In South Korea, more and more people (especially those in their 20s and 30s) are incorporating fitness regimes into their daily routines. This relatively new interest in fitness correlates with the rise in consumer spending on health.
Maintaining physical wellbeing is becoming increasingly more important- both for health reasons and for up-keeping a good appearance. The fitness community in South Korea is thriving and in this article, we explore some of the biggest female fitness influencers.
Our list consist of influencers with not just a high follower count, but those with good engagement rate and quality posts. As regular content creators who can reach an immense audience with a single post, it is no wonder why these fitness influencers are highly sought after by all kinds of brands.
For this article, we focus on the influencers who inspire us with workout tutorials, motivating captions and the obligatory gym selfies. An informational snapshot has been included to each influencer to examine audience demographics and engagement rate.
Keep reading to see check out the empowering women who use Instagram as a tool to share fitness related content and motivate their followers!
❖ Instagram: @pilates_yj ❖ Followers: 102,800
❖ Instagram: @ssong_rme
❖ Followers: 118,900
❖ Instagram: @lucyinthe_ ❖ Followers: 253,000
❖ Instagram: @ahyoung_hwang ❖ Followers: 206,500
11. Hyony Kim
❖ Instagram: @hyo_1013 ❖ Followers: 204,600
❖ Instagram: @jinny_fit ❖ Followers: 80,400
❖ Instagram: @yoonji_booty ❖ Followers: 109,800
❖ Instagram: @jihye_wbffpro ❖ Followers: 25,300
❖ Instagram: @deulll_ ❖ Followers: 130,400
❖ Instagram: @congpilates ❖ Followers: 275,100
❖ Instagram: @yooseung_erica ❖ Followers: 400,000
❖ Instagram: @nana.un ❖ Followers: 435,900
❖ Instagram: @the_realfit_jjin ❖ Followers: 127,000
❖ Instagram: @godrhea ❖ Followers: 259,000
❖ Instagram: @euddeume_ ❖ Followers: 440,900
Partnering with the Right Influencer
Fitness influencers are some of the most popular type of accounts that brands will approach. As educators of fitness, followers are more likely to trust that influencer and trust the products that he or she may advertise compared to other kinds of influencers.
With so many Korean fitness influencers available and eager for partnerships, it can be difficult to make a decision confidently.
Finding the right influencer with our agency can catalyze a huge ripple effect of exposure for your brand. Finding an influencer without our expertise in the Korean market will brand your product in a form of an ad that is a nuisance for any viewer.
Contact us if you are interested in partnering with any of these influencers above!
If you are interested in checking out some notable Korean Instagrammers, you will find useful: