The crypto space has had a massive influx of investors in the past few years. This increase in spending and interest in crypto paved the way for DeFi or Decentralized Finance. DeFi, in its most basic sense, is an umbrella term for financial services that let people borrow, save, invest, and trade without going through a centralized system. DeFi has intricacies and technicalities that may take someone months to learn, if not for helpful crypto influencers, newsletters, and blogs.
DeFi continues to be going upwards, with an expected global spending of $19 billion by 2024. At the moment, more than 80 million people are already participating in DeFi projects, proving its popularity and utility. With a bright future ahead, hundreds of DeFi projects have also been sprouting from left and right. These projects are often introduced to the public by credible content creators on Twitter and YouTube.
Not everyone who knows about crypto knows about DeFi. DeFi has its own influencer experts, different from NFT, and metaverse influencers. If you’d like to meet the top DeFi influencers today, then keep reading on.
The Top 10 Defi Crypto Influencers are ⬇️
10. DeFi Made Here
DeFi Made Here is a DeFi and crypto micro-influencer who has gained the trust of his followers. This influencer believes that “The approach is not to limit the choice, but to provide a broader choice.”
On their Twitter feed, they provide guides on stablecoin farming, non-stable farming strategies, DeFi protocols, and how to survive in DeFi. The DeFi Madee Here has their own weekly newsletter, which you people can subscribe to via Twitter.
9. Kierin Mulholland
Kierin Mulholland is a YouTuber from Switzerland who’s passionate about being people’s guide in their DeFi adventure. He believes that the DeFi space is complicated and dangerous, there being a lot of scammers and hackers. Thus, he decided to be his followers’ map and compass to guide them to financial independence.
On his channel, Kierin uploads lots of tutorials, project and dapp reviews, explanations to technical aspects of DeFi, crypto news, and DeFi top lists.
8. DeFi Trader
YouTube: DeFi Trader
Discord: DeFi Trader Academy
The DeFi Trader YouTube channel is handled by David Espinosa de Los Monteros. David has over a decade of experience researching cryptocurrency, and has now built a community of 180,000+ followers in total. He shares about crypto, DeFi, investing, trading, markets, and making money with crypto.
David’s videos range from interviews, opinions, top lists, to tutorials. David has gained massive attention across various platforms, having followers on Twitter, YouTube, Telegram, TikTok, Instagram, and Discord. David also has his own newsletter titled “DeFi Trader’s Alpha Leak”.
7. Kamikaz ETH
Kamikaz ETH is a Twitter influencer with over 30K followers. They are a “freeballing DeFi analyst,” crawling through the always-shifting DeFi space.
This account is filled with insights, opinions, and predictions about crypto currency, but mainly about ETH. Kamikaz ETH also talks about trading, and also creates polls and surveys to get a general feel about other people’s thoughts on ETH dumps.
6. Justin Bram
YouTube: Justin Bram
Discord: DeFi Innovatio
Justin Bram is the co-founder and CEO of Astaria, an NFT lending platform and liquidity engine. Justin is a DeFi YouTuber from the United States with 31K subscribers on the platform. Justin’s channel is a great avenue for enthusiasts to stay up-to-date about the latest developments in the DeFi ecosystem.
On his channel, Justin talks about in-depth DeFi Protocol reviews, interviews with builders in the space, DeFi news, tutorials, insights, and many more.
5. DeFi Brian
DeFi Brian is the founder of SoundMint, a platform which allows users to support their favorite artists in exchange for digital art collectibles that are uniquely their own. He is also an advisor at Animoca Brands, a company dedicated to delivering digital property rights to the world's gamers and internet users.
DeFi Brian has managed to amass over 82K followers as of date. On his Twitter feed, his followers are given updates on the latest news about DeFi, as well as in-depth insights, chart analysis, and even his favorite NFT collections.
4. DeFi Dad
YouTube: DeFi Dad
DeFi Dad is an investor in DeFi, NFTs, and Web3. He is also a partner at 4RC, an investment firm focused exclusively on digital assets. To add to his credentials, he is also an adviser to several teams such as Zapper, EPNS, Defiant News, and Alethea AI.
On his social media accounts, DeFi Dad provides guides and tutorials where people can learn about new digital money applications built on Ethereum and other chains. His videos are known for laying down DeFi topics and concepts that even non-technical beginners may comprehend and understand.
3. Darren Lau
Telegram: The Daily Ape
Website: Darren Lau
Darren Lau is the founder of The Daily Ape, a Telegram channel with over 55K subscribers. Darren is an investor, an author, a DeFi native, and was formerly with The Spartan Group. Prior to Spartan, Darren was also with CoinGecko, the world's largest independent cryptocurrency data aggregator.
On his Twitter account, Darren provides his followers with crypto advice, resources, how to’s, and news updates. He also posts about interesting DeFi projects on his feed.
2. The DeFi Edge
Website: The DeFi Edge
The DeFi Edge is a DeFi influencer who has chosen to be anonymous, but has nonetheless caught the attention of crypto enthusiasts. This account is focused on understanding the cutting-edge innovations in DeFi. Their priority is to do deep research, then break down the information into easy-to-understand concepts for everyone.
This account prides itself on writings backed by the highest quality research. It is not an account which merely re-writes content they see on YouTube. This influencer reads documentation straight from the source.
Because of their effort to make DeFi accessible for experts and beginners alike, they have managed to amass over 204K followers on Twitter.
LinkedIn: Ignas Tauras
Website: Ignas | DeFi Research
DeFi Ignas is a rising star expert influencer in the DeFi community. Unlike some content creators who echo opinions about DeFi, Ignas does his own, authentic, and in-depth research about what’s happening in the crypto world.
By following, or working with Ignas, one can have access to unique insights that cannot be found anywhere else. Ignas’ contents are educational and focused on DeFi protocol analysis. He is rising in the community for a reason–he is found to be trustworthy by his followers, not shilling projects for money, rather providing valuable information to them.
Ignas has years of experience working in the crypto industry. He has built a wide connection network with leading protocols, crypto exchanges, investment funds and crypto media. Ignas is a perfect match for a project looking for an advisor, a researcher, or conference speaker.
DeFi influencers are a separate group of content creators that must effectively be delineated from general crypto opinion leaders. DeFi is relatively new, and a beginner on crypto might not even know of it until months in the space. This means DeFi influencers have a special kind of knowledge and expertise that people cannot just find anywhere else.
Influencers are generally great partners for DeFi project promotions, as well as great sources of learning, advice, and research. On the list above, we have provided you with the best DeFi crypto influencers whom you might wanna work with in the future.
To know more about influencer marketing in the blockchain and metaverse, check out the AJ Marketing Blog.
AJ Marketing | Unlock the Power of Influence