top of page

10 Korean YouTubers You Should Keep an Eye on in 2023


AJ Marketing - 10 Korean YouTubers You Should Keep an Eye in 2022

Want to know more about the exciting world of South Korean YouTubers? YouTube is popular among South Koreans, so it's natural that you might want to see who their top influencers are. You may be looking for someone to collaborate with for your next digital marketing campaign, or you may just be looking for someone to follow. Either way, YouTubers in South Korea will offer you great value.


South Korean influencers are in high demand for brand promotion and increasing exposure, thanks to the massive reach of YouTube ads. YouTube ads have immense reach in this population. A single ad launched on YouTube may reach 90.4% of South Korea's total population—that's 46.4 million people in the country.


AJ Marketing - 10 Korean YouTubers You Should Keep an Eye in 2022 - YouTube Advertising Audience Overview in South Korea 2022

YouTube is the main source of entertainment for most Koreans, creating thousands of unique YouTube creators in the country. Their niches vary, from beauty, tech, fashion, luxury, to fitness. This made influencer marketing one of the most popular and effective advertising trends in the country.


YouTube influencers are often chosen for brand campaigns because they are effective in engaging relevant audiences. These influencers already have a loyal follower base which they've built through the years. YouTubers are also more interactive with their fans than celebrities or hard-sell commercials. This authenticity and trust YouTubers possess are then extended to brand in endorsements.


If you're looking for the top YouTube influencers in Korea for your next campaign, this list will be great for you. We have collated the top 10 YouTubers in this country for your future marketing plans. Let's take a look.



Top 10 South Korean YouTubers ⬇️



Subscribers: 728K

Topics: Mukbang, food, vlog

Meet Cheonddung, the rising star of the South Korean YouTube scene. With over 3 million monthly views and a focus on vlogs and mukbangs, his channel has quickly gained a loyal following. Mukbang content is a growing trend in Korea, with fans seeking the satisfaction of seeing a clean plate and hearing the sound of food. Expect to see more creators joining the mukbang movement in the years to come.



Subscribers: 833K

Topics: Social events, random talks

King of Logic channel shot to fame after appearing in popular Korean dramas like "Money Game" and "Accomplice". The videos, which feature speech content on serious topics similar to podcasts, have garnered over 260 million views in just 10 days, making it one of the most popular channels on YouTube. The channel's creator has a unique way of communicating his message that resonates with viewers.



Subscribers: 1.04M

Topics: Home cooking, recipe

Cooking channels continue to dominate the Korean YouTube scene, and this channel stands out with its simple and easy-to-cook recipes. What sets it apart is the storytelling and personal experiences woven into the video titles, such as "The crazy tofu recipe that the chef taught me is really good!" and "My mom puts this in and eats more bean sprout soup than rice." By adding a human element to their videos, this channel has won over the hearts of their audience.



Subscribers: 1.16M

Topics: Current issues, news, politics

One Bite of Knowledge covers a wide range of topics, including politics, economics, and social issues, all delivered in an engaging and entertaining way. In under 15 minutes, viewers can gain insightful information on serious topics. What's impressive about this channel is how the creators turn serious subjects into engaging ones with their storytelling abilities. And if you're looking for a break from serious content, they even include entertainment-related videos like "Human Chanel, Black Pink Jennie."



Subscribers: 1.27M

Topics: Vlog, lifestyle

If you're a volleyball fan, you might be familiar with Kim Yeon Koung, a retired South Korean professional volleyball player. But did you know she's now a social media influencer? Her channel offers daily vlogs, volleyball content, ASMR, and more. One of her most popular videos is a review of the anime series "Haikyu!!" from a volleyball player's perspective, and it's racked up over 6 million views.



Subscribers: 1.86M

Topics: Tips, daily hacks

Sometimes, you don't need a long, drawn-out explanation to solve a problem. That's where "Less than 1 Minute" comes in. This channel is chock-full of quick and easy hacks, from tech tips to home maintenance and cleaning tricks. Even though the videos are short, they're packed with helpful information that has made this channel a rising star on YouTube.



Subscribers: 1.89M

Topics: Entertainment, comedy

If you're looking for a good laugh, look no further than Psick University, one of Korea's best comedy channels. Not only are they a hit in South Korea, but they have fans all over the world. Their hilarious cover of Justin Bieber's "Peaches" has racked up over 7 million views, and it's not hard to see why. They take popular songs and put their own relatable, funny spin on them. It's no wonder clips from their videos are being shared on TikTok – comedian influencers like Psick University are taking over South Korea's entertainment scene.



Subscribers: 2.12M

Topics: Cooking, recipes

AJ Marketing - 10 Korean YouTubers You Should Keep an Eye in 2022 - 3 Korean YouTuber 이 남자의 cook

Get ready to drool over the mouth-watering recipes on This Man Cook, a popular food channel in Korea! The channel consists of easy home cook recipes. Videos from this channel often hit more than 1 million views. In addition, the close up shoots and the video quality also make the contents more appealing.


Food and cooking-related videos are significantly rising since the pandemic. More people are choosing to cook their own meals at home due to health and safety reasons. This surely impacted YouTube trends around the world, including Korea. Thus, you can expect this channel to keep its views and engagements high.



Subscribers: 2.6M

Topics: Finance, economy, current issues

Looking for a channel that covers serious topics like finance, politics, and current issues in a way that's easy to understand? Look no further than Shuka World! The creator behind this rising channel is an ex-fund manager. The most-viewed video was about “The Great Game that Changed World History and the Tragedy of Afghanistan”.


Even though the videos are long and serious, this channel is popular among Koreans. Koreans love how this channel can give them information about current issues in a simple and understandable manner. The average number of views per video is over 1 million, making this channel one of the top breakout Korean YouTube channels.



Subscribers: 2.83M

Topics: Sports, fitness

Get ready to sweat with Gym Jong Kook, a YouTube channel owned by Kim Jong Kook - a singer, body-builder, and all-around fitness enthusiast. Whether you're looking for workout routines or just want to join in on some fun daily vlogs and mukbangs, this channel has something for everyone. And with guest appearances from popular Korean celebrities like Jeon So-mi, Byun Yo Han, and Song Ji Hyo, it's no wonder that Gym Jong Kook has quickly become one of the top YouTube channels in Korea, boasting over 2 million subscribers in just a few short months.



Conclusion


YouTube is the ultimate social media hub for South Koreans, and it's also the go-to platform for influencer marketing. The country boasts a plethora of top-notch creators with a diverse range of content and target audiences. Whether you're into comedy, fitness, lifestyle, or food, you're guaranteed to find a YouTuber whose followers are passionate about the same things as your brand.


Partnering up with a YouTuber who aligns with your brand can significantly boost your social media presence, leading to greater return on investment. We hope this article has provided valuable insights into the world of Korean YouTubers, and has introduced you to some potential influencers you may want to collaborate with.





Contact Us


AJ Marketing | Unlock the Power of Influence



bottom of page