Hey there, are you interested in expanding your business in Malaysia? Well, we don't blame you. The Malaysian market is really lucrative, especially now that it has recovered from the pandemic by the fourth quarter of 2021. But, this market is highly competitive. So, if you want to succeed, you need to choose the best marketing strategies that are specifically tailored for the country.
There are tons of advertising and marketing strategies out there, but only a few of them are really effective, especially for Malaysia. One of the best techniques nowadays is using social media. Malaysians use search engines, social networks, consumer reviews, brand websites, and mobile apps as their primary channels for brand research.
But here's the thing, marketing and advertising in Malaysia isn't easy. It has its own unique nuances and complexities that you need to consider. What works in other countries may not be as effective in Malaysia. Even using social media for marketing isn't as simple as just creating an account and posting your products. You need to do your homework and research the specific demographics, needs, and wants of your target audience to ensure your campaign is a success.
But don't worry, we've got you covered! We've compiled 7 of the best tips to help your brand gain exposure, sales, and achieve a solid ROI. These tips are focused on digital, social media, and internet marketing, which are all very applicable in Malaysia's current setting. Trust us, these tips will make your job a whole lot easier.
7 Best Marketing Tips in Malaysia ⬇️
1. Aim for the bullseye
Set your goals and objectives
Do you want to create a killer marketing campaign? Well, you can't just wing it. You need to set your goals and objectives first, just like you can't start a journey without knowing where you want to go.
The key to setting goals is to make them achievable and measurable. This eliminates any vagueness and sets a clear deadline, so you know exactly when things need to be done. And trust me, setting specific and challenging objectives will take your campaign to new heights.
To make it easy for you, try using SMART goal setting. SMART stands for Specific, Measurable, Attainable, Relevant, and Timely. This method helps you stay on track with long-term objectives and ensures that your goals are well-planned and executed. So, what are you waiting for? Start setting those SMART goals and watch your marketing campaign soar!
Here are some guidelines in developing your goals:
Specific: Your goals must be specific. Your goals should be narrow for more effective planning. It must also have a specific outcome. For example, your campaign goal is to achieve a 200% increase in brand awareness online. With this goal in mind, you're clear on platform, numbers, and results.
Measurable: Define the exact data that is verifying your progress and reevaluate if it is needed. Evaluating a key metric and quantifying your goals will help track your progress. It will also specify the mark at which you have completed your task.
Attainable: Make sure you can reasonably acquire your goal within a specific time frame.
Relevant: Make sure your goals are aligned with your values and long-term objectives.
Timely: Set an ambitious yet realistic end-date for motivation and mission prioritization.
2. The magnifying glass
Get a good grasp of your prospective customers
Creating a successful marketing campaign in Malaysia is not as easy as it seems. Malaysia is a complex country, with a mix of different ethnicities and a rapidly changing landscape that is open to international opportunities.
If you want to connect with this audience, you need to understand their nuances from the heart. For instance, traditional values are highly regarded in Malaysia, and Malaysians take pride in their mixed heritage. They are keen on integrating new international influences while maintaining familiarity with their cultural roots.
Moreover, Islamic values play a significant role in shaping the products and services demanded by Malaysians, given the country's large Muslim population. The halal market is expected to sustain its growth beyond the food sector and extend into the non-food sector. With the government's focus on Islamic funding through foreign direct investment, the Malaysian halal market could open more doors to the Islamic world.
In addition, urbanization is transforming the way Malaysians shop, as they prioritize quality and convenience. As the population ages and life expectancy increases, there will be a growing demand for healthy products and those specifically targeted towards older consumers. So, if you want to make your marketing campaign a success in Malaysia, it's crucial to understand these trends and tailor your approach accordingly.
3. Keep your enemies closer
Check and track your competitors
Want to stay ahead of the competition in Malaysia? It's essential to keep a close eye on your competitors. One of the best ways to do this is by conducting customer research. Although it may be time-consuming and costly, it's highly effective and accurate.
However, if you're short on time and money, don't worry. There are many online resources available that can still provide valuable insights into Malaysian consumer behavior. These resources can help you understand why people choose a competing brand and what makes them appealing to the market. By analyzing this information, you can identify gaps in the market and tailor your products and services to better meet the needs and preferences of your target audience.
So, whether you opt for traditional customer research methods or online resources, make sure to keep a close eye on your competitors. After all, knowledge is power, and understanding your competition is key to staying ahead of the game in Malaysia's highly competitive market.
4. Numbers don't lie
Begin your strategy with data-driven marketing
Introducing data-driven marketing. It's all about harnessing the power of customer data to develop highly effective promotional campaigns that really resonate with your target audience.
Data-driven marketing involves using data mining and analysis to boost response rates and conversions. By understanding who your customers are, how they behave, what they like to buy, and their habits, you can tailor your marketing strategies to better meet their needs and preferences.
This type of marketing is particularly effective for smaller and medium-sized businesses with a large customer base, as they have enough data and information to create successful strategies. By analyzing customer data, businesses can identify and understand their customers in the best possible way, leading to increased customer satisfaction and loyalty.
So, if you want to take your marketing to the next level, give data-driven marketing a try. It's all about understanding your customers and delivering the right message at the right time, resulting in increased engagement, conversions, and ultimately, business growth.
5. Like, follow, subscribe
Utilize social media ads
Want to save time, money, and other resources while still making a big impact on the Malaysian market? Well, let me tell you, social media is the answer. It's a powerful tool that's incredibly popular in Malaysia, with social media users spending an average of 2 hours and 47 minutes a day across all platforms.
So, what platforms are Malaysians using? Well, WhatsApp is the most popular, followed by Facebook, Instagram, Telegram, and TikTok. These platforms provide an excellent opportunity to engage with consumers, introduce your brand, and drive website traffic.
But what motivates Malaysians to go on social media? Well, data shows that they're looking for new products to purchase, content from brands, and they enjoy following celebrities and influencers. That's why influencer marketing is one of the most effective social media marketing techniques today, and it's tip #6 on our list.
By working with influencers, you can tap into their large followings and leverage their influence to promote your brand and products to a wider audience. So, if you want to make a big impact on the Malaysian market, social media and influencer marketing are two strategies you don't want to ignore.
6. Use the power of influence
Implement influencer marketing strategies
Want to make a big splash in the Malaysian market? Influencer marketing is the way to go. Malaysian consumers are becoming increasingly risk-averse, relying on influencers and word-of-mouth recommendations to make their purchasing decisions. But, don't worry, this is a great opportunity for your brand to leverage accessible influencers to generate more sales through social media platforms.
Influencer marketing provides consumers with a sense of reassurance, as influencers have already built trust with their audiences. By partnering with influencers, you can tap into their loyal following and extend that trust to your brand. This is especially effective for reaching young Malaysians who are always searching for online reviews.
What sets influencers apart from other endorsers is the intimate connections they have with their followers. Their opinions carry a lot of weight and are highly persuasive when it comes to product recommendations. Influencers don't typically use hard-sell techniques, but instead give honest reviews of products, making them more relatable and trustworthy.
Today, social media and customer reviews are among the top sources of brand discovery in Malaysia. This makes influencer marketing even more effective, as it capitalizes on the popularity and reach of social media platforms. So, if you want to make an impact in Malaysia, don't overlook the power of influencer marketing.
If you need the help of a local influencer marketing agency, check this list of 11 best influencer and social media marketing agencies in Malaysia.
7. From screen to home
Ride with Malaysia's e-commerce trends
The recent global pandemic, coupled with improved smartphone penetration in the country, has fueled the growth of e-commerce in Malaysia, making it a highly competitive business.
Major e-commerce companies like Lazada, Zalora, and Shopee have already established themselves in the Malaysian market, setting the benchmark for online shopping in the country. Local consumers are always on the lookout for attractive deals and compare in-store and online prices before making a purchase.
So, what motivates Malaysians to shop online? Well, quality products, price benefits, product range, and availability of reviews are some of the primary factors. Limited-time deals, free shipping, and convenience are also key influencers in their purchasing decisions.
In addition, the adoption of e-wallets has made cashless payments and online shopping even more convenient, further boosting the e-commerce economy in Malaysia. In fact, the Malaysia Digital Economic Corporation (MDEC) has declared that the Malaysian e-commerce market will continue to dominate Southeast Asia.
So, if you want to make a splash in the Malaysian e-commerce market, now is the time to act. By offering quality products, attractive deals, and convenient payment options, you can tap into this rapidly growing market and take your business to new heights.
If you’re looking to run a marketing campaign in Malaysia, you need to test the waters first and see if the marketing strategies you're used to are likewise effective in this market. It is important to set your goals, study your market, look into your competitors, and utilize internet, specifically social media, influencers, and e-commerce.
If this sounds like a lot of work, don't worry. Another pro tip is to connect with a local marketing agency in Malaysia who can help you jumpstart your campaign.
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