Hey, want to get your brand out there in Indonesia through TikTok? Smart choice! With the platform's explosive growth and popularity in the country, plenty of brands have already found success with their marketing strategies. TikTok is not only addictive and entertaining but also a valuable avenue for marketers and brands alike.
Did you know that a TikTok ad in Indonesia could potentially reach almost 40% of the entire population? That's 109.9 million people! To make the most of TikTok's marketing potential, some of the best techniques are creating dance challenges, using custom filters, spreading branded hashtags, and collaborating with influencers for product reviews and unboxings. And of course, TikTok isn't the only social media platform Indonesians use - you'll also find them on Facebook, Instagram, and YouTube.
No matter what your brand's niche is, you'll find plenty of influencers on TikTok to work with. Whether it's beauty, tech, gaming, or health and fitness, there's a wide selection of content creators to choose from. But the real challenge is finding the right influencer to fit your brand's image and values.
That's where we come in! We've put together a list of the top TikTok influencers in Indonesia, covering a range of genres and content. With this, you'll get a better understanding of the overall landscape and make an informed decision. So let's get started!
Top 20 TikTok Influencers in Indonesia ⬇️
20. Bella Tobing
Followers: 3.8M
Topics: Makeup, Beauty
Bella Tobing is a beauty wizard with a whopping 3.8 million followers on TikTok. Her feed is all about teaching her audience the proper application of skincare and cosmetic products. Not only that, but she's also a go-to gal for beauty brands, creating detailed product reviews in just three minutes.
19. Izzky Alvaro
Followers: 4.9M
Topics: Comedy, Family
Meet Izzky, the hilarious young dad and husband who loves sharing his comedy skits on TikTok. He started off sharing his wife's pregnancy journey and his epic dance moves, but now he also shares the ups and downs of parenting with a comedic twist.
18. Nadia Zerlinda
Followers: 5M
Topics: Beauty, Self-care, Entertainment
Nadia is a total badass with a big arm tattoo and a sweet personality that her followers can't resist. She's known for posting entertaining videos of her singing and dancing, as well as promoting beauty and self-care products that her followers swear by.
17. Savira Malik
Followers: 5.1M
Topics: Couple, Entertainment
Say hello to Savira, the adorable TikTok star who effortlessly gains millions of views with her infectious personality. Her viral dance videos are just the beginning - her followers also can't get enough of her boyfriend and sneak peeks of her YouTube channel.
16. Nesyaaast
Followers: 5.1M
Topics: Entertainment, Lifestyle
Nesyaaast is the ultimate Indonesian influencer, sharing snippets of her daily life, vlogging adventures, favorite products, and even her motorcycle rides. Plus, she's always up on the latest dance trends and loves grooving to the hottest songs on TikTok.
15. Syahnaz Sadiqah
Followers: 5.3M
Topics: Beauty, Entertainment
From TV host to social media superstar, Syahnaz has 5.3 million followers on TikTok and counting! Her feed is full of heartwarming videos with her husband and kids, as well as collabs with other TikTok influencers like Nagita and Billy. Plus, she's partnered with some brands and shared them with her loyal followers.
14. Rara Lida
Followers: 6.4M
Topics: Dance, Lip-syncs
Meet Rara, the runner-up of the 2018 Indonesian Dangdut League who stole the hearts of fans across the country. Her looks, acting chops, and singing skills quickly made her an internet sensation. She's been invited as a guest star on multiple TV shows and continues to captivate her fans.
13. Raka
Followers: 6.5M
Topics: Couple, Entertainment
Heira is not just a popular YouTuber, but also a TikTok sensation. One of his videos featuring his girlfriend went viral, leading to a surge of followers on his account. He loves joining the latest dance challenges and creating funny skits, including some adorable couple videos.
12. Ismi Hidayah
Followers: 7M
Topics: Travel, Entertainment
Say hello to Ismi, the travel enthusiast whose video of her trip to Turkey went viral and made her an instant TikTok star. With her newfound popularity, she's been invited to national TV shows as a guest star. But Ismi's not just about traveling - she's also known for her charitable spirit, often sharing videos of herself helping people in need.
11. Aiko Yunichi
Followers: 7.4M
Topics: Art, Crafts, Food
Meet Aiko, the Indonesian influencer who's known for her amazing carpet-making skills and food reviews. She makes all sorts of designs and characters in her homemade carpets. But that's not all - she also loves sharing mini vlogs and entertaining videos to keep her followers engaged.
10. Ina Yatul Zein
Followers: 9M
Topics: Couple, Entertainment
Ina's all about love and relationships, and she's not afraid to share the ups and downs with her followers. She often includes her boyfriend in her videos, but she's also a pro at makeup reviews and tutorials. Plus, she's always up for the latest dance challenges!
9. Verrel Bramasta
Followers: 9.3M
Topics: Fashion, Entertainment, Travel
Verrel is not just a famous actor, he's also a popular TikTok star in Indonesia. With his impressive acting, dancing, and singing skills, it's no wonder he's such an effective entertainer. And let's not forget about his amazing fashion choices! He often collaborates with other celebrities and influencers, keeping his followers entertained and engaged.
8. Seses Rapunzel
Followers: 9.6M
Topics: Beauty, Entertainment
Real Sesesvana is the young TikTok creator who's taken the platform by storm with her killer dance moves, lip-syncs, and beauty videos. She loves sharing her skincare routine with her viewers, always promoting the best products based on her own experiences. With millions of followers, Sesesvana is a force to be reckoned with on TikTok.
7. Dafa Atmaja
Followers: 10M
Topics: Beauty, Makeup, Fashion
Say hello to Dafa, the Indonesian influencer who's all about being true to yourself. He loves to wear unique outfits and try unusual makeup looks, always reminding his followers to be themselves and never pretend to be someone else. Oh, and did we mention that Dafa's not afraid to rock a girl's costume every now and then? You go, Dafa!
6. Raffi Nagita
Followers: 11.9M
Topics: Beauty, Fashion, Lifestyle
Meet Raffi and Nagita, aka The Sultan of Andara. This power couple is one of the highest-earning influencers in Indonesia, but that hasn't stopped them from staying grounded and relatable. Fans love their lifestyle and family, and their most-viewed TikTok video is a must-see - it's Raffi and Nagita playing on a helipad for Nagita's birthday!
5. Atta Halilintar
Followers: 14.4
Topics: Lifestyle, Entertainment
Atta is not just a successful YouTuber and Instagram star, he's also killing it on TikTok with millions of followers. After tying the knot with Aurel Hermansyah, Atta's feed has been full of videos from their honeymoon and daily life as a married couple. And let's not forget about his collaborations with other social media stars like Tanboy Kun, Jess No Limit, and Ayu Ting Ting. Atta's always keeping things interesting on TikTok!
4. Sandys
Followers: 15.2M
Topic: Entertainment
Sandy's got it all - heart, talent, and a massive following of 15 million on TikTok! His story of growing up in a broken home has touched the hearts of netizens, but despite his family issues, he never fails to entertain his viewers with his killer dance moves and lip-sync videos. And, of course, he loves to include his friends, girlfriend, and pet in some of his contents.
3. Notnot
Followers: 16.8M
Topics: Gaming, Beauty
Gaming influencer Notnot is a PUBG pro who loves sharing her gaming content with her followers. But that's not all - she also likes to give her followers a sneak peek of her upcoming YouTube videos and gaming streams. And when she's not gaming, you can find her dancing and lip-syncing to the hottest TikTok trends.
2. Cahya Niyrn
Followers: 19.2M
Topics: Fashion, Beauty, Entertainment
Say hello to Cahya, the TikTok fashionista who can rock any outfit like a pro. From Billie Eilish-inspired looks to classic chic ensembles, she's got the style game on lock. But Cahya's not just a fashion inspiration - she also loves to share beauty tips and product recommendations with her followers.
1. Ria Ricis
Followers: 33.1M
Topics: Travel, Entertainment, Lifestyle
Ria is a social media superstar who's killing it on TikTok, Instagram, and YouTube. With one of the highest incomes among Indonesian influencers, she's known for her amazing holiday trips, including diving and ATV riding. But she's not just about adventure - Ria's also a talented dancer and lip-syncer. And to top it all off, she's known for her friendly personality and love of helping people in need.
Conclusion
TikTok's upward spike in terms of app downloads and market usage made it one of the best platforms to promote one's brand. Its filters, sounds, and short duration videos make it addictive worldwide, with the Indonesian population included.
In this list, we discovered that TikTok influencers in Indonesia often have no specific niche and dwell on entertaining people in general. This means that they have all types of audience from different walks of life. There are also some who specialize in gaming, beauty, travels, and relationships. This list is also a mix of male and female premium content creators.
We hope you gained insight on what the TikTok influencer terrain looks like in Indonesia.
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