watching his culinary experiences, food challenges, adorable footage of his cat and girlfriend, and his travels in Vietnam and other countries. So, whether you're a foodie, a tech enthusiast, or a travel lover, Oops Banana has got something for you!

Subscribers: 5.62M

Topics: Short film, Lifestyle, Comedy

Tran Thanh is more than just a TV host in Vietnam; he's one of the most talented artists in the country! With his charming speaking skills and amazing acting ability, he's become a household name both nationally and internationally. But, that's not all he does! On his YouTube channel, he loves sharing comedic moments with his family and best friends. Get ready to laugh out loud with Tran Thanh!

Subscribers: 6.28M

Topics: Lifestyle, Gaming, Food

Meet Misthy, Vietnam's top female streamer and the highest-earning female streamer in the country. She's known for her incredible livestreams, gaming content, and 80FM show, among others. But, that's not all she does! Misthy also shares personal stories, entertainment videos, reactions, and travel tips with her fans. She even had the chance to meet and interact with the famous Korean girl group Momoland, which made KPOP fans everywhere green with envy! So, whether you're a gamer or a travel lover, Misthy's channel has something for you!

Subscribers: 6.79M

Topics: Gaming, Family

Get ready to be entertained by Do Mixi, the creative YouTuber who always finds new ways to keep his viewers engaged. He shares game and movie reviews, hosts interesting talk shows, and even released a hilarious song called "Stream Until Ever" to reveal what it's like to be a streamer. But that's not all! Mixi's everyday moments with his family have also captured the hearts of his fans. With his positive vibes and versatile content, it's no wonder Mixi is loved by all!

Subscribers: 7.92M

Topics: Entertainment, Lifestyle

If you're having a bad day, Hau Hoang's channel is the perfect pick-me-up. Her short films about everyday life in Vietnam are relatable, heartwarming, and guaranteed to make you smile. Her sweet smile and diverse facial expressions have gained her fame on YouTube, and even led to her cameo appearances in music videos by famous Vietnamese singers like JSOL and AMEE. So, if you need a little sunshine in your life, check out Hau Hoang's channel!

Subscribers: 9.01M

Topics: Food, Challenge, Kids

Looking for a refreshing and unique channel? Look no further than Tony TV! Situated in the Vietnamese countryside, this channel features interesting challenges played by Mr. Vo Phuc Vinh and a group of children. But what sets Tony TV apart is its focus on simple living and authentic interactions, making it one of the most relatable channels out there. Say goodbye to luxury lifestyles and hello to genuine content with Tony TV!

Subscribers: 9.5M

Topics: Vlog, Challenge, Entertainment

Get ready to indulge in the ultimate culinary and travel experience with Lam! On his channel, he shares honest and entertaining reviews of food and travel destinations. But that's not all! Lam also takes on the most trending challenges on YouTube, such as living in steel houses, paper prisons, and even on the streets. These videos have garnered high engagement and interest from his audience, making him one of the most popular channels in Vietnam. In fact, by the end of November 2019, Lam Vlog was ranked No.1 in the Top 10 most quality YouTube channels in Vietnam, according to Social Blade.

Subscribers: 9.95M

Topics: Kids, Entertainment

Tho Nguyen, aka "The Queen of YouTube for Children," is the creator behind one of the most popular channels in Vietnam. Her content is all about toys and DIY cooking, and is loved by kids all over the world. With her easy-to-follow cooking tutorials, handmade toys instructions, and fun challenges, Tho Nguyen has gained a massive following of 9.2 million subscribers on YouTube. So, if you're looking for some family-friendly entertainment, check out Tho Nguyen's channel!

Subscribers: 10.7M

Topics: Game, Reaction, Lifestyle

Get ready to meet the king of YouTube, Cris Phan! With over 10.7 million subscribers, Cris has captured the hearts of his fans with his humor, innocent face, and intelligence. He dominates YouTube with his game reviews, parodies, food reviews, and reaction videos. And that's not all! Cris has also ventured into other art forms, such as acting. In fact, he recently starred in a martial arts film produced by director Ba Cuong - Vo sinh dai Chien. So, if you're looking for some laughter and entertainment, Cris Phan's channel is a must-watch!

Subscribers: 17.7M

Topics: Kids' Toys, Lifestyle

Get ready to enter Nastya's magical universe! Nastya and her parents share their life experiences, play, learn, sing, and explore the world on their channel. With millions of kids and families tuning in every day, Nastya's channel is the go-to destination for toy reviews, lifestyle content, and valuable lessons about everything from nature and animals to healthy habits and friendship. So, come and join Nastya on her adventures!


YouTube influencer marketing in Vietnam has resulted to successful campaigns because of the Vietnamese's internet behavior. This population loves watching videos on the web, and most of them follow internet personalities like influencers and content creators. Moreover, launching an ad on YouTube can possibly make a brand reach more than 63 million of this country's population.

The success of influencer marketing is unquestionable. However, choosing the perfect influencer for your business will be the hurdle to jump over. Luckily, we have already provided you with a list of the top 20 YouTubers in Vietnam to help you choose a content creator for your campaign.

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