If you're a tech brand-owner wanting to explore a new market in Southeast Asia, then you might wanna think about expanding in Indonesia. Technology is one of the most lucrative markets in this country, with more than 96% of internet users owning a smartphone, and almost 69% owning a laptop or computer. It's also been recorded that more than 204 million Indonesians use the internet, and they annually spend more than $14.44 billion US dollars on electronics.
These numbers, alone, show the astounding potential of having your products available to the Indonesia market. However, with this kind of consumer behavior, it can be concluded that the tech industry is also saturated. In order to stand out and make the most out of this tech craze, your brand needs to create an effective advertising and marketing campaign. If you are looking for ways to build brand awareness, exposure, and authentic relationships, YouTube tech influencers are the way to go.
Many tech influencers in Indonesia choose the long-video form of YouTube, because this enables them to explain things thoroughly. Through this form, they are able to show off the gadget's appearance and inner workings, they are able to insert clips on how to use the product, and they are provided with enough time to vocalize their opinions. This creates a huge amount of exposure for a brand, since YouTube is one of the leading social networks in Indonesia, with users staying on the platform for 26 hours each month. A brand may also opt for other platforms, like TikTok and Instagram, depending on the goals, budget, and niche.
Today, there are many YouTube channels focused on giving the latest gadget reviews and gadget comparisons, which are beneficial to consumers struggling to make purchase decisions. If you're wondering which tech influencers you could reach out to, then this list is for you. We curated a list of top 20 tech YouTubers in Indonesia whom you might want to collaborate with in the future.
Top 20 Tech YouTubers in Indonesia ⬇️
20. Pizza Gadget
Subscribers: 219,000 Topics: Gadget Reviews, Smartphones, Bluetooth appliances
Anto, who loves pizza and gadgets, named his YouTube channel "Pizza Gadget," where he talks about both food and tech. He consistently posts gadget reviews using simple and understandable explanations, making him gain a lot of viewers. This channel is a hidden gem for people wanting honest opinions in layman's terms.
19. K2G AL & TISH
Subscribers: 219,000 Topics: Phone accessories, Game console
Kartolo and Kumar, or K2G AL & TISH, make technology accessible to the public. They make simple videos which are easy to understand for new streamers. With their clear explanations, it is not surprising that their total streamers reached 32.3 million in 2021.
18. Nerd Reviews
Subscribers: 280,000 Topics: Gadget reviews, Phone accessories
Michael Prajanto and Rizky Ramadhani created the channel Nerd Reviews. This channel doesn’t have millions of subscribers, but its total streams reach 66 million. Streamers find this channel very useful in terms of gadget recommendations.
The creators use simple edits, and give honest reviews and worth-the-money gadget suggestions, making them well-loved by tech enthusiasts.
Subscribers: 298,000 Topics: Computers, Game consoles, Laptops
Ilham Subki Wijaya created the Gaptech ID channel to share his passion for computers. He shows his audience how to assemble a PC from top to bottom. He also gives detailed reviews on computer parts and accessories. Aside from computers, he also reviews laptops and games.
16. Wasa Wirman
Subscribers: 331,000 Topics: Tablets, Bluetooth accessories, Laptops
Aditya Wasa Wirman joined YouTube in 2015, creating the Wasa Wirman channel. The main contents of his channel revolve around gadgets, sneakers, motorbikes, and accessories. His varied content has enabled him to get more followers in different niches.
15. Wisnu Kumoro
Subscribers: 342,000 Topics: Phone accessories, Game consoles
Wisnu Kumoro is originally a singer, songwriter, and podcaster. This multi-talented man now has two channels on YouTube, namely "Wisnu Kumoro," his technology channel, and "Play with Wisnu Kumoro," his gaming channel. Today, he gives reviews on the latest and newest gadget releases, may the purpose be for gaming, music, or recording.
14. Indra Tech Life
Subscribers: 399,000 Topics: Apple gadgets, Apple tips
Indra Surya only shares about Apple product reviews on his YouTube channel. He is quite an idealistic influencer, successfully gaining attention even when only focusing on one brand. He sometimes reviews other brands' gadgets, like earphones, headphones, and microphones. However, when it comes to smartphones, expect to only see Apple products on his feed.
If your product is related to Apple, like phone cases, tablet cases, or AirPods accessories, then this channel will be best for you.
13. Akmal Riadi
Subscribers: 400,000 Topics: Smartphones, Game consoles
Akmal Riadi joined YouTube in 2010 and created the Akmal Riadi channel. This channel provides tips and tricks on phone repairs and phone parts. His way of reviewing a gadget always comes with a disassembling portion, letting his audience know the smartphone from inside and out.
12. Bang Ripiu
Subscribers: 487,000 Topics: Smartphones, Gaming consoles
Bang Ripiu joined YouTube in 2013, and has imparted knowledge about tech ever since. Bang loves to share his top recommendations for gadgets, making him a very powerful influencer. Bang also conducts some experiments involving different tech products.
In one of his review videos, he shared a trick in distinguishing a Xiaomi phone from a fake one.
11. Putu Reza
Subscribers: 497,000 Topics: Smartphones, Laptops, Household appliances
Putu aims to make his channel a safe haven for ordinary people wanting to know more about gadgets. He makes sure to provide reviews and opinions on tech in layman's terms. He also makes sure that his audience gets value for their money, that's why he often creates videos on gadget features and price comparisons.
10. Best Indo Tech
Subscribers: 536,000 Topics: Gadget reviews, Smartphones
BestIndoTech was created in 2011 by Malvin Nathaniel. This channel frequently gives gadget recommendations, reviews, and impressions. Malvin can explain the gadgets in a straightforward and simple manner. He also adds to his "gadgets of the month" section on his channel in order to always stay up-to-date with the latest releases. Besides that, he also has a section for Xiaomi brands only.
9. Flash Gadget
Subscribers: 566,000 Topics: Gadget reviews, Smartphones
“Flash Gadget” literally means this channel reviews tech products in a flash. It creates reviews through short-length videos, perfect for busy people wanting to get information in the shortest time possible. This channel also classifies its videos into different tags, making it easier for viewers to navigate to the video they want to see. Lastly, this channel focuses on gadgets’ power and price.
Subscribers: 632,000 Topics: Filmmaking, Gadget reviews
Anjas Maradita created Daunnet Films in 2014. This channel focuses more on video editing tricks, gadgets for film editors, the filmmaking process, and computer requirements for editing. Besides reviews, he also loves to produce useful tutorials. In one of his videos, he shared how to be a pro in Kinemaster within 10 minutes.
Subscribers: 861,000 Topics: Smartphones, Gadget reviews
DroidLime joined YouTube in 2014. You can see a lot of reviews on his channel regarding any type of gadget, but especially the new-released ones. This influencer also classifies videos based on brands, making it easier for viewers to navigate through the channel. One of its review videos discussed how to expose a fake iPhone. This useful tip is one of this channel’s best videos, and has made a huge impact to its engagement.
6. Sobat Hape
Subscribers: 1,010,000 Topics: Laptops, Smartphones, Accessories
Satria Eka Putra, also known as Mr. Mouldie, created the Sobat Hape channel. What makes this channel unique is how Satria adds humor into his gadget reviews, making him gain more interaction from his streamers. In one of his videos, he reviewed the Xiaomi Redmibook 15 using a time travel concept.
5. DK ID
Subscribers: 1,120,000 Topics: Smartphones, Cameras, Smart accessories
DK ID channel consists of several people, ensuring that the reviews the channel publish will not be biased. Overall, this channel focuses on the gadget’s endurance and its impact on the market. One of the review videos talked about a laptop that is indestructible. In the same video, the laptop was tested in extreme conditions to provide realistic expectations.
4. Jagat Review
Subscribers: 1,300,000 Topics: Smartphones, Home appliances, Computers
This channel's motto is “We review, You decide”. In one of its videos regarding the Infinix Note 8 Mobile Legends edition, the creator combined real tests in gaming mode, with a detail-oriented review of the gadget performance. Jagat Review is filled, not only with gadget reviews, but also with giveaway event videos through the likes of game character guessing games.
Subscribers: 1,560,000 Topics: Gadget reviews, Smartphone extreme tests
Bewok created Pricebook in 2015. Since then, he provided his audience with in-depth and detailed gadget reviews, extreme tests, and price comparisons. Besides these, he also has an "investigation section" where he researches some weird phones based on his opinion. He investigates the phones one by one and gives a review or comment to spread awareness.
Subscribers: 2,170,000 Topics: Smartphones, Accessories, Cameras, Laptops
Dhiarcom reviews all kinds of gadgets, from laptops, phones, cameras, consoles, to drones. He also reviews well-known brands, such as ROG, Samsung, Xiaomi, and many more. Besides reviews, he also shares useful tips on gadget usage and care.
Subscribers: 9,180,000 Topics: Gadget reviews, Gaming accessories, Laptops
On top of our list is GadgetIn, with more than 9 million followers on its channel. This channel also has a total of 1 billion streams on YouTube. This channel provides reviews for all sorts of gadgets, from smartwatches, accessories, PCs, laptops, to smartphones. This channel also combines jokes with gadget reviews, keeping its audience informed and entertained at the same time.
The rapid growth of the tech industry in Indonesia has encouraged many influencers to focus on this lucrative market. These tech influencers put a lot of effort in creating high quality content to attract audience and maintain their loyal viewers.
GadgetIn, Dhiarcom, and Pricebook are the top three tech YouTube channels which gained over millions of subscribers. Due to their well-researched content and original reviews, they have grabbed a lot of attention from YouTube’s active users. We can also see that some influencers prefer not to focus on one type of gadget, while some prefer to revolve around one brand. Whichever they choose, they can find a loyal audience among the tech-savvy Indonesian YouTube users.
We hope this list has been insightful for your next marketing campaign. To know more about advertising and marketing in Indonesia, check the AJ Marketing Blog.
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