India has the largest YouTube population in 2022, and there’s no wonder why! India has some of the most creative, unique, and talented YouTubers in the world. Indian YouTube users will surely never run out of something to watch, making the platform even more addicting. In this article, we listed the top YouTube influencers in India today.
YouTube influencers in India are sought-after by both local and international brands because of their contributions in marketing. A single YouTube ad or sponsored video in India may reach an astounding 467 million audiences. That’s more than 70% of the entire Indian internet users! Thus, collaborating with Indian YouTubers assures immense social media exposure, and increases chances of recall and conversions.
Indian YouTubers vary in content, form, and niche. May you be a fashion brand or a tech and gaming company, there’s a sure fit for your next influencer marketing campaign. If you wanna know who among the content creators in India are making waves in the sphere, then check out our list below!
The Top YouTube Influencers in India are ⬇️
20. Tanya Khanijow
Topics: Travel, Lifestyle
Tanya is a solo travel enthusiast and travel content creator from India. She decided to quit her high-paying corporate job in 2018 in order to devote her time to wandering around the world and share her journey with her YouTube fans. Tanya loves adventures, new cultures, new experiences, and all good things outside the comfort of our own homes.
Tanya has already seen Thailand, Africa, Bhutan, and so much more. She loves to do camping and trekking, as well as trying out different food from the places she’s been to.
19. Be Ghent
Topics: Men’s Fashion, Men’s Grooming
Be Ghent is a fashion YouTube channel created by Rishi Arora. This creator believes that “Everyone is perfect. It’s all about knowing your strengths and weaknesses.” On his channel, Rishi loves giving out tips and advice on fashion, styling, and grooming for men. Aside from tips, Rishi also creates tutorials, haul videos, and top lists.
Rishi also has a series titled “Rishi Talks Money,” where he covers topics related to finance, stocks, mutual funds and more.
Topics: Women’s Fashion, Clothing
Perkymegs Hindi, or Megha Bahuguna, is a YouTuber and Instagram influencer who offers content on fashion trends, outfit ideas, jewelry styling, and many others. Megha runs two YouTube channels, one in Hindi and one in English. Her YouTube name came from a previous group name, “The Perkies,” which she used when participating in cultural festivals.
It is Megha’s mission to make everyone feel stylish and beautiful. On her channel, she gives out tips and tricks, shares her favorite product hauls, and creates “how to” videos.
Topics: Health, Fitness, Gym
Guru Mann is a certified fitness professional born in India, but is now living in America. Through his YouTube channel, he spreads word about fitness, health, and nutrition, all free of costs. Guru Mann focuses on helping people burn body fat, gain muscles, and eat healthy food. He has a massive loyal follower base in India, composed of people who are also looking to achieve an amazing body like his.
Topics: Lifestyle, Self-care
Indian Girl Channel, or Trisha, is popular among young Indian women looking for self-care tips. Trisha often uploads natural home remedies to common problems like acne, hair growth, frizzy hair, dry skin, and many others. Her loyal followers love her content since she shows live results on her videos.
Aside from home remedies, Trisha also recommends to her viewers her favorite products which she tried and tested herself.
15. Sambhavna Seth
Topics: Vlog, Relationships
Sambhavna Seth is an Indian dancer, film and TV actress, and model who has also decided to expand her fanbase on YouTube. On her channel, Sambhavna uploads her daily life vlogs together with her husband, Avinash Dwivendi. She also features her three dogs named Coco, Cherry, and Candy.
Sambhavna lets her followers peek through every aspect of her life, from her, from family vacations to medical emergencies.
14. Rinkal Parekh
Topics: Makeup, Beauty
Rinkal Soni, a.k.a. Rinkal Parekh, is one of the most famous beauty and makeup YouTubers in India. Aside from cosmetics, Rinkal also posts videos on skincare, fashion, DIY projects, and lifestyle. On her channel, you’ll see self-care tips, hair and beauty hacks, makeup tutorials, skin cleansing, and many more.
13. Melvin Louis
Topics: Dance, Entertainment
Wanna learn how to move and groove? Follow Melvin Louis! Melvin is an Indian dancer, choreographer, and influencer with more than 4.3 million followers on YouTube. Aside from his unique dance style, Melvin gained loyal audiences by showing off swag in every video. Besides showcasing his original choreographies, he also creates dance tutorials, YouTube shorts, and travel vlogs among others. He also often invites other stars as guests.
Topics: Nutrition, Fitness, Gym
Rohit Khatri is a sports science nutritionist and online content creator. He is also a fitness instructor who uploads workout videos on YouTube. He conducts online fitness coaching sessions for interested individuals. Before joining YouTube, Rohit became famous for his modeling photos on Instagram.
Rohit recently opened his new gym and a free food restaurant inside said establishment. He usually posts workout routines with his wife, food vlogs, and fitness tips for aspiring body-builders.
Topics: Food, Cooking, Tutorials
Chef Sanjeev Kapoor is a chef extraordinaire who runs a TV Channel titled “FoodFood,” has hosted a TV cooking show, and owns several restaurants to date. He also authored several cookbooks which can be found in Indian households.
On his channel, Chef Sanjeev creates astounding recipes for local and international cuisines. He makes sure to put Indian touches to his out-of-country dishes. He has more than 7 million followers on the platform, proving his vast influence among Indian YouTube users.
10. Dhruv Rathee
Topics: Education, Social Issues, History
Dhruv Rathee is of Indian descent but is based in Germany. He made his YouTube channel in order to help educate internet users about complex issues by breaking down the concepts into simple words. He tackles various topics on environment, finance, economics, history, politics, and social issues.
Dhruv’s channel has been a go-to for Indian YouTube users aspiring to learn more about concepts not clearly-explained in the academe. He has already tackled the capture of China, the Hiroshima bombing, the Webb Telescope, and so much more.
Topics: Music, Entertainment
If you’re looking for an influencer with impeccable music talent, then look no further. Hansraj Raghuwanshi is a singer, writer, composer, and actor who has launched several songs on YouTube and music-streaming platform Spotify. Hansraj is famous for singing devotional songs based on the Hindu religion. Of course, Hansraj also releases popular hit songs which get millions of streams.
Topics: Cooking, Indian Cuisine
If Chef Sanjeev teaches world-class recipes, Kabita Singh makes dishes which can be made by stay-at-home, busy moms. Kabita’s channel is focused on creating recipes using ingredients which are easily-accessible and can be found in the local market. Kabita posts mainly about Indian cuisines.
Kabita often shares one recipe per video, but she sometimes creates 6-way recipes using almost the same ingredients.
Topics: Vegetarian Recipes, Cooking
India prides itself with mouth-watering dishes, so there’s no doubt why we have another cooking channel in this top YouTubers list. Nisha Madhulika is different from the other food influencers, since she focuses on vegetarian recipes taught in Hindi. Her mission is to bring joy and togetherness to families through food.
With Nisha’s recipes, a vegetarian diet can remain exciting. Her videos cover a wide array of dishes, from veggieballs to spinach gravy.
Topics: Family, Parenting, Children
The Aayu and Pihu Show is an Indian family comedy channel. The channel stars the son–Aayu, the daughter–Pihu, the mom–Ruchi, and the dad–Piyush. This family creates fun and entertaining content by participating in online challenges, creating games, and sharing their unique activities.
Aside from what was mentioned, this channel also serves as an inspiration for parents who are having trouble with child-rearing and parenting. Ruchi and Piyush also share some of their tips for a healthy family.
Topics: Tech, Gadgets, Smartphones, Accessories
Technical Guruji aims to become a go-to channel for those interested in tech but are having a hard time in understanding its intricacies. Guruji explains tech terms in the easiest way possible, so that his followers can make informed decisions when purchasing gadgets.
Guruji reviews the newest phones, earphones, accessories, cameras, smartwatches, and any gadget you can think of. He remains transparent about the items’ pros and cons to help his followers make the right choices.
4. Amit Bhadana
Topics: Short Films, Comedy, Entertainment
Amit Bhadana is most famous for his short films and comedy videos in Hindi language. Amit usually creates parodies about his friends, family, their relationships, and their daily interactions. This made his videos both humorous and close to the heart. Amit’s creativity is shown through his videos–he writes the skits himself and stars in them as well.
Topics: Science, Experiments
If you’re into exciting and educational content, go ahead and watch Mr. Indian Hacker’s videos. His channel is full of science experiments that only curious minds would understand. Mr. Indian Hacker’s fanbase is called “Titanium Army,” priding themselves with “titanium in their blood.”
Mr. Indian Hacker’s experiments are generally dangerous, but he has learned to conduct them safely. His most famous video is when he ran a motorbike using water. His video on making a real remote controlled car also gained more than 35 million views to date.
2. Total Gaming
Topics: Gaming, Streaming
Total Gaming is a gaming channel by Ajay, a fully Indian gamer who creates videos with Hindi commentaries. He created this channel to share with his audience how to have fun in PC and mobile games.
Ajay loves to play Free Fire, Call of Duty Mobile, PUBG, and GTA 5. He also creates videos on other games such as Minecraft, God of War, Horizon Zero, and many others. His skills also allow him to battle different teams and bring home the victory.
Topics: Entertainment, Comedy, Miscellaneou
The top YouTuber in India is none other than CarryMinati. CarryMinati, or Ajey Nagar, is an Indian comedian, gamer, rapper, and social media influencer with more than 36.8M subscribers on YouTube. He is most known for his roasting videos, comedy skits, and reaction videos.
Carry is the most-subscribed non-corporate Indian YouTube account. He is also the first in India to reach 30 million subscribers.
With more than a billion people living in India, there’s no wonder why there are thousands of creative influencers among the population. Indian netizens love watching videos of their favorite YouTubers, making them the top YouTube users in 2022. Of course, being a content creator in a country full of artistic individuals is not an easy feat. One can only rise to the top if they offer uniqueness, relatability, and value to their audience.
In the list above, we gave you the top Indian YouTube influencers with the most originality and quality content. These influencers come from different niches, forms, and audience segments. We hope you were able to find an influencer to subscribe to, or to invite on your next marketing campaign.
For more information on influencer marketing in India, check the AJ Marketing Blog.
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