Metaverse has revolutionized the worlds of socialization, gaming, and sports. Metaverse is simply defined as a virtual or simulated environment often accessed through augmented reality (AR) and virtual reality (VR) devices. The metaverse spiked through the roof during the COVID-19 pandemic, enabling internet users to access a safe space which mimics the real world and which fills their social gaps. Today, it is projected that the metaverse and other related industries will continue on an upward trajectory.
In the United States alone, it is estimated that over 110 million people will use ARs by 2023. Meanwhile, it is projected that 33.2 million people will own some type of VR. This new, virtual universe will continue enabling users to get limitless experiences and endless possibilities. Aside from playing games and challenges, users could even tour new places, shop actual and virtual products, try on new clothes, earn crypto currency, buy NFTs, and so much more, all while sitting on their couches.
With positive predictions about this industry coming through, more and more companies are investing in the metaverse. New startups are sprouting each day, developing new metaverse worlds and games. Aside from ordinary internet users enjoying these spaces, metaverse is also now being utilized by advertisers and marketers.
For one, brands are now using in-metaverse advertising in the form of virtual billboards. Virtual influencers are also one of the most powerful advertising tools today. Lastly, other gimmicks such as metaverse commerce and metaverse events are being utilized by brands, like Nike when it established Nikeland in Roblox. Much like the real world, meta worlds have also become great opportunities for advertising and marketing products and services.
Now, you may be wondering which metaverses are best to immerse yourself in this year. In this list, we curated the top 11 metaverses you should know in 2022. Let’s take a look!
Top 11 Metaverses in 2022 ⬇️
Korean companies have found a way to blend the two popular worlds of metaverse and K-pop. Weverse is an official, avatar-based fan community where fans and artists interact. On this app, fans can meet their favorite K-pop idols, pre-order official merchandise, and purchase exclusive videos.
Weverse has also become a platform for the launch of virtual events where avatars of K-pop idols appear and participate digitally. In March 2021, Blackpink’s virtual avatars held a fan event in Weverse, and 46 million users attended the event to receive digital autographs from the group.
OpenSea is the world's first and largest digital marketplace for crypto collectibles and non-fungible tokens (NFTs). OpenSea is built on the Ethereum blockchain, so users should have an Ethereum wallet to buy and sell NFTs. OpenSea is not a metaverse in itself, rather a gateway for people to access one major component of metaverse–NFTs. OpenSea allows users to possess unique, one-of-a-kind virtual products.
Minecraft is a sandbox video game where players can create and break apart objects composed of blocks in the 3D world. Minecraft allows for endless possibilities, allowing players to build, mine, battle, explore landscapes, and interact with other players around the world.
Minecraft has been dubbed as a gateway to easily understand the overall mechanics of the metaverse. Minecraft is one of the first games to offer a virtual economy, where players can trade items with each other.
Fortnite is an online video game where players compete on an island to be the last player, or team, standing. Aside from battling with one another, players can interact and hang out with each other, or even build their own islands.
From a simple game, Fortnite now emerges as one of the most popular metaverses which has hosted several events, concerts, comic stories, and even political talk shows.
Pokémon Go is a 2016 augmented reality mobile game which uses a phone's GPS and clock to detect where and when players are in the game. Users will walk around the real world and catch Pokémons appearing on the game map.
Pokémon Go creators believe that the metaverse must “keep it real,” which means, although AR and reality can be blended together, Pokémon Go players must still spend time with their friends and family in real life.
Star Citizen is a multiplayer space trading and combat simulation game. The game offers a first-person universe, which means the game is in the ultimate control of the player. The player can do whatever and go wherever they want, navigating through a mixture of procedurally-generated worlds and interacting with a variety of characters.
Aside from allowing players to explore the galaxy on their own terms, players can also mine ore, haul cargo, hunt bounties, and complete missions to earn credits that can be used to purchase a wide variety of items from shops. Players can also trade items and finance battles, making this game one of the largest virtual economies to date.
Roblox advertises itself as an “Imagination Platform” which allows millions of people to gather and interact with each other, share experiences, program their own games, and immerse themselves in different 3D worlds.
Roblox is one of the most popular metaverses today. On this platform, players can create their own unique identities, avatars, and they may buy, sell, and trade items among themselves through the in-game currency called “Robux.”
Decentraland is a 3D virtual world where users may buy virtual plots of land in the platform as NFTs, through the MANA cryptocurrency, which uses the Ethereum blockchain. Aside from lands, players can also buy estates, avatar wearables, and even names.
Aside from buying and selling, the game also allows users to create, trade, and monetize their digital content.
The Sandbox is a virtual world where players can build, own, and monetize their gaming experiences in the Ethereum blockchain. It has three integrated products, which are the VoxEdit, the Marketplace, and the Game Maker.
In its most basic sense, The Sandbox is a metaverse game where players can buy virtual land, create, sell, and buy UGC, and customize their properties through game experiences. This game has been noticed by personalities and brands, such as Snoop Dogg, Adidas, Paris Hilton, The Walking Dead, and Gucci.
Zepeto allows users to customize their own avatars in a virtual world. Users can interact and meet with other users all over the world. In-game items, including clothes for their characters, can be bought using Zepeto’s currencies, coins and ZEMs.
Zepeto’s main features are the virtual chat group, quests, missions, and crews which players can create for a similar interests. What’s the most interesting about Zepeto, is that it does not require an expensive VR device and can be accessed with a smartphone. Truly inclusive to everyone!
Horizon Worlds, formerly Facebook Horizon, is a virtual reality game which may be accessed with an Oculus device. The metaverse uses full 3D motion via hand-held motion controllers, which allows players to interact with the objects in the game. Currently, developers are working on a web version of Horizon Worlds.
Players can meet with their friends in this virtual world, play some ping pong, do group workouts, build their own worlds, watch concerts, binge their favorite shows, and so much more.
With people’s lack of physical interactions during the pandemic, metaverses, ARs, and VRs have peaked in popularity. These games and universes filled in the social gaps which internet users sought to close. This opportunity was grasped by metaverse and other related industries, now creating thousands of virtual worlds which users can immerse themselves into. This space was then noticed by marketers, and is now seen as an avenue for product advertisement.
In this list, we provided you with the top metaverses you should know in 2022. Whether you’d like to explore these spaces, or you’d like to market your products, we hope this list has provided you with useful information.
To know more about crypto currencies, metaverses, and blockchains, check out the AJ Marketing Blog.
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