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Top 11 Korean Beauty YouTubers in 2024

AJ Marketing - Top 11 Korean Beauty YouTubers in 2024

Have you noticed how Korean beauty products are taking over the world? I mean, it's not surprising since the K-beauty YouTubers are just killing it with their beauty content. From sheet masks to cushion foundations, these gurus have got it all covered. And let's talk about that coveted Korean glass-skin look. It's all the rage now, and everyone wants it! I mean, who wouldn't want to look like a K-pop star, right?

You've probably heard of K-Beauty by now. It's the secret to achieving that youthful and fresh-looking skin that Korean celebrities are known for. And let's not forget about Korean makeup! It's all the rage now, with brands like 3CE, CLIO, and TONYMOLY taking the world by storm. Gradient lips, aegyo-sal eyes, and straight eyebrows are just some of the iconic looks that K-beauty has given us. And did you know that South Koreans have spent over $3.55 billion on beauty & personal care ecommerce in 2023? It's insane!

AJ Marketing - Top 11 Korean Beauty YouTubers in 2024 - ecommerce consumer goods categories Korea

You know K-beauty is a big deal when content creators are dedicating their entire channels to it! And with the demand for product reviews and information on the rise, YouTube has become the go-to platform for K-beauty enthusiasts. Who wouldn't want to make an informed decision before splurging on the latest skincare product or makeup trend? And with so many talented beauty gurus out there, we're spoilt for choice!

Naturally, beauty brands saw the potential of these influencers. These brands have devised campaigns which made use of influencers' authentic character and loyal audience. Thus, influencer marketing has become the top advertising trend in South Korea for the cosmetics industry.

If you'd like to enter the South Korean beauty market, then working with the best beauty YouTubers in the country would be best for you. We have curated a list of the top South Korean beauty YouTubers to help you in your influencer marketing campaign planning. Let's have a look.

AJ Marketing - Top 11 Korean Beauty YouTubers in 2024 - CONNECT

Top 11 Korean Beauty YouTubers ⬇️

Subscribers: 139K

Okay, can we talk about Ttokkii for a minute? He's a total game-changer in the beauty world! Unlike most beauty gurus out there, he focuses on skincare tips and makeup tutorials for men. And let me tell you, he knows his stuff! He's all about that clear skin and those defined brows. But the best part about Ttokkii? He's breaking down gender stereotypes and de-stigmatizing the idea of men wearing makeup. I mean, why should anyone be ashamed of wanting to look their best? Ttokkii is a true influencer, and he's definitely ahead of his time.

10. Jerome

Subscribers: 446K

If you're looking for some seriously unique content, you've got to check out Jerome's channel. This guy is a master at creating transformation looks using makeup. Want to look like a vampire? He's got you covered. Want to transform your face from masculine to feminine? He's your guy. And the best part? He creates content for both men and women! Plus, he's got some pretty cool travel and food vlogs, and some styling tips for men. Jerome's channel is seriously addictive.

Subscribers: 601K

You & Ain's YouTube channel may be young, but it's definitely one to watch. Her content is all about bringing a fresh and youthful vibe to the beauty world. Each of her makeup looks revolves around a unique theme, which either she or her audience comes up with. From hot smokey makeup to a no-blush natural look, she's got it all covered. And the best part? She's super relatable and down-to-earth, so you feel like you're just hanging out with a friend. Trust me, You & Ain is a rising star in the beauty world, and you don't want to miss out.

Subscribers: 751K

Rare Lee is not your typical influencer, and that's what makes her so unique! She's a style consultant who specializes in analyzing face shape, body shape, and features to provide personalized style tips. And get this: she doesn't even show her face on the screen! Instead, she uses Korean celebrities and models as case studies to demonstrate how to work with what you've got. Whether you're looking to elevate your style or just want to learn more about fashion, Rare Lee's channel is the perfect resource.

Subscribers: 1.13M

If you're looking for a makeup guru who can do it all, look no further than Sunny! This girl can teach you how to achieve almost any type of look, from KPop styles to celebrity transformations. And if you're in need of some product recommendations, she's got you covered. Sunny even creates videos where she recommends her most favorite products, like her holy grail of orange lipsticks. Plus, she uploads hauls, unboxings, and product reviews, so you can stay up-to-date on all the latest makeup trends. Trust me, Sunny is a must-follow for any makeup enthusiast.

Subscribers: 1.21M

LeoJ is not just any makeup artist, he's the ultimate magician of cosmetics! He's known for transforming famous K-pop idols, models and celebrities into their most stunning selves. Some of his clients include popular actress Han Yeseul, social media influencer Heizle, and K-pop sensation Jihyo. His talent is so incredible that he can even turn himself into a woman with just a few brush strokes!

Leoj is also no stranger to the beauty industry, having worked with some of the biggest brands in the past. And aside from tutorials, he also shares his thoughts on various products through product reviews and hauls.

Subscribers: 1.27M

Calary Girl is a true jack-of-all-trades! On her channel, you can find everything from nail tutorials to hair product reviews, and even beauty challenges. But what sets her apart is her infectious humor that will leave you both informed and entertained. One of her most popular videos features a hilarious "half man half woman" Halloween look that showcases her immense talent and creativity.

4. Anda 

Subscribers: 1.32M

Okay, can we just take a moment to appreciate ANDA's creativity? This girl is all about trying out costumes, wigs, and themes to satisfy her subscribers' requests. And let me tell you, she's got some serious skills! Her makeup tutorials range from a schoolgirl look to an empress-style makeup look, and she even has a tutorial on how to make your eyes look bigger without plastic surgery. But that's not all! ANDA also uploads fashion lookbook videos, unboxings, and daily vlogs. Basically, she's a one-stop-shop for all things makeup and fashion.

Subscribers: 1.85M

Hyojin is one of the most sought-after makeup artists in South Korea today, and it's not hard to see why. Her transformation series, "Are they the same person?!" is a testament to her amazing skills. By showcasing the power of makeup, she has helped her followers gain confidence and overcome their insecurities. And with her easy-to-follow tutorials and product recommendations, she's become a trusted voice in the beauty community.

Subscribers: 2.24M

Risabae is not your typical beauty guru. She's the bubbly, relatable friend that everyone wants to have. Her content ranges from makeup tutorials to outfit styling, and her incredible skills have caught the attention of many beauty brands such as Chanel Beauty and YSL Beauty.

What sets her apart from others is her ability to stay on top of the latest trends. For example, when Squid Game was released, she immediately created a makeup tutorial of Byeok Kang. Risabae knows what her Gen Z audience is interested in and delivers every time.

Subscribers: 5.95M

PONY Syndrome is a global sensation. Her first YouTube video in 2015 kickstarted her journey to worldwide fame, and she's credited with popularizing Korean beauty trends across the globe. What's even more impressive is that she caters to a global audience by providing English subtitles on all her videos.

Her collaborations with makeup brands such as Etude House, MAC Cosmetics, ColourPop Cosmetics, Revolve, and NYX Professional Makeup speak volumes about her talent. PONY is known for her stunning, dreamy, neon, and colorful makeup looks that are simply mesmerizing. She's a true artist!


The K-beauty industry continues to grow rapidly, inside and outside South Korea. Its global popularity and market expansion has also led to the increase in South Korean beauty influencers on YouTube. The South Korean market now goes to these influencers to get information on the best beauty products, most effective makeup techniques, and most popular trends.

Consequently, marketers have noticed the benefits beauty influencers can offer to beauty brands. Businesses now see that the influencers' fanbase, along with real interactions, can offer increase in exposure and conversions. Thus, influencer marketing has led to successful marketing campaigns in South Korea, especially in the cosmetics industry.

Choosing a beauty influencer to collaborate with is not an easy task. You must take into account their audience size, form, content, and character. We hope this list of the top beauty YouTubers in South Korea has helped you in making your decision.

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