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20 Best Instagram Influencers in Malaysia in 2024

AJ Marketing - 20 Best Instagram Influencers in Malaysia in 2023

Hey there! Are you looking for ways to promote your business in Malaysia? Well, Instagram influencer marketing could be just the ticket! In fact, it's one of the best social media marketing strategies out there. And guess what? Instagram is the fourth most popular social media platform in Malaysia, with a potential ad reach of 15.70 million people! That's a whopping 45.5% of the entire population. Talk about exposure!

One of the reasons influencer marketing is a popular digital marketing strategy in Malaysia is because a lot of internet users follow influencers, experts, and vloggers. These people have built up a loyal following over time, and their followers trust them and see them as authentic. That means that if an influencer collaborates with a brand, that trust and authenticity extends to the brand as well.

AJ Marketing - 20 Best Instagram Influencers in Malaysia in 2023 - Instagram Audience Overview in Malaysia 2022

Malaysians now rely on influencer reviews and opinions before making a purchase. And it's not just Instagram – other platforms like YouTube and TikTok are full of influencers too, making them valuable and cost-effective for promoting your brand.

But with so many influencers out there, how do you choose the right one for your brand? It can be tough, especially since influencers vary in niche, followers size, and content form. That's why we've done the hard work for you and curated a list of the Top 20 Instagram Influencers in Malaysia. These influencers cover a range of specialties, from lifestyle and food to fashion, entertainment, and sports.

So why not take a look and see which ones might be a good fit for your business?

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Top 20 Instagram Influencers in Malaysia ⬇️

Followers: 4.6M

Topics: Lifestyle, Beauty, Entertainment

Meet Nelydia Senrose, a talented Malaysian actress who has captured the hearts of netizens with her flawless visuals and amazing acting skills. She has a massive fan base on Instagram with 4.6M followers who eagerly await her updates. One of the reasons for her popularity is that she always gives useful product reviews, which has caught the attention of big brands like Lancome, Samsung, and Havaianas Malaysia. But did you know that she also has her own jewelry line called Nelydia Jewels? Talk about multi-talented!

Followers: 5.0M

Topics: Entertainment, Lifestyle, Beauty

You might have seen Aeril Zafrel on TV in popular series like Kisah Kaisara, Senja Permai, Durja Ningsun, and Cinta Jannah. But did you know that he's also a successful model, small business owner, and motivational influencer on Instagram? With over 5.1 million followers, Aeril shares his precious moments with his wife and kids, and posts motivational Islamic quotes on his feed. He's even started his own businesses like rielkies_hq and wawacosmetics. And as if that wasn't impressive enough, Aeril has also worked with big brands like Oreo, Xiaomi, and Pu-Tea, sharing his favorite products with his loyal followers.

Followers: 5.1M

Topics: Martial Arts, Food, Entertainment

Have you heard of Hairul Azreen bin Idris? He's not just a Taekwondo athlete and martial artist, but also an actor and stuntman in Malaysia! With his big success in action films like PASKAL The Movie, Operasi X, and Polis EVO 2 (2018), it's no wonder his popularity has soared. He has over 5 million followers on Instagram who love to see his training updates with other stuntmen and sneak peeks of his latest TV series, Ada Hantu. And his rising popularity has caught the attention of popular brands in Malaysia like My100plus and Bubblebee, with whom he has created promotional content.

Followers: 5.1M

Topics: Fashion, Beauty

You may have heard of Rozita Che Wan, a former beauty queen, stewardess, and actress. She won Miss Malaysia Intercontinental 1992 and gained popularity after appearing in the comedy series Kiah Pekasam. Her acting skills have earned her nominations at the Berita Harian Popular Star Awards, and her big fan base has made her one of the hottest women celebrities on social media.

She loves to share stunning photos, OOTDs, and brand recommendations with her 5.2 million followers. And let's not forget about her relationship and marriage with popular comedy actor Zain Saidin, which has also garnered public attention.

Followers: 5.1M

Topics: Entertainment, Beauty, Fashion

Nurul Elfira Loy is not just a talented Malaysian actress, but also a model for big brands like Motosikal Honda, Sunway Lagoon, and Maybelline New York (Malaysia). Her roles in hit dramas like Qalesya and Disney's Waktu Rehat have earned her a huge following of 5.2 million on Instagram. On her feed, Elfira Loy shares daily updates and beauty hacks with her loyal followers.

Followers: 5.2M

Topics: Lifestyle, Parenting, Fashion

Say hello to Emma Maembong, a stunning Malaysian actress and model of Scottish descent. She's gained popularity for her roles in Kau Yang Terindah, Projek Memikat Suami, Yes Boss, Isteri Separuh Masa, and Tersuka Tanpa Sengaja. But it's not just her acting skills that have captured the attention of her followers. Emma successfully lost weight from 66 kg to 53 kg, and her body transformation series has been a hit with her followers.

She loves to share precious moments with her family, including playing together, celebrating birthdays, and traveling. And her popularity has caught the attention of high-end brands like Dior, with whom she's collaborated to post promotional content on her feed.

Followers: 5.3M

Topics: Lifestyle, Food, Beauty

Fasha is a popular Malaysian actress known for her awesome acting skills in movies like Black Maria, Bujang Senang, Gong, and Cicak Man. She's won several awards, including the 2005 and 2011 Anugerah Bintang Popular for Chinta, a Malaysian TV series. Her rising popularity has led to her appointment as the Maybelline ambassador, succeeding Siti Nurhaliza. On her feed, Fasha shares updates of her and her family's activities, along with reviews of food and beauty products. She also posts photos and videos sharing skincare tips and cooking hacks.

Followers: 5.4M

Topics: Music, Lifestyle, Parenting

Ayda Jebat is a talented Malaysian singer, actress, and model with a string of successes under her belt. She's appeared in many films, TV dramas, and movies, and even released the single “The Girl Who” as part of the “MAI D” soundtrack. Recently, Ayda announced her pregnancy and has been sharing her journey as a young pregnant mom on her feed, along with some sneak peeks of her on-stage performances and music videos. She's also collaborated with big brands like Oppo Malaysia, Rexona, Lazada, KitKat, and more.

Followers: 5.4M

Topics: Beauty, Fashion, Entertainment

Meet Uqasha Senrose, an actress and model from Malaysia known for her roles in popular movies like Paku Pontianak (2013) and Tundukkan Playboy Itu. She's the sister of Nelydia Senrose and former Dewi Remaja winner Raysha Rizrose. Uqasha's awesome acting skills have earned her a huge following on social media, where she shares sneak peeks of her latest movies and influences her audience with beauty and skincare reviews.

Followers: 5.7M

Topics: Lifestyle, Food, Parenting

Awal Ashaari is not just a popular TV host and actor in Malaysia, but also a super daddy! With 5.6 million followers on Instagram, his daily updates as a popular celebrity always gain high engagement and wide reach. He loves to share moments of him spending time with his little family, cooking, eating, shopping, and traveling to places like Manhattan, Rome, Mecca, Italy, Japan, and more. In addition to promoting brands, he also promotes his own business, Schambal.

Followers: 6.0M

Topics: Entertainment, Beauty, Lifestyle

Amyra Rosli is a beautiful Malaysian actress who has gained a lot of attention not only in Malaysia, but also in Indonesia after her Ramadhan TV series was aired on MNCTV. With her flawless looks, big smile, and soulful eyes, she has enchanted her fanbase, which has helped her gain immense attention on social media. She now has more than 6 million followers on Instagram alone and has worked with popular Malaysian brands like Flavettes, Juzfit, and The Duck Group. She has even collaborated with international brands like Garnier and Soflan.

Followers: 6.1M

Topics: Fashion, Beauty, Lifestyle

Fazura is a Malaysian actress, singer, television host, VJ, and entrepreneur known for her TV show called Teens World and her successful movie Bicara Hati. But Fazura isn't just a celebrity - she's built her own empire, creating her own cosmetics and skincare line and online fashion shop. Her regular beauty reviews, awesome fashion sense, and luxury lifestyle have influenced her followers and made her a popular influencer on social media.

Followers: 6.1M

Topics: Food, Fashion, Beauty, Lifestyle

Hanis Zalikha is a well-known Malaysian blogger, model, TV presenter, and actress who became even more popular after marrying Hairul Azreen and having two children. She even had her own reality show, My Little Heroes — Yusuf & Bujibu, starring her two children.

On her feed, she shares her family's precious moments, from playing, eating, to traveling together. In addition, you'll find her beauty and children's product reviews. Hanis has worked with Cadbury, Anmum, and Oppo in their Instagram influencer marketing campaigns. She's also built her own online fashion business called Cakenis and has become the face of Toujours Advanced Malaysia.

Followers: 6.2M

Topics: Entertainment, Fashion, Beauty

Janna Nick is a multi-talented Malaysian actress, singer, host, and director who started her career in television films. In 2016, she began her music career with the release of her debut single, Mungkin Saja. With more than 6.3 million followers on Instagram, Janna is one of the most-followed influencers on the platform.

She loves sharing sneak peeks of her latest series and also promotes various popular brands such as Toyota Yaris, Dior, Tom Ford, Louis Vuitton, and many more. Besides that, she's even known to upload cooking tutorials that make you crave for delicious food.

Followers: 6.6M

Topics: Entertainment, Fashion, Beauty, Lifestyle

Scha Alyahya is a Malaysian model, actress, and TV host who gained recognition for her lead role in the highly-rated TV series Awan Dania for three seasons. After marrying Awal Ashaari, a Malaysian actor, TV host, and model, her popularity has soared, gaining more than 6.5 million followers on Instagram.

As a mom of two, she loves to share the growth of her little angels and their family trips. She also posts her luxurious and expensive-looking outfits on Instagram. With a big fanbase, she has attracted high-end brands like Gucci, Valentino, Tom Ford, Louis Vuitton, and Versace to collaborate with her in their influencer marketing campaigns, fitting her luxe and classy image perfectly.

Followers: 7.3M

Topics: Lifestyle, Fashion, Food, Beauty

Can you believe that this amazing woman is not only an actress, lawyer, model, and entrepreneur but also a skincare guru and makeup connoisseur? Her Instagram is a treasure trove of beauty tips, travel inspiration, and behind-the-scenes glimpses of her latest projects. And don't even get me started on her brand collaborations, which span everything from food to tech.

Oh, did we mention that she's also a boss lady in her own right? Mira has her own cosmetics line, Mora Essential, and her very own shawls brand, MF Shawls. Talk about a true Renaissance woman!

Followers: 7.4M

Topics: Lifestyle, Entertainment, Beauty, Fashion

Naora Danish is a force to be reckoned with. From her early days on the comedy sitcom Puteri to her current reign as an Instagram queen, this multi-talented mom has captured the hearts of fans all over Malaysia.

It's no wonder why—her fashion sense is impeccable, her photoshoots are stunning, and her life is the definition of luxury. But Naora isn't just a pretty face. She's also a savvy businesswoman who loves sharing her beauty hacks and travel experiences with her followers.

Oh, and have you seen her TikTok videos? Let's just say that they're not to be missed.

Followers: 7.8M

Topics: Comedy, Lifestyle, Beauty, Charity

Zizan is more than just a comedian—he's a man of many talents. From acting and rapping to cycling and car racing, this Malaysian superstar can do it all. And his Instagram feed is the perfect reflection of his diverse interests.

One minute, he's posting about his latest charity work, where he's helping people in need and abandoned animals. The next, he's sharing his love for gaming, food, and skincare. And let's not forget his passion for car racing, which he documents with thrilling behind-the-scenes footage.

But lately, Zizan has been switching things up by exploring the city on his bike at night. Who knows what adventure he'll embark on next?

Followers: 8.7M

Topics: Lifestyle, Fashion, Beauty, Travel

Let us introduce you to Neelofa Mohd Noor—the ultimate girl boss. This Malaysian actress, TV host, commercial model, and entrepreneur has conquered the entertainment industry and the business world alike.

Not only did she win the title of Dewi Remaja in a beauty queen competition, but she was also named one of Forbes' 30 Under 30 Asia in 2017. And that's not even the half of it—Neelofa has launched multiple business ventures, including the Nilofa Group and the iconic Naelofar Hijab.

It's no surprise that she's a modest fashion influencer with over 8.7 million followers on Instagram. High-end brands like Gucci have even collaborated with her on influencer marketing campaigns. Can we all just take a moment to bow down to the queen of multitasking?

Followers: 9.2M

Topics: Music, Fashion, Beauty, Lifestyle, Charity

Malaysian Diva, Dato' Sri Hajah Siti Nurhaliza, is the definition of a superstar. With her angelic voice and stunning beauty, she has earned countless awards both locally and internationally as a singer, songwriter, actress, and businesswoman.

But don't be fooled by her glamorous persona—Siti Nurhaliza is also a devoted mom who loves sharing precious moments with her family on social media. And she's not just a talented artist and a loving mom; she's also a kind-hearted philanthropist who gives back to those in need.

As if that wasn't enough, she's also the proud founder of Simplysiti Cosmetics and Afiya by Siti Nurhaliza shawls.


Instagram is one of the most favorite apps of social media users in Malaysia. This made the platform an important avenue for brands and marketers to launch their marketing campaigns and advertisements. The best marketing strategy on Instagram as of late is influencer marketing.

Based on the list above, the top Instagram influencers in Malaysia are dominated by TV personalities, actors and singers. It also shows that the most common niches of Instagram influencers are fashion, beauty, lifestyle, travel, and entertainment. The influencer landscape in this country is also dominated by women. With the information from this list, you can create a well-researched campaign based on the platform demographics.

Though this list may be insightful, this information alone is not enough to succeed in this country.

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