17 Best Instagram Influencers in Vietnam in 2025
- info831035
- Nov 7, 2025
- 8 min read
Updated: Nov 17, 2025
Hey there! Are you thinking of expanding your brand in Vietnam? Well, you might want to take a look at Instagram influencer marketing. It's been a hit in Vietnam lately, with Instagram being the fifth most-used social media platform for 2025 (Source: DataReportal). The Vietnamese market loves following influencers, experts, celebrities, and bloggers, making Instagram a valuable platform for advertising.
And get this, a single Instagram ad can reach over 10.6 million Vietnamese people! That's a pretty impressive audience reach, which means successful campaigns on Instagram are a real possibility in Vietnam.
Now, you might be wondering how to market your product on Instagram. Well, influencer marketing is the way to go! It's proven to increase exposure, conversions, and sales. In Vietnam, reviews from influencers, bloggers, and experts are one of the top sources of brand discovery. Plus, locals tend to trust and follow influencers they already know and love, which is why influencer marketing is prevalent not only on Instagram but also on TikTok and YouTube.
So, who are the top influencers in Vietnam that you should know about? Don't worry; we've got you covered! We've compiled a list of the top content creators on Instagram in Vietnam. Check them out!
17 Best Instagram Influencers in Vietnam ⬇️
Followers: About 170K
Topics: Beauty, Lifestyle
Hà My, a beloved name in Vietnam's rich kid scene, has charmed over 170,000 social media followers. Her profile radiates a sweet and elegant vibe, full of feminine sophistication. Since falling for Hot TikToker Trí Phan, she's been more dedicated to her fitness routine. Together, they create and follow a healthy eating plan, inspiring their fans with their sweet and healthy lifestyle.
Followers: About 190K
Topics: Yoga, Healthy Lifestyle
If you're all about yoga and a healthy lifestyle, you've got to check out "Daily Yoga with Jessica." Run by the stunning Jessica Diem, this channel is a go-to for amazing yoga routines. Jessica’s massive social media following shows just how influential she is. Her yoga workouts and healthy eating tips get tons of positive interactions and lively discussions, making her a true inspiration for a balanced, vibrant life!
Followers: About 360K
Topics: Film, Food, Travel
Say hello to Khoai Lang Thang! He's a video creator who loves to travel and document his adventures. His Instagram is full of aesthetic photos he personally took, showcasing different places, foods, and cultures. He's also a travelling videographer, and his YouTube channel has over 3 million subscribers. Follow him for some serious wanderlust!
Followers: About 540K
Topics: Beauty, Lifestyle
You don't wanna miss out on Trinh Pham's content! She's a beauty and lifestyle influencer whose feed is so light and clean, it's loved by everyone. Her white and pastel aesthetic is so soothing to the eyes, and she has gained over half a million followers because of it. She usually posts about her outfits, health, family, and travels, and she's truly revered as an icon in all aspects of life.
Followers: About 630K
Topics: Lifestyle, Couple
Nguyen Tung Duonng, one half of the beloved Ninh Dương Story duo, has been winning hearts with his charming personality and a decade-long romance that has everyone swooning. While Ninh Anh Bùi shines with his witty banter, Tùng Dương captivates with his looks and artistic talents. As a former wedding planner, he always exudes elegance and sophistication. Together, they form an irresistible duo that draws massive crowds at every appearance, making it feel like a major celebrity event.
Followers: About 630K
Topics: Lifestyle, Living abroad
Meet Thach Trang! She's a foreign student in Germany, and her journey is so interesting to follow. Her Instagram is full of amazing content showcasing the different places and food in Germany, her struggles, and the perks of living abroad. Her feed is so aesthetic that lifestyle and skincare brands have collaborated with her in the past.
Followers: About 650K
Topics: Lifestyle, Comedy
You're in for a treat with Trang Hy! This internet sensation gained popularity with her crazy and humorous videos, but did you know she's also musically-skilled and a budding actress? Her Instagram is full of her pulling off different hairstyles and odd outfits, showcasing her unique personality. She's even collaborated with cosmetic brands in the past. Follow her for some serious laughs and entertainment!
Followers: About 870K
Topics: Rap, Music, Lifestyle
Low G, or "Chu Toa" as his fans call him, is a young, talented rapper with insane trap beats and addictive flow. He's been dropping banger tracks through epic brand collabs that everyone vibes to. His Instagram, with over 870K followers, is lit with his funny, down-to-earth stories and jaw-dropping fashion pics. Low G's style and swag keep Gen Z totally hooked!
Followers: About 1.4M
Topics: Baby, Family
Known as "Vietnam's Most Adorable Baby," little Pam is the daughter of famous influencer couple Salim and Hoang Long. With her chubby, cute face and irresistibly charming expressions, Pam has taken over social media and become a Gen Z icon in Vietnam. Not only is she adorable, but Pam is also smart and cooperative, shining in photo shoots and TV shows. She’s a bright gem for brands targeting children and families.
Followers: About 1.5M
Topics: Lifestyle, Beauty
Le Bong, a viral TikToker in Vietnam, started with fun content and livestreams but has now transitioned to a more professional image as a national TV host. Her positive transformation and growing eloquence, along with her impeccable style, have made her a sought-after figure for brands. This rising star is capturing everyone's attention!
Followers: About 4.2M
Topics: Entertainment, Family, Fashion
Diệu Nhi, the queen of comedy, is killing it with her hilarious roles and glowing looks. Fans can't get enough of her charm and wit. Her super sweet relationship with the dreamy Anh Tú makes them the ultimate hashtag couplegoals for Gen Z. After she rocked the show "Chi dep dap gio re song," her fame went through the roof. With her beauty, humor, and down-to-earth vibe, it's no wonder she's everyone’s fave!
Followers: About 2M
Topics: Music, Entertainment
You’ve gotta check out Đen Vâu's music! This Vietnamese rapper and producer is killing it, with tracks everyone loves. His collabs with big brands show just how talented he is. On his Instagram, you’ll catch sneak peeks of his shows and epic travel pics. Follow him for fire beats and travel inspo! His music touches the soul, and he's also loved for his down-to-earth vibe and charity work. No wonder both public and private brands are all over him!
Followers: About 2.9M
Topics: Fashion, Beauty
Quynh Anh Shyn is a fashion trendsetter and influencer. Luxury brands such as Louis Vuitton, Chanel, and Saint Laurent have noticed her impeccable taste in clothing. Her Instagram is a go-to for outfit inspirations and flattering modeling poses. Get ready to be inspired by her unique style!
Followers: About 3.9M
Topics: Fashion, Luxury
Meet Chau Bui, the fashion icon who has gained worldwide attention. She's been covered by dozens of international newspapers and blogs such as Vogue, Elle, and Harper's Bazaar. She's even been listed in Forbes 30 Under 30! Her feed is full of carefully curated photos that are pleasing to the eyes and enriching to one's enthusiasm for fashion. Follow her for some serious fashion inspiration!
Followers: About 4.5M
Topics: Lifestyle, Fashion
You might have heard of Linh Ngoc Dam, one of Vietnam's richest female streamers. Her Instagram is a glimpse into her luxurious life, full of OOTDs, modeling photos, and personal updates. Her "bad girl aesthetic" is loved by many, as she's able to maintain an edgy yet classy character. Follow her for some serious luxury and style inspiration!
Followers: About 5.6M
Topics: Fashion, Model
Dubbed the "Bikini Queen," Ngọc Trinh has been making waves in Vietnam with her enviable 56cm waist. She’s always leveling up, becoming more gorgeous and talented by the day. Her jaw-dropping unboxing series, flaunting luxury items worth billions, keeps viewers hooked and totally envious. This queen knows how to keep everyone talking!
Followers: About 5.9M
Topics: Music, Fashion, Film
Meet Chi Pu, the famous singer, model, and actress who has earned her way to the top of our best Instagram influencers list. With almost 6 million followers, she's admired for her beauty, taste, and boldness. She loves updating her followers on her latest travels and best fits. After her standout performance on "Ti ti dap gio re song" in China, Chi Pu has gained a massive new fan base from China.
CONCLUSION
Instagram is one of the most-used social media platforms in Vietnam, with more than 10 million advertising audience reach. The app's popularity, ease of use, and number of influencers housed have been noticed by brands and marketers. Thus, launching an influencer marketing campaign on Instagram has been a proven trend that leads to immense success and cost-efficiency.
If you want to launch an influencer marketing campaign in Vietnam, then you have to learn about the country's top Instagram influencers. This list has given you a brief summary of the influencer landscape in this country. From this list, we can deduce that the Vietnamese Instagram users follow more female than male influencers. The most common topics are also fashion, lifestyle, beauty, and music.
We hope that this list has given you insight on how to launch your campaign.
Frequently Asked Questions (FAQs)
Why is Instagram influencer marketing effective in Vietnam?
Instagram influencer marketing works well in Vietnam because many consumers trust peer recommendations and follow influencers for lifestyle, beauty and fashion inspiration. According to a 2024 report, 97% of Vietnamese businesses believe influencer marketing is effective, and they increasingly invest in these collaborations (Source: Advertising Vietnam). Additionally, Instagram’s advertising reach in Vietnam was 10.6 million users at the start of 2025, showing there’s a sizeable audience on the platform (Source: DataReportal).
How many Vietnamese users can be reached via Instagram ads and what does that imply for influencer campaigns?
According to Meta’s advertising tools, Instagram’s potential ad reach in Vietnam was approximately 10.6 million users at the start of 2025, which is equivalent to about 10.4 % of the population (Source: DataReportal). This means that while Instagram’s audience in Vietnam is meaningful, it’s still smaller than some other platforms, so influencer campaigns should carefully target audience segments rather than assume blanket reach.
Which types of influencers (nano/micro/macro) are trending in Vietnam and why?
In Vietnam many brands are now working with micro (and nano) influencers because of higher engagement and lower cost compared to big‑famous influencers. The 2024 Vietnam report found that 43.9% of brands preferred micro‑influencers and 41.7% preferred macro‑influencers (Source: Advertising Vietnam). Moreover, global data also show that many marketers now find smaller influencers more trustworthy for niche audiences (Source: Brands Vietnam).
Are Instagram influencer collaborations in Vietnam typically one-time or long-term partnerships?
Both types exist, but long-term collaborations are increasingly preferred by brands. Consistent partnerships help build credibility and stronger connections with followers. Many top influencers now enter month-long or quarterly contracts to post multiple campaigns, improving results and brand recall. (Source: brandsvietnam.com)
What are the common challenges or ethics to consider in influencer marketing in Vietnam?
One major challenge is compliance and ethical responsibility: influencers and brands must avoid misleading or false advertising, as regulatory scrutiny is increasing in Vietnam (Source: RMIT University Vietnam). Additionally, identifying genuine engagement (rather than inflated followers) and ensuring authentic content remain key concerns. Brands should set clear guidelines and verify influencer metrics early.
