Want to learn more about the top YouTube influencers in Singapore? We've got you covered! With YouTube's continued popularity in Singapore, there's no doubt as to why the number of YouTube content creators keep on rising. YouTube has been rated most-used social media platform in Singapore for year 2022. If you're a marketer or business-owner wanting to expand in Singapore, then looking for collaboration prospects on YouTube can get you places.
Nowadays, influencer marketing is known to be one of the most effective marketing strategies. Influencers allow to reach wide audience, build trust and deliver content creatively. This is no different for YouTube. Working with a YouTubers can potentially give your brand a 5.08-million reach; that's almost 86% of the whole Singaporean population. Influencer marketing on YouTube has resulted in multiple successes for brands in Singapore.
Aside from YouTube, this strategy is also used on other platforms like TikTok and Instagram. Depending on your product, goal, budget, and values, influencer marketing can adapt and offer you flexible options. For brands that want in-depth video reviews, long video-format content, and practical know-hows about their products, then YouTube will be your best platform.
Before you decide which influencer to work with, it will be essential to first assess the general YouTuber landscape. In this list, we've compiled the top 20 YouTubers in Singapore who might just be the next face for your brand. Let's have a look.
Top 20 YouTubers in Singapore ⬇️
20. Miss Tam Chiak
Topics: Food, Asian cuisine
If you're a brand wanting to promote food products and services, this account might be the answer. Miss Tam Chiak reviews popular restaurants in Singapore, like Seafood Paradise, Old Chang Kee, Omar’s Halal Thai Beef Noodles, AJ Delights, and many more. Besides that, she also shares about her travels to popular and delicious restaurants in Penang and Hongkong.
Topics: Gaming, Tech
If you're looking for a tech and gaming aficionado, Armegon can be your answer. Armegon commonly creates content about pixel gaming, and commonly reviews and recommends the best gaming mouse to his subscribers. Aside from product and game reviews, he also talks strategy and shares his favorite tactics in different games.
Subscribers: 45,100 Topics: Beauty, Lifestyle
Netizens started to notice Bonqiuqiu when she uploaded her plastic surgery journey on YouTube. People were inspired about her strength and her bravery in setting realistic expectations for people wanting to achieve beauty. As a mother of three, Bonqiuqiu also loves to share her adorable moments with her children. She also loves to share her travelling experiences in and out of Singapore.
Subscribers: 52,900 Topics: Beauty, Skincare, Lifestyle
Brenda Tan is a multi-platform influencer, not only popular on YouTube but also on Instagram. One of her most popular videos is her cosmetic surgery experience. Like Bonqiuqiu, she told her audiences what to expect, what the costs will be, and how the healing process can go.
Besides this, she also likes sharing her daily life and travel vlogs. She also uploads makeup and skincare reviews, featuring big names like The Ordinary.
16. Roseanne Tang
Subscribers: 101,000 Topics: Beauty, Makeup
Known as a famous makeup artist, Roseanne Tang regularly shares beauty tips and makeup tutorial videos on her channel. She loves telling her followers the easiest and most effective makeup application techniques. She also loves to share tons of beauty product reviews on her channel. Her Japanese beauty products review video has reached over 1.3 million views until now.
15. Seth Lui
Topics: Food, Travel
Seth Lui is a popular foodie and travel blogger, who loves to upload new videos about the best restaurants in Singapore every week. Seth also has a popular blog, which served as a kick starter to his career as a vlogger.
So, if you'd like people to know more about your underground or newly-launched restaurant, working with Seth might be the best strategy you can find.
Subscribers: 133,000 Topics: Food, Cooking Tutorials, Singapore cuisine
Eatbook is a new Singaporean publisher that is changing the way Singaporeans discover food. This channel covers everything, from food reviews, listicles of food trends, to the latest food news. Its main YouTube characters all know how to cook, offering a more educated take on Singaporean cuisine. This channel also loves making relatable content, like this video above where the characters tried to live off of food from 7-eleven.
Subscribers: 246,000 Topics: Transformation, Travel, Makeup
Xiaxue, also known as Wendy Cheng, often appears in Clicknetwork’s videos. Due to her makeup tutorials, travel vlogs, and life hack videos, she has become one of the most popular YouTubers in Singapore. Xiaxue loves to create transformational makeup tutorials, like Maleficent, Rosmah Mansur, a Chinese Concubine look, and many more.
12. Naomi Neo
Subscribers: 460,000 Topics: Parenting, Comedy, Lifestyle
Known as the ex-girlfriend of Jian Hao, Naomi has transformed to be an individual female influencer who has made a name for herself. Recently, she uploaded her motherhood journey through a mix of comedic skits, which her followers found to be very entertaining and realistic. Not only making her audience laugh, she also shares some life hacks for young moms like her.
11. Ridhwan Azman
Topics: Comedy, Parodies, Vlog
Ridhwan was first recognized for his role as Recruit Ismail in Jack Neo’s "Ah Boys to Men" series. On his YouTube channel, Ridhwan loves uploading comedy skits, music song covers, and travel vlogs. One of his most viral music parodies is his "Girls Like You" song cover, attracting 1.5 million views on YouTube. His creativity, combined with his amazing singing skills, make his content one of the most-awaited ones on YouTube Singapore.
Subscribers: 709,000 Topics: Lifestyle, Entertainment
This channel was created by two sisters from Singapore. Netizens noticed their channel after they uploaded videos relatable to the middle class public, like cheap shopping sprees on Taobao. Although this channel only uses Chinese, they made their content more inclusive by putting English subtitles. Their out-of-the-box ideas, combined with their Chinese skills, make their channel more reflective of the Singaporean life, as well as entertaining.
Subscribers: 721,000 Topics: Family, Lifestyle
The Jebbey family is owned by Jianhao Tan and Debbie Soon. In this channel, they share comedy skits and parodies about school life and parenting. They also upload family vlogs, travel videos, and product reviews. These lovely parents are treated as role models for young families in Singapore. They're also multi-platform influencers, being famous not only on YouTube, but also on Instagram and TikTok.
Subscribers: 742,000 Topics: Music, Entertainment
Dharni is a Singaporean beatboxer based in Poland. Some of Dharni’s song cover videos have gained millions of views due to his immense talent. He covers the most popular and trending songs, like Stay by Justin Bieber and Kid Laroi, Dynamite by BTS, and How Do You Sleep by Sam Smith. He also uploads beatboxing tutorial videos to inspire young enthusiasts out there.
Subscribers: 860,000 Topics: Beauty, Fashion, Lifestyle
This channel provides you with tons of beauty hacks, skincare routines, and hair care tips using the Indian and English languages. Super Princessjo also shares several fashion tutorials and her daily life vlogs during her stay in Singapore. Her genuine reviews and useful tips are the main factors which made her audience loyal to her channel.
Subscribers: 960,000 Topics: Lifestyle, Entertainment, Comedy
Due to their rising popularity, Ryan and Sylvia were featured on Forbes 30 under 30 Asia 2016. Their Food King Videos are one of the most popular series in Singapore to date. Besides that, they also got high engagement on their comedy skits about school and the workplace. Their entertaining stories, along with its awesome cinematography, have attracted almost a million subscribers on their YouTube channel.
5. Peggy Neo
Subscribers: 1,080,000 Topics: Food, Mukbang
Peggy Neo is popular due to her mukbang videos. You’ll be amazed how this petite lady can eat incredible amounts of delicious food. Her “Nuclear Fire Noodles Challenge” has gained more than 18 million views on YouTube 'til this day.
If you're a food brand willing to give this woman tons of your products, then go ahead and make a mukbang video with her! Her mukbang challenges are loved by netizens, always gaining high engagement on YouTube.
4. Wah! Banana
Subscribers: 1,300,000 Topics: Comedy, Entertainment
Wah! Banana is one of the best comedy skit producers in Singapore. Sharing parodies and comedy skits as their main content, this channel has gained millions of subscribers. One of their most popular videos, “Your Mother VS My Mother,” has received 21 million views until today. Besides individual skits, Wah! Banana also produces its own 8-episode mini series titled “The Ah Bengs,” which regularly attracts hundreds of thousands of views.
3. JJ Lin
Subscribers: 1,400,000 Topics: Music, Vlog
JJ Lin is a popular singer-songwriter in Singapore. Not only sharing his music performances, he also uploads some behind-the-scenes videos and daily vlogs, to remind his subscribers that he's also an ordinary person too. Due to his rising popularity, JJ Lin was able to launch a new song with popular singer Anne Marie. His duet with Anne Marrie was a success, and his video attracted more than 5 million views.
Subscribers: 1,730,000 Topics: Health, Hygiene, Dental care
If you're a brand in the dental care industry, this influencer is for you. Doctor Tristan Peh regularly uploads tips about how to take care of your teeth. He recommends products to his subscribers that he believes will maintain their oral health. Besides that, he also uploads travel vlogs on his channel.
Doctor Peh makes sure that his educational videos are easy on the eyes. Information plus entertainment made this channel the top 2 on our influencer list.
1. JianHao Tan
Subscribers: 5,480,000 Topics: Comedy, Entertainment
On top of our list is JianHao Tan. JianHao Tan is not only a famous YouTuber in Singapore, but he is also the CEO of Titan Digital Media, one of the leading companies in influencer marketing. His channel is full of humorous skits about student life, travel videos, and personal vlogs. He also has his own short film titled “I am a Teacher.“
His most-viewed video is "The 13 Types of Among Us Players," which has accumulated over 19 millions views. After marrying Debbie, JianHao made it a point to share about his family activities. He later created a family channel called Jebbey Family.
YouTube serves as a valuable platform for brands wanting to expand in Singapore. A single YouTube ad may reach almost 86% of the entire Singaporean population. Of course, this rise in viewership also came with the rise of influencers on the platform.
From our list above, we can see that comedy, music, food, and beauty are the four main topics covered by top Singaporean YouTubers. Singaporean YouTubers put a lot of effort in creating high quality videos, with out-of-the-box stories. Observing their channels, we can also see that these creators focus on quality rather than quantity.
We hope this list has helped you get an overall view of how Singapore content creators look like. To know more about advertising and marketing in Singapore, you can check the AJ Marketing Blog.
AJ Marketing | Unlock the Power of Influence