Hey there! Did you know that fitness and sports are becoming increasingly popular in South Korea? Yep, it's true! People are incorporating fitness routines into their daily lives, and there's been a rise in consumer spending on health. It's no surprise since maintaining physical well-being is important for both health reasons and looking good.
Nowadays, the fitness community in South Korea is thriving more than ever. In fact, we're excited to share with you some of the most influential female fitness personalities who are inspiring women all over the country to get into shape. Our list includes not only those with a high follower count but also those with a good engagement rate and quality posts.
You'll be happy to know that these fitness influencers are sought after by big brands too! That's because influencer marketing has been proven to be a successful marketing tool in South Korea. And, it's no secret that Instagram fitness influencers are dominating the fitness influencer landscape in this country. With a potential reach of 23.4 million of the South Korean population, just imagine how these female content creators are able to reach, influence, and inspire their audiences with a single post about fitness and health.
We focused on the influencers who inspire us with workout tutorials, motivating captions and the obligatory gym selfies. An informational snapshot has been included to enable you to examine their audience demographics and engagement rate. We hope this list gives you an insight on this rising trend of fitness and health influencing in South Korea. Let's have a look.
Top 15 Female Korean Fitness Influencers ⬇️
15. Jihye
Instagram: @jihye_wbffpro Followers: 24.6K
Jihye is a professional bikini and sports model, fitness contest judge, and physical trainer who has gained attention on Instagram. She also gives professional consultations for people wanting to stay fit and healthy. On her feed, you'll see posts about her entering bikini contests, going to the gym, going to the beach, and modelling for photographers and magazines.
Jihye also often posts about her physical routines like doing yoga, cycling, and preparing her healthy meals. She has already worked with several health-related brands like those of dietary supplements and many more.
Audience Demographics and Engagement Rate:
14. Jinny
Instagram: @jinny_fit Followers: 104K
Have you heard of Jinny? She's not only a fitness influencer but also a model, and she's gained quite a following on Instagram with over 104K followers. Her posts range from workout pictures at the gym, to beach snaps, and even stunning outfits of the day.
Audience Demographics and Engagement Rate:
13. Leejin
Instagram: @the_realfit_jjin
Followers: 169K
We have Leejin, a fitness expert who specializes in muscle strengthening. Her feed is filled with photos of healthy food, gym outfits, and snaps showcasing her impressive muscular body. Leejin also frequently uploads photos of brand collaborations with protein shakes, supplements, and sportswear.
Audience Demographics and Engagement Rate:
12. Yoonji
Instagram: @yoonji_booty Followers: 180K
Yoonji is a professional bikini model who gained traction due to her title as the "Butt Expert". She's gained quite the following due to her online booty classes where people can join to improve the size and lift of their buttocks. Aside from her workout routine, Yoonji also posts about her healthy diet, stunning outfits, and her adorable pet dog. Oh, and she's already collaborated with brands like Sticktox, which is a brand of asparagus powder sticks with heaps of health benefits.
Audience Demographics and Engagement Rate:
11. Beo Deul
Instagram: @deulll_ Followers: 188K
Check out Beo Deul! She's not only a professional freelance underwear model in South Korea, but she's also the Vice President of Byul Yoga and Pilates. Byul Yoga and Pilates offers classes to people of different experience levels, from beginners to experts. With her regular body updates, stunning face, and trustworthy product and routine recommendations, Beo Deul has amassed quite the following on Instagram with over 188K followers.
Audience Demographics and Engagement Rate:
10. Yoonjin
Instagram: @pilates_yj
Followers: 211K
Yoonjin is the director of Reve Robe which is a clothing line specializing in cute yet comfy clothes perfect for an active lifestyle. Yoonjin has inspired over 211K of her followers on Instagram with her weight loss journey. She's very active, whether it's going to the gym, mountain climbing, or doing pilates. Yoonjin also creates diet challenges that her followers can do to lose weight. She's even worked with several brands in the past, such as Lotte, Mint Diet Candy, and Paris Baguette.
Audience Demographics and Engagement Rate:
9. Ahyoung
Instagram: @ahyoung_hwang Followers: 212K
Ahyoung Wang is a fitness influencer who specializes in yoga. She started on YouTube where she uploads different yoga forms and poses her audience can mimic at home. Now, she has expanded her fame on Instagram with more than 212K followers.
On her feed, you'll see photos of her doing stretching, difficult yoga forms, photos of her teaching classes, and some modelling photos. She has previously worked with sports apparel brands like Itzon Apparel, and even some lifestyle brands like Dyson.
Audience Demographics and Engagement Rate:
8. Hyony Kim
Instagram: @hyo_1013 Followers: 249K
Hyony Kim has been competing in the South Korea IFBB Pro League which is a well-known body-building contest. Aside from being a professional body-builder, Hyony is also a fitness model, appearing in several magazines and social media marketing posts. She often uploads photos showcasing her stunning body. Aside from the gym, she's also always by the beach wearing some flattering bikini.
One of her long-term collaborations is with a protein shake brand called Iron Maxx.
Audience Demographics and Engagement Rate:
7. Cong
Instagram: @congpilates
Followers: 253K
Everyone, meet Cong - a professional fitness trainer who specializes in pilates. Aside from her workout routines, Cong often posts cooking tutorials on how to prepare easy yet healthy meals. And that's not all, she's also a tennis player! With her impressive pilates skills and other fitness endeavors, Cong has amassed over 253K followers on Instagram.
Audience Demographics and Engagement Rate:
6. Ahreum
Instagram: @ssong_rme
Followers: 294K
Ahreum is a full-on body-builder and fitness model with more than 294K followers on Instagram. Ahreum tries to de-stigmatize body-building as something only meant for men. She flaunts her big muscles while still embracing her femininity. On her feed, you'll see stunning photos of her with emphasized muscle cuts. She also posts about her gym routine, family updates, travels, and many more.
She's won several body-building contests in the past. She was also featured in different magazines in South Korea like Villa De Chic.
Audience Demographics and Engagement Rate:
5. Rhea
Instagram: @godrhea Followers: 329K
Rhea is the perfect combination of sexy yet classy. This influencer provides interested clients with professional consultations on physical training and weight loss. Her feed consists of bikini fits, travel photos, and classy OOTDs. She has already worked with local businesses, especially food and health supplement brands.
Audience Demographics and Engagement Rate:
4. Yooseung
Instagram: @yooseung_erica Followers: 423K
Yooseung is an inspiration to many as she often posts about how she achieved a healthy body through diet and detox. She also creates easy-to-follow diet challenges which her followers can do in order to lose weight. Aside from food-related posts, she also updates her feed with her most recent travels, favorite skincare brands, and most used sports equipment. All in all, Yooseung influences her audience to achieve beauty in all aspects--in body, skin, and health.
Audience Demographics and Engagement Rate:
3. Lucy
Instagram: @lucypark.official Followers: 563K
Lucy Park is not only a fitness inspiration-- she is also a professional cosplayer, expanding her fanbase to over 563K on Instagram. Lucy is more of a body inspiration rather than a fitness expert. Her hourglass and toned body is perfect for her imitation of the most popular anime characters. She often posts photos of her at the beach, and her doing cosplay.
Audience Demographics and Engagement Rate:
2. Nanaun
Instagram: @nana.un Followers: 565K
Nanaun is not only a fitness model but also a beauty and fashion influencer. In each of her post, she makes sure that her lean body is posed in a flattering and aesthetic manner. She has been featured in several magazines in the past because of her contribution to the body positivity movement in South Korea. Her success led her to opening her own online business, Nana Un Store. Today, she has more than 565K followers on Instagram.
Audience Demographics and Engagement Rate:
1. Euddeum
Instagram: @euddeume_ Followers: 773K
On top of our list is none other than Euddeum! Euddeum frequents the gym, does pilates, models for high-end magazines, and also often creates content for YouTube and Instagram. She does anything fitness-related, from playing golf, running in marathons, to swimming. Not only that, she is also a talented dancer! Euddeum caught the eyes of more than 773K followers because of her skills, determination, and of course, her cute and appealing face. On YouTube, Euddeum has an even larger following of 1.64M!
Audience Demographics and Engagement Rate:
Partnering with the Right Influencer
Fitness influencer accounts are one of the most-followed accounts by South Korean Instagram users. As educators of fitness, followers are more likely to trust the opinion of these influencers due to their credibility, authenticity, and knowledge in this niche. With so many Korean fitness influencers available and eager for partnerships, it can be difficult to make a decision confidently. The key is to do in-depth research and get insider information so you can be equipped in making these marketing decisions.
Finding the right influencer with our agency can catalyze a huge ripple effect of exposure for your brand. AJ Marketing believes in looking at a business' values and finding the perfect influencer fit for the brand's identity and image. Our agency has a local office in South Korea, making it reliable, efficient, and effective when launching influencer marketing campaigns in this country.
We hope this list as been insightful for your brand's next advertising and marketing plans.
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