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Social Media Marketing in Taiwan : 7 Tips for Success

AJ Marketing - Social Media Marketing in Taiwan : 7 Tips for Success

It's no secret that we're all looking for ways to expand our reach and make an impact in the world of social media marketing. And if you're like us, you've probably noticed that Taiwan is a hotspot for innovative and effective social media strategies. After all, the social media ad spend in Taiwan in 2022 reached a whopping $797 million, reflecting an impressive 8.7% increase from the previous year. That's some serious growth, and we're here to dive in and explore what makes this market so unique.

Social Media Advertising Overview in Taiwan

But why should we even care about social media marketing and advertising in Taiwan? Well, let's face it: we're all in this together, striving to create brand awareness, increase engagement, and ultimately, drive sales. By learning from one another and applying the best practices in different markets, we can all elevate our marketing game and achieve successful campaigns. And that's what we're about to do today as we explore the Taiwanese social media landscape.

In this blog post, we're going to share our top 7 tips for social media marketing success in Taiwan, from conquering the big three social networks to leveraging the undeniable power of word-of-mouth. So, buckle up and get ready for an exciting journey into the vibrant world of Taiwanese social media marketing!

7 Tips for Social Media Marketing in Taiwan 🔽

Tip 1: Taiwan’s Big Three

Line, Facebook, and Instagram

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We can't stress enough how crucial it is to have a strong presence on these top three social networks. Why? Because they're the most-used platforms in Taiwan, and we're all about reaching our target audience where they're most active. To give you a clearer picture, a staggering 90.7% of internet users in Taiwan use Line, followed by 85.3% on Facebook, and 65.3% on Instagram. That's a massive audience just waiting for us to engage with them!

Now, we know what you're thinking: "How do we tailor our marketing strategies for each platform?" Great question! Each of these platforms has its unique features and user behavior, so it's essential for us to adapt and optimize our content accordingly. For example, on Line, we can leverage the power of stickers and chatbots, while Facebook is perfect for sharing in-depth articles, and Instagram is all about eye-catching visuals. So, let's make sure we're crafting platform-specific content that resonates with our Taiwanese audience and keeps them coming back for more.

Tip 2: Captivating the Younger Generation

Targeting Taiwanese Gen Z and Millennials

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Moving on to our second tip, let's talk about captivating the younger generation: targeting Taiwanese Gen Z and Millennials. We all know that the younger generations are shaping the future of social media, and Taiwan is no exception. To make sure we're connecting with the people who matter most, we need to zoom in on these age groups and create content that speaks to them.

Let's take a look at some numbers: according to the demographic profile of Meta's ad audience in Taiwan, 26.1% of users are 25 to 34 years old, followed by 21.4% in the 35-44 years old range. This tells us that there's a huge opportunity for us to engage with these younger age groups and create content that resonates with them. So, let's embrace the latest trends, showcase our brand's personality, and create share-worthy content that speaks to the hearts and minds of Taiwanese Gen Z and Millennials. After all, we want to be the brand that they turn to when they're scrolling through their social media feeds!

Tip 3: Lights, Camera, Action

Harnessing the Power of Video Content

If there's one thing we know for sure, it's that video content is taking the social media world by storm, and Taiwan is no exception. With over 30% of Taiwanese internet users using social media platforms to watch video content, it's high time for us to jump on this bandwagon and make the most of this engaging format.

To see the power of video content in action, let's take a look at an example from Taiwan. The popular bubble tea brand, Chun Shui Tang (春水堂), created a series of entertaining videos featuring their mouthwatering beverages and various influencers. By showcasing the making of their iconic bubble tea and incorporating fun, relatable scenarios, they were able to capture the attention of their target audience and make a splash on social media.

So, let's take a cue from successful brands like Chun Shui Tang and start creating captivating video content that our Taiwanese audience will love and want to share with their friends!

Tip 4: Delving into Taiwan's Digital Streets

Utilizing Forums and Message Boards

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While it's true that the big three social networks play a huge role in our social media marketing efforts, we can't afford to overlook the power of online communities in Taiwan. In fact, aside from social networks, the second most used type of social media platform for brand research in Taiwan are forums and message boards. That's an opportunity we definitely don't want to miss!

So, how can we make the most of these digital spaces? First, let's identify the forums and message boards where our target audience is hanging out. Then, we can join the conversation and share valuable insights, engage with potential customers, and address any concerns they might have.

By building trust and credibility within these communities, we'll position ourselves as the go-to brand in our niche and strengthen our relationship with our Taiwanese audience. Remember, it's all about providing value and creating genuine connections – so let's hit the digital streets and make our presence felt!

Tip 5: Spreading the Word

Leveraging Word-of-Mouth Marketing in Taiwan

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Let's face it, we all trust our friends, family, and people we know more than anyone else when it comes to recommendations. And guess what? The same goes for our Taiwanese audience! The most followed social media account type in Taiwan is, you guessed it, friends, family, and people they know. This means that word-of-mouth marketing is a force to be reckoned with in this market.

So, how can we tap into this powerful marketing tool? It's all about creating share-worthy content and experiences that encourage our audience to spread the word about our brand. We can also collaborate with influencers, reward loyal customers, and leverage user-generated content to amplify our message.

By focusing on building genuine connections with our audience, we'll create a network of brand advocates who will gladly share our content and sing our praises to their own circles.

Tip 6: Beyond the Basics

Experimenting with Emerging Platforms

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We've talked about the big players in Taiwan's social media landscape, but we shouldn't limit ourselves to just these platforms. As marketing experts, it's essential for us to keep our finger on the pulse of the latest trends and be ready to jump on new opportunities when they arise. That means experimenting with emerging social media platforms that could become the next big thing in Taiwan, such as TikTok, WeChat, and Reddit.

So, how can we make the most of these rising stars? First, let's familiarize ourselves with their unique features and user demographics, so we can tailor our content accordingly. Then, we can start creating and sharing content that showcases our brand's personality and resonates with our target audience on these platforms. By being early adopters, we'll have the advantage of establishing a presence before these platforms become too saturated. Remember, the key here is to stay flexible and open to change, as the social media landscape is always evolving.

Tip 7: Consistency is Key

Maintaining a Strong Brand Presence

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And finally, we've arrived at tip number seven. While it's important to experiment with various platforms and content formats, we can't forget the importance of maintaining a consistent brand identity across all our social media channels. This helps our Taiwanese audience easily recognize and remember us, making it more likely they'll engage with our content and ultimately become loyal customers.

So, how can we achieve this consistency? Let's start by establishing a clear brand voice and visual identity that we can carry through all our content, regardless of the platform. This includes using consistent colors, fonts, and imagery, as well as ensuring our messaging aligns with our brand values and mission. Additionally, let's be mindful of our posting frequency and engagement with our audience, making sure we're always present and responsive.

By paying attention to these details and maintaining a strong, consistent brand presence, we'll stand out in the crowded Taiwanese social media landscape and cultivate a devoted following who eagerly anticipates our next post.


Social media marketing in Taiwan offers a wealth of opportunities for brands looking to expand their reach and make a lasting impact. By focusing on the big three social networks, targeting Gen Z and Millennials, harnessing the power of video content, utilizing forums and message boards, leveraging word-of-mouth marketing, experimenting with emerging platforms, and maintaining a strong brand presence, we can achieve social media marketing success in this dynamic and growing market.

So, let's put these tips into action and watch as our brands thrive in the exciting world of Taiwanese social media!

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