South Korean YouTubers specialize in many niches, but among the most popular topics in the platform is beauty. Korean beauty products are being sold around the globe. That glowing, dewy, and glass-skin finished look is appreciated by all kinds of people -- from Southeast Asia to the Western countries.
Korean Beauty or K-Beauty involves make up and skincare steps to achieve a youthful and fresh-looking skin. Korean make up is so popular worldwide, with brands like 3CE, CLIO and TONYMOLY gaining traction and sales overseas. Some of the most well-known traits of the "Korean make up look" is gradient lips, aegyo-sal eyes, and straight eyebrows. These unique trends in K-Beauty successfully led to the industry's expansion in market size.
With its global popularity and vast market, the number of content creators who focus on beauty and cosmetics also increased. The growing demand for product reviews and information made K-Beauty enthusiasts turn to YouTube to gain insight before making their purchase decisions.
Naturally, beauty brands saw the potential of these influencers. These brands have devised campaigns which made use of influencers' authentic character and loyal audience. Thus, influencer marketing has become the top advertising trend in South Korea for the cosmetics industry. The same can be said for other industries such as fashion, tech, fitness, and many others.
If you'd like to enter the South Korean beauty market, then working with the best beauty YouTubers in the country would be best for you. We have curated a list of the top South Korean beauty YouTubers to help you in your influencer marketing campaign planning. Let's have a look.
Top 11 Korean Beauty YouTubers ⬇️
Ttokkii is a beauty guru who shares skincare tips for men. He also gives makeup tutorials which would help men to look like they have clear skin and straight, defined brows. In his videos, he de-stigmatizes the idea of men wearing make up by explaining that men shouldn't have to feel embarrassed about wanting to present themselves nicely! Ttokkii believes that make up is for all genders. He's an influencer truly ahead of his time.
Jerome offers unique content for both men and women with his sensational transformation looks. He teaches his audience how to create illusions using makeup, like how to cover up pores, how to look like a vampire, or how to transform your face from masculine to feminine-looking. He also uploads travel and food vlogs, and some styling tips for men.
9. Rare Lee
Unlike other influencers, Rare Lee does not share make-up tutorials or skincare routines. In fact, she does not even show her face on the screen. Rare Lee is a "style consultant" who analyzes face shape/body shape/features and provides style tips for them. Most of her videos use Korean celebrities or models as case studies. This channel is perfect for people who want to know how to best style themselves and how to work with what they already have.
8. You & Ain
You & Ain's YouTube channel is only 3 years old. Her channel may be newer than others', but her contents bring the freshness and youth only she can offer. All her makeup looks revolve around a certain theme which either she or her audience comes up with. She uploads tutorials of varied content, from that hot smokey makeup look, to the no blush natural makeup look.
ANDA tries out costumes, wigs and themes to satisfy her subscribers' requests. Some of her recent uploads include a schoolgirl look, empress style makeup look, and a vintage look tutorial. Her video on how to make your eyes look bigger without plastic surgery has over 2 million views. Aside from makeup tutorials, she also uploads fashion lookbook videos, unboxings, and daily vlogs.
6. LeoJ Makeup
LeoJ is a professional makeup artist who works with K-pop idols, models and celebrities. He has worked with famous people on TV and social media, like actress Han Yeseul, influencer Heizle, and K-pop idol LARA. Leoj's fame is well-earned because of his exceptional talent in cosmetics. He can even transform himself into looking like a woman without anyone noticing that it's all makeup at first look.
Leoj has collaborated with big brands in the past. Aside from tutorials, he also uploads product reviews and product hauls.
Sunny teaches her viewers how to achieve almost any type of look -- from KPop looks, daily makeup routines, to celebrity transformations. Aside from tutorials, she also makes videos about makeup hauls, unboxings, and product reviews. She even creates videos where she recommends to her followers her most favorite products, like her holy grail of orange lipsticks.
4. Calgary Girl
Calgary Girl has a variety of content on her channel, from nail tutorials, hair product reviews, to beauty challenges. She adds an element of humor to her videos, making the experience informative as well as entertaining. One of her most popular uploads is a Halloween "half man half woman" look. She shows her audience what true talent looks like, while keeping everything lighthearted.
Hyojin is one of the biggest makeup artists in South Korea today. She's well-known for her transformation series entitled "Are they the same person?!" In these videos, she lets her audience guess whether or not the two side-by-side photos are of the same person to show the power of makeup. She's helped her community gain confidence and overcome their insecurities.
Risabae posts a variety of tutorials, from makeup tutorials to outfit styling. Her bubbly character combined with her relatable personality makes her a favorite among beauty gurus. Her incredible skills have gotten the attention of many beauty brands like Chanel Beauty and YSL Beauty.
She often makes content related to the most trending things among Gen Zs. For example, she immediately made a makeup tutorial of Byeok Kang after the series Squid Game was released.
On top of our list is PONY Syndrome. PONY has gained worldwide fame since uploading her first YouTube video in 2015. She is credited for popularizing Korean beauty trends worldwide and catering to a global audience by providing English subtitles on all her videos.
Throughout her career, Pony has released makeup collections with Etude House, MAC Cosmetics, ColourPop Cosmetics, Revolve, and NYX Professional Makeup. She's well-known for the dreamy, neon, and colorful makeup looks she pulls.
The K-beauty industry continues to grow rapidly, inside and outside South Korea. Its global popularity and market expansion has also led to the increase in South Korean beauty influencers on YouTube. The South Korean market now goes to these influencers to get information on the best beauty products, most effective makeup techniques, and most popular trends.
Consequently, marketers have noticed the benefits beauty influencers can offer to beauty brands. Businesses now see that the influencers' fanbase, along with real interactions, can offer increase in exposure and conversions. Thus, influencer marketing has led to successful marketing campaigns in South Korea, especially in the cosmetics industry.
Choosing a beauty influencer to collaborate with is not an easy task. You must take into account their audience size, form, content, and character. We hope this list of the top beauty YouTubers in South Korea has helped you in making your decision.
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