Want to advertise your brand in Indonesia through TikTok? You're going down the right path. Due to TikTok's rapid growth and rising popularity in the country, several brands have successfully adapted their marketing strategies on the platform. This short-form video app is entertaining and addictive, also making it a valuable avenue for marketers and brands.
In Indonesia, an advertisement on TikTok may potentially reach 92.07 million people, or 33.1% of the entire Indonesian population. The best techniques used in TikTok are creating dance challenges, creating filters, spreading branded hashtags, and collaborating with influencers to provide product unboxings or product reviews. TikTok is only one of the many social media platforms that this market often uses, along with Facebook, Instagram, and YouTube.
Whether you're looking for influencers in the niche of beauty, tech, gaming, or health and fitness, TikTok has them all. There's a wide array of selection of content creators for different brands to work with. The real hurdle to conquer is choosing the best influencer fit for your brand image and values.
Thus, we created a list of the top TikTok influencers in Indonesia to help you get a better grasp of the overall landscape. These content creators vary in form, genre, and content. Let's take a look.
Top 20 TikTok Influencers in Indonesia ⬇️
Topics: Makeup, Beauty
Bella Tobing is a beauty guru and makeup enthusiast with over 3M followers on TikTok. On her feed, she usually teaches her audience the proper application of cosmetic and skincare products. She also works with beauty brands where she creates detailed product reviews in a span of 3 minutes.
Topics: Comedy, Family
Izzky loves to share his comedy skits about being a young dad and young husband. Before having a baby, he shared his wife’s pregnancy journey and his dancing videos. Now, he also shares a slice of his life as a parent, but always with that comedic twist in it.
Topics: Couple, Entertainment
Savira's cute personality has gained her millions of views effortlessly on TikTok. Besides her viral dance videos, Savira’s contents including her boyfriend are also loved by netizens. Savira is also growing her YouTube channel, sometimes posting some sneak peaks of her YouTube videos on TikTok.
Topics: Entertainment, Gaming, Couple
Dzkiry mainly posts funny videos with his pretty girlfriend and his friends. Besides creating quirky videos, Dzikry sometimes posts his Mobile Legends content on TikTok. He also often posts skits about being a couple, along with some dance challenges.
Topics: Beauty, Self-care, Entertainment
Nadia is known as this entertaining girl with a big arm tattoo. Netizens love her for her sweet yet brave personality. She often posts videos of her singing and dancing. She also uploads clips of her promoting beauty and self-care products for her followers to try.
Topics: Beauty, Entertainment
Starting her career as a TV host in national TV, Syahnaz is now a social media star with 5.1M followers on TikTok. Syahnaz consistently updates her followers with videos of herself with her husband and kids, and with other TikTok influencers such as Nagita and Billy. Syahnaz also has collaborated with some brands and promoted them on her feed.
Topics: Dance, Lip-syncs
Rara was one of the finalists of Liga Dangdut Indonesia or Indonesian Dangdut League in 2018. After winning the competition as the runner up, Rara was invited to several TV shows as a guest star. Her looks, acting, and singing skills are loved by her fans, making her an internet sensation in Indonesia.
Topics: Travel, Entertainment
Let’s meet Ismi. Millions of netizens noticed her after her travel video featuring her trip to Turkey went viral. Due to her instant popularity on TikTok, she has been invited to national TV shows as a guest star. Besides clips of her trips, she also posts about her charitable character shown through helping people in need.
Topics: Skits, Entertainment
Ripan Julian is a young TikTok creator who often uploads videos showcasing his natural acting skills. He also regularly partners with other influencers and creates viral content with them. His creativity caught the eyes of some brands, resulting to several collaborations.
Topics: Couple, Entertainment
Heira is also a popular YouTuber who has expanded his follower base on TikTok. His video with his girlfriend went viral, resulting to an outpour of followers on his account. Besides couple videos, he also likes moving to the latest dance challenges and creating humorous skits.
Topics: Fashion, Entertainment, Travel
Verrel is a famous Indonesian actor who is also popular on TikTok. Verrel has all the skills needed to become an effective entertainer; he is good at acting, dancing, and singing. His fashion choices are also lauded by his followers. Verrel often collaborates with co-celebrities and co-influencers.
Topics: Couple, Entertainment
Ina's content revolves around having a romantic relationship, its perks and its problems. Thus, she often includes her boyfriend in her videos. Aside from love and relationship content, she also uploads makeup reviews and tutorials, and she also grooves to the latest dance challenges.
Topics: Beauty, Fashion, Lifestyle
Let’s meet Raffi and Nagita, also known as The Sultan of Andara. This couple is listed as one of the influencers with the highest income in Indonesia. Their lifestyle and family are adored by millions of their fans because even though they're quite rich, they still find a way to be relatable. One of their most viewed videos is when Raffi and Nagita played TikTok in a helipad on Nagita’s birthday.
Topics: Beauty, Entertainment
Real Sesesvana is a young TikTok creator who has succeeded in attracting millions of followers through her dancing, lip-sync, and beauty videos. Sesesvana likes to share her skincare routine with her viewers, often promoting the best products according to her own experiences.
Topics: Lifestyle, Entertainment
Not only successful in growing his YouTube and Instagram, Atta also gained millions of followers on TikTok. After marrying Aurel Hermansyah, Atta updated his feed with videos of their honeymoon trip and daily life after marriage. He has also collaborated with other social media stars such as Tanboy Kun, Jess No limit, and Ayu Ting Ting.
Topics: Beauty, Makeup, Fashion
Dafa dares to be different by wearing unique outfits and unusual makeup looks. His mission is to always remind his followers to be themselves and not to pretend to be someone else. The other unique thing about Dafa is he loves to wear costumes as a girl.
Sandy is a young TikTok creator who has attracted 15M followers in Indonesia. His story about growing in a broken home has touched the netizens’ hearts. Despite his family issues, he loves to entertain his viewers with his dance and lip-sync videos. He also loves including his friends, girlfriend, and pet in some of his contents.
Topics: Gaming, Beauty
Notnot is a gaming influencer who is active in sharing her PUBG content. Notnot also likes to share some sneak-peeks of her YouTube videos and gaming streams. Besides gaming content, she also loves to share her dancing and lip-sync videos.
Topics: Fashion, Beauty, Entertainment
Cahya is one of the most known TikTok fashionistas in Indonesia. She has the skill to pull off any type of outfit she sets her mind to. In this video above, she was able to dress herself similar to Billie Eilish. She serves as a fashion and beauty inspiration to her followers, often recommending the products she personally loves.
Topics: Travel, Entertainment, Lifestyle
Ria is popular across many social media platforms like TikTok, Instagram and YouTube. She is listed as one of the social media stars with the highest income in Indonesia. Ria shares her amazing holiday trips such as diving and ATV riding videos. She also posts dancing and lip-sync videos. Ria is also known as a friendly person who loves to help people in need.
TikTok's upward spike in terms of app downloads and market usage made it one of the best platforms to promote one's brand. Its filters, sounds, and short duration videos make it addictive worldwide, with the Indonesian population included.
In this list, we discovered that TikTok influencers in Indonesia often have no specific niche and dwell on entertaining people in general. This means that they have all types of audience from different walks of life. There are also some who specialize in gaming, beauty, travels, and relationships. This list is also a mix of male and female premium content creators.
We hope you gained insight on what the TikTok influencer terrain looks like in Indonesia. If you need the help of a local marketing agency to launch your influencer campaign, check this list of Top 17 Best Marketing and Advertising Agencies in Indonesia.
To know more about marketing and advertising in Indonesia, check the AJ Marketing Blog.
AJ Marketing | Unlock the Power of Influence