Hey there! Did you know that TikTok is one of the most popular social media platforms among Malaysian internet users? It's true! TikTok is the 4th most used social media platform in Malaysia!
As a result, TikTok has become a marketer's best friend in the country. By launching ads through this platform, brands can reach over 28.6 million Malaysian internet users, which is 83.1% of the entire population! Talk about a cost-effective and efficient advertising strategy, right?
Influencer marketing is one of the most effective ways to promote products and services in Malaysia. The market tends to rely on influencers' opinions and expertise before making purchase decisions, and influencers on TikTok, Instagram, and YouTube have become key opinion leaders in their respective niches.
To help you out, we've curated a list of the top 20 TikTok influencers in Malaysia this year. This list can give you a glimpse of the influencer scene in the country and help you find the perfect fit for your brand.
Top 20 TikTok Influencers in Malaysia ⬇️
Followers: 980.6K Topics: Comedy, Entertainment
Have you heard of Yana Strawberry? She's a TikTok influencer who's gained popularity through her hilarious parody short-videos. Yana creates content about everyday scenes in Malaysia but with a comedic twist. Her skits with friends are a hit among her followers, and she also collaborates with brands to make video recommendations to her audience.
Followers: 1.4M Topics: Beauty, Fashion
Meet Wincy Chua, a beauty and fashion enthusiast on TikTok. Her videos are all about makeup transformations, cosplay, shopping hauls, travel adventures, and more. Brands like Rexona, Centella, and Pepsi have collaborated with her to create fun dance challenges and videos featuring their products. These videos are loved by hundreds of thousands of her followers.
Followers: 1.4M Topics: Music, Entertainment
You may recognize Erissa Puteri Hashim from the talent competition, Ceria Popstar, back in 2014. Now, she's known as a music influencer on social media. She shares covers of popular songs, dances, and product reviews with her followers. Her talent and charming personality have won the hearts of many on TikTok.
Followers: 1.4M Topics: Lifestyle, Entertainment
Shah Irfan is the man behind Fafan Cosmetics, a brand he regularly endorses on TikTok. In addition to promoting his own business, Shah posts videos with his friends doing crazy challenges, dancing to popular songs, and sharing his travel adventures. He's also a toy hobbyist! Despite being a business owner, Shah still collaborates with other brands and provides authentic reviews that his followers trust.
Followers: 1.4M Topics: Beauty, Entertainment
You've probably heard of Stella Kelbert, also known as Stella Cinderella, one of the most popular TikTok influencers in Malaysia. Her stunning beauty is hard to ignore! Although she was born and raised in Russia until she was 13 years old, she moved to Malaysia with her family and has become Malaysian at heart. Her account is filled with anime cosplays, dancing challenges, and OOTD videos that her followers love.
Followers: 1.5M Topics: Dancing, Parenting
Meet Bajilah, a hijabi social media influencer from Malaysia whose content revolves around parenting, motherhood, and family. Her followers love her engaging Q&A videos where she answers their most asked questions, building an authentic and trusting relationship with them. Bajilah has collaborated with different brands from food to tech, fashion, and cosmetics.
Followers: 1.7M Topics: Beauty, Cosmetics
Areva Ishak is a talented Malaysian makeup artist and beauty content creator. She actively interacts with her followers by answering their makeup questions using the Q&A feature on TikTok. Areva's followers trust her recommendations when it comes to makeup and skincare products, and her reviews often drive conversions for certain brands.
Followers: 1.8M Topics: Fitness, Health
Mintpulut, or Muhammad Nizam, is a health and fitness influencer on TikTok. His followers love his fitness tips, especially those who are interested in body-building and toning their muscles. He's also an adventurer, sharing his motorcycle and bicycle trips to different places in Malaysia. Brands related to health and fitness, such as vitamin and supplement brands, and sportswear often collaborate with Muhammad.
Followers: 1.9M Topics: Music, Dance, Entertainment
You may have heard of Alvin Chong, a multi-talented TikTok star from Malaysia. He's known for his singing and acting skills, but did you know that he can also speak fluent Malay? This made it easy for him to connect with Malaysian TikTok users, making him even more popular. Alvin's feed is filled with video transition trends, funny duets, dance challenges, and lip-sync videos that his followers love.
Followers: 2.2M Topics: Movie, Comedy, Entertainment
Mia Sara Nasuha is a popular Malaysian actor known for her roles in movies like “Papa, I Love You”, “Lagenda Budak Setan”, and “Nur Kashin the Movie''. She's won several awards for her acting skills, including the Best Kids Actress award on the TV3 television network and the Youngest Actress award on the Malaysian Film Festival. Mia is also a TikTok star, sharing her vlogs, comedy skits, dance videos, and song lip-syncs with her followers.
Followers: 2.7M Topics: Music, Dance, Entertainment
Say hello to Ahmad Akid, also known as Akiddos, a bubbly and fun-loving TikTok influencer in Malaysia. You'll find him creating parodies of hit drama scenes, recreating viral TikTok trends, and showcasing his singing and dancing talents. Akiddos has collaborated with several big brands such as Cetaphil, Pepsi, and Lazada. His recommendations to his followers have helped these brands gain huge traction and exposure.
Followers: 2.9M Topics: Comedy, Entertainment
Steven Ang is a creative genius on TikTok, creating mind-boggling content that tricks the eyes and mind. His videos on food art, household hacks, and special effects are a testament to his amazing skills. If you're looking for something new and exciting, head over to Steven's feed and prepare to be blown away!
Followers: 3.2M Topics: Self Development, Comedy, Business
Meet Dato' Calvin Khiu, the founder and CEO of MK Curtain Group of Companies, a leading company in the curtain industry in Malaysia. Despite his success, he remains relatable and down-to-earth, sharing educational TikTok videos with a touch of humor. His content on life, family, and career is enjoyed by a wide demographic and has inspired many people.
Followers: 3.5M
Topics: Investment, Lifestyle
You may have heard of Alieff Irfan, the popular Malaysian YouTuber who has now conquered TikTok. His feed is filled with daily updates on his activities as an investor, his love for sports cars, gaming, and tech. He's also known for holding giveaways and sharing his wealth with his audience.
Followers: 3.5M Topics: Parody, Dance, Music
Puspa Wafiy, also known as Puspa Gomen, is a TikTok star who gained her popularity through her dancing and singing videos. But what sets her apart is her comedic sketches with her husband, which never fail to make her followers laugh. Her viral parody of the hit drama series 7 Hari Mencintaiku 2 was loved by many, not just on TikTok, but also across other social media platforms.
Followers: 3.7M Topics: Comedy, Entertainment
Jeff Yuman's TikTok journey began in 2019, and it only took one skit to get him millions of followers. His prank video where he pretended to drop his phone in the toilet gained him a lot of traction. Jeff is known for his comedic videos and card tricks, which always leave his followers amazed.
Followers: 4.4M Topics: Health, Wellness
Dr. Ben Gee is not your typical dentist. He's also a TikTok star who shares his knowledge on dental and oral health in a fun and creative way. His educational videos on dental hygiene are a hit among his followers, but he also loves to hop on the latest trends and lip-sync to the hottest songs. Did we mention he's a talented dancer too? Dr. Ben Gee has got it all!
Followers: 5M Topics: Music, Entertainment
Baby Shima is a name that needs no introduction. This pop dancer and singer has won the hearts of many in Malaysia and Indonesia with her incredible talent. Her popularity doesn't stop there - she's also a YouTube sensation and a social media star. Her TikTok feed is packed with amazing performances, brand collaborations, and vlogs that showcase her dynamic personality.
Followers: 7.8M Topics: Comedy, Music
Meet Roshan Jeet, the hilarious Malaysian-Indian social media star who's famous for his parody videos. His creative mind and witty lyrics make his content stand out from the rest. Roshan even takes inspiration from his followers through the Q&A feature on TikTok to make his next hit video. He's also a scriptwriter who creates skits and lists of mundane day-to-day activities.
Followers: 10.4M Topics: Lifestyle, Dance, Fitness
Angel Lowee is a fitness guru who shares her dance moves and DIY workout videos on her TikTok feed. She's also a fashion, beauty, and travel icon, known for her lavish lifestyle. Her videos show her love for fitness and health, and she's sure to inspire you to get moving.
Conclusion
In Malaysia, TikTok is the 4th most used social media platform of internet users. Through TikTok, content creators are able to produce videos which are creative, educational, and appealing to the general population. Malaysian TikTok users tend to follow influencers in the platform, in the hopes of gaining insights and opinions from these KOLs. In turn, these reviews and opinions affect the Malaysian market's purchase decisions. This authenticity and trust between TikTok influencers and their followers made the platform a marketer's best friend.
TikTok houses Malaysian influencers from different niches, such as music, entertainment, comedy, fitness, business, and many more. We hope this TikTok influencers list has helped you gain insights on how influencers can help a brand gain traction and conversions.
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