Top 20 YouTubers in Vietnam in 2025
- info831035
- Nov 12, 2025
- 10 min read
Updated: Nov 17, 2025
Hey there! Are you curious to know who the top YouTube influencers are in Vietnam? Well, you're not alone! With more than 76 million social media users in the country, many people are always on the lookout for the best content creators to follow (Source: DataReportal). And no wonder, being a content creator in Vietnam has become a lucrative career path, especially with the booming trend of influencer marketing.
YouTube, in particular, is a massive platform in Vietnam. A single ad on this platform can reach up to 62.3 million people in the country, which is almost 62% of the entire population (Source: DataReportal)! It's no wonder that many marketers and business owners are now exploring the potential of influencer marketing on platforms like TikTok and Instagram, too.
The increasing popularity of online videos in Vietnam has made influencer marketing a hot trend, with 56.2% of internet users watching videos, shows, and movies online (Source: DataReportal). Among the accounts they follow are influencers and experts. So, if you're thinking about entering the Vietnamese market, then you should definitely consider an influencer marketing campaign to ensure your success.
But, finding the perfect influencer for your brand can be a daunting task. You need to consider the content creators' niche, style, content, and audience before partnering with them. Don't worry; we've got you covered! We've curated a list of the top 20 YouTubers in Vietnam to help you find the perfect fit for your brand. Let's dive in!
Top 20 YouTubers in Vietnam ⬇️
Followers: About 550K
Topics: Lifestyle, Study
YouTuber Thach Trang, the face behind My20s, is winning over the internet with her positive vibes. Her videos focus on daily life, study tips, and fashion hacks, attracting a young, enthusiastic audience. Despite her petite frame, Thạch Trang confidently showcases her unique style, often featuring second-hand finds from thrift stores. Her creativity and authenticity have earned her a loyal fanbase.
Followers: About 1M
Topics: Food, Entertainment
The "HanQuocBros" consists of three Korean guys—Sung Rak, Jong Rak, and Dong Rin—who fell in love with Vietnamese food, culture, and travel. They moved to Vietnam and started a restaurant in Saigon, but Dong Rin has since returned to South Korea and, due to the pandemic, hasn't been able to come back despite missing it dearly. Their YouTube channel, which shares Vietnamese culture through food and experiences, has garnered millions of views.
Subscribers: About 1.5M
Topics: Food, Cooking
Introducing Hoshi Phan, the talented influencer and professional chef who loves sharing his passion for food and cooking on his YouTube channel. With his delicious recipes and useful cooking tutorials, Hoshi provides a valuable resource for anyone looking to improve their skills in the kitchen. Follow Hoshi's channel and join his community of foodies to stay up-to-date with his latest content and get inspired to cook up a storm!
Followers: About 1.6M
Topics: Fitness, Lifestyle
Hana Giang Anh, a leading fitness YouTuber, is all about sharing killer workouts and health tips to help you achieve that dream body and active lifestyle. She recently launched an exciting new series called “Na Thách Bạn” that’s packed with fun challenges. Her YouTube channel, part of the METUB Network, flexes over 1.6 million subscribers and more than 284 million views. Get ready to sweat and stay motivated with Hana!
Subscribers: About 1.6M
Topics: Lifestyle, Education
Giang Oi is more than just a vlogger; she's a friendly and sincere friend to her subscribers, especially young women. Her content covers everything from everyday issues like taking care of cats and cleaning the house to social issues that young people care about, like studying abroad, learning English, and living an eco-friendly lifestyle. So, if you're looking for a genuine and relatable influencer, Giang Oi is your girl!
Followers: About 2.1M
Topics: Language, Lifestyle,Podcast, Host
Khanh Vy, the ultimate Gen Z MC, is known for her brains and charm. Dubbed the "hot girl who speaks seven languages," she went viral for a fun video showing off her skills in Thai, Korean, Chinese, Japanese, English, Italian, and Vietnamese. She's a huge inspiration for language lovers with her English learning series like VyTalk and VyVocal. Her YouTube is packed with study tips, motivational vibes, and cool podcasts that keep everyone hooked.
Subscribers: About 2.1M
Topics: Lifestyle, Fashion, Luxury
You might know Ngoc Trinh as a celebrity, model, and movie actress, but did you know she's also a popular YouTuber with over 2.1 million subscribers? With her huge income, she's able to buy all sorts of branded products and travel to the most luxurious places in the world. But, she's not all about glitz and glamour; Ngoc Trinh also loves to share her food reviews and makeup hacks on her channel. So, whether you're a fashionista or a foodie, there's something for you on Ngoc Trinh's channel.
Subscribers: About 2.9M
Topics: Beauty, Lifestyle
Meet Quynh Thi, a popular Vietnamese influencer who shares her passion for beauty, lifestyle, and challenges with her audience. With her engaging vlogs, she takes her viewers on amazing travel journeys, unique challenges like life swaps, and Q&A sessions. Whether you're looking for beauty tips or fun content, Quynh Thi has got you covered!
12. LE HUNG & BACH MY
Subscribers: About 3.4M
Topics: Entertainment, Comedy
Get ready to laugh out loud with Le Hung and Bach My, the hilarious pranksters who love playing tricks on each other. From pretending to have a baby to shaving off each other's eyebrows, these two are always up for some mischief. You'll also love their YouTube series "WTH," where they perform the weirdest challenges requested by their subscribers. Think makeup under the pool and sun tattoos – these guys are crazy!
Subscribers: About 3.6M
Topics: Gaming, Reaction Videos
Meet PewPew, the handsome and hilarious YouTuber who started his career as a professional game commentator. With his superstorm slashing ability, humor, and youthful energy, his live streams always attract tens of thousands of viewers. But, that's not all he does! PewPew also collaborates with brands, appears in tournaments, works as a VJ, and even makes appearances on TV shows. You'll love his gaming content, funny reaction videos, interesting daily vlogs, and food reviews. So, what are you waiting for? Go check out PewPew's channel!
Subscribers: About 4M
Topics: Lifestyle, Food
Meet Jenny Huynh, the bubbly and fun-loving 16-year-old vlogger who documents her daily activities on her YouTube channel. From hanging out with friends to going to school and creating DIY room decorations, Jenny's content is simple, innocent, and undeniably cute. And if you're a travel enthusiast, you'll love watching her luxurious travel moments in countries like the UK, Singapore, Thailand, and Japan. So, if you're looking for a fun and positive vibe, Jenny Huynh's channel is a must-watch!
Subscribers: About 4.2M
Topics: Food, Lifestyle
Get ready to meet the mother-son duo that has taken Vietnam by storm - Quynh Tran JP and her son, Sa. They've become known for their mouth-watering cooking tutorials and epic food challenges. But, that's not all they do! They also share their life as a Vietnamese family living in Japan, making them one of the most beloved channels on the platform. So, if you're looking for some delicious content with a side of family fun, check out Quynh Tran JP's channel!
Subscribers: About 4.3M
Topics: Kids' Toys, Toy Reviews
AnAn is the adorable little girl who loves playing with the best children's toys, and her YouTube channel is the perfect place for kids and parents alike. Despite her young age, AnAn speaks fluently and naturally, with high confidence. Her content revolves around her daily activities, family outings, and most importantly, toy product reviews. With her honest and cheerful demeanor, AnAn has amassed over 4 million subscribers on YouTube. Get ready for some cute and fun content with AnAn!
Subscribers: About 4.9M
Topics: Food, Lifestyle, Travel
Say hello to Oops Banana, the popular YouTuber known for his charming personality and engaging content. His channel is a treasure trove of food, travel, and technology-related videos. You'll love watching his culinary experiences, food challenges, adorable footage of his cat and girlfriend, and his travels in Vietnam and other countries. So, whether you're a foodie, a tech enthusiast, or a travel lover, Oops Banana has got something for you!
Subscribers: About 6.3M
Topics: Lifestyle, Gaming, Food
Meet Misthy, Vietnam's top female streamer and the highest-earning female streamer in the country. She's known for her incredible livestreams, gaming content, and 80FM show, among others. But, that's not all she does! Misthy also shares personal stories, entertainment videos, reactions, and travel tips with her fans. She even had the chance to meet and interact with the famous Korean girl group Momoland, which made KPOP fans everywhere green with envy! So, whether you're a gamer or a travel lover, Misthy's channel has something for you!
Subscribers: About 8.2M
Topics: Gaming, Family
Get ready to be entertained by Do Mixi, the creative YouTuber who always finds new ways to keep his viewers engaged. He shares game and movie reviews, hosts interesting talk shows, and even released a hilarious song called "Stream Until Ever" to reveal what it's like to be a streamer. But that's not all! Mixi's everyday moments with his family have also captured the hearts of his fans. With his positive vibes and versatile content, it's no wonder Mixi is loved by all!
Subscribers: About 8.3M
Topics: Entertainment, Lifestyle
If you're having a bad day, Hau Hoang's channel is the perfect pick-me-up. Her short films about everyday life in Vietnam are relatable, heartwarming, and guaranteed to make you smile. Her sweet smile and diverse facial expressions have gained her fame on YouTube, and even led to her cameo appearances in music videos by famous Vietnamese singers like JSOL and AMEE. So, if you need a little sunshine in your life, check out Hau Hoang's channel!
Subscribers: About 11M
Topics: Vlog, Challenge, Entertainment
Get ready to indulge in the ultimate culinary and travel experience with Lam! On his channel, he shares honest and entertaining reviews of food and travel destinations. But that's not all! Lam also takes on the most trending challenges on YouTube, such as living in steel houses, paper prisons, and even on the streets. These videos have garnered high engagement and interest from his audience, making him one of the most popular channels in Vietnam. In fact, by the end of November 2019, Lam Vlog was ranked No.1 in the Top 10 most quality YouTube channels in Vietnam, according to Social Blade.
Subscribers: About 11.3M
Topics: Food, Challenge, Kids
Looking for a refreshing and unique channel? Look no further than Tony TV! Situated in the Vietnamese countryside, this channel features interesting challenges played by Mr. Vo Phuc Vinh and a group of children. But what sets Tony TV apart is its focus on simple living and authentic interactions, making it one of the most relatable channels out there. Say goodbye to luxury lifestyles and hello to genuine content with Tony TV!
Subscribers: 11.3M
Topics: Game, Reaction, Lifestyle
Get ready to meet the king of YouTube, Cris Phan! With over 11 million subscribers, Cris has captured the hearts of his fans with his humor, innocent face, and intelligence. He dominates YouTube with his game reviews, parodies, food reviews, and reaction videos. And that's not all! Cris has also ventured into other art forms, such as acting. In fact, he recently starred in a martial arts film produced by director Ba Cuong - Vo sinh dai Chien. So, if you're looking for some laughter and entertainment, Cris Phan's channel is a must-watch!
CONCLUSION
YouTube influencer marketing in Vietnam has resulted to successful campaigns because of the Vietnamese's internet behavior. This population loves watching videos on the web, and most of them follow internet personalities like influencers and content creators. Moreover, launching an ad on YouTube can possibly make a brand reach more than 63 million of this country's population.
The success of influencer marketing is unquestionable. However, choosing the perfect influencer for your business will be the hurdle to jump over. Luckily, we have already provided you with a list of the top 20 YouTubers in Vietnam to help you choose a content creator for your campaign.
Frequently Asked Questions (FAQs)
Why is YouTube influencer marketing effective in Vietnam?
Influencer marketing on YouTube is especially effective in Vietnam because video remains the dominant content format and trusted referral channel. For example, the 2025 Vietnam Digital Landscape report found that short and influencer-video formats were among the top drivers of product discovery and consideration, with more than 60% of consumers responding positively (Source: AnyMind Group). This means brands partnering with YouTube creators in Vietnam can tap into authentic influence and higher engagement.
How much confidence do Vietnamese businesses have in influencer marketing?
A Vietnamese industry report states that 97% of companies in Vietnam believe influencer marketing is an effective form of marketing, which is higher than the global average of 84.8% (Source: Advertising Vietnam). These figures show strong business confidence in influencer marketing’s value in Vietnam. For brands considering working with influencers or YouTubers in Vietnam, this suggests a mature and growth‑oriented market.
Does the YouTube influencer landscape in Vietnam include non‑Vietnamese‑origin creators?
Yes, several non‑Vietnamese content creators produce videos specifically for Vietnamese audiences, including channels that adapt global formats or characters for local viewers. This shows that international or globally‑branded content can attract a significant following in Vietnam if it resonates culturally and linguistically. For brands, this means there are opportunities to collaborate not only with local creators but also with international creators who have localized their content for Vietnamese audiences. The success of such creators depends on how well their style, language, and content align with local audience preferences. Ultimately, audience relevance and engagement matter more than the creator’s country of origin.
Why is YouTube so popular among Vietnamese internet users?
Its popularity is fueled by the country’s high mobile penetration and the growing preference for video content among younger audiences. Vietnamese users engage with content creators for entertainment, learning, and lifestyle inspiration. This makes YouTube an effective channel for marketers aiming to reach a wide and engaged audience. As a result, YouTube remains central to influencer marketing strategies in Vietnam.
What role do influencers play in Vietnam’s evolving marketing strategies?
As Vietnam’s digital economy grows, brands are increasingly relying on influencers, especially nano‑ and micro‑influencers rather than just mega‑influencers or celebrities. These smaller influencers are valued because they often offer more authentic engagement and stronger consumer trust. Industries like beauty, automotive and consumer goods are already leveraging this trend to drive visibility and conversions. The shift reflects a move toward influencer marketing that is niche, targeted and performance‑oriented rather than purely visibility‑driven. (Source: Vietnam News)
