Are you interested in learning more about the top YouTube influencers in Singapore? We've got you covered! With YouTube's continued popularity in Singapore, it's no surprise that the number of YouTube content creators continues to rise. In fact, YouTube has been rated as the most-used social media platform in Singapore for 2023.
If you're a marketer or business owner looking to expand your reach in Singapore, collaborating with YouTube creators can take you places. Nowadays, influencer marketing is considered one of the most effective digital marketing strategies, and influencers allow you to reach a wide audience, build trust, and deliver content in creative ways. This is especially true for YouTube, where working with a YouTuber can potentially give your brand a reach of 5.08 million people - almost 85% of the entire Singaporean population!
Many brands in Singapore have already seen success through influencer marketing on YouTube, so why not join in on the action and see what it can do for your business?
Aside from YouTube, influencer marketing is also used on other platforms like TikTok and Instagram. Depending on your product, goal, budget, and values, influencer marketing can adapt and offer you flexible options. For brands that want in-depth video reviews, long video-format content, and practical know-hows about their products, then YouTube will be your best platform.
Before you decide which influencer to work with, it will be essential to first assess the general YouTuber landscape. In this list, we've compiled the top 20 YouTubers in Singapore who might just be the next face for your brand. Let's have a look.
Top 20 YouTubers in Singapore ⬇️
Jebbey Family
Adam Khoo
Armegon
20. Miss Tam Chiak
Subscribers: 14.9K
Topics: Food, Asian cuisine
Are you a foodie looking for the best dining experience in Singapore? Look no further than Miss Tam Chiak's account! This influencer is a go-to source for reviews of popular restaurants in Singapore, such as Seafood Paradise, Old Chang Kee, Omar's Halal Thai Beef Noodles, AJ Delights, and many more. She also takes you on a culinary journey to popular and delicious restaurants in Penang and Hong Kong. Follow her account for the latest food recommendations and travel insights.
19. Bonqiuqiu
Subscribers: 44.8K Topics: Beauty, Lifestyle
Bonqiuqiu's journey to beauty is not just inspiring, but also educational. As a mother of three, she shares adorable moments with her children, as well as her traveling experiences in and out of Singapore. Her content is relatable, honest, and inspiring, making her one of the most authentic influencers on the platform.
Subscribers: 49.2K
Topics: Gaming, Tech
Are you a tech geek or a gaming enthusiast? If so, you'll love Armegon's account! He's a master of pixel gaming and commonly reviews and recommends the best gaming mouse to his subscribers. But that's not all! He also talks strategy and shares his favorite tactics in different games. Follow Armegon for the latest tech and gaming insights.
Subscribers: 53.2K Topics: Beauty, Skincare, Lifestyle
Brenda Tan is a multi-platform influencer, not only popular on YouTube but also on Instagram. One of her most popular videos is her cosmetic surgery experience. Like Bonqiuqiu, she told her audiences what to expect, what the costs will be, and how the healing process can go.
Besides this, she also likes sharing her daily life and travel vlogs. She also uploads makeup and skincare reviews, featuring big names like The Ordinary.
16. Roseanne Tang
Subscribers: 100K Topics: Beauty, Makeup
Roseanne Tang is not just a famous makeup artist, she's also a beauty guru who regularly shares her latest beauty tips and tricks on her channel. Her makeup tutorial videos are not only easy to follow, but also very effective. Plus, her beauty product reviews are always honest and thorough. In fact, her Japanese beauty product review video has gained over 1.3 million views, proving how much people trust her recommendations.
15. Seth Lui
Subscribers: 119K
Topics: Food, Travel
Seth Lui is the ultimate foodie and travel blogger in Singapore, who loves to explore new restaurants and share his experiences through his weekly videos. His passion for food and travel led him to become a popular blogger, making him the go-to person for anything food-related. If you're a restaurant owner who wants to get the word out about your underground or newly-launched restaurant, working with Seth might be the perfect strategy to boost your business.
Subscribers: 140K Topics: Food, Cooking Tutorials, Singapore cuisine
Eatbook is the new kid on the block when it comes to Singaporean publishers, and they're definitely changing the way people discover food in Singapore. Their channel covers everything from food reviews, listicles of food trends, to the latest food news. What sets them apart is that their main YouTube characters are not just food critics, they also know how to cook! This gives them a more educated take on Singaporean cuisine, making their content more insightful and engaging. Plus, they also love creating relatable content, like their video where they tried to survive on food from 7-eleven.
13. Xiaxue
Subscribers: 244K Topics: Transformation, Travel, Makeup
Want to learn some makeup tips and life hacks? Xiaxue's got you covered! She's one of the most popular YouTubers in Singapore thanks to her makeup tutorials, travel vlogs, and life hack videos. Xiaxue loves to create transformational makeup tutorials, like Maleficent, Rosmah Mansur, a Chinese Concubine look, and many more.
12. Naomi Neo
Subscribers: 457K Topics: Parenting, Comedy, Lifestyle
From being known as Jian Hao's ex-girlfriend to making a name for herself as a solo influencer, Naomi has captured her audience's hearts by sharing her motherhood journey through comedic skits. She's not only making her followers laugh, but also sharing some life hacks for young moms like her.
11. Ridhwan Azman
Subscribers: 687K
Topics: Comedy, Parodies, Vlog
Ridhwan, who rose to fame for his role in "Ah Boys to Men" series, is now one of the most-awaited YouTubers in Singapore. He loves uploading comedy skits, music song covers, and travel vlogs. You don't want to miss his creativity and amazing singing skills in his viral music parody of "Girls Like You," which has attracted 1.5 million views on YouTube.
10. Tiffwithmi
Subscribers: 708K Topics: Lifestyle, Entertainment
Have you heard about this awesome channel created by two sisters from Singapore? They've been making waves online with their relatable videos for the middle class public, like cheap shopping sprees on Taobao. What's even better is that even though they use Chinese, they've made sure to add English subtitles to make their content more inclusive. Their out-of-the-box ideas and impressive Chinese skills make their channel super reflective of the Singaporean life, and it's definitely entertaining to watch.
9. Dharni
Subscribers: 733K Topics: Music, Entertainment
If you're a fan of beatboxing, you've got to check out Dharni, the amazing beatboxer from Singapore who's based in Poland. He's become a bit of a sensation online with his song covers, including popular tracks like Stay by Justin Bieber and Kid Laroi, Dynamite by BTS, and How Do You Sleep by Sam Smith. But that's not all he does - he also shares his knowledge through beatboxing tutorial videos to inspire young enthusiasts out there.
Subscribers: 860K Topics: Beauty, Fashion, Lifestyle
Looking for some beauty hacks, skincare routines, and hair care tips? You've got to check out Super Princessjo's channel, where she shares all of this and more in both English and Indian languages. Plus, she also has some fantastic fashion tutorials and daily life vlogs from her time spent in Singapore. Her honest reviews and useful tips are what have made her audience so loyal to her channel. Trust me, you won't regret checking it out!
Subscribers: 908K Topics: Environment, Construction, Home
Are you interested in stock investment insights and stock options trading strategies? Look no further than Adam Khoo's channel! As a professional stocks and options trader, he's the author of 16 books, including bestsellers like "Winning the Game of Stocks" and "Profit from the Panic". Thousands of students have benefited from his sharp investment insights into the world of stock investing and options trading, and now it's your turn to learn from the best.
Subscribers: 912K Topics: Family, Lifestyle
Get ready to laugh with the Jebbey family, owned by Jianhao Tan and Debbie Soon! They're the dynamic duo behind this channel, sharing hilarious comedy skits and parodies about school life and parenting. But that's not all - they also upload family vlogs, travel videos, and product reviews. With their relatable content, they've become role models for young families in Singapore and are multi-platform influencers, famous not only on YouTube but also on Instagram and TikTok.
5. Peggy Neo
Subscribers: 1.08M Topics: Food, Mukbang
Are you a fan of mukbang videos? Then you've got to check out Peggy Neo's channel! Despite her petite stature, she can eat incredible amounts of delicious food, and her "Nuclear Fire Noodles Challenge" has gained over 18 million views on YouTube to date. If you're a food brand looking for a way to promote your products, consider collaborating with Peggy for a mukbang video. Her challenges are loved by netizens and always gain high engagement on YouTube.
4. Wah! Banana
Subscribers: 1.29M Topics: Comedy, Entertainment
Wah! Banana is one of the best comedy skit producers in Singapore. Sharing parodies and comedy skits as their main content, this channel has gained millions of subscribers. One of their most popular videos, “Your Mother VS My Mother,” has received 21 million views until today. Besides individual skits, Wah! Banana also produces its own 8-episode mini series titled “The Ah Bengs,” which regularly attracts hundreds of thousands of views.
3. JJ Lin
Subscribers: 1.44M Topics: Music, Vlog
JJ Lin is a popular singer-songwriter in Singapore. Not only sharing his music performances, he also uploads some behind-the-scenes videos and daily vlogs, to remind his subscribers that he's also an ordinary person too. Due to his rising popularity, JJ Lin was able to launch a new song with popular singer Anne Marie. His duet with Anne Marie was a success, and his video attracted more than 5 million views.
Subscribers: 2.86M Topics: Health, Hygiene, Dental care
If you're a brand in the dental care industry, this influencer is for you. Doctor Tristan Peh regularly uploads tips about how to take care of your teeth. He recommends products to his subscribers that he believes will maintain their oral health. Besides that, he also uploads travel vlogs on his channel.
Doctor Peh makes sure that his educational videos are easy on the eyes. Information plus entertainment made this channel the top 2 on our influencer list.
1. JianHao Tan
Subscribers: 6M Topics: Comedy, Entertainment
On top of our list is JianHao Tan. JianHao Tan is not only a famous YouTuber in Singapore, but he is also the CEO of Titan Digital Media, one of the leading companies in influencer marketing. His channel is full of humorous skits about student life, travel videos, and personal vlogs. He also has his own short film titled “I am a Teacher.“
His most-viewed video is "The 13 Types of Among Us Players," which has accumulated over 19 millions views. After marrying Debbie, JianHao made it a point to share about his family activities. He later created a family channel called Jebbey Family.
Conclusion
YouTube serves as a valuable platform for brands wanting to expand in Singapore. A single YouTube ad may reach almost 86% of the entire Singaporean population. Of course, this rise in viewership also came with the rise of influencers on the platform.
From our list above, we can see that comedy, music, food, and beauty are the four main topics covered by top Singaporean YouTubers. Singaporean YouTubers put a lot of effort in creating high quality videos, with out-of-the-box stories. Observing their channels, we can also see that these creators focus on quality rather than quantity.
We hope this list has helped you get an overall view of how Singapore content creators look like.
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