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Top 20 YouTubers in India in 2023


AJ Marketing - Top 20 YouTubers in India in 2022

Hey, did you know that India has the biggest YouTube population in 2022? It's not surprising because Indian YouTubers are some of the most talented and creative in the world. They always have something exciting and unique to share, making it impossible to stop scrolling through their channels.


It's not just the viewers who are captivated by Indian YouTubers. Brands, both local and international, are always on the lookout for collaborations with these influencers. That's because a single YouTube ad or sponsored video in India can potentially reach a staggering 467 million people, which is over 67% of the country's internet users! Imagine the exposure and recall that could bring to any product or service.


AJ Marketing - Top 20 YouTubers in India in 2022 - YouTube Advertising Audience Overview in India

Indian YouTube influencers vary in content, form, and niche. May you be a fashion brand or a tech and gaming company, there’s a sure fit for your next influencer marketing campaign. If you wanna know who among the content creators in India are making waves in the sphere, we've got you covered.


We've made a list of the top YouTube influencers in India today that you don't want to miss out on. Trust us, these influencers are game-changers in the India marketing industry, and you'll want to know about them!



The Top YouTubers in India are ⬇️



Subscribers: 1.03M

Topics: Travel, Lifestyle

Do you dream of leaving your corporate job behind and exploring the world? Well, Tanya did just that! She's a solo travel enthusiast and content creator from India who quit her high-paying job in 2018 to pursue her passion. Her YouTube channel is all about sharing her exciting travel journey with her fans. From camping and trekking to trying different foods from around the world, Tanya loves adventure and experiencing new cultures. So far, she's explored Thailand, Africa, Bhutan, and many more places. You don't want to miss out on her travel tips and stories!



Subscribers: 1.09M

Topics: Men’s Fashion, Men’s Grooming

Are you looking to up your fashion game? Look no further than Be Ghent! Rishi Arora is the creator behind this fashion-forward YouTube channel, and he believes that everyone is perfect in their own way. His channel is all about giving tips and advice on fashion, styling, and grooming for men. Whether you're looking for a new wardrobe or just want to spruce up your look, Rishi's got you covered. He also has a series called "Rishi Talks Money," where he gives insights on finance, stocks, and mutual funds.



18. Megha

Subscribers: 1.44M

Topics: Women’s Fashion, Clothing

AJ Marketing - Top 20 YouTubers in India in 2022 - Perkymegs Hindi

Want to keep up with the latest fashion trends? Check out Perkymegs Hindi! Megha Bahuguna, also known as Perkymegs, is a YouTuber and Instagram influencer who shares her love of fashion and beauty with her followers. She runs two YouTube channels, one in Hindi and one in English.


Megha's mission is to help everyone feel stylish and beautiful, and she achieves that by sharing tips and tricks, creating "how-to" videos, and sharing her favorite product hauls. Plus, her channel name comes from a previous group name, "The Perkies," which she used when participating in cultural festivals. So, join the Perkymegs community and elevate your style game!



Subscribers: 2.36M

Topics: Health, Fitness, Gym

Get fit and healthy with Guru Mann! This certified fitness professional was born in India but is now living in America, where he shares his passion for fitness and nutrition through his YouTube channel. His content is completely free of cost, so everyone can achieve their dream body without breaking the bank. Guru Mann is all about helping people burn body fat, gain muscle, and eat healthy food. With a massive loyal following in India, it's no wonder that people are looking to achieve an amazing body like his. So, what are you waiting for? Join the fitness revolution today!



16. Trisha

Subscribers: 2.48M

Topics: Lifestyle, Self-care

Looking for natural remedies to common problems? Look no further than Indian Girl Channel! Trisha is a popular YouTuber among young Indian women who want self-care tips. Her channel is filled with natural home remedies for acne, hair growth, frizzy hair, dry skin, and much more.


But what sets Trisha apart is that she shows live results on her videos, so you can see for yourself how effective her tips are. She also shares her favorite products with her viewers, which she has tried and tested herself. So, let Trisha guide you on your journey to glowing skin and healthy hair.



Subscribers: 3.44M

Topics: Vlog, Relationships

Want a glimpse into the life of an Indian dancer, actress, and model? Look no further than Sambhavna Seth's YouTube channel! Along with her husband, Avinash Dwivendi, Sambhavna uploads daily vlogs that give her followers a peek into every aspect of her life. From family vacations to medical emergencies, Sambhavna lets her followers see it all. And let's not forget about her three adorable dogs named Coco, Cherry, and Candy. So, join Sambhavna's community and see what it's like to live life as a multi-talented celebrity!



Subscribers: 3.79M

Topics: Makeup, Beauty

Meet Rinkal Soni, also known as Rinkal Parekh, the sensational beauty and makeup YouTuber in India. Apart from makeup tutorials, Rinkal also shares valuable content on skincare, fashion, DIY projects, and lifestyle. Get ready to watch her videos on self-care tips, beauty hacks, makeup tutorials, skincare routines, and more!



Subscribers: 4.44M

Topics: Dance, Entertainment

Wanna learn how to move and groove? Follow Melvin Louis! Melvin is an Indian dancer, choreographer, and influencer with more than 4.3 million followers on YouTube. Aside from his unique dance style, Melvin gained loyal audiences by showing off swag in every video. Besides showcasing his original choreographies, he also creates dance tutorials, YouTube shorts, and travel vlogs among others. He also often invites other stars as guests.



Subscribers: 4.96M

Topics: Nutrition, Fitness, Gym

Get inspired by Rohit Khatri, a sports science nutritionist, fitness instructor, and online content creator. Apart from workout videos, Rohit conducts online fitness coaching sessions and shares his knowledge about fitness and nutrition. You might recognize him from his modeling photos on Instagram, or maybe from his new gym and restaurant which he just opened! Follow Rohit for workout routines, food vlogs, and tips on building your dream body.



Subscribers: 7.2M

Topics: Food, Cooking, Tutorials

Spice up your cooking skills with Chef Sanjeev Kapoor, India’s very own culinary mastermind. He’s a man of many titles - from running a TV Channel called “FoodFood,” hosting cooking shows, authoring cookbooks, to owning restaurants. On his YouTube channel, Chef Sanjeev creates mouth-watering recipes for both local and international cuisines. His unique twist on foreign dishes with Indian touches will leave you wanting more. Join his 7 million followers and be part of his culinary journey.



Subscribers: 10.3M

Topics: Education, Social Issues, History

Meet Dhruv Rathee, a brilliant mind who's taking YouTube by storm. Originally from India, Dhruv now resides in Germany, and his channel is all about making complex topics understandable. From finance to politics to social issues, Dhruv breaks down these concepts into easy-to-understand words.


With his channel, he has become the go-to source for Indians who want to expand their knowledge beyond the classroom. Dive into his videos and learn about China's capture, the Hiroshima bombing, and the Webb Telescope, among others.



Subscribers: 10.4M

Topics: Music, Entertainment

If you’re looking for an influencer with impeccable music talent, then look no further. Hansraj Raghuwanshi is a singer, writer, composer, and actor who has launched several songs on YouTube and music-streaming platform Spotify. Hansraj is famous for singing devotional songs based on the Hindu religion. Of course, Hansraj also releases popular hit songs which get millions of streams.



Subscribers: 13M

Topics: Cooking, Indian Cuisine

If you're a busy mom who wants to whip up delicious meals using easily-accessible ingredients, then you need to check out Kabita Singh's YouTube channel. Her focus is on Indian cuisine, and she shares simple and tasty recipes that can be made at home. From one-pot meals to 6-way recipe variations, Kabita's channel is a treasure trove for foodies who love to cook.



Subscribers: 13.5M

Topics: Vegetarian Recipes, Cooking

India prides itself with mouth-watering dishes, so there’s no doubt why we have another cooking channel in this top YouTubers list. Nisha Madhulika is different from the other food influencers, since she focuses on vegetarian recipes taught in Hindi. Her mission is to bring joy and togetherness to families through food.


With Nisha’s recipes, a vegetarian diet can remain exciting. Her videos cover a wide array of dishes, from veggieballs to spinach gravy.



Subscribers: 16.5M

Topics: Family, Parenting, Children

Need a good laugh and some family inspiration? Look no further than The Aayu and Pihu Show. This hilarious and heartwarming Indian family comedy channel stars Aayu, Pihu, their mom Ruchi, and dad Piyush. They create entertaining content by participating in online challenges, playing games, and sharing their unique activities. But that's not all – Ruchi and Piyush also offer some of their best tips for healthy family living. Tune in and join the fun!



Subscribers: 22.9M

Topics: Tech, Gadgets, Smartphones, Accessories

If you're a tech enthusiast but struggling to grasp complex technical terms, then Technical Guruji is the channel for you. The channel's host, Guruji, breaks down tech jargon into layman's terms, making it easier for his viewers to make informed decisions about the latest gadgets in the market.


With reviews on the latest smartphones, cameras, smartwatches, and other accessories, Technical Guruji provides transparent insights on the pros and cons of each product. Follow the channel to stay updated on the newest technology trends and make the right choices when purchasing your next gadget.



Subscribers: 24.4M

Topics: Short Films, Comedy, Entertainment

Amit Bhadana is a Hindi language YouTuber who's popular for his comedic skits and short films. His content revolves around the daily lives and relationships of people he knows, which makes his videos relatable and funny. Amit's creativity shines through his videos, as he writes and stars in them himself.


If you're in need of a good laugh, Amit Bhadana's channel is the perfect go-to. Join his subscribers in watching his hilarious parodies and skits that will surely brighten up your day.



Subscribers: 30.2M

Topics: Science, Experiments

If you’re into exciting and educational content, go ahead and watch Mr. Indian Hacker’s videos. His channel is full of science experiments that only curious minds would understand. Mr. Indian Hacker’s fanbase is called “Titanium Army,” priding themselves with “titanium in their blood.”


Mr. Indian Hacker’s experiments are generally dangerous, but he has learned to conduct them safely. His most famous video is when he ran a motorbike using water. His video on making a real remote controlled car also gained more than 35 million views to date.



Subscribers: 34.5M

Topics: Gaming, Streaming

If you're a gamer looking for exciting gameplay videos with Hindi commentaries, then Total Gaming is the channel for you. The channel's creator, Ajay, is a fully Indian gamer who enjoys playing various PC and mobile games.


Whether it's Free Fire, Call of Duty Mobile, PUBG, or GTA 5, Ajay's gameplay videos will keep you entertained. He also creates content for other games such as Minecraft, God of War, and Horizon Zero, among others. Follow his channel to watch his gaming skills in action and learn some gaming tips and tricks.



Subscribers: 38.2M

Topics: Entertainment, Comedy, Miscellaneou

The top YouTuber in India is none other than CarryMinati. CarryMinati, or Ajey Nagar, is an Indian comedian, gamer, rapper, and social media influencer with more than 36.8M subscribers on YouTube. He is most known for his roasting videos, comedy skits, and reaction videos.


Carry is the most-subscribed non-corporate Indian YouTube account. He is also the first in India to reach 30 million subscribers.



Conclusion


With more than a billion people living in India, there’s no wonder why there are thousands of creative influencers among the population. Indian netizens love watching videos of their favorite YouTubers, making them the top YouTube users in 2022. Of course, being a content creator in a country full of artistic individuals is not an easy feat. One can only rise to the top if they offer uniqueness, relatability, and value to their audience.


In the list above, we gave you the top Indian YouTube influencers with the most originality and quality content. These influencers come from different niches, forms, and audience segments. We hope you were able to find an influencer to subscribe to, or to invite on your next marketing campaign.





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