Top 15 Female Korean Fitness Influencers in 2022


Top 15 Female Korean Fitness Influencers in 2021

In South Korea, more and more people are incorporating fitness regimes into their daily routines. This relatively new interest in fitness correlates with the rise in consumer spending on health. Maintaining physical wellbeing is becoming increasingly important- both for health reasons and for up-keeping of a good appearance. The fitness community in South Korea is now thriving more than ever.


In this article, we explore some of the biggest female fitness influencers on social media who are inspiring women all over the country to get into shape. Our list consists of influencers with not just high follower count, but also those with good engagement rate and quality posts. The fitness influencers featured in this article are sought after by big brands, as influencer marketing continuously leads to successful marketing campaigns in South Korea.


More particularly, Instagram fitness influencers are dominating the fitness influencer landscape in this country. Instagram is the second most favorite social media platform by internet users in South Korea. Moreover, an ad on Instagram can potentially reach 20 million of the whole South Korean population. Just imagine how our female content creators are able to reach, influence, and persuade their audiences with a single post about fitness and health.


INSTAGRAM AUDIENCE OVERVIEW IN SOUTH KOREA 2022

For this article, we focused on the influencers who inspire us with workout tutorials, motivating captions and the obligatory gym selfies. An informational snapshot has been included to enable you to examine their audience demographics and engagement rate. We hope this list gives you an insight on this rising trend of fitness and health influencing in South Korea. Let's have a look.



Top 15 Female Korean Fitness Influencers ⬇️

  1. Nanaun

  2. Euddeum

  3. Yooseung

  4. Lucy

  5. Rhea

  6. Cong

  7. Hyony Kim

  8. Ahyoung

  9. Yoonjin

  10. Ahreum

  11. Beo Deul

  12. Leejin

  13. Yoonji

  14. Jinny

  15. Jihye



15. Jihye

Instagram: @jihye_wbffpro Followers: 25,100


Jihye is a professional bikini and sports model, fitness contest judge, and physical trainer who has gained attention on Instagram. She also gives professional consultations for people wanting to stay fit and healthy. On her feed, you'll see posts about her entering bikini contests, going to the gym, going to the beach, and modelling for photographers and magazines.


Jihye also often posts about her physical routines like doing yoga, cycling, and preparing her healthy meals. She has already worked with several health-related brands like those of dietary supplements and many more.


Audience Demographics and Engagement Rate:


Top 15 Female Korean Fitness Influencers in 2021


14. Jinny

Instagram: @jinny_fit Followers: 114,000

Jinny Fit Instagram Fitness Influencer South Korea

Jinny is a fitness influencer and model who has gained more than 114K followers on Instagram. She often posts pictures of her at the gym, at the beach, or her wearing some stunning OOTDs. Recently, her account went private. However, she still maintains her 144K fanbase on the platform.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021


13. Yoonji

Instagram: @yoonji_booty Followers: 141,000


Yoonji is a professional bikini model who gained traction due to her title as the "Butt Expert". Yoonji currently conducts booty online classes where people can freely join to improve the size and lift of their buttocks. Yoonji often posts about her workout routine, healthy diet, stunning outfits, and her very cute pet dog.


Yoonji has already collaborated with brands in the past such as Sticktox which is a brand of asparagus powder sticks with heaps of health benefits.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021


12. Leejin

Instagram: @the_realfit_jjin Followers: 146,000

Leejin is a fitness expert specializing in muscle strengthening. You'll see her post a bunch of photos about healthy food, gym outfits, and photos showcasing her muscular body. She also often uploads photos of brand collaborations with protein shakes, supplements, and sportswear.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021


11. Beo Deul

Instagram: @deulll_ Followers: 153,000



Beo Deul is a professional freelance underwear model in South Korea. She is also the Vice President of Byul Yoga and Pilates which offers yoga and pilates classes to enrollees of different experience levels, from beginners to experts. Beo Deul attracted more than 153K followers on Instagram due to her regular body updates, stunning face, and of course, her trustworthy product and routine recommendations.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021


10. Ahreum

Instagram: @ssong_rme

Followers: 158,000


Ahreum is a full-on body-builder and fitness model with more than 158K followers on Instagram. Ahreum tries to de-stigmatize body-building as something only meant for men. She flaunts her big muscles while still embracing her femininity. On her feed, you'll see stunning photos of her with emphasized muscle cuts. She also posts about her gym routine, family updates, travels, and many more.


She's won several body-building contests in the past. She was also featured in different magazines in South Korea like Villa De Chic.


Audience Demographics and Engagement Rate:


Top 15 Female Korean Fitness Influencers in 2021


9. Yoonjin

Instagram: @pilates_yj

Followers: 181,000


Yoonjin is the director of Reve Robe which is a clothing line specializing in cute yet comfy clothes perfect for an active lifestyle. Yoonjin inspired more than 181K of her followers on Instagram with her weight loss story. She's very active at going to the gym, mountain climbing, and doing pilates. She also creates diet challenges which her followers can do for them to lose weight.


Yoonjin has worked with several brands in the past, like Lotte, Mint Diet Candy, and Paris Baguette.


Audience Demographics and Engagement Rate:


Top 15 Female Korean Fitness Influencers in 2021


8. Ahyoung

Instagram: @ahyoung_hwang Followers: 210,000

Ahyoung Wang is a fitness influencer who specializes in yoga. She started on YouTube where she uploads different yoga forms and poses her audience can mimic at home. Now, she has expanded her fame on Instagram with more than 210K followers.


On her feed, you'll see photos of her doing stretching, difficult yoga forms, photos of her teaching classes, and some modelling photos. She has previously worked with sports apparel brands like Itzon Apparel, and even some lifestyle brands like Dyson.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021


7. Hyony Kim

Instagram: @hyo_1013 Followers: 231,000


Hyony Kim has been competing in the South Korea IFBB Pro League which is a well-known body-building contest. Aside from being a professional body-builder, Hyony is also a fitness model, appearing in several magazines and social media marketing posts. She often uploads photos showcasing her stunning body. Aside from the gym, she's also always by the beach wearing some flattering bikini.


One of her long-term collaborations is with a protein shake brand called Iron Maxx.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021


6. Cong

Instagram: @congpilates Followers: 267,000


Cong is a professional fitness trainer specializing in pilates. Aside from her workout routines, she often posts cooking tutorials on how to prepare easy yet healthy meals. Not only is she a pro in pilates, she is also a tennis player. This influencer has now amassed more than 267K followers on Instagram.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021


5. Rhea

Instagram: @godrhea Followers: 304,000


Rhea is the perfect combination of sexy yet classy. This influencer provides interested clients with professional consultations on physical training and weight loss. Her feed consists of bikini fits, travel photos, and classy OOTDs. She has already worked with local businesses, especially food and health supplement brands.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021


4. Lucy

Instagram: @lucypark.official Followers: 397,000


Lucy Park is not only a fitness inspiration-- she is also a professional cosplayer, expanding her fanbase to over 397K on Instagram. Lucy is more of a body inspiration rather than a fitness expert. Her hourglass and toned body is perfect for her imitation of the most popular anime characters. She often posts photos of her at the beach, and her doing cosplay.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021


3. Yooseung

Instagram: @yooseung_erica Followers: 405,000



Yooseung is an inspiration to many as she often posts about how she achieved a healthy body through diet and detox. She also creates easy-to-follow diet challenges which her followers can do in order to lose weight. Aside from food-related posts, she also updates her feed with her most recent travels, favorite skincare brands, and most used sports equipment.


All in all, Yooseung influences her audience to achieve beauty in all aspects--in body, skin, and health.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021


2. Euddeum

Instagram: @euddeume_ Followers: 475,000


Euddeum frequents the gym, does pilates, models for high-end magazines, and also often creates content for YouTube and Instagram. She does anything fitness-related, from playing golf, running in marathons, to swimming. Not only that, she is also a talented dancer! Euddeum caught the eyes of more than 475K followers because of her skills, determination, and of course, her cute and appealing face.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021


1. Nanaun

Instagram: @nana.un Followers: 510,000




On top of our list is Nanaun. Nanaun is not only a fitness model but also a beauty and fashion influencer. In each of her post, she makes sure that her lean body is posed in a flattering and aesthetic manner. She has been featured in several magazines in the past because of her contribution to the body positivity movement in South Korea. Her success led her to opening her own online business, Nana Un Store. Today, she has more than 510K followers on Instagram.


Audience Demographics and Engagement Rate:

Top 15 Female Korean Fitness Influencers in 2021



Partnering with the Right Influencer


Fitness influencer accounts are one of the most-followed accounts by South Korean Instagram users. As educators of fitness, followers are more likely to trust the opinion of these influencers due to their credibility, authenticity, and knowledge in this niche. With so many Korean fitness influencers available and eager for partnerships, it can be difficult to make a decision confidently. The key is to do in-depth research and get insider information so you can be equipped in making these marketing decisions.


Finding the right influencer with our agency can catalyze a huge ripple effect of exposure for your brand. AJ Marketing believes in looking at a business' values and finding the perfect influencer fit for the brand's identity and image. Our agency has a local office in South Korea, making it reliable, efficient, and effective when launching influencer marketing campaigns in this country.


We hope this list as been insightful for your brand's next advertising and marketing plans. Influencers in this country have various specialties, from tech, beauty, luxury, to fashion. If you are interested in knowing more about the South Korea influencer landscape, you can check the AJ Marketing Blog for more information.




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