Hey there! Did you know that Instagram influencers have been helping brands crush their campaigns in Singapore? With Instagram being the third most popular social media platform in the country, it's no surprise that influencers and experts are also among the most followed accounts. Singaporean consumers really value the opinions of well-known and trustworthy people, and Instagram has become the perfect playground for businesses to launch their campaigns on.
And get this: when you launch a campaign on Instagram, your content has the potential to reach a whopping 2.7 million internet users in Singapore. That's almost half the population! So just imagine the endless possibilities for increased exposure and conversions that a successful campaign could bring to your brand.
In Singapore, word-of-mouth and social media ads are the top ways that people discover brands. And get this: customer reviews and interactions on social media posts play a huge role in their purchasing decisions! That means regular folks like you and me have more influence than TV commercials or billboards. No wonder influencers have been such a game-changer for marketers!
What's really cool is that Singaporeans trust social media influencers more than celebrities, because they give honest reviews and genuine feedback. And the best part? They're a cost-effective solution for brands looking to expand in Singapore. You can find influencers not just on Instagram, but also on TikTok and YouTube.
Now, the million-dollar question: how do you choose which influencer to collaborate with? It's not a simple answer, my friend. You've got to consider your goals, budget, target market, and values before you can find the perfect match. Singaporean influencers come from all sorts of niches, like beauty, tech, gaming, sports, music, and lifestyle. So, it's important to do your research before diving in.
Luckily, we've got your back. We've compiled a list of the top 20 Instagram influencers in Singapore to give you a sneak peek into the country's influencer scene. These influencers cover a variety of industries, audiences, and content types, so you're sure to find some inspiration for your next influencer marketing campaign. Ready to take a look?
20 Best Instagram Influencers in Singapore ⬇️
Xiao Yukiko
Yu Qing
Jeanette Aw
Taufik Batisah
Soh Pei Shi
Tosh Rock
Followers: 275K
Topics: Beauty, Family, Lifestyle
Looking for an Instagram influencer who's a proud mom, loves food and travel, and has great taste in beauty products? Look no further than Qiu Ting! With over 275K followers, this former beauty queen knows how to keep her fans engaged with posts about her adorable kids, family, and of course, her favorite products. She's even worked with big-name brands like Cadbury and Samanco.
Followers: 298K
Topics: Fashion, Beauty
If you want to keep up with the latest fashion trends in Singapore, you need to follow Andrea Chong. This style icon was named Fashion Icon of the Year in 2015 by a Singaporean digital advertising agency, and it's easy to see why. Not only does she post about her latest outfits and favorite beauty products, she's also the founder of DC Creative and the blogger behind dreachong.com. Lots of brands have turned to her for help with their influencer marketing campaigns.
Followers: 319K
Topics: Music, Lifestyle, Fashion
Tosh Zhang isn't just a talented actor and musician, he's also a fashionista with a serious following on social media. With his bold outfits, colorful shoes, and behind-the-scenes glimpses of his life, this influencer knows how to keep his fans engaged. No wonder brands like McDonald's and PUMA are eager to work with him!
Followers: 322K
Topics: Fashion, Movie, Entertainment
You might recognize him as the swoon-worthy actor or the former model who graced many magazine covers, but Elvin Ng is more than just a pretty face. This guy has taken home the Top 10 Most Popular Male Artists Award a whopping ten times! Follow him on Instagram and get a glimpse of his daily routine which includes shooting, modelling, travelling, and spending quality time with his loved ones. Brands across various industries such as Vivo, Systema, and Boss have recognized his star power and collaborated with him.
Followers: 340K
Topics: Lifestyle, Beauty, Fashion
Meet Soh, the lifestyle blogger turned fashion icon who's taken the Singaporean influencer scene by storm. Her honest product reviews have helped her build a massive following and landed her collaborations with big names like Disney and Love Bonito. She even made a cameo in the hit drama series “Lion Mum”. Her style is always on point, and her content never fails to inspire her followers.
Followers: 346K
Topics: Music, Film, Fitness
Taufik Batisah is a man of many talents - he's an actor, singer, influencer, and even a business-owner! He's performed in different countries like Singapore, Malaysia, Indonesia, and London. Apart from being a successful artist, he also owns CHIX Hot Chick, a restaurant in Jln Pisang, Singapore that serves delicious Nashville Hot Chicken.
His Instagram feed now showcases his life as a real estate agent, with occasional brand collaborations and cover songs. Reebok is one of the international brands he's worked with in the past. Follow Taufik for some serious inspiration on how to juggle multiple passions!
Followers: 351K
Topics: Lifestyle, Travel, Fashion
Jesseca, the talented actress and influencer from Singapore, loves sharing her stunning photoshoots on her feed. With her amazing acting skills, she won the latest Star Awards 2021, and has been sought after by big brands like Pocari Sweat and Dior to help them gain more exposure in the Singaporean market. Her feed is definitely one to watch!
Followers: 363K
Topics: Lifestyle, Luxury, Beauty
Meet the daughter of Singaporean billionaire Peter Lim - this socialite's daily updates have attracted over 363K followers on Instagram. She shares about her family travels, celebrity dinners, expensive fits, and luxurious lifestyle. But don't let that fool you - she's actually down-to-earth and spends a substantial amount of time doing charity work. Follow her journey to get a peek into the life of the rich and famous!
Followers: 364K
Topics: Fitness, Lifestyle
Joanne, the Miss Singapore Universe 2002 participant turned actress, is now using her influence on Instagram to spread positivity. She shares photos about her lifestyle, such as food recommendations, skincare products, and fitness regime, and also publishes articles on her website - joannepeh.com. Join her on her journey of living a balanced life!
Followers: 381K
Topics: Lifestyle, Beauty, Film
This Nanyang Polytechnics graduate is both a famous actress and a local influencer on Instagram. Her feed is full of her well-crafted outfits and flattering poses. She also posts about her most used skincare products. Due to her popularity, she has already worked with some big international brands such as Samsung, Guerlain, and L’occitane.
Followers: 423K
Topics: Lifestyle, Travel
Jeanette Aw is the epitome of an accomplished woman. Jeanette is a published author, blogger, actress, and model who now has 423K followers on Instagram. On her feed, Jeanette enjoys sharing about her food, travels, OOTDs, and remarkable poses. She also shares some of her stories, inspirations, and life on her website, J-Code. Jeanette has already worked with some of the biggest brands like Hydroflux, Gucci, and Dior.
Followers: 432K
Topics: Lifestyle, Fitness, Travel
Yu Qing inspires women in Singapore to live a healthy, happy, and passionate life. Yu often posts workout videos which her followers can try at home. She also likes sharing her travel photos and stunning outfits, influencing women to live their best and healthy lives.
Followers: 437K
Topics: Lifestyle, Parenting, Family
Starting her career as a dog groomer and baker, Debbie now rises as one of the most successful influencers with her own business, The Starry Co. Debbie is the mother of the famous Instagram baby Starley, and the wife of Jianhao Tan. Debbie often shares moments with her family, as well as beauty and skincare reviews. She's already collaborated with international brands such as Caltex, Walch, and many others.
Followers: 441K
Topics: Cosplay, Anime, Gaming
You wouldn't think Xiao is a real person at first look. Xiao's cosplays are so flawless that you'd think she's an anime character which has come to life. When you visit her Instagram, you’ll find tons of her photoshoots wearing various kinds of costumes and makeup. She also posts about her gaming streams and gaming equipment on Facebook. Recently, she has also gained traction on short-form video platform TikTok.
Followers: 443K
Topics: Beauty, Entertainment, Fashion
From being a contestant in Miss Universe Singapore 2005 to a celebrated actress, Rebecca Lim has truly come a long way. With her natural talent and radiant beauty, she has won several acting awards and starred in both English and Chinese TV dramas. And now, Rebecca is also a fashion icon with over 443K followers on Instagram, regularly sharing her thoughtfully styled outfits, makeup secrets, and TV series updates. She's collaborated with top brands like Armani Beauty, Dior Beauty, and L'occitane.
Followers: 454K
Topics: Beauty, Fashion, Travel
Meet Jayley Woo, one half of the famous Woo twins who've taken Singapore's social media scene by storm. Despite her young age, Jayley has been named in the Top 10 Most Popular Female Artists for two consecutive years (2016 and 2017). On her Instagram, she frequently posts about her family outings, exotic travels, and favorite beauty products and skincare routines. She's a fitness enthusiast who loves to share her journey towards a healthier and happier lifestyle.
Followers: 508K
Topics: Music, Travel
Jade Rasif is a multi-talented Singaporean who's a DJ, YouTube personality, and former actress. If you check out her Instagram feed, you'll be blown away by her stunning photos from all over the world, be it on a luxury yacht or in a limousine. She's all about living life to the fullest and sharing it with her followers. Apart from her DJ performances and travels, Jade also shares her workout and meditation routines, inspiring her fans to take care of their physical and mental well-being.
Followers: 582K
Topics: Beauty, Lifestyle, Travel
Meet Wendy, aka XiaXue, a popular Singaporean influencer who has worked with top brands like Sakae Holdings, Carragheen, and Caltex. On her Instagram feed, she shares photos of her travels with her family and her beauty and skincare routines. She's not afraid to give her followers some honest beauty tips!
2. JIANHAO TAN
Followers: 660K
Topics: Comedy, Entertainment
JianHao Tan is a household name in Singapore as the No.1 YouTuber with over 6 million subscribers. He's also making waves on Instagram with over 660K followers. He's the CEO and founder of Titan Digital Media, and he loves sharing sneak peeks of his latest YouTube series with his followers. But it's not all about entertainment for JianHao; he also created the JianHao Tan Foundation to improve the lives of children in orphanages.
1. YIK KEAT
Followers: 1M
Topics: Photography, Travel
Yik Keat is a talented urban photographer known for his ability to capture the personality of his subjects in his street photography. His use of color is also remarkable. Yik Keat shares his captivating shots on Instagram, along with some tutorials to help beginners take great pictures. You won't be able to resist following him for some photography inspiration!
Conclusion
Instagram is not merely an app to share pictures or videos, but also a powerful marketing tool for businesses and marketers in Singapore. Specifically, working with influencers on Instagram has provided several brands successful campaigns, increased online presence, and sales conversions. However, Instagram influencer marketing is not as easy as it sounds. A business needs to choose the perfect influencer with matching goals, target audience, and niche.
On the list we provided, we can see that the top influencers in Singapore are mostly women. The common niches are also beauty, fashion, sports, lifestyle, and travel. Most importantly, small and big brands alike have already collaborated with these influencers, recognizing the power they have in swaying market opinion.
We hope this list has provided you great insight on starting your own Instagram influencer campaign.
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