Instagram's rapid growth in India is reshaping social media and transforming advertising techniques in the country. With 362 million users and counting, it has become a key platform where influencers and experts guide their audiences on everything from comedy and beauty to fitness, travel, food, and photography. As more people turn to these creators for inspiration and advice, brands are finding new opportunities to connect with highly engaged audiences across diverse interests.
Instagram influencers are transforming the way products and services are marketed in India, creating highly authentic and trustworthy connections with their millions of followers. By showcasing their favorite brands, these influencers build genuine engagement, making them valuable partners for businesses looking to break into this thriving market. Collaborating with the right influencers can significantly boost your brand’s visibility and credibility, and we've identified the top ones you should explore.
The Top Instagram Influencers in India are ⬇️
20. Harshleen Jhans
Followers: 19.6K
Topics: Makeup, Special Effects
Harshleen Jahns, the Indian makeup artist who's absolutely slaying the game right now! Her skills are so lit that even Netflix India slid into her DMs to collab on promo for hits like Stranger Things and Spiderman: Into the Multiverse. From her jaw-dropping character makeovers like She-Hulk to the Queen of Hearts, it's easy to see why she got crowned one of the 25 Under 25 Instagrammers of India in 2021. If you're not already following her, what are you even doing with your life?
19. Gurpreet Singh
Followers: 142K
Topics: Dance, Entertainment
Gurpreet Singh, one of India's top influencers with dance skills that are out of this world. He’s known for blending animation, illusion, and robotics into his dance routines on Instagram and YouTube, creating videos that will leave you amazed. It’s no surprise that Logitech tapped him for a collaboration to add some serious style to their POP Keys and POP Mouse launch. If you haven't checked out Gurpreet yet, you're definitely missing something special!
18. Namrata Purohit
Followers: 528K
Topics: Fitness, Health
Namrata Purohit one of the raddest Instagram influencers India has ever seen. Seriously, she's a sports nutritionist, author, entrepreneur, and the badass founder of The Pilates Studio Mumbai. Oh, and did I mention she became the youngest-trained Stott Pilates instructor at just 16? Talk about a prodigy! With over 520K followers, she's always dropping killer workout routines, Pilates stretches, and epic tips on diet and body pain on her Insta. If you’re not following her yet, you're totally missing out on some major fitness inspo!
17. Riddhi Deorah
Followers: 670K
Topics: Parenting, Family
Struggling with parenting challenges? Riddhi Deorah, one of the top Indian influencers on Instagram, has got your back! As the founder of Easy Parenting Hub and a parenting coach, she shares awesome tips and hacks in both English and Hindi to help parents live happy, holistic lives. Plus, she's a published author and has teamed up with popular lifestyle brands with her son.
Followers: 713K
Topics: Beauty, Skincare
Malvika is a standout in the world of Indian beauty influencers. With over 1 million followers on Instagram and YouTube, she’s collaborated with top brands like Estee Lauder, Maybelline, and L'Oreal. Her content is full of makeup tutorials, skincare tips, and haircare tricks that keep her audience hooked. Plus, she’s also the co-founder of her own beauty brand, Masic Beauty, alongside fellow influencer Veronica Bahl.
15. Deeba Rajpal
Followers: 836K
Topics: Baking, Food
Deeba Rajpal, the baking master and one of the standout Indian social media influencers you absolutely need on your feed! This total wizard in the kitchen is a cookbook author, baker, blogger, and food stylist, whipping up both sweet and savory masterpieces. Her Insta is a foodie paradise with over 836K followers drooling over her delicious recipes. And get this, she's teamed up with big brands like Oreo, Dairy Milk, and Dreamery. If you’re not already following her, you’re seriously missing out on some mouth-watering content!
14. Aakriti Rana
Followers: 1.0M
Topics: Travel, Fashion, Lifestyle
If you're into a clean, bright, and feel-good vibe, you gotta check out Aakriti Rana, one of the top Instagram influencers in India. She's a fashion blogger, model, and stylist who reviews everything from food to cosmetics to clothing. Plus, she posts dreamy travel snaps and has worked with big names like Colgate, Daniel Wellington, and Buds and Berries.
13. Praveen Bhat
Followers: 1.2M
Topics: Photography, Art
Smile for Praveen Bhat—a renowned photographer based in Delhi, India. Praveen has worked with some of the most famous celebrities and models in the country, shooting photos for magazines and billboards. He specializes in fashion and luxury shoots, and his skills are truly top-notch. But Praveen isn't just a photographer—he's also an influencer in his own right! On his Instagram account, he shares behind-the-scenes glimpses of his work, offering photography tips and tricks, model pose ideas, and camera recommendations to his followers.
12. Saransh Goila
Followers: 1.3M
Topics: Cooking, Food, Indian Cuisine
Saransh, the ultimate India influencer who’s basically a chef, traveler, author, and content creator all-in-one! This legend won the Food Food Maha Challenge, started the epic Goila Butter Chicken restaurant in Mumbai, and even penned "India on my Platter." His socials are jam-packed with drool-worthy recipes, from authentic Indian dishes to international eats. Trust me, you won’t be able to resist his culinary magic!
Followers: 1.3M
Topics: Fashion, Luxury
Meet Masoom, a trailblazing Indian influencer on Instagram who lives and breathes elegance and luxury! This fashion iconic has been creating content for over a decade, pioneering India's influencer scene and making waves internationally. She’s collabed with over 500+ brands like Bulgari, Louis Vuitton, and Hermes. Her Insta is basically a dreamy runway of high-end fashion and style inspo you can't miss!
10. Akash Thapa
Followers: 1.5M
Topics: Dance, Entertainment, Fashion
Akash is far from your average 18-year-old. This talented dancer from Dehradun, India, hit the spotlight by reaching the finals of Super Dancer 2. Now, he's one of those lit Instagram influencers India can't get enough of, and he's also an entrepreneur. His feed is packed with epic dance videos, TV moments, fashion content, and even his own unisex clothing line. Follow Akash for a serious dose of inspo and creativity!
9. Dolly Singh
Followers: 1.6M
Topics: Comedy, Entertainment
Get ready to LOL with Dolly Singh, one of the funniest Indian social media influencers! She kicked things off with funny vines and now rules YouTube with her hilarious skits and vlogs. Bet you didn't know she's also a fashion management grad—her Insta is packed with posts on fashion, beauty, and lifestyle. Plus, she’s teamed up with brands like Maybelline and Olay. Dolly's star power is unreal!
Followers: 1.9M
Topics: Beauty, Lifestyle
Kritika Khurana Chhabra, aka That Boho Girl, a fashion and beauty content creator and travel blogger who's been taking the social media world by storm since 2013. Her OOTDs and fashion tutorials are beloved by her followers, who appreciate her easy-to-understand style. But Kritika isn't just a social media influencer, she's also a sought-after collaborator for international brands. She's worked with Tarte, Cream Belle, L'Oreal, Tim Hortons, and many more, making her a true fashion and beauty expert.
Followers: 2.0M
Topics: Gaming, Streaming, Esports
Are you a gamer looking for some serious inspiration? Look no further than Aaditya Sawant, aka Dynamo Gaming! With over 12 million followers across various platforms, Aaditya is one of India's most popular gamers and streamers. He started uploading videos of his gameplays on YouTube, exploring games like Battlefield, GTA, and Apex. But it was the launch of PubG Mobile that really skyrocketed his online career. Today, Aaditya has won multiple gaming awards and partnered with brands like Gillette, HP, and ESPL. Whether you're a seasoned gamer or just getting started, Aaditya is definitely someone to watch.
6. Varun Aditya
Followers: 3.7M
Topics: Photography, Wildlife, Art
Enjoy natural scenes with Varun, a wildlife photographer and environmentalist from India whose work has been recognized around the globe. He's won awards from National Geographic and serves as an ambassador for Sony, showcasing his incredible talent and passion for photography. And while Varun's main focus is capturing stunning images of animals and nature, he also loves posting about his love for cars and other vehicles. Check out his Instagram account for a daily dose of beauty and inspiration.
Followers: 3.7M
Topics: Fitness, Aviation, Vlog
Gaurav Taneja, aka Flying Beast, is a pilot and content creator from India who's passionate about fitness, exercise, and bodybuilding. He's been winning bodybuilding competitions since 2012, and his photos and videos are hugely popular with gym-goers around the world. But Gaurav's content isn't just about workouts —he also shares vlogs, life updates, and aviation-related posts that showcase his diverse interests and passions. Whether you're looking for fitness tips or just want to see what a day in the life of a pilot is like, Flying Beast has got you covered.
Followers: 6.0M
Topics: Tech, Gadgets
Technical Guruji, aka Gaurav, is a social media superstar with a serious knack for gadget reviews. He's one of the most influential voices on Instagram and YouTube, thanks to his in-depth and easy-to-understand takes on everything from smartphones to smartwatches to laptops. On his page, Gaurav gives his followers sneak peeks of his upcoming YouTube videos and shares his latest gadget recommendations. And with collaborations with top brands like Apple, Samsung, and Snapdragon, Gaurav's opinions are highly respected in the tech world.
3. Riyaz Aly
Followers: 27.8M
Topics: Lifestyle, Men’s Fashion
Riyaz Aly is the TikTok star, fashion blogger, actor, and model who's taking the Indian social media world by storm. Riyaz's fame started with his hit lip sync videos on the platform, but his popularity has since spread to Instagram, where he's now one of the top influencers in the country. On his page, you'll find plenty of life updates and stunning OOTDs that his fans aspire to emulate. He shares his travels, personal life, dance videos, and wild adventures, offering a glimpse into his exciting world.
Followers: 28.4M
Topics: Men’s Fashion, Lifestyle, Dance
Check out Rohit Zinjurke, the social media sensation who got his start on TikTok before transitioning to Instagram and YouTube. Rohit is known for his incredible dance moves and impeccable fashion sense, and his lifestyle is the envy of many Indian followers. On his social media pages, he shares his latest outfits, dance covers, photoshoots, and vlogs, giving his fans a glimpse into his glamorous world. Follow Rohit for inspiration and a healthy dose of style!
1. Virat Kohli
Followers: 271M
Topics: Cricket, Sports
If you’re a cricket fan, you already know Virat Kohli is the GOAT, one of the finest batsmen out of India. But guess what? He’s also one of the top Indian social media influencers with over 240 million followers on Instagram. His feed is lit with game updates and brand collabs with big names like Vivo, Fire Bolt, and Wrogn. Whether you're into sports or just vibing for some inspo, Virat is a must-follow!
CONCLUSION
Instagram is climbing the ladder to be the most-used social media platform in India. Its immense growth in the number of users show that the Indian population is excited to see photo and video content. One of the main reasons for Instagram’s popularity is the existence of influencers.
In the list above, we can see that Instagram content creators in India come from different niches, from food, gaming, fitness, to parenting. They also vary in form, content, and audiences. No doubt, any brand which wants to partner with an influencer will find a perfect representation.
We hope you were able to find the influencer for you.
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Frequently Asked Questions (FAQs)
Who are the top Instagram influencers in India in 2024?
The top Instagram influencers in India for 2024 are killing it in fashion, beauty, fitness, travel, and lifestyle. Big names like Kusha Kapila, Masoom Minawala, and Ranveer Allahbadia are owning the scene with their relatable content. Trends and platforms may change, but these influencers remain strong in 2024.