Top 10 Indian Fashion Influencers in 2025
- info831035
- Sep 19
- 6 min read
Updated: Oct 3
Ready to explore fresh and fabulous ways to drape that stunning Indian saree? You've landed in the perfect spot! India's rich cultural tapestry weaves together a vibrant and diverse fashion landscape. To navigate this dazzling world, we need local style mavens who understand the unique blend of body shapes, skin tones, and ensembles that make Indian fashion so special. Social media-savvy style seekers turn to Indian fashion influencers on Instagram, YouTube, and Facebook for inspiration and guidance. So, buckle up and let's dive into the world of India's digital fashion virtuosos!
The Indian fashion scene has evolved tremendously—transforming from a niche domain of eccentric bloggers in 2006 to a bustling community of trendsetting content creators in 2025. The fashion e-commerce market in India is expected to skyrocket from $21.6 billion in 2025 to an impressive $98.4 billion in 2032 (CoherentMI). This exponential growth creates a golden opportunity for fashion brands to showcase their products and services in India, with trusty influencers playing a pivotal role in this expansion.
Fashion enthusiasts flock to influencers' accounts for a myriad of reasons—be it seeking beauty inspiration, discovering the perfect OOTD, finding that must-have accessory, or unearthing ingenious tips on mixing and matching. This market behavior and loyalty add to the influencers’ extensive reach and appeal to brands for the latter's social media marketing campaigns.
In this article, we've curated a list of the crème de la crème of Indian fashion influencers on social media. If you're on the hunt for a trendsetter to follow or collaborate with, just keep on scrolling!
The Best Indian Fashion Influencers are ⬇️
10. Siddharth Batra
Followers: About 250K
Siddharth burst onto the social media scene with his iconic hashtag GuyBeauty, challenging traditional notions of masculinity and fashion. He's the trailblazing rule-breaker who made makeup and skincare for men a thing in India.
With a firm belief that beauty and grooming are gender-neutral territories, Siddharth effortlessly rocks everything from crop tops, necklaces, and earrings to bold nail polish. His account offers a refreshing, boundary-pushing perspective on contemporary Indian fashion.
Followers: About 380K
Abhishek Rathod is a fashion influencer known for his stylish and trendy content. He regularly shares fashion tips and effortlessly cool looks that inspire his followers. Alongside his fashion posts, he also shares heartwarming photos with his partner, giving viewers a glimpse of their dream-like relationship. The positive comments on his content reflect how much people admire both his style and his personal life.
8. Judi Godambe
Subscribers: About 540K
Judi Godambe is a fashion creator celebrated for blending high fashion, streetwear, and Indian-inspired elegance. Her style speaks through bold textures, flowing silhouettes, statement accessories, and minimalist yet striking looks.
She is the founder of the fashion label Arabellaa and has collaborated with luxury brands through capsule collections and campaigns. Recently, she was featured in Elle India’s “Impact” cover story, highlighting her dual role as content creator and entrepreneur.
Followers: About 550K
Introducing Niki, India's multi-talented model, fashion blogger, entrepreneur, and content creator extraordinaire. She first captured the limelight with her hashtags NMRethings and HacksByNiki, where she dished out practical clothing and styling tips for her ever-growing audience.
Niki's feed is a treasure trove of eye-catching outfits, flawless makeup looks, globe-trotting adventures, and glimpses into her personal life. Boasting collaborations with iconic brands like Swarovski, Vogue, Maybelline, Forever 21, and H&M, Niki's fashion game is truly on point.
6. BeYourBest
Subscribers: About 860K
BeYourBest is a highly popular fashion influencer, especially on YouTube, where he shares practical and stylish fashion tips for men. His content is not only useful but also inspires viewers to level up their style game. The comments on his videos reflect how much people admire his advice and see him as a role model. With frequent uploads, his content stays fresh and on-trend, making it easy for followers to keep up with the latest fashion ideas.
Followers: About 1.2M
Sanika Bhoite is a fashion influencer known for her luxurious and elegant style. Her content exudes sophistication and positive energy, making it both inspiring and aspirational. Beyond fashion, she shares glimpses of her diverse hobbies, showcasing a well-rounded and dream-like lifestyle that many of her followers admire and hope to achieve in the future.
Subscribers: About 1.3M
Masoom Minawala Mehta is a global fashion creator, entrepreneur, and one of India’s most influential style voices. Her Instagram is a blend of luxury fashion, red-carpet looks, and everyday chic, spotlighting both global couture and Indian craftsmanship. She has collaborated with leading brands like Louis Vuitton, Dior, Bvlgari, Estée Lauder, Samsung, and BMW, while also championing homegrown designers through her #SupportIndianDesigners initiative. Beyond content, Masoom is the founder of Style Fiesta and equity partner at The Cai Store, making her a true force at the intersection of fashion, business, and culture.
3. Sejal Kumar
Subscribers: About 1.4M
Introducing the multi-talented Sejal Kumar, a shining star in India's online fashion world. But she's so much more than a style guru—Sejal is also an accomplished actress, singer, and songwriter. Her fans adore her lifestyle videos, interviews, and personal vlogs that give an insider's glimpse into her world.
Sejal's YouTube channel is a treasure trove of style inspiration, covering everything from thrifting hotspots in LA to clothing hauls, the latest fashion trends, and even DIY outfit creations. Whether you're searching for the perfect summer wardrobe, exploring new jacket collections, or just seeking fresh ideas, Sejal has got you covered!
2. Komal Pandey
Followers: About 1.9M
Komal Pandey is revered for her bold sense of fashion. How else would she be awarded as Cosmopolitan’s Best Fashion Influencer and Vlogger, right? Komal has also been dubbed as India’s “Couture Queen” by Forbes India. Her style is sharp, luxurious, daring, and unique.
Komal was on her way to becoming a chartered accountant (CA) when she found her calling to become one of the country’s most-known fashionistas. She started with a blog titled “The College Couture,” which mostly looked at recyclable fashion. Today, Komal’s IG account is filled with OOTDs from big clothing names and looks from quality makeup brands.
1. Dhibba
Followers: About 2.8M
Dhibba is a famous Indian actress and fashion influencer who shares stylish and trendy outfit ideas from her daily life. Her content is perfect for anyone looking to enhance their style and learn how to look effortlessly beautiful. Beyond her stunning looks, it’s her entertaining personality that truly shines. She also sprinkles in fun and lighthearted videos, adding a touch of humor that never fails to make her audience smile.
CONCLUSION
What qualifies as “good sense of style” does not look the same in all countries. Each country has its own customs that affect its fashion trends. Thankfully, there are local fashion influencers who know what appeals to their demographic. India has thousands of stylish content creators who inspire their followers on what to wear, what to pair, and where to buy.
This article gave you a peak of the best Indian fashionistas online. While some focus on luxury clothing, others are more considerate of their audience’s budget. We hope you were able to grasp the fashion situation in this country through the influencers above.
Frequently Asked Questions (FAQs)
What is the market size and growth potential of the Indian luxury fashion sector related to influencer marketing?
The Indian luxury fashion market reached USD 9.37 billion in 2024 and is projected to grow to USD 15.13 billion by 2033, with a CAGR of 5.03% from 2025 to 2033. This growth is fueling demand for influencer marketing as brands tap into digital style conversations led by Indian creators. Influencers provide global visibility from Indian fashion weeks to international events like Cannes. (Source: Lefty.io)
Which Indian fashion influencers are known for engaging content and collaborations?
Influencers such as Masoom Minawala Mehta and Komal Pandey stand out for high-engagement content and collaborations with major global brands like Louis Vuitton, Dior, Amazon, and Nykaa. Masoom is noted for luxury and runway fashion, while Komal offers bold styling tips and practical advice. Their collaborations elevate their status and provide followers with aspirational yet accessible fashion inspiration. (Source: Confluencer)
What types of fashion content attract the highest engagement in India?
Content blending ethnic and contemporary styles, streetwear trends, budget-savvy fashion, and high-energy formats like dance-fashion mashups attract significant engagement. Influencers like Surbhi Rathore and Somya Daundkar use popular music, choreography, and stylistic storytelling to build highly engaged communities with millions of views per post. Their diverse approaches appeal to both urban and traditional audiences. Confluencer details these engagement trends among Indian influencers. (Source: Confluencer)
How rapidly is the Indian fashion influencer market growing?
The Indian fashion influencer marketing market size reached USD 217.6 million in 2024 and is projected to grow exponentially to USD 2,776.5 million by 2033, with a compound annual growth rate (CAGR) of 30.20% between 2025 and 2033. This growth is driven by expanding engagement on social media platforms and changing consumer behavior favoring authentic influencer endorsements. (Source: IMARC Group)
Which tier of Indian fashion influencers has the highest engagement rates?
Nano influencers in India, those with 1,000 to 10,000 followers, exhibit the highest engagement rates, often around 4% or more. Micro influencers (10,000 to 100,000 followers) also maintain strong engagement, while macro and mega influencers with larger audiences tend to have lower engagement percentages. This makes nano influencers highly valuable for brands seeking authentic and interactive connections with niche audiences. (Source: Statista)
