Are you looking for the best marketing strategy for you crypto project? There are a million ways to advertise a new blockchain protocol or NFT collection, but only some will give you ensured success. In this article, we compiled 15 marketing strategies that are best fit for products in the crypto industry. From YouTube creators to Twitter influencers, our tips will help deliver your brand message, and build connections with users which inspire trust.
The crypto industry continues to get huge traction from investment institutions, billionaires, and the ordinary public. Tesla has purchased 1.5 billion dollars, while Microstrategy acquired over 4 billion dollars worth of Bitcoin. Nike and NBA are experimenting with NFT collections. Public perception of crypto is changing from alternative currency into a positive mainstream industry.
Thousands of crypto businesses related to Defi and NFT are popping up wherever you look. Hundreds of crypto apps are thriving at the moment. Blockchain technology is no longer a strange term, rather a term familiar to almost every Gen Z. As the cryptocurrency market grows and becomes more competitive, marketing in this industry will get more crucial. Thus, building a coherent and effective marketing strategy is essential in bagging success for your crypto project.
If you are in a crypto-related business, you already know that you have to compete with thousands of other projects. You need to build a strong digital marketing strategy in order to stand out from your competitors. To help you with your campaign, we would like to introduce you to 15 crypto marketing strategies that actually work.
15 Best Crypto Marketing Strategies ⬇️
1. Crypto Twitter
Studies have shown that creating positive sentiment on Twitter about a crypto product increases currency prices. Using Twitter strategically will help your audience know and engage in your crypto project.
Create a dedicated account for your project on Twitter and update your feed on current news about the project. Let your audience stay up-to-date with the progress of your product and service to make them feel involved. You can also let your audience check other channels by inserting project-related links into your tweets.
When you look close at the crypto industry, there are a bunch of other Bitcoin alternatives which have surfaced over the years, and they were gradually making their mark on Twitter. If you are not familiar with this, you need to hire the services of a professional social media marketing company to get you started.
Medium can be a perfect tool to explain your project, provide news, and to publish anything you want to say to your audience. You can write a detailed explanation about how to purchase your coin, which exchange has listed, developments in your project, news updates, coin history, etc.
The major difference between Medium and Twitter is that you write an article in Medium like a full-on blog, while Twitter only allows 280 characters per tweet. So, you can use both Twitter and Medium in marketing by putting your Medium article link in your tweets. By doing so, you can bring traffic to your Medium account while also providing your audience with a tweet summary of what the article is about.
3. Telegram Community
When you create a crypto project, you also have to create a communication channel where you can talk with your market and foster a good relationship. Creating an official Telegram channel is the easiest way to do this.
You can simply create official Telegram channels and post project-related news, run various events, and answer questions from the members.
You don’t need to stick with one channel. You can create two or three channels to manage your members easily. For example, channel 1 may be dedicated to announcements, channel 2 is for discussions, and channel 3 is for Q & A.
4. Kakao Talk
Crypto is international and you should not neglect global markets. KakaoTalk is a platform you must consider when you promote your project in Korea.
KakaoTalk is the top messenger application in South Korea. When looking into the South Korean market, you'd notice that they tend to invest aggressively in cryptocurrencies. This market is especially valuable for the this industry. Therefore, it is necessary to use KakaoTalk for your crypto promotion in the local market.
One important thing you need to consider when managing a KakaoTalk chat room is you need to focus on only one chat room, unlike Telegram. It is because the UI of KakaoTalk disturbs users when there are many chat rooms. So, all the announcements, events, and communications have to be done in one official chat room for your project.
5. Web Design
This might be the most important thing to setup before you launch your crypto project. You need to develop your website because it will be the first channel your potential investors are gonna see.
Find and set a relevant web design, and create an online platform that depicts your project identity. Don't forget to put everything that your investors need to know such as a roadmap, whitepaper, team members description, etc.
Your website serves as an opportunity to convince people why they should consider investing in your project, showing them your project benefits and the project's potential future.
Do not expect someone to just find out about your project out of blue and invest in it. You have to be convincing and credible, and that may be done through showing sufficient resources.
Airdrop is one of the most common marketing events you can use to increase awareness about your project. All you need is to give out rewards to people who have done a mission you created.
For example, give out a certain amount of your project coin to those who entered your official Telegram channel, or to those who shared about your project through SNS.
Airdrop events encourage people to spread the word about your project, attracting more attention, investors, and members to your channel.
7. Ask Me Anything (AMA)
Once your project gains popularity, people will naturally get more and more curious about its ins and outs. Ask Me Anything (AMA) is the time you can answer questions that people ask in your communication channels.
Collect all the frequently asked questions from your investors and prepare to answer them. Pick one interviewer who will ask those questions, and prepare well-written answers for them. When the interviewer asks the questions, you'll be able to give clear, concise, and understandable answers.
This is a good strategy to use to get rid of FUD (Fear, Uncertainty, Doubt) on your project, and to show that you care about your investors.
8. Paid Promotion
If you are unfamiliar with online marketing tactics that you need to do manually, you can use a paid marketing services platform.
These services are provided by Google, Facebook, Twitter, YouTube, and several other online platforms.
These services basically include displaying advertisements, videos, banners, and other ads about your project on established sites with many users. The aim is to gain traffic from those ads and to redirect your audience to your website or to other project-related links.
Paid promotion runs automatically when it's all set. But, to target the proper audience you want, you may need the help of an online marketing company.
9. Direct Messaging
This is another efficient way to get the word out about your project.
Sending out marketing emails has a higher chance of getting ignored or going to spam. The better strategy is to collect targeted mobile numbers of potential users and send marketing texts directly to them.
Mobile messages are more likely to be read, and they have been proven to usually receive great responses from interested people. You can simply hire an SMS marketing company or buy a software for this task.
10. Display Campaigns
A display campaign is a form of paid advertisement where you can promote your crypto project on popular sites which have many investment-related users.
These ads may be in the form of various display items such as images, video, audio, flash, and text with visual effects that can attract potential investors.
Many blockchain startups are effectively using this strategy to market their new project to interested users on relevant websites.
Reddit is a social content-sharing community website where new contents, including text, images, and links are shared by users regularly. You can join the website and start sharing news and updates about your project on specific communities called subreddits.
For example, you can join this r/cryptocurrency subreddit which has over 500k subscribers, and write about your project in detail. This is a perfect place to market your project.
However, you cannot just promote your project right away because people would know that you joined the community only to promote. Therefore, you should try to involve in the ongoing discussions beforehand to gain users’ trust. Once you gain trust, you can even consider starting your own subreddit with the name of your project and promote it there.
Make sure not to over-promote or share a lot of links altogether because users or Reddit will lower the value of your post.
12. Press Releases (PR)
Using the popular news and PR media to promote and make an announcement of your project shows legitimacy.
There are a number of online press release media that deal with cryptocurrency topics. They have a huge number of readers who are interested in reading information about new cryptocurrencies in the market.
This can help you build a network of interested users and investors, and bring them into your community.
13. Email Marketing
Email marketing is also a form of direct marketing. Depending on the quality of email content, results come out differently.
Email marketing includes sending targeted marketing emails about your new product launch, offers, advantages, etc., to people interested in investment.
Although Email marketing is a good strategy to introduce your project, it may not be that effective when you don’t operate properly.
You need to collect an email list only composed of people who might actually be interested in your product, or people who have actually agreed to receive emails from you on the regular. Then, you can find an agency which offers email marketing services to do the job for you.
14. Reputation Management
The main reason for reputation management is to keep the investment inflow. Building and maintaining a positive reputation for your project is important, but you also need to remove any negative publicity.
While you are in the process of developing your crypto project, there is a high chance that your competitors are planning to destroy your brand reputation through spreading FUD.
Effective reputation management will lead to a clear and positive public perception of your project. It involves maintaining the positive and eliminating the negative attention your project is getting.
15. Affiliate Marketing
Affiliate marketing is an advertising strategy of promoting another company’s products or services on your website, email, and/or social media channels in exchange for a commission.
You are basically making people bring traffic your website, community, channels, or even purchase your project coin for a commission.
First, start an affiliate campaign on your project channel saying that you will pay a commission to affiliates who bring new users into the community through their own marketing tactics and efforts.
The idea is to use affiliates’ networks and tactics (which could be better than yours) to help you generate visitors and investors.
In this list, we have provided you with online marketing techniques for your crypto project which can help you quickly build trust, relationships and credibility. By enriching your content strategy and providing value for your audience, you are guaranteed to solve problems, educate and inspire your potential users.
We hope these marketing tips serve helpful to your crypto project launch, marketing, and advertising. For more awesome digital marketing tips, check the AJ Marketing blog.
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