South Korea is known for its well-crafted dramas, stunning K-pop groups, skin-like cosmetics, and of course, its unique clothing. Despite fast-moving trends, K-fashion keeps capturing the attention of designers and consumers around the world. For the South Korean population, the best way to stay up-to-date with the latest fashion trends is through watching what the influencers are currently into. Consequently, fashion brands also saw content creators as bridges to consumers, and sparks who ignite new fashion currents.
Fashion in Korea has evolved rapidly throughout the second half of the 20th century with the help of western influences and its domestic developments. From year 2011 until 2021, the market size of the fashion industry in South Korea maintained to be in an upward trend, now at 43.35 trillion South Korean won.
Korea is a country that experiences all four seasons, requiring a different closet for each time of the year. Dressing well and presenting oneself of good status is also important in Korean society. The numbers above, and the population's culture, show that South Korea is a valuable ground for expansion of businesses in the fashion and clothing industry.
So, if you're planning to launch your clothing brand in South Korea, you're making the right choice. In order to make a jaw-dropping entrance, consider working with South Korean fashion YouTubers who are well-trusted, well-known, and well-liked by the population.
To help you start, we already compiled the top 11 fashion YouTubers in the country. Let's have a look.
Top 11 South Korea Fashion YouTubers ⬇️
Fablanc is an up and coming YouTube channel that produces clean, well edited look book videos. On this channel, a group of men and women gather to share insights on the best fashion looks for different occasions, from date night, office day, workout, to school.
Geono's video style is usually a look book based on different seasons in South Korea, like winter, summer, and fall looks. He gives viewers fashion ideas while he voiceovers himself dressing in different outfits. His style ranges from street fashion to "boyfriend" look.
Okunman uploads a variety of fashion related content, but the main theme of his videos is to share fashion looks that girls like on men. In fact, most of his videos are titled "Boyfriend Looks for _________ (spring, date night, short guys etc)." His videos are very popular for male viewers who are trying to improve their fashion sense, or are trying to impress girls.
Eunbiday posts look book videos based on different factors—her body type, season of the year, skin color, and occasion. With such a variety of looks and fashion styles, she is a favorite in the fashion community on YouTube. Her videos are edited seamlessly, and she provides all the details you need to recreate the look yourself!
Samedifference is a beauty and fashion YouTuber who creates simple, minimal fashion looks. Her videos are focused on giving viewers inspiration and ideas on how to elevate a look with items they already have. "How to Style Sneakers" is one of her most popular uploads, where she provides 22 different outfit ideas to wear with sneakers.
The BaeBae sisters' vlogs are unique because they not only show the outfits that they wear, but also the activities that they do in those outfits. The duo posts videos in a casual yet personal vlog format to document their daily lives and love for fashion.
COG TV is not a fashion based channel, but he uploads plenty of look book videos for his viewers to get inspired. When COG TV is not uploading outfit ideas, you can find him traveling, posting skincare content, and vlogging. COG TV is basically a go-to influencer for men's grooming and lifestyle.
Heynee is one of the most creative fashion YouTubers on this list. She gives useful tips and hacks, and inclusive fashion advice for different body types. Using diagrams of different bodies, she explains why certain styles are more flattering on certain body shapes. She defeats the narrative that fashion is only for the petite.
SoshinTV is the ultimate fashion "look book" girl. She is one of the first YouTubers to create videos of her changing in and out of clothes while transitioning between different outfits. Shoshin has look books for all occasions, like office days, summer vacations, and first day of school.
Fit The Size is a style consultant who reviews current fashion trends, recommends specific clothing for different shapes of bodies, and gives tips on how to add new looks to your wardrobe. One of his highest-liked videos is him exploring "male fashion trends that girls like" using real Instagram photos.
Last, and on top of our list, is Korea Fashion Stylist. Korea Fashion Stylist is a styling consultant who gives expert advice on how to wear different items of clothing. He provides many tips in the form of "don't do's," which are some of his most-watched videos. As a fashion YouTuber, he has one of the most diverse and entertaining content. Check out his video on "100 years of Male Korean Fashion" above.
Changing Fashion Trends
Trends move especially fast in South Korea, where technology and fast internet are some of the core defining factors of society. To keep up with the trends, consumers like to refer to fashion influencers on YouTube. Fashion influencers are some of the best ambassadors for items like clothing, bags, and accessories. Influencers are especially helpful to fashion brands because their opinions on what's in and what's not heavily impact the consumers' purchase decisions.
If you are interested in working with South Korean influencers through the help of a local marketing agency, check this list of 10 Influencer Marketing Agencies in Korea You Should Know.
To know more about advertising and marketing in South Korea, go to the AJ Marketing Blog.
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