Top 17 Luxury Brand Collaborations with K-Pop Idols


Top 17 Luxury Brand Collaborations with K-Pop Idols

If you're a luxury brand thinking about expanding in the Asian regions, then you might want to consider South Korea. South Korea has one of the largest and fastest-growing luxury markets in the Asia-Pacific. In 2019, the Korean luxury market was valued at $12.7 billion, with brands like Louis Vuitton and Yves Saint Laurent seeing a spike in sales despite the deliberate increasing in price of products.


Wealthy women in in the 40s to 60s have been the traditional target for luxury brands in Korea, but more recently, both men and women in their 20s and 30s have emerged as a new demographic for luxury retailers. Simply put, luxury goods are a status symbol for Koreans, a mindset that fuels consumers to buy more and allows these brands to thrive.


Luxury Goods Spending Group in South Korea

As more millennials flock to buy expensive leather goods, jewelry and perfume, the marketing and PR departments of these luxury brands have shifted their focus to other forms of advertising. Influencer marketing has become increasingly necessary for domestic brands and luxury lines to succeed, with Instagram as the most popular platform to showcase these partnerships.


As the luxury market thrives in South Korea, more brands are choosing to partner with famous idols, K-pop stars and celebrities via Instagram. Check out the top 17 partnerships of luxury brands with K-Pop idols!



17 Luxury Brand Collaborations with K-Pop Idols ⬇️

  1. Lisa ✕ CELINE

  2. Jennie ✕ Chanel

  3. Jisoo ✕ Dior

  4. Rosé ✕ Yves Saint Laurent

  5. Jackson Wang ✕ Fendi

  6. IU ✕ Gucci

  7. Chanyeol ✕ Prada

  8. Sehun ✕ Zegna

  9. Baekhyun ✕ Burberry

  10. G-Dragon ✕ Chanel

  11. Hyuna ✕ Loewe

  12. Kai ✕ Gucci

  13. Seulgi ✕ Salvatore

  14. Irene ✕ Prada

  15. Suho ✕ Bvlgari

  16. Aespa ✕ Givency

  17. Hwasa ✕ Gucci



17. Hwasa Gucci

Instagram: @_mariahwasa Followers: 8.1 million



Ahn Hye-jin, known professionally by her stage name Hwasa, is a South Korean singer, rapper, and television personality. She's most-known for being a member of the girl group Mamamoo. Gucci collaborated with Hwasa in this Instagram campaign.



16. Aespa Givency

Instagram: @aespa_official Followers: 8.8 million



Aespa is a 4-member South Korean girl group under SM Entertainment. The group consists of Karina, Giselle, Winter and NingNing. In this IG post, Givency chose Aespa for an online campaign collaboration.



15. Suho Bvlgari

Instagram: @kimjuncotton Followers: 9.9 million



Kim Jun-myeon, better known by his stage name Suho, is a South Korean singer, songwriter and actor. He is the leader and lead vocalist of the South Korean-Chinese boy group Exo and its sub-unit Exo-K. On this Instagram post, Suho thanked Bvlgari for inviting him at the exclusive event, Serpenti Night.



14. Irene ✕ Prada

Instagram: @renebaebae Followers: 10.4 million



Bae Joo-hyun, known professionally as Irene, is a South Korean singer, rapper, and actress. She is the leader of the South Korean girl group Red Velvet. On this Instagram post, Irene collaborated with Vogue Korea and Prada.



13. Seulgi Salvatore

Instagram: @hi_sseulgi Followers: 12.3 million



Kang Seul-gi, known as Seulgi, is a South Korean singer and dancer. She also is a member of the South Korean girl group Red Velvet. On this post, Seulgi tagged Salvatore Ferragamo while showing off her shoes.



12. Kai Gucci

Instagram: @zkdlin Followers: 13.9 million



Kim Jong-in, better known as Kai, is a South Korean singer, model, actor, and dancer. He is also a member of the South Korean-Chinese boy group Exo. On this post, Kai tagged Gucci while showing off his attire. He also used the hashtag #KaiXGucci.



11. Hyuna ✕ Loewe

Instagram: @hyunah_aa Followers: 17.8 million



Kim Hyun-ah, better known by Hyuna, is a South Korean singer-songwriter, rapper and model. She debuted as a member of the girl group Wonder Girls on February 2007. Hyuna shows off her Loewe bags in different colors on this Instagram carousel.



10. G-Dragon Chanel

Instagram: @xxxibgdrgn Followers: 21 million



Kwon Ji-yong, also known by his stage name G-Dragon, is a South Korean rapper, singer-songwriter, record producer, entrepreneur and fashion designer, known as the "King of K-pop." Chanel's official Instagram account posted this photo of G-Dragon as the brand's house ambassador during CHANEL Spring-Summer 2020 Haute Couture show.



9. Baekhyun Burberry

Instagram: @baekhyunee_exo Followers: 21.7 million



Byun Baek-hyun, better known as Baekhyun, is a South Korean singer, songwriter and actor. He is also a member of the boy group Exo. On this post, Baekhyun rocks Burberry's Pocket Bag.



8. Sehun Zegna

Instagram: @oohsehun

Followers: 23.1 million



Oh Se-hun, also known as Sehun, is a South Korean rapper, singer, songwriter, actor, model and dancer, and also a member of the boy group Exo. Zegna's official Instagram account featured Sehun and William Chan as the new faces of Ermenegildo Zegna.



7. Chanyeol Prada

Instagram: @real__pcy Followers: 23.8 million



Park Chan-yeol, better known as Chanyeol, is also a member of the group Exo. He is known as a South Korean rapper, singer, songwriter, producer, actor and model. On this post, Chanyeol rocks a Prada bag, with the caption saying Chanyeol is now an ambassador of the luxury brand.



6. IU Gucci

Instagram: @dlwlrma Followers: 26.3 million



Lee Ji-eun, also known by her stage name IU, is a South Korean singer-songwriter, record producer and actress. IU appeared on the cover of Dazed Korea wearing a leather shoulder bag and suit from Gucci.



5. Jackson Wang Fendi

Instagram: @jacksonwang852g7 Followers: 28.3 million



Jackson Wang is a Hong Kong rapper, singer, fashion designer and dancer based in China. Despite being based in China, Jackson entered the K-Pop scene by becoming a member of South Korean boy group Got7. On this post, Jackson showed off his Fendi bag, captioned with "Fendi Roma."



4. Rosé Yves Saint Laurent

Instagram: @roses_are_rosie Followers: 59.4 million



Roseanne Park, known as Rosé, is a Korean-New Zealand singer and dancer based in South Korea. Rosé is a member of the world-renowned girl group Blackpink. On this post, Vogue featured Rosé, stating that she is Yves Saint Laurent Beauty's new muse.



3. Jisoo Dior

Instagram: @sooyaaa__ Followers: 60.6 million



Kim Ji-soo, known as Jisoo, is a South Korean singer and actress. She also debuted as a member of the girl group Blackpink, formed by YG Entertainment. Dior featured Jisoo on their official Instagram page, stating that Jisoo is the new global Dior ambassador for both Fashion and Beauty. Dior chose Jisoo as ambassador because she perfectly encapsulates the brand's femininity.



2. Jennie Chanel

Instagram: @jennierubyjane Followers: 66.8 million



Jennie Kim, known as Jennie, is a South Korean singer and rapper. Jennie studied in New Zealand for five years before returning to South Korea in 2010. She also debuted as a member of the girl group Blackpink. Chanel featured Jennie on its official Instagram page, declaring her as the brand's house ambassador, attending the CHANEL in the Snow show in Paris.



1. Lisa CELINE

Instagram: @lalalalisa_m Followers: 77.9 million



Lalisa Manobal (also spelled Manoban), known as Lisa, is a Thai rapper, singer and dancer based in South Korea. She is the most popular member of the South Korean girl group Blackpink. Lisa posted this photo on her Instagram page, captioned with "My favorite photo from @celine ‘s photo booth in Paris."



Ambassadors over Models?


Ambassadors are not exactly models. Although both have signed contracts with the brands to promote their products, ambassadors tend to focus more on the interaction with customers, while models rely on physical appearance to drive sales. Ambassadors bridge gaps between a brand and audience in a more personal manner.


“As K-pop stars such as BTS and Blackpink started gaining worldwide popularity, Korean celebrities have been establishing a strong presence in the fashion industry,”

said Lee Kyeung-un, a director at ESteem Entertainment. The strong presence of Korean idols on social media is also appealing to the international luxury brands. Every idol on this list has at least 8 million followers and as many as 77 million (Blackpink's Lisa).


Instagram is a powerful platform that allows brands to be able to reach a loyal and diverse audience. By targeting these younger 20 and 30-year old followers via social media, luxury brands have been highly successful in helping the growth of the luxury market in South Korea. Consumer trends point to another year of growth yet again, for 2022.


If you are interested in knowing more about advertising and marketing in South Korea, check the AJ Marketing Blog.





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