20 Best Instagram Influencers in Malaysia in 2022


Instagram influencer marketing is one of the the best social media marketing strategies you can use in Malaysia. As the third most favorite social media platform in Malaysia, the potential ad reach on Instagram has increased to 15.55 million people. This means that by launching an ad on Instagram, a marketer may reach 47.2% of the entire Malaysian population. This made Instagram a valuable platform for business promotion, with the main goal of increased brand exposure and enhanced brand identity.

Instagram Audience Overview in Malaysia 2022

Influencer marketing is also popular in Malaysia because 30.4% of Malaysian internet users follow influencers, experts, and vloggers. The loyalty, trust, and authenticity that an influencer has fostered over time are extended to the brands they collaborate with. Malaysians now depend on influencer reviews and opinions before buying a product. Besides Instagram, other social media platforms such as YouTube and TikTok are also full of influencers. These platforms are likewise valuable, efficient, and cost-effective when introducing your brand to the Malaysian market.

Instagram and influencers taken together can bring heaps of exposure and sales to your business. However, choosing the right influencer may not seem as easy as it sounds. Influencers vary in niche, followers size, and content form. Finding the right influencer for your brand needs in-depth research. Lucky for you, we're here to help.

We have curated a list of the Top 20 Instagram Influencers in Malaysia in hopes that it gives you an insight on the Malaysian Instagram influencers landscape. These influencers are from different specialties, from lifestyle, food, fashion, entertainment, to sports. Let's take a look!

Top 20 Instagram Influencers in Malaysia ⬇️

  1. Neelofa

  2. Siti Nurhaliza

  3. Zizan Razak

  4. Naora Danish

  5. Mira Filzah

  6. Janna Nick

  7. Hanis Zalikha

  8. Scha Alyahya

  9. Madam Amyra

  10. Nur Fazura

  11. Ayda Jebat

  12. Fasha Shanda

  13. Uqasha Senrose

  14. Awal Ashaari

  15. Elfira Loy

  16. Rozita Che Wan

  17. Aeril Zafrel

  18. Emma Maembong

  19. Hairul Azreen

  20. Nelydia


Followers: 4,600,000

Topics: Lifestyle, Beauty, Entertainment

Nik Zaris Nelydia Binti Nik Sen or also known as Nelydia Senrose is a popular Malaysian actress. She actively starred in several TV series such as Setia Hujung Nyawa, Bukan Kerana Aku Tak Cinta, and Lafazkan Kalimah Cintamu. Netizens love her acting skills and flawless visuals. She has successfully grown her big fanbase on Instagram with 4,600,000 followers.

Nelydia’s update is one of the most awaited ones on Instagram because she always gives useful product reviews. Some big brands like Lancome, Samsung, and Havaianas Malaysia have worked with her in the past.

Not only active as an actress and influencer, she also has her own jewelry line, called Nelydia Jewels.


Followers: 5,000,000

Topics: Martial Arts, Food, Movie

Hairul Azreen bin Idris is a Taekwondo athlete, martial artist, actor and stuntman in Malaysia. After gaining big success in some action films such as PASKAL The Movie, Operasi X, and Polis EVO 2 (2018), his popularity has soared. Today, he has a big fan base of 5 million followers on Instagram.

On his Instagram feed, he loves to upload training updates for his films with other stunt men. Recently, he posted some sneak peeks and behind-the-scenes of his latest TV series, Ada Hantu.

Due to his rising popularity, he has created promotional content with some popular brands in Malaysia like My100plus and Bubblebee.


Followers: 5,100,000

Topics: Lifestyle, Parenting, Fashion

Fatimah Rohani, known professionally as Emma Maembong, is a beautiful Malaysian actress and model of Scottish descent. She gained popularity for her role as Munirah in Kau Yang Terindah, Nawwal Husna in Projek Memikat Suami, Aryana in Yes Boss, Medina Izwani in Isteri Separuh Masa and Farhah in Tersuka Tanpa Sengaja.

The series of posts that mainly attracted her followers was her body transformation series. She successfully lost weight from 66 kg to 53 kg after consuming a certain slimming drink. Not only that, she also loves to upload her precious moments with her little family from playing together, celebrating birthdays, to travelling.

She also has collaborated with high end brands like Dior to post promotional content on her feed.


Followers: 5,100,000

Topics: Movie, Lifestyle, Beauty

Let’s meet Aeril Zafrel, an actor and model from Malaysia. People started to notice him when he acted in several TV series such as Kisah Kaisara, Senja Permai, Durja Ningsun, Cinta Jannah and many more. His TV popularity has extended on social media. Today, he has more than 5.1 million followers in Instagram.

He often uploads his precious moments with his wife and little angels. He also grows his own small business like rielkies_hq and wawacosmetics. Not only does he look good, he is also known for having a good heart. He is a religious man who loves to post motivational Islamic quotes on his feed.

Aeril also loves sharing his favorite brands with his followers. He has previously worked with Oreo, Xiaomi, Pu-Tea, and many more.


Followers: 5,100,000

Topics: Fashion, Beauty

Rozita binti Abu Bakar, better known as Rozita Che Wan or Che Ta, is an actress, a former stewardess, and a former beauty queen who won Miss Malaysia Intercontinental 1992. Her popularity kept increasing after she appeared in the comedy series Kiah Pekasam, which made her one of the most popular women comedy actors.

She also gained a lot of recognition for her acting, as she was nominated at the Berita Harian Popular Star Awards. Her big fan base made her one of the hottest women celebrities in social media. She has often received public attention especially about her relationship and marriage with popular comedy actor Zain Saidin.

On her feed, she shares some of her most stunning photos, OOTDs, and brand recommendations. To date, she has 5.1 million followers on Instagram.


Followers: 5,100,000

Topics: Movie, Beauty, Fashion

Nurul Elfira Loy binti Ahmad Sabri, also known as Nurul Elfira Loy is a Malaysian actress. Her roles as Qalesya in the hit drama Qalesya, and as Amirah in Disney's Waktu Rehat were big successes.

Besides actively working as an actress, Elfira Loy is also a model for brands such as Motosikal Honda, Sunway Lagoon, Mee Sedap, Institut Jantung Negara, Bank RHB, Mamee Slurp and The New Face Of Maybelline New York (Malaysia).

On her feeds, she loves to update to share updates on her daily activities, as well as useful beauty hacks for her 5.1 million followers.


Followers: 5,200,000

Topics: Lifestyle, Food, Parenting

Let’s meet Awal Ashaari, Malaysia’s popular TV host, actor, and super daddy. With 5.2 million followers on Instagram, Awal’s content always gains high engagement and wide reach. His main contents are his daily updates as a popular celebrity in Malaysia. He also shares moments of him spending time with his little family, cooking, eating, and shopping.

Besides that, he also posts photos when he travels around Malaysia and abroad like in Manhattan, Rome, Mecca, Italy, Japan, and many more. Beside posting promotional contents for brands, he also promotes his own business, Schambal.


Followers: 5,200,000

Topics: Beauty, Fashion, Movie

Nik Zaris Uqasha, or known as Uqasha Senrose, is an actress and model from Malaysia. She is the sister of Nelydia Senrose, and the sister of former winner of Dewi Remaja 2015, Raysha Rizrose.

Uqasha is popular due to her acting as Melati in her movie, Paku Pontianak (2013), and as Nurin Areesa in a novel adaptation, Tundukkan Playboy Itu with Hafidz Roshdi.

Her success has brought her to play in other popular movies. Due to her awesome acting skills, she has attracted a big number of followers on social media as well. Besides sharing some sneak peeks of her latest movies, she also loves to influence her audience with her beauty and skincare reviews.


Followers: 5,300,000

Topics: Lifestyle, Food, Beauty

Fasha is a popular Malaysian actress who has appeared in movies such as Black Maria, Bujang Senang, Gong and Cicak Man. For her awesome acting skills, she has won several awards such as the 2005 and 2011 Anugerah Bintang Popular for Chinta, a Malaysian TV series.

Due to her rising popularity, she was appointed as the Maybelline ambassador, succeeding Siti Nurhaliza. On her feed, you’ll see her posting updates of her and her family's activities. She also posts reviews of food and beauty products, as well as photos and videos sharing skincare tips and cooking hacks.


Followers: 5,400,000

Topics: Music, Lifestyle, Parenting

Ayda Jebat is the stage name of Nur Suhada binti Jebat. She is a Malaysian singer, actress and model. Her first acting debut was a success, and since then, she has appeared in many films, television dramas and movies. Ayda also released the single “The Girl Who,” which was a part of the “MAI D” soundtrack.

Recently, she announced her pregnancy and shared her journey as a young pregnant mom on her feed. You’ll also find her posts about her music videos and some sneak peeks of her on-stage performances.

She has collaborated with many big brands, like Oppo Malaysia in her “Kasih Dari Hati” music video. She has also worked with Rexona, Lazada, KitKat, and many more.


Followers: 5,700,000

Topics: Fashion, Beauty, Lifestyle

Nur Fazura binti Sharifuddin, or better known as Fazura, is a Malaysian actress, singer, television host, VJ, and entrepreneur. Malaysians know her for her TV show called Teens World, and her movie Bicara Hati which gained big success and earned her an award nomination.

This pretty mom has influenced her followers with her regular beauty reviews, awesome fashion sense, and her luxury lifestyle. Not only is she popular as a celebrity, she has also built her own empire and created her own cosmetics and skincare line and online fashion shop.


Followers: 5,900,000

Topics: Movie, Beauty, Food, Lifestyle

Amyra Rosli is a popular Malaysian actress who is also popular in Indonesia after her Ramadhan TV series was aired on MNCTV.

Her fanbase were enchanted by her flawless looks, big smile, and soulful eyes. Her beginnings as a celebrity helped her gain immense attention on social media. She now has more than 5.9 million followers on Instagram alone.

She has worked with some popular Malaysian brands like Flavettes, Juzfit, and The Duck Group. She has also collaborated with international brands like Garnier and Soflan.


Followers: 6,000,000

Topics: Movie, Fashion, Beauty, Lifestyle

Scha Alyahya, is a Malaysian model, actress and TV host. Netizens started to notice her, when she played as the lead character Dania in the highly-rated TV series Awan Dania for three seasons. After marrying Awal Ashaari, Malaysian actor, TV host, and model, her popularity has soared, gaining more than 6 million followers on Instagram.

As a mom of two, she loves to share the growth of her little angels, and their family trips. She also posts her luxurious and expensive-looking outfits on Instagram.

Having a big fanbase, she has attracted high-end brands like Gucci, Valentino, Tom Ford, Louis Vuitton, and Versace to collaborate with her in their influencer marketing campaigns. Her luxe and classy image was surely fit to represent these high-end fashion brands.


Followers: 6,100,000

Topics: Food, Fashion, Beauty, Lifestyle

Hanis Zalikha is widely known as a Malaysian blogger, model, TV presenter, and actress. After marrying Hairul Azreen and having two children, her popularity soared. She had her own reality show starring her two children, entitled My Little Heroes — Yusuf & Bujibu.

On her feed, she shares her family's precious moments, from playing, eating, to traveling together. Besides that, you will also find some beauty and children products reviews. She has previously worked with Cadbury, Anmum, and Oppo in their Instagram influencer marketing campaigns.

Not only is she famous as a celebrity, she has also built her own online fashion business, called Cakenis, and has become the face of Toujours Advanced Malaysia.


Followers: 6,200,000

Topics: Movie, Food, Fashion, Beauty

Janna Nick is a Malaysian actress, singer, host, and director who started her career in television films such as Syurga Nur, Kau Aku Kita, Suami Tanpa Cinta and My Coffee Prince. In 2016, Janna began her music career with the release of her debut single, Mungkin Saja.

Janna loves to share some sneak peeks of her latest series, and also some promotional content of various popular brands such as Toyota Yaris, Dior, Tom Ford, Louis Vuitton, and many more. Besides that, she also loves to upload cooking tutorials which make you crave for delicious food.

Janna now has more than 6.2 million followers on Instagram, placing her as one of the top most-followed influencers in the platform.


Followers: 7,300,000

Topics: Lifestyle, Fashion, Food, Beauty

This actress, lawyer, model, and entrepreneur has attracted a huge number of followers on Instagram due to her face, wit, and skills.

On her feed, you'll see posts about her daily skincare routines, favorite makeup brands, travel adventures, and TV show updates. She also uploads several content on brand promotion, ranging from the food industry to the tech industry.

Mira has also created her own cosmetics line, Mora Essential and also her own shawls brands, MF Shawls.


Followers: 7,400,000

Topics: Lifestyle, Movie, Beauty, Fashion, Travel

Naora Danish is a famous Malaysian actress, rapper, singer, model, TV personality and businesswoman. She first gained attention when she starred in a comedy sitcom called Puteri. Naora has now expanded her horizons by also gaining immense following on Instagram.

This gorgeous mom influences her fans with her remarkable fashion sense, flawless photoshoots, and her luxurious lifestyle. She also loves to upload her TikTok videos, and often shares some beauty hacks and travel experiences on her feed.


Followers: 7,900,000

Topics: Comedy, Lifestyle, Beauty, Charity

Zizan is known as a Malaysian comedian, actor, TV personality, rapper, singer and businessman. On his feed, you'll see that he loves to update his followers on his travelling experiences and charity works such as helping people in need and abandoned animals.

He posts a lot of promotional content on various types of brands, from gaming, food, skincare, to his awesome hobby, car racing. Recently, Zizan has also been into cycling around at night.


Followers: 8,600,000

Topics: Music, Fashion, Beauty, Lifestyle, Charity

Let’s meet Malaysian Diva, Dato' Sri Hajah Siti Nurhaliza. She is a famous Malaysian singer, songwriter, actress and businesswoman with a huge fanbase on social media. Due to her amazing voice and flawless beauty, she has gained numerous awards locally and internationally. She has recorded and sung in multiple languages, including Malaysian, Javanese, English, and Mandarin.

As a popular celebrity and a mom of two, she likes to post about her precious moments with her little family. Not only that, she also influences her audience with her kindness, as she loves to give charity to people in need.

Recently, She has created her own cosmetics line, called Simplysiti Cosmetics, and her own shawl brand, Afiya by Siti Nurhaliza.


Followers: 8,600,000

Topics: Lifestyle, Fashion, Beauty, Travel

On top of our list is Neelofa Mohd Noor. She is a Malaysian actress, TV host, commercial model and entrepreneur. Her popularity rose when she participated in a beauty queen competition, Dewi Remaja, where she won the title.

This International Trade and Marketing graduate was also named amongst the "Forbes 30 Under 30 Asia" in 2017. Besides being active in the entertainment industry, she has grown multiple business ventures and launched Naelofar Hijab and the Nilofa Group.

She is a modest fashion influencer with 8.6 followers on Instagram. Gucci is one of the high-end brands that has collaborated with her in their influencer marketing campaign.


Instagram is one of the most favorite apps of social media users in Malaysia. This made the platform an important avenue for brands and marketers to launch their marketing campaigns and advertisements. The best marketing strategy on Instagram as of late is influencer marketing.

Based on the list above, the top 20 Instagram influencers in Malaysia are dominated by TV personalities, actors and singers. It also shows that the most common niches of Instagram influencers are fashion, beauty, lifestyle, travel, and entertainment. The influencer landscape in this country is also dominated by women. With the information from this list, you can create a well-researched campaign based on the platform demographics.

Though this list may be insightful, this information alone is not enough to succeed in this country. To know more on the current trends in Malaysia, visit the AJ Marketing Blog.

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