Are you a health and fitness brand looking to expand in Indonesia? Look no further, because we've got some exciting news for you! The health industry in Indonesia is on the rise, with a whopping 51.6 million people utilizing e-health devices and services. That's an increase of 1.1 million from the previous year alone! The e-health industry in the country even reached a total revenue of almost $840 million in 2022, making Indonesia an excellent market for health and fitness brands worldwide.
Now, you might be wondering, "How do I reach my audience?" Well, for the health and fitness niche, Instagram influencer marketing is your go-to strategy. Instagram is the second most popular social media platform in Indonesia, and people generally discover new brands through social media, expert reviews, and word-of-mouth. Lucky for us, Instagram influencers offer all of those things!
In Indonesia, health and fitness Instagram influencers are some of the most active and engaged users. From celebrities and doctors to models and personal trainers, these influencers offer daily workout routines and health tips that their audience loves. They're the number one go-to for all things health-related!
As a marketer or brand owner, partnering with health influencers could be your ticket to success in the Indonesian market. To make things easier for you, we've compiled a list of the best health and fitness influencers in Indonesia for 2023. So, what are you waiting for? Let's get started!
Top 20 Health & Fitness Instagram Influencers in Indonesia ⬇️
Hesti Purwadinata
Jennifer Bachdim
Ibnu Jamil
Dr. Anton Tanjung
Sabrina Chairunnisa
Dr. Listya Paramita
Jeremiah Lakhwani
Sally Tanudjaja
Imey Liem
Followers: 97K
Talita Bachtiar is not your average health and fitness influencer. Along with her husband, she posts workout routines on her Instagram page and gives us a glimpse of her life as a mother of twin girls. Not only that, but she also shares about healthy diets and the supplements she takes to stay in shape.
Talita's dedication to health and wellness has caught the eye of many brands, and she has been chosen to be a Lactamil brand ambassador. She's also worked with other health product brands such as FITUNO, Natur-E, and BOSE.
Followers: 102K
You might recognize Imey Liem as the winner of Cantik Indonesia in 2004 or for her acting skills in various movies and TV series (FTV). But these days, Imey is more actively pursuing her hobby of becoming a pilates instructor. She loves to share her workout activities on her Instagram feed, where she also shows her skills in tennis, boxing, horseback riding, and dancing.
As a health and fitness influencer, Imey has worked with brands that align with her healthy lifestyle, such as Kin + Ally, Bio BeautyLab, and Salad Stop.
Followers: 143K
Nadira Diva Vitani is known for her easy-at-home workout video tutorials that she shares on her Instagram feed. As a former CrossFit trainer and now a mother of two children, Diva also shares safe workout routines during pregnancy.
As a fitness enthusiast, Diva has worked with brands that align with her healthy lifestyle, such as Movestorm fitness equipment, The Family Recipes, and Herbadrink. Her dedication to fitness and wellness has earned her a dedicated following.
Followers: 155K
Reynaldi Rifaldo is a rising star in the health and fitness industry. He first gained fame as the winner of the Putera Indonesia pageant while still a college student back in 2017. Now, he's known as a model and a health and fitness influencer who loves sharing his daily workout routines on his Instagram page.
Reynaldi's impressive physique has earned him the attention of big brands such as Guess, Philips Men, and Evolene, who have all collaborated with him.
Followers: 175K
Sally is a force to be reckoned with when it comes to running. Despite being a 39-year-old mother of 3, she has an incredible posture and is an inspiration to many. On her Instagram page, Sally shares easy yet effective body-building tips that anyone can do. She also posts stunning photos of herself that can inspire others to start working out.
With her passion for health and fitness, Sally has been chosen as a brand ambassador for NutriBullet, eGee-Pro, and RSP Nutrition. If you're a brand looking to partner with someone who embodies an active and healthy lifestyle, Sally is your girl!
Followers: 199K
Jeremiah Lakhwani is a health and fitness influencer who has come a long way in his transformation journey. He used to be obese, but he changed his bad habits and eased into a healthy lifestyle. Jeremiah now shares his journey on Instagram and encourages others to do the same.
Jeremiah is a sports freak and loves different kinds of sports. Aside from that, he also enjoys running and body-building. He has previously worked with brands such as ANS Performance, Body Factory, and Alpha Rules.
Followers: 341K
Dr. Listya Paramita is a dermatologist who's taking the skincare industry by storm! She first gained popularity after posting educational content about the dangers of using unregistered skincare products. Listya regularly posts educational content about skin health and debunks many popular skincare myths on her Instagram feed.
As a sought-after influencer, Listya has worked with many health brands such as ElshéSkin, Mustela, and Histoire Naturelle.
Followers: 522K
Melanie Putria is a former beauty pageant winner who knows a thing or two about maintaining a healthy lifestyle. After struggling with weight loss, she realized that healthy diets and daily workouts are the key to a fit and healthy body.
Now, Melanie actively promotes a healthy lifestyle on her Instagram feed, where she has been awarded the Inspiring Gen Sehat Cerdas from Brand's Health Award 2017. She has worked with many brands such as Pocari Sweat, Holisticare, Garmin, and Adidas.
Followers: 854K
Yulia Baltschun is not your average influencer. As a certified fitness and diet specialist, she wrote a book called "I Hate Diet," which has helped many people achieve their desired healthy body weight. She also gained her fame through a cooking talent competition called Masterchef Indonesia Season 4 (2015).
Yulia actively posts her workout routine on her Instagram page and provides tips on dieting and how to have a toned body. With her passion for fitness and healthy eating, she has worked with brands such as Bio BeautyLab, Greenara, and Vionic Shoes.
Followers: 874K
Andrew White may have started his career in acting, but he's now in the property business and living in Bali with his wife, Nana Mirdad, and their son. Since they both love sports, they set up a private gym at home and share their workout routines on Instagram.
Andrew has worked with many brands such as Nagoya Electronics, Taiwan Excellence, and SimInvest.
Followers: 1.1M
Sabrina Chairunnisa is more than just a beauty queen. She's a fitness enthusiast who believes that having a healthy body takes hard work and persistence. Sabrina often shares her workout routines on her Instagram feed and even posts make-up tutorials.
Her dedication to fitness has earned her the title of UnderArmour brand ambassador, and she's also worked with beauty brands such as Whitelab, Benton Cosmetics, and Somethinc.
Followers: 1.1M
Randy Pangalila is a triple threat: actor, model, and singer. He first gained popularity after his role in the TV series Cinta Fitri. But that's not all-- Randy is also a health and fitness content creator! He actively shares his workout routines and sports affairs on his Instagram feed, inspiring his followers to lead a healthy and active lifestyle.
Randy has collaborated with many brands such as ANS Performance, LeMinerale, HG for Men, and Garmin. With his diverse background and passion for fitness, Randy is the perfect partner for any brand looking to promote active wear and other products.
Followers: 1.1M
Dr. Anton Tanjung is a medical doctor who's taking Instagram by storm! He actively shares reproductive health knowledge on his Instagram feed, alongside travel and daily life as a doctor.
With his rising popularity, Quaker Indonesia and Aqua chose him to be their brand ambassador. If you're a brand looking for a partner who educates and inspires their audience to lead a healthy and balanced lifestyle, Anton is the perfect choice.
Followers: 1.4M
Anjasmara Prasetya is not your average actor. He's a yoga enthusiast who has learned the art of yoga in the early 2000s and is now a licensed yoga instructor. He has even led yoga events in Dubai and India!
Anjasmara has collaborated with the brand Corenation to create yoga equipment sets named Corenation X Anjasmara. With his passion for yoga and healthy living, Anjasmara is the perfect partner for any lifestyle and health brand.
Followers: 1.4M
Ibnu Jamil is a man of many talents. He's a famous actor, presenter, and even a football player. Despite his busy schedule, he always makes time for workouts and other physical activities.
On his feed, he gives his followers workout tips and updates them on his sports journey. He's also Sun Life's and PUMA Indonesia's brand ambassador.
Followers: 1.5M
Jennifer Bachdim is more than just a pretty face. Before she gained fame on Instagram, she was an active blogger who wrote about beauty, lifestyle, health, and fitness. Her rise to fame came after she married Irfan Bachdim, an Indonesian professional soccer player. Now, she resides in Bali with her family and continues to inspire others through her Instagram page.
Jennifer shares her daily workout routine, diet tips, and inspiring portraits on her page. She's also a brand ambassador for Pocari Sweat and Adidas Indonesia.
Followers: 1.6M
Hesti Purwadinata is a multi-talented woman. She's an actress, host, mother of two, and a fitness enthusiast. On her Instagram page, she shares her healthy lifestyle, workout routines, and love for biking and marathons.
Hesti has collaborated with many brands, such as Made for Smile, Callie Cotton, Poshbrain, and Greenfields.
Followers: 2.5M
Dr. Tirta is not your typical doctor. He's a biker, a football enthusiast, and an advocate for local brands. On his Instagram page, he promotes local brand shoes and clothing while also providing information related to COVID-19.
Dr. Tirta has previously worked with LeMinerale, Sharp, and Aerostreet.
Followers: 4.2M
Maria Vania is a fitness guru who gained her popularity through workout video tutorials on her YouTube channel. She's appeared as a guest star in some TV shows and has become a presenter in some sports TV programs.
Maria is the brand ambassador for FIRM ABS, a sporty clothing line. She's also worked with many other brands such as Muscle First and Passion Jewelry.
Followers: 11.3M
Deddy Corbuzier is a man of many talents. Deodatus Andreas Deddy Cahyadi Sunjoyo, famously known as Deddy Corbuzier, is an Indonesian television presenter, actor, YouTuber and former mentalist. Deddy Corbuzier started his career in showbiz as a mentalist, but now he has successfully changed his brand image to a fitness influencer.
It all started when he "invented" his popular diet technique which he named "OCD" or "Obsessive Corbuzier Diet" in 2013. His successful body transformation has inspired many of his audiences, attracting UnderArmour to hire him as their brand ambassador. Besides UnderArmour, he has also worked with Bibit, Tokopedia, and Si Cepat.
Conclusion
If you are a health and fitness brand wanting to enter the Indonesian market, then Instagram influencer marketing is the right way to go. Instagram houses hundreds of fitness influencers from Indonesia, and these influencers effectively deliver brand messages through inspiring content.
Based on the list above, we can see that celebrities and doctors have dominated the chart. Most of the influencers are also into gym workouts and sports, while some like yoga and pilates. Lastly, some of them also share healthy diet tips and cooking tutorials.
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