Top 17 Most Followed K-Pop Idols on Instagram


Top 17 Most Followed K-Pop Idols on Instagram

K-Pop started gaining recognition domestically in the early 2000s. In a span of 22 years, K-Pop or Korean Pop has now gained worldwide attention, and has become one of the most popular genre of music across the globe. K-Pop groups like BTS, Blackpink, and 2NE1 have reached US Billboard charts and have performed in the well-renowned Coachella music festival. Thanks to the internet and social media, Korea's musicality spread like wildfire.


Social media platforms like YouTube, Facebook, KakaoTalk, TikTok, and Instagram have paved the way for K-pop's virality. Specifically in South Korea, 16.5% of internet users follow influencers, while 16.1% of them follow actors and performers on social media. 10.4% also follow bands, singers, and musicians. This means that social media became an avenue for avid fans to keep track of their favorite idols' personal and professional lives.


Types of Social Media Accounts Followed in South Korea 2022

K-Pop idols' popularity brought great value for marketing and advertising. The idol culture in South Korea made the market aspire to be closer to their idols, may it be through their lifestyle or through the products they use. An endorsement from a K-Pop idol would be given great weight by his fans because of the preexisting relationship they have. The loyalty and trust they have fostered throughout the years are extended to the brand's image. This made social media and influencer marketing a top trend in South Korea.


If you're not very familiar with K-Pop culture, we're here to help. We have curated a list of the most-followed K-Pop idols on Instagram to assist you in grasping the K-Pop influencer landscape. This can bring insight on how you'd like to promote your brand when entering South Korea.



Top 17 K-Pop Idols on Instagram ⬇️

  1. Lisa - Blackpink

  2. Jennie - Blackpink

  3. Jisoo - Blackpink

  4. Rosé - Blackpink

  5. Jimin - BTS

  6. Suga - BTS

  7. RM - BTS

  8. Eunwoo - Astro

  9. Jackson - GOT7

  10. IU

  11. G-Dragon - Big Bang

  12. Taeyeon

  13. Hyuna

  14. Suzy

  15. BamBam - GOT7

  16. Lay - EXO

  17. Yoona - Girls' Generation



17. Yoona - Girls' Generation

Username: @yoona__lim

Followers: 13.3 million



Yoona is an SM Entertainment singer and actress from South Korea. She debuted in August 2007 as a member of the girl group Girls' Generation, which went on to become one of South Korea's best-selling artists and one of the most popular female groups. She is also a member of the sub-unit Girls' Generation-Oh! GG. 


On May 30, 2019, she released her first solo album, A Walk to Remember.



16. Lay - EXO

Username: @layzhang Followers: 13.9 million



Zhang Yixing, better known by his stage name Lay Zhang or just Lay, is a Chinese rapper, singer, songwriter, record producer, dancer, actor, and entrepreneur. In 2012, he debuted as a member of SM Entertainment's K-pop boy group EXO and its Chinese sub-unit EXO-M.


In 2022, Lay departed SM Entertainment, but remained as a member of EXO.



15. BamBam - GOT7

Username: @bambam1a Followers: 16 million



Nicknamed BamBam, Kunpimook Bhuwakul is a Thai rapper, singer, songwriter, Korean record producer and member of the boy band Got7. In 2020, BamBam and Blackpink's Lisa were selected as the face of a new 5G campaign by Thailand's largest mobile network operator, AIS.



14. Suzy

Username: @skuukzky Followers: 17.5 million


Suzy is a South Korean actress and solo singer. Suzy initially debuted as a member of MissA in 2010 under JYP Entertainment, and later debuted as a soloist in 2017.She made her film debut in Architecture 101 in year 2012. Since her successful film debut, she has been hailed as "The Nation`s First Love" in Korea.



13. Hyuna

Username: @hyunah_aa Followers: 17.6 million



Kim Hyun-ah, better known as Hyuna, is a South Korean singer-songwriter, rapper and model. She debuted as a member of the girl group Wonder Girls in February 2007. In 2010, Hyuna began a solo career with a style she described as "performance-oriented music". Until today, she is a solo artist whose feed screams "daring".



12. Taeyeon

Username: @taeyeon_ss Followers: 18.4 million



Kim Tae-yeon debuted as a member of girl group Girls' Generation in August 2007, which went on to become one of the most popular K-pop groups worldwide. Having sold over one million physical albums and twenty million digital singles as of 2021, Taeyeon is one of the best-selling solo artists in South Korea. She has received various awards and nominations for her music over time.



11. G-Dragon - Big Bang

Username: @xxxibgdrgn Followers: 20.8 million



Kwon Ji-yong, also known by his stage name G-Dragon, is a South Korean rapper, singer-songwriter, and fashion designer, known as the "King of K-pop". Dragon officially debuted in 2006, as the leader of the South Korean group, Big Bang. Widely recognized for his influence on culture, fashion , and music, G-Dragon was named by Forbes in 2016 as the most influential person under 30 in Asia's entertainment and sports.



10. IU

Username: @dlwlrma Followers: 26 million



IU is a South Korean singer-songwriter, record producer and actress. The name IU is a combination of 'I' and 'you' meaning "you and I become one through music." Because of her girl-next-door image, she is known now as "The Nation's Sweetheart". Aside from her music career, IU has ventured into hosting radio and television shows, as well as acting. IU has previously collaborated with big brands such as Samsung, Sony, and Guess.



9. Jackson - GOT7

Username: @jacksonwang852g7

Followers: 27.7 million


Jackson Wang is a Hong Kong rapper, singer, fashion designer and dancer based in China. He is active in mainland China as a solo artist and television host. He is also a member of the South Korean boy group Got7, and a member of the Chinese hip-hop group Panthepack. In 2021, Jackson ranked in the top 10 on Forbes China Celebrity 100 list.



8. Eunwoo - Astro

Username: @eunwo.o_c Followers: 27.9 million



Cha Eun-woo is a South Korean singer, actor, and model under the label of Fantagio. He is currently a member of the South Korean boy group Astro. In February 2021, Cha became Penshoppe's international ambassador. Cha was also selected as a brand ambassador for Burberry.



7. RM - BTS

Username: @rkive Followers: 32.7 million



RM derived his name from "Rap Monster", attributing to his world-renowned rapping skills. He is the leader of the South Korean boy group BTS. He is notable for his large contribution in songwriting and production in the discography of the group. In 2017, American hip-hop magazine XXL included him in its list of "10 Korean Rappers You Should Know", with writer Peter A. Berry stating that "Rap Monster rarely fails to live up to his name".



6. Suga - BTS

Username: @agustd

Followers: 33 million



Suga, also known as Agust D, is a South Korean rapper, songwriter and record producer. He debuted as a member of the South Korean boy band BTS in 2013. Originally joining the company as a music producer, Suga trained under Big Hit Entertainment for three years alongside members J-Hope and RM. In 2021, Suga recomposed Samsung's signature ringtone, "Over The Horizon".



5. Jimin - BTS

Username: @j.m

Followers: 34.1 million



Jimin is a South Korean singer-songwriter and record producer under Big Hit Music. He is a vocalist and a dancer of BTS. In 2014, Jimin collaborated with bandmate and fellow vocalist Jungkook on a song called "Christmas Day", a Korean rendition of Justin Bieber's "Mistletoe", where he wrote the Korean lyrics himself.



4. Rosé - Blackpink

Username: @roses_are_rosie Followers: 58.4 million



Roseanne Park, more known as Rosé, is a Korean-New Zealand singer and dancer. Born in New Zealand and raised in Australia, Rosé signed with South Korean label YG Entertainment following a successful audition in 2012. She debuted as a member of the girl group Blackpink in August 2016.


In July 2020, Rosé was named the global ambassador for Yves Saint Laurent. In April 2021, Rosé was also revealed as Tiffany & Co's newest global ambassador



3. Jisoo - Blackpink

Username: @sooyaaa__ Followers: 59.5 million



Jisoo is a South Korean actress and singer who debuted as a member of girl group Blackpink in 2016. Before her debut with Blackpink, Jisoo was featured in advertisements for Samsonite, Smart Uniform, LG Electronics, and Nikon. In December 2019, Jisoo became a local ambassador for Dior's cosmetics brand, Dior Beauty.



2. Jennie - Blackpink

Username: @jennierubyjane43 Followers: 65.7 million



Jennie Kim is a South Korean singer and rapper. Jennie studied in New Zealand for five years before returning to South Korea in 2010. She debuted as a member of the girl group Blackpink in 2016. Jennie has previously worked with international brands like Samsung and Lotte, and was chosen as the new muse for Chanel Korea Beauty in 2018.



1. Lisa - Blackpink

Username: @lalalalisa_m Followers: 76.8 million



Lalisa Manoban or Lisa is a Thai rapper, singer and dancer based in South Korea. She is the most popular member of girl group Blackpink, thanks to her astounding dancing and singing. Lisa made her solo debut with her single album Lalisa in September 2021 which sold a record-breaking 736,000 copies in its release week. The music video for its lead single recorded 73.6 million views on YouTube in first 24 hours of its release, becoming the most-viewed music video in the first 24 hours on the platform by a solo artist.


She's previously worked with AIS, Samsung, Adidas, MAC, Bulgari, Celine, and many others.



The Power of Instagram


Instagram has become an essential marketing platform for K-Pop groups and solo artists. Instagram empowers fans to take a sneak peek into their idols' personal lives, and to take a look at their lifestyle outside the cameras and the stage lights. K-Pop idols also use this platform to truly connect with their loyal followers.


Blackpink is a prime example of utilizing Instagram to connect with fans, promote their music, and document their daily life away from the public sphere. For this reason, it is no surprise that the four members of Blackpink have taken the top spots on this list.


Instagram's personal character humanize K-Pop idols, making them more reachable and authentic to the public eye. The idols' posts allows fans to know how these artists live their lives, what they eat, what they use, and where they buy products. This is also why influencer marketing collaborations with K-Pop stars has risen as one of the best ways to promote a brand in South Korea.


We hope this list has helped you in your research on the top K-Pop idols you could work with on your campaign. For more information on the Korean market, visit the AJ Marketing Blog.




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