20 Best Korean Instagram Influencers to Follow
- info831035
- Jan 19, 2023
- 8 min read
Updated: Mar 31
Instagram is incredibly popular in South Korea, serving as the go-to platform for showcasing unique styles, exploring new trends, and connecting with others. It's also a convenient way for people to stay updated on global happenings. This popularity has brought forth a wave of Korean influencers—talented individuals who have garnered large followings for their distinctive style and creativity. These influencers frequently partner with brands to create sponsored content, becoming trusted sources for fashion and lifestyle advice among their devoted followers.
Working with Instagram influencers is one of the most effective ways to market in South Korea, with the platform reaching over 23.40 million users, or 45.2% of the population. Korean influencers from various niches like fashion, beauty, travel, and fitness engage with their followers through giveaways, Q&A sessions, and meet-and-greets, making them powerful tools for generating interest in products and services. This broad audience reach and engagement make Instagram a key platform for marketing in South Korea.
If you’re planning to deliver a message to the South Korean population, then influencer marketing is a good way to start. In this article, we listed the top Instagram influencers in South Korea whom you might want to partner with. Let’s take a look!
The Top Korean Instagram Influencers are ⬇️
Followers: 140K
Topics: Children, Family, Food
Nosomyoung is an Instagram account managed by Nosomommy, showcasing the delightful moments and activities of her children, the Poyun siblings. It’s an excellent platform for food and family brands looking to connect with South Korean parents. The account features adorable eating shows, scrumptious home-cooked meals, and updates on family adventures like baseball practice and school events. Nosomyoung perfectly captures the essence of “Korean family adventures” on Instagram, making it an ideal partner for brands wanting to engage with this vibrant community.
Followers: 151K
Topics: Fitness, Health, Pilates
Hophy Sophie, or Eunhyung Lee, is a fitness and health IG influencer. She specializes in pilates and is the founder of Aesop Pilates Studio in South Korea. She regularly posts pilates videos which her followers can do at home. She’s already worked with several sports and health brands like Nike and Haru, and brands from other industries such as Intel.
Followers: 427K
Topics: Gaming, Tech
LAFAN is a game collector from South Korea, who shares his fondness for vintage games. His Instagram feed is full of videos on old school games like Pepsiman from 1999, Doom from 1995, Indianapolis from 1989, and a lot more. He also posts about newer games like Call of Duty.
LAFAN is sought-after by gaming brands, which can be seen through his previous collaborations with international gaming company, PlayStation. He also posts guitar covers of game theme songs.
Followers: 252K
Topics: Videography, Photography
Want How is a professional videographer and photographer who shares his tips and tricks on Instagram. He creates tutorials on taking awesome photos and videos, both for beginners and intermediate learners. He has already worked with several mic and camera brands, such as Sony and Rode.
Followers: 295K
Topics: Fitness, Parenting
Dayeon Goh, a popular Korean Instagram girl and fitness model, inspires mothers across South Korea by maintaining her muscular and lean physique even after giving birth to her son. Her Instagram feed features a mix of mother-son moments, stylish OOTDs, and fitness inspiration, making her a role model for many.
Followers: 291K
Topics: Beauty, Lifestyle, Travel
Nalu is a video content creator who focuses on the niches of beauty, travel, and fashion. She’s more popular on YouTube with 1.3 million subscribers, but she also has a sizable audience on Instagram. She posts photos and videos on Korean culture, K-beauty, Korean destinations, and K-fashion. She loves posting her outfits, food, vacations, and product recommendations.
Followers: 653K
Topics: Relationship, Lifestyle
Enjoy Couple, featuring YouTube stars Mindu and Lara, is one of the famous Korean influencers on Instagram. They captivate their audience by sharing their travel adventures, life updates, and fun challenges from around the world. Koreans admire their positive energy and relationship, making them a popular couple to follow for feel-good content and inspiration.
Followers: 420K
Topics: Anime, Cosplay
Song Joo A is a South Korean cosplayer on Instagram and YouTube. Her feed is full of photos where she dresses as her favorite anime or game characters. Her impressions, facial expressions, and poses are always on point, which made her recognized in the cosplay community. She has already dressed as Tifa Lockhart from Final Fantasy, Ahri from League of Legends, and many others.
Followers: 541K
Topics: Skateboarding, Lifestyle, Fashion
Hyo Joo is an Instagram influencer who posts a lot about skateboarding and fashion. This petite yet adventurous girl posts contents of herself skateboarding around the world. Brands love working with her, as seen in her past projects with Charles and Keith, Calvin Klein, Dior, and so much more.
Followers: 693K
Topics: Pets, Dogs
Hyungwook, a.k.a. Hunter Kang, is a Bodeum companion dog trainer from South Korea. He regularly posts videos of his latest adventures with cute and reliable paw pals. He also provides his followers with some tips and tricks on training their own dogs at home.
Followers: 1.2M
Topics: DJ, Music, Lifestyle
GODJINA is a South Korean DJ who first became famous on the TikTok app. Now, she has already gained more than half a million followers on Instagram. She usually posts her DJ gigs, along with some hot and daring photos. People who yearn for a party lifestyle follow her account.
Followers: 778K
Topics: Beauty, Modeling
Lee Yoo-ri is a freelance model and actress from South Korea. She’s a beauty, fashion, modeling, and lifestyle influencer who provides inspiring content for her followers. She also likes to post her OOTDs, as well as her favorite beauty and skincare products and service providers.
Followers: 727K
Topics: Food, Food Styling, Home Cafe
Looking for food inspos that can wow your guests? Check Y.na’s IG account. Y.na is a content creator who specializes in home cafe food projects. This influencer also has her own recipe book titled My Secret Home Cafe. Her aesthetic, cute, and yummy recipes are awaited by more than 791K Korean social media users. Y.na also has a large following on YouTube, where they upload longer videos.
Y.na has already worked with different food brands, such as Amazing Oats, Nespresso, and Tito’s Vodka. Non-food brands also work with her, like Flynn when it launched its berry eye palette.
Followers: 1.1M
Topics: Korean Food, Recipes, Korean Cuisine
Eden Table is another mouth-watering IG account. This account posts video tutorials on the most-appetizing Korean cuisines. This content creator shares with the world recipes for the country’s most-loved meals. She also puts all the ingredients on her post captions. Whether you’re craving some kimchi or some bibimbap, this influencer can teach you how to make it.
Followers: 1.2M
Topics: Lifestyle, Travel, Fashion
Chailee Son is a vibrant influencer and model hailing from South Korea who loves sharing snapshots of her stunning travels, fabulous outfits, and dreamy lifestyle. She even has her own clothing line, Chailee the Label, which perfectly mirrors her chic, curvy, and sensuous style. Her Instagram is a virtual passport that takes you around the world, from the romantic streets of Paris to the sunny shores of Australia, the vibrant islands of the Philippines, and the bustling cities of the USA.
Followers: 1.3M
Topics: Art, Drawings
Lee Kyu Young is a digital visual artist who loves drawing cartoon-like pieces. Lee does his storytelling through art. He draws relatable real-life scenarios, matched with great captions. He already worked with God of War, Coke, Samsung, and many others.
Followers: 1.4M
Topics: Car, Modeling, Racing
Check out Park Si-hyun on Instagram for a thrilling glimpse into the world of high-speed autos! As a rising star in the automotive industry and a professional car model, her stunning beauty and passion for cars shine at auto shows throughout South Korea. She not only showcases the latest models but also ignites a love for the elegance and power of these machines. Follow her journey and see why she's becoming a true icon in the car community!
Followers: 1.6M
Topics: Lifestyle, Sports, Beauty
Kang So Yeon is a woman of many talents–she is a model, content creator, actress, announcer, singer, and many more. Her Instagram captures her overall personality and lifestyle. She loves posting photos of her tennis, football, and golf games. Her beautiful face and elegant looks are also to watch out for.
Followers: 5.4M
Topics: DJ, Music
Hwang So-hee, known as DJ Soda, is a popular Korean Instagram girl and DJ who has headlined numerous Asian music festivals. Loved by Korean party-goers for her electronic dance music, she gives her followers a glimpse into her life both on and off stage through her Instagram. DJ Soda’s feed is filled with posts about her adventures, travels, food, gigs, and stylish OOTDs, making her a favorite among fans.
Followers: 9.0M
Topics: Makeup, Beauty
On top of our list is professional makeup artist, PONY Syndrome. She started out by creating YouTube makeup tutorials, but her popularity has now easily-spread across all social media platforms.
On Instagram, she loves posting her latest makeup looks and cosplays, along with her most-recommended cosmetic and skincare products. Her undeniable talent has caught the attention of international makeup giants. PONY is truly a trendsetter when it comes to K-beauty.
Conclusion
The Korean Instagram scene is very vibrant. There are numerous popular influencers, photographers, and celebrities who have a large following on the platform. These public figures often post about fashion, beauty, lifestyle, and food. They also write their captions in Hangul in order to be more relatable and in-touch with their audience.
Korean Instagram influencers collaborate with different brands to advertise products and services. They create content to promote the brand, such as sponsored posts, sponsored stories, reviews, and giveaways. They also engage with their followers and help create an online community for the brand. Because of this, influencer marketing on the platform has seen success in recent years.
We provided you with influencers whom you might want to follow or collaborate with in the future. We hope this list helped you in your next influencer marketing campaign.
Frequently Asked Questions (FAQs)
Who is the most followed Korean influencers on Instagram?
Some of the top Korean Instagram influencers in 2024 include DJ Soda, Park Si-hyun, Dayeon Goh, and Enjoy Couple. These influencers excel in niches like fitness, automotive, lifestyle, and entertainment.