Hey there! Did you know that YouTube is one of the most popular social media marketing platforms in Malaysia? In fact, if you launch ads on YouTube, you can potentially reach almost 24 million Malaysians - that's a whopping 70% of the entire population in the country! No wonder YouTube has grown so rapidly and has become the top platform for content creators to earn money from their channels.
Speaking of content creators, being a YouTuber in Malaysia has become a lucrative profession. Some of them can earn up to RM 155,000 a month! That's crazy, right? But it's not just about the money - what makes influencers so appealing to the general public is their authenticity. Malaysians now rely on influencers, bloggers, and experts when reviewing products because they trust their opinions more than traditional hard-selling strategies.
And let's be real, influencers are now essential partners for marketers. Their opinions can make or break a purchase decision for their audience, so working with YouTubers can be one of the best marketing strategies for your brand. That's why influencer marketing has gained traction in Malaysia, leading to successful marketing campaigns.
But before you jump into an influencer campaign on YouTube, you need to do your homework. Malaysian YouTubers come in various niches, target audiences, and content genres, so you need to choose the right fit for your brand. Lucky for you, we've curated a list of the most-followed YouTubers in Malaysia in 2023. By checking out this list, you can gain insights on how influencer advertising can help your brand and find the perfect influencer for your products or services.
Top 20 YouTubers in Malaysia ⬇️
Subscribers: 1.27M
Topics: Beauty, Food, Gaming, Tech
Meet Bella Khann, a social media personality who knows how to tickle the funny bone with her honest and humorous reviews of budget-friendly products. She started gaining attention from netizens with her beauty products review video. Now, Bella has more than 1.27 million subscribers on her YouTube account, thanks to her witty personality and relatable content.
Aside from her Shopee haul videos, Bella also creates authentic reaction videos to different trends, shares some food hacks, beauty tips, and even gaming streams. With her natural comedic talent, she's sure to make you laugh out loud.
Subscribers: 1.31M
Topics: Comedy, Entertainment
Looking for some videos that will put a smile on your face? Check out ASA Production! This group of content creators will surely keep you entertained with their out-of-the-box mini-series, parodies, and comedy skits. But their videos aren't just all laughs, as they also create heartwarming and relatable content that will tug at your heartstrings.
One of their most popular videos tells the story of a high school student who is bullied and misjudged by his classmates. The video has reached more than 11 million views and counting! With their exceptional cinematography, concepts, and scripts, it's no wonder that their videos always gain high engagement on YouTube. These creators' creativity knows no bounds!
Subscribers: 1.52M
Topics: Comedy, Entertainment
Ling BigYong is a multi-talented film producer, content creator, actor, and comedian who knows how to make Malaysians laugh. Although he mainly uses Chinese as his language, his subscribers from all over Malaysia can't get enough of his skits and relatable classroom scenarios.
Ling often portrays different "types" of people, such as "Different Types of Swimmers" and "Different Types of Sleeping People". His exaggerated reenactments and natural acting skills have certainly made Malaysians laugh out loud. You'll definitely enjoy Ling's videos, no matter what language you speak.
Subscribers: 1.52M
Topics: Food, Parenting, Entertainment
Datuk Aliff Syukri Kamarzaman and Datin Nur Shahida Mohd Rashid are a lovely couple who love to share their food challenges, food reviews, cooking tutorials, and travels around Malaysia. They also dabble in the world of music, with one of their most popular videos being the music video for the song Bobo Dimana.
Their videos give you a glimpse into Malaysian family life, culture, and places. If you're interested in food and travel, their channel is perfect for you! You'll love the chemistry between this couple, and their passion for sharing their experiences with their audience.
16. ISAAC OSMAN
Subscribers: 1.57M
Topics: Mukbang, Food
Have you heard of mukbangs or meokbangs? It's an online broadcast where the host eats different quantities of food while interacting with the audience. This type of content has become popular all over Southeast Asia, and Malaysia is no exception. Isaac Osman is one of the top mukbang YouTubers who can keep you company when you're eating alone.
Isaac's videos will leave you in awe with the large quantities of food he's able to consume. The sounds of his chewing, slurping, and sipping will also tantalize your ears. With more than 1.5 million subscribers, Isaac's overly-satisfying videos are not to be missed.
Subscribers: 1.66M
Topics: Music, Entertainment, Short Film
Have you heard of Baby Shima, the Malaysian singer who has over 1.6 million subscribers on YouTube? Her channel is filled with live music shows, song covers of popular hits, and even some Smule duets with other well-known artists.
But Baby Shima isn't just talented in singing - she has also created a horror film which she aired on YouTube. With her sweet smile, angelic voice, and overflowing talent, she's become one of the most famous musicians in Malaysia.
14. SOLOZ CLUB
Subscribers: 1.66M
Topic: Gaming
The Soloz Club is a production team that created a gaming channel for Soloz, one of the most popular gamers in Malaysia. He can play almost any game under the sun, from PUBG and Among Us to Mobile Legends and Defense of the Ancients. His subscribers watch his videos to gain tips and strategies on how to excel in different video games.
Aside from game streams, the team also creates vlogs, Q&A videos, and unboxing videos of different sponsored and unsponsored gaming products. In one of their posts, they unboxed and reviewed the Facebook Gaming Chair, which gained more than 1.2 million views and 50,000 engagements. These guys know how to keep their audience entertained!
Subscribers: 1.74M
Topics: Pranks, Food, Product Reviews
Aqil Zulkiflee is a popular Malaysian YouTuber who loves to share his precious little moments with his family. On his channel, you'll find tons of unboxing videos of toys, electronics, and fashion items like clothes and shoes. He also creates prank videos and participates in food challenges, which always gain high engagement on YouTube.
Aqil's quirky and fun energy has made him loved by his millions of followers, not just on YouTube but also on Instagram, where he has more than 1 million followers. With his upbeat personality, Aqil is always a joy to watch.
12. ZUKIE MOHAMAD
Subscribers: 1.8M
Topics: Comedy, Entertainment
Zulkifli Mohamad, also known as Zukie, is a social media star and YouTuber who loves to entertain his audience with his crazy fun parodies. His short skits are not the only thing that makes him famous - he even made his own full movie which gained more than 4 million views on YouTube!
Zukie is also known for his vlogs, pranks, music, and unboxing videos of popular toys. He's a man of many talents, and his creativity knows no bounds.
Subscribers: 1.9M
Topics: News, Entertainment
Are you into talk shows and gossip? Then you have to check out MeleTOP! Their show is always star-studded as they invite famous celebrities and influencers to talk about the latest sensations and information about local and international showbiz.
But MeleTOP doesn't just stick to interviews - they also know how to hop on the latest trends. They often create content about the latest dance challenges and parodies, which successfully gain thousands, even millions, of online engagement. You won't want to miss out on what MeleTOP has to offer!
Subscribers: 2.4M
Topics: Music, Entertainment
Are you a music lover? Then you should check out the YouTube channel owned by MVM Productions, a music label that manages popular singers in Malaysia like Azarra Band, Azzam Sham, and Baby Shima. This channel shares compilations of music videos and updated song covers, and also gives its audience a sneak peek into the realities of music production by sharing behind-the-scenes shots of their official videos.
But that's not all - this channel also has its own talk show, Rusa Cafe, where the singers gather to discuss life, love, and music with each other. Get ready to be entertained and inspired by some of the best musicians in Malaysia!
Subscribers: 2.5M
Topics: Pranks, Lifestyle, Entertainment
Are you ready for some crazy ideas and intriguing stories? Then you should definitely check out Isa Isarb! He's famous for his prank videos and social experiments, like when he pretended to be a beggar and bought a food stall to see how people would treat him. This video gained more than 3 million views and 170,000 engagements!
But Isa doesn't just stick to pranks - he also creates unique online challenges and spreads kindness and charity to random people. His creative mind and out-of-the-box ideas make him one of the most anticipated YouTubers in Malaysia.
8. SYAHMI SAZLI
Subscribers: 2.7M
Topics: Short Film, Mukbang, Prank
Muhd Syahmi Sazli is a man of many talents. He's an actor, songwriter, director, and celebrity from Malaysia. When you visit his channel, you'll find his mini-series called Spontaneous Drama, as well as his mukbang challenges and prank videos.
But what sets Muhd Syahmi apart is his phenomenal acting skills and creative mind. His work has brought him more than 2.7 million subscribers from Malaysian YouTube users. With his impressive repertoire, it's no surprise that he's become one of the most popular YouTubers in Malaysia.
Subscribers: 2.8M
Topics: Music, Entertainment
Nur Amira Syahira, or Amira, is a woman of many talents. She's a drummer, lawyer, singer, and actress in Malaysia. She learned to play the drums by only watching YouTube videos, and today she's become a young, world-class drummer and a woman icon.
On her channel, she creates drum covers for TikTok hit songs, and also shares her traveling experiences, makeup routine, and off-road adventures. She even uploads tutorial videos on how to play drums, so she can help aspiring musicians. Nur truly is an inspiration to women everywhere.
6. NAMEWEE
Subscribers: 3.5M
Topics: Music
Have you heard of Namewee? He's a Malaysian-Chinese hip-hop recording artist, composer, filmmaker, and actor who is widely known by his stage name. Wee's popularity soared after he released a controversial song entitled Negarakuku, a remake of the national anthem of Malaysia, Negaraku.
When you visit his channel, you'll find his official music videos, mall tours, movies, and behind-the-scenes interviews. Wee's exceptional skills in music have truly taken the internet by storm, and his unique perspective and creativity have made him one of the most popular YouTubers in Malaysia.
Subscribers: 3.6M
Topics: Short Film, News, Movie Reviews
Want to stay updated on the latest Malaysian shows and sensations? Look no further than Astro Gempak, the ultimate portal channel in Malaysia! Created by AstroPortal Channel, this platform provides its audience with mini-series and the latest updates about Malaysian celebrities.
Not only that, but they also create movie reviews and shows where they collaborate with different influencers. Horror movie fans can check out their movie review of The Conjuring and Malaysian Ghost Stories.
Subscribers: 3.7M
Topics: Fitness
Jordan Yeoh is more than just a fitness enthusiast, he's a model, social media personality and inspiration to millions of Malaysians. His YouTube channel, Jordan Yeoh Fitness, shares fitness-related videos to his 3.7 million fans and followers.
Whether you want to build a sexy back, do circuit training, or get lean arms, Jordan provides the right exercise which you can easily do at home. He even gives different levels of routines, from beginners to advanced. Jordan is the fitness guru Malaysians trust.
Subscribers: 3.8M
Topics: Toys, Online Challenge, Travel
Since 2015, The JO Channel has become one of the most well-known YouTube channels in Malaysia. With over 3.8 million subscribers, they mainly update their viewers about the latest toys for children.
Their most popular type of content are toy reviews and unboxing videos. They also do online challenges between parents and children, such as board game challenges, Baby Shark dance challenges, and many more.
They also share about their travels abroad, lifestyle tips, parenting strategies, and many more. The JO Channel is your go-to place for all things family-friendly!
Subscribers: 4.5M
Topics: Music, Entertainment
Alyssa Dezek is not your average young YouTuber. Her amazing song covers and guitar skills have earned her over 4.5 million subscribers. Netizens first noticed her when her singing video while playing ukulele went viral on social media. Her name became popular after she made a cover of “Merindukanmu” by Dash Uciha. Since then, she has received a lot of offers to play in dramas and guest on shows.
Don't let her small stature fool you, her voice is full of soul. Aside from singing videos, she also does unboxing videos of different musical instruments and tools. Alyssa Dezek is definitely a talent to watch out for.
1. ALIEFF IRFAN
Subscribers: 4.7M
Topics: Prank, Comedy, Entertainment
Alieff Irfan isn't your typical comedian. He entertains his audience with tons of romantic comedy skits, prank videos, parodies, and skits, which all revolve around the topic of love and friendship. He also shocks his audience with his food challenges, food experiments, and other viral trends.
Alieff may look young, but he knows how to get the Malaysians' hearts, interests, and attention. He's definitely a comedian you don't want to miss!
Conclusion
We hope the list we provided has given you an insight on the Malaysian YouTubers scene. The list shows that the topics the Malaysian audience like the most are comedy, music, and short films. Influencers are also extremely popular in this country, as seen through their millions of subscribers. Malaysians spend hours on YouTube, making the social media platform one of the most effective places to launch a marketing campaign.
We may have given you a list of the most-followed social media sensations on YouTube, but this information is not enough. You'll know who the most suitable influencer is for you only if you do in-depth research on their niche and audience component.
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