South Korea is known for its love of luxury goods, including fashion, beauty, and lifestyle products. This population is often willing to pay a premium for luxury fashion items such as designer clothing, bags, and accessories.
In addition to fashion, South Koreans also have a strong interest in luxury beauty products, with many seeking out high-end skincare, makeup, and fragrances. Luxury goods are an important part of South Korea's gift-giving culture, and many people enjoy giving and receiving high-end items as presents. South Koreans are also known for their love of luxury experiences, such as fine dining and luxury travel, and are often willing to spend generously on these types of experiences.
This fondness over luxury goods is supported by statistics on the ecommerce spending of South Korea in the luxury category. In 2023, South Koreans spent $990 million USD on luxury goods!
Many influencers in South Korea are known for promoting luxury goods to their followers. Influencers use their social media platforms to share their personal style and experiences, as well as to showcase the luxury goods they recommend. These content creators play a significant role in promoting luxury goods in the country, as they embody the kind of lifestyle ordinary people would want.
Below, we listed the best Korean luxury influencers who make their followers want to get that Chanel bag they’ve always wanted. Let’s have a look!
The Top 10 Luxury Influencers in South Korea are ⬇️
11. Moment in Seoul
Subscribers: 13.7K
Are you ready to discover the latest luxury fashion and scents straight from the streets of Seoul? Look no further than Moment in Seoul, the ultimate destination for all things luxury. From haul videos and product lists, to recommendations and reviews, this YouTube channel has everything you need to elevate your style game. Expect to see the latest and greatest from top brands like Hermes, Chanel, Dior and more.
Followers: 26.4K
Calling all car enthusiasts! Ride in style with Gold Knight Geum Jongseon, your ultimate guide to the coolest and most luxurious cars out there. From Rolls Royce to Mercedes Benz, and Lamborghini, this profile has got you covered. With content centered around the best places to find and admire these high-end vehicles, you'll be living your dream life in no time. Follow Gold Knight Geum Jongseon for all the latest and greatest in luxury car culture.
9. Sesame Salt
Followers: 53.9K
Sesame Salt is the ultimate destination for luxury cosmetics and skincare. Meet Woo Seung, your guide to the world of high-end makeup and skincare. From swatches and try-ons, to first impressions and beauty tutorials, this profile has it all. Expect to see the latest and greatest from top brands like Valentino, Charlotte Tilbury, Gucci, Mac, and Dior
Followers: 69.4K
Hey there, fashion-forward men! Meet Hwang Seung Ho, your go-to for all things luxury men's fashion, grooming, and fragrance. From aesthetic photos and OOTDs, to lifestyle and grooming routine tips, this Instagram profile has everything you need to elevate your style game.
Expect to see the latest and greatest from top brands like Dior, Givenchy, and Coach. Follow Hwang Seung Ho for inspiration on how to look and feel your best, and for the inside scoop on the latest luxury men's fashion trends.
7. Hyun Woo TV
Subscribers: 170K
Get ready to step up your beauty and fashion game with Hyun Woo TV! From daily routine vlogs, to reviews, unboxings, and tips, this channel has everything you need to stay on top of the latest trends. Expect to see the latest and greatest from top brands like Yves Saint Laurent, Dior, Gucci, and Tom Ford. Tune in every Tuesday and Saturday for new videos.
6. Seyoung Day
Subscribers: 256K
Seyoung Day is where luxury shopping meets style and aesthetics. From unboxings and hauls, to vlogs and what's in my bag videos, this channel is your one-stop-shop for all things stylish. Expect to see the latest and greatest from top brands like Dior. With a focus on colorful and pastel videos and a cute aesthetic, Seyoung Day is sure to inspire you to add some fun and luxury to your shopping game.
5. Hazi
Subscribers: 333K
Hazi is your go-to when it comes to the latest and greatest in luxury fashion and travel. From unboxing videos, to lookbooks, and a day in the life vlogs, this channel has everything you need to elevate your style and way of life. Expect to see the latest and greatest from top brands like Chanel, Balenciaga, and Hermes. Get ready to be inspired and to see the latest hauls, try-ons and much more.
4. Shawn Issure
Followers: 509.5K
Are you ready to up your grooming game? Look no further than Shawn Issure, a destination for men's grooming, luxury makeup, and skincare. Led by Shawn, this profile offers tutorials, skincare and makeup routine videos, and ASMR videos to show you how to look and feel your best. Expect to see the latest and greatest from top brands like Yves Saint Laurent and Gucci.
3. Soo Joo
Followers: 659K
Discover the world of high-end fashion through the eyes of Soo Joo, a fashion influencer known for her elegant and sophisticated style. From photoshoots to fashion inspiration, her profile is a perfect place for those who want to stay on top of the latest fashion trends. Expect to see collaborations with top brands like Chanel and L'Oreal, and features in renowned fashion magazines like Vogue and Harper's Bazaar.
Followers: 1.5M
Meet Chriselle Lim, a fashion and lifestyle influencer who knows how to balance parenting and style. Expect to see collaborations with top luxury brands like Giorgio Armani, Chopard, Fendi, and Givenchy. From OOTDs to elegant photos, her profile is a perfect source of inspiration on how to elevate your style and lifestyle, and show you that parenting and looking good can go hand in hand.
1. Irene Kim
Followers: 2.8M
Irene is a fashion guru known for her elegant and helpful content. Her blog, Ireneisgood, is a destination for all things fashion, beauty, and lifestyle. Irene's profile is all about expressing yourself and feeling good, with a focus on high-end luxury fashion.
When visiting her profile, you’ll see her showcase the latest trends and her personal style with collaborations from luxury companies. Irene's influence has made her the face of various high-end brands, making her a go-to influencer for fashion inspiration.
Conclusion
In conclusion, South Korea's love for luxury goods is well-known. This population is often willing to pay a premium for luxury fashion items such as designer clothing, bags, and accessories. Many South Korean influencers play a significant role in promoting luxury goods in the country, as they embody the kind of lifestyle ordinary people would want.
The list of 11 best Korean luxury influencers we've provided showcases some of the most popular and influential content creators in the luxury space, including fashion, beauty, grooming, and even luxury cars. These influencers use their platforms to share their personal style, experiences and promote luxury products, making them valuable resources for those looking to stay on top of the latest luxury trends in South Korea.
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