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15 Crypto Marketing Strategies That Actually Work

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work

Hey there! Are you on the hunt for the ultimate marketing plan to boost your crypto project to the moon? With so many ways to spread the word about your new blockchain protocol, Web3 application, metaverse, or NFT collection, it can be tough to know which strategies will bring you the biggest bang for your buck. That's why we've put together a list of the top marketing methods that are perfectly tailored to the crypto industry.

The world of crypto is experiencing a surge of attention from big players like investment firms, wealthy individuals, and everyday folks. Companies like Microstrategy went all in, purchasing over 4 billion dollars worth of Bitcoin. Even household names like Nike and the NBA are getting in on the NFT game. It's safe to say that the public's perception of crypto is evolving from a niche alternative currency to a well-respected, mainstream industry.

In fact, Bitcoin owners have continuously increased over time. Since November 2022, there have been more than 190 million Bitcoin wallets, which is a 102% increase from 2019. In the US, statistics dictate that a large chunk of the population already own Bitcoin, and a larger chunk is curious to learn more about it.

xAJ Marketing - 15 Crypto Marketing Strategies That Actually Work - Key Bitcoin Statistics 2023

Thousands of crypto businesses related to Defi and NFT are popping up wherever you look. Hundreds of crypto apps are thriving at the moment. Blockchain technology is no longer a strange term, rather a term familiar to almost every Gen Z. As the cryptocurrency market grows and becomes more competitive, marketing in this industry will get more crucial. Thus, building a coherent and effective marketing strategy is essential in bagging success for your crypto project.

If you are in a crypto-related business, you already know that you have to compete with thousands of other projects. You need to build a strong digital marketing strategy in order to stand out from your competitors. To help you with your campaign, we would like to introduce you to 15 crypto marketing strategies that actually work.

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - Connect

15 Best Crypto Marketing Strategies ⬇️

1. Crypto Twitter

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 1. Crypto Twitter

Twitter is a powerful tool in the crypto world and studies show that a positive buzz about your project on the platform can have a major impact on currency prices. By using Twitter smartly, you can keep your audience in the loop and give them a chance to engage with your project.

Step one, create a Twitter account dedicated solely to your project. This is your digital megaphone - use it to shout out the latest news and updates about your product and service. Keeping your followers in the know makes them feel like they're part of the journey. And, don't forget to add links to your other channels so they can explore even more.

The crypto space is full of alternatives to Bitcoin, each carving out its own niche on Twitter. If you're not already in the know, it might be a good idea to work with a professional social media marketing company to help you get started, or to find a crypto influencer who's already trusted by thousands of crypto enthusiasts. They'll know how to navigate the crypto Twitterverse and get your project noticed.

2. Medium

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 2 Medium

Medium can be a real game-changer in crypto marketing. Think of it as your digital soapbox - the perfect place to share all the details of your project, from news and updates to a deep dive into the history of your coin.

So, what's the difference between Medium and Twitter? Twitter is great for quick updates and keeping your audience in the loop, but Medium is where you can really let your words flow. You've got the space to write a full-on article about anything you want to say to your audience, from how to purchase your coin to the latest developments in your project.

Here's the beauty of it all - you can use both Twitter and Medium to your advantage. Tweet a quick summary of your latest Medium article, and include the link so your followers can read the full scoop. This way, you drive traffic to your Medium account and give your audience a taste of what's to come. It's a win-win!

3. Telegram Community

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 3 Telegram

When you launch a crypto project, it's important to have a way to connect with your audience and build a relationship with them. And what better way to do that than through an official Telegram channel?

With Telegram, you can easily keep your market in the loop by sharing project-related news, running events, and answering any questions they might have. Plus, you can have multiple channels for different purposes - for example, one for announcements, one for discussions, and another for Q&A sessions.

4. Kakao Talk

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 4 KakaoTalk

The crypto world is global and you don't want to miss out on any opportunities. That's why, if you're promoting your project in South Korea, you need to have a presence on KakaoTalk.

KakaoTalk is the most popular messaging app in South Korea, and the locals have a big appetite for crypto. This market is definitely worth tapping into, which is why having a KakaoTalk presence is essential.

Just remember, when it comes to KakaoTalk, less is more. Unlike Telegram, KakaoTalk users don't like having to navigate multiple chat rooms. So, keep it simple and have all your project-related activities - announcements, events, and communications - in one official chat room.

5. Web Design

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 5. Web Design

Your website is the first impression for your potential investors and it's crucial to make it count! That's why when you're launching a crypto project, setting up your website should be at the top of your to-do list.

Think of your website as a canvas to showcase your project's unique identity. Make sure to pick a design that accurately represents your vision, and provide all the necessary information that investors need to know. This includes your project's roadmap, whitepaper, team members, and more.

Your website is your opportunity to convince people why they should invest in your project. Showcase the benefits of your project, and paint a picture of its potential future. Remember, you want to be both convincing and credible, and having a well-designed website with all the right information is a great way to do just that. Don't just sit back and wait for people to find out about your project on their own - put your best foot forward and make it easy for them to see why they should get involved!

6. Airdrop

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 6. Airdrop

Unleash the power of buzz with an Airdrop! Give your audience a reason to talk about your crypto project and watch the excitement spread. Offer a reward, such as a certain amount of your project coin, to those who complete a specific task, like joining your official Telegram channel or sharing your project on social media.

With an Airdrop, you not only reward your early adopters, but also incentivize them to spread the word and bring more attention, investors, and members to your community.

7. Ask Me Anything (AMA)

Time to shine the spotlight on you and your project! An Ask Me Anything (AMA) session is your chance to tackle the tough questions and give your investors the answers they crave.

Gather all the frequently asked questions from your audience and be prepared with well-written responses. Choose a trusted interviewer who can ask the questions and let you shine with clear, concise, and easily understandable answers.

An AMA is a great way to dispel FUD (Fear, Uncertainty, Doubt) surrounding your project and demonstrate your commitment to your investors.

8. Paid Promotion

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 8 Crypto Promotion

In online marketing, sometimes it's easier to let the experts handle it for you. Enter paid marketing services platforms like Google, Facebook, Twitter, and YouTube.

With these services, you can display ads, videos, banners, and more about your project to a massive audience. The goal is to drive traffic to your website or other project-related links.

While the platform runs automatically, you may want to consider getting the help of an online marketing company to target the right audience.

9. Direct Messaging

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 9. Direct Messaging

Want to spread the word about your project, but tired of emails getting ignored or ending up in spam folders? Time to get personal.

Consider collecting targeted mobile numbers and sending marketing texts directly to potential users. Mobile messages have a higher chance of being read and have proven to receive great responses. You can hire an SMS marketing company or buy a software to make it happen.

10. Display Campaigns

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 10 Display Ad

Want to catch the eye of potential investors and make a big impact with your crypto project? Look no further than a display campaign!

With display ads, you can showcase your project through eye-catching visuals like images, videos, audio, and text with snazzy effects. This is a smart way to get your project in front of a large audience of investment-savvy users on popular websites.

Many blockchain startups have seen great success with display campaigns, so why not give it a try for your project?

11. Reddit

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 11 Reddit

Reddit is a social content-sharing community website where new contents, including text, images, and links are shared by users regularly. You can join the website and start sharing news and updates about your project on specific communities called subreddits.

For example, you can join this r/cryptocurrency subreddit which has over 6.1M subscribers, and write about your project in detail. This is a perfect place to market your project.

However, you cannot just promote your project right away because people would know that you joined the community only to promote. Therefore, you should try to involve in the ongoing discussions beforehand to gain users’ trust. Once you gain trust, you can even consider starting your own subreddit with the name of your project and promote it there.

Make sure not to over-promote or share a lot of links altogether because users or Reddit will lower the value of your post.

12. Press Releases (PR)

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 12. Press Releases (PR)

If you wanna make a big splash and establish your project's legitimacy, consider using the power of the press!

There are plenty of online news and PR media outlets that focus on all things crypto, and they've got a massive readership of people eager to learn about new and exciting projects.

By making an announcement through these media outlets, you can build a network of interested users and investors, and bring them into your community.

13. Email Marketing

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 13. Email Marketing

Email marketing is also a form of direct marketing. Depending on the quality of email content, results come out differently.

Email marketing includes sending targeted marketing emails about your new product launch, offers, advantages, etc., to people interested in investment.

Although Email marketing is a good strategy to introduce your project, it may not be that effective when you don’t operate properly.

You need to collect an email list only composed of people who might actually be interested in your product, or people who have actually agreed to receive emails from you on the regular. Then, you can find an agency which offers email marketing services to do the job for you.

14. Reputation Management

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 14 Reputation Management

The main reason for reputation management is to keep the investment inflow. Building and maintaining a positive reputation for your project is important, but you also need to remove any negative publicity.

While you are in the process of developing your crypto project, there is a high chance that your competitors are planning to destroy your brand reputation through spreading FUD.

Effective reputation management will lead to a clear and positive public perception of your project. It involves maintaining the positive and eliminating the negative attention your project is getting.

15. Affiliate Marketing

AJ Marketing - 15 Crypto Marketing Strategies That Actually Work - 15 Affiliate

Affiliate marketing is an advertising strategy of promoting another company’s products or services on your website, email, and/or social media channels in exchange for a commission.

You are basically making people bring traffic your website, community, channels, or even purchase your project coin for a commission.

First, start an affiliate campaign on your project channel saying that you will pay a commission to affiliates who bring new users into the community through their own marketing tactics and efforts.

The idea is to use affiliates’ networks and tactics (which could be better than yours) to help you generate visitors and investors.


Get ready to take your crypto project to new heights with these powerful online marketing techniques! These tips are the keys to building trust, relationships, and credibility with your audience, and will help you quickly and effectively educate and inspire potential users. By enriching your content strategy and providing value, you'll be solving problems and making a lasting impression in no time.

So, don't wait any longer, let's give your crypto project the boost it deserves!

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